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! red rnxata fierta I vum T, Marketing Proposal RED 20 16 |Rerut io of Bupfrafio freninid oorrae 14TH-16TH JULY 201 6 UNIVERSITI TEKNOLOGI PETRONAS SONATA FIESTA an event by &, CA -E".**-+.f;"T,P @'@(D

RED SONATA FIESTA - rsf2016.weebly.comrsf2016.weebly.com/uploads/7/4/2/6/74260161/marketing-proposal.pdf · Unlverslll Ieknologl PETRONAS (UTP), which wos estoblished in 1997, hos

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!redrnxatafierta I

vum

T,

Marketing Proposal

RED20 16|Rerut io of Bupfrafio freninid oorrae

14TH-16TH JULY 201 6UNIVERSITI TEKNOLOGI PETRONAS

SONATA FIESTA

an event by

&,

CA-E".**-+.f;"T,P

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TEKNOLOGIP ET RONAScnergising futures

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U]{IUERSITI TEIfi OTOEI PETRTilAS

Unlverslll Ieknologl PETRONAS (UTP), which wos estoblished in 1997,hos grown to be one of the most prominent privote universities inMoloysio. Offering o wide ronge of industry-relevont engineering ondtechnology progroms of undergroduote ond postgroduote levels, UTP

hos produced more thon 9500 groduotes ond cunently hos onenrolment of 5,700 undergroduotes ond 1,250 postgroduotes fromover 55 countries oround the world.

UTP complements its engineering ond technology progroms withquolity educotion in the oreos of monogement ond the humonities,with the oim of producing well-rounded groduotes exhibitingexcellent leodership quolities ond communicotion skills.

KEDAH EH!ilESE ASSEI,IBIY HAtt

Bock trocking our Chinese soges, founding Chinese Assembly Holl loidthe country cunent five thousond different types of society stotutoryregistrotion orgonizolions. ln 1?79, 3 moin divisions, Northern Kedoh,Middle Kedoh ond Southern Kedoh were built up seporotely in orderto found Kedoh Chinese Assembly. With the support of Kedoh ChineseBusiness Associotion, Kedoh Chlnese Assembly Hqll wos officiollyfounded on Sth of October ond wos officiolly opproved on 22nd ofMorch, 1986. List of purposeful octivities were held regulorly ondonnuolly with the hope of helping needy, such os ong-pows given toorphonoges ond homes.

THE FEIIERATIIIN OF EHINESE ASSTENTITNS

l,lAtAYSlA (HUA Z0llE)

The Federollon of Chlnese Assoclqllons Moloyslo (Huo Zong) wosfounded in l99l os o non-profit notionol orgonisotion representing themojor Chinese ossociotions in oll of the l3 stotes in Moloysio. Huo Zongmembers consist of Chinese Assembly Holls from l3 stotes of Moloysio.The Chinese Assembly Holl in eoch stote is the leoding Chineseorgonisotion itself. Most of the mojor Chinese ossociotions orein-direct members of Huo Zong becouse they ore members ofChinese Assembly Hollin respective stote of Moloysio.

UNIVERSITI

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REII SOITIIT TESIT 2OI O . REUERIE OT EUPIIORIG RETIilISGEilGE

tr;H,t++*wUniversiti Teknologi PETRONAS

Orchestra Chinese Musical

UTP Chinese Orcheslro Group (UIPCO) wos firstestoblished in Februory 2006 with the oim of promotingtroditionol Chinese Culture, developing music ondrendering orts ond music skills omong the students.Currently, it hos o membership of 152 students under theguidonce of Mr. Steven Goh Suk Liong. Since its inception,the teom hos mode its debut performonce in universitylevel, notionol level os well os internotionol level.

Dedicoted to the vision of becoming on elegontorchestro to flourish the colourful world of Chinese music,orts ond cultures for oll wolks of life ond embedded newcognition to Chinese musicol in oll roces, UTP ChineseOrchestro is united in its commitment to move into thehigher level of ochievement. With o contempororymomentum ond spirit, it oims to strive for the peok in musicond ottoin the stotus of well-estoblished orchestro thot willbe the pride of the university ond the country os well.

i. "Topestry of Colours 2015" ol Dewon Filhormonik PETRONAS, KLCC

ii. Orgonized our firsl Concerl with lhe lheme "lllisin", 2015

iii. Orgonized firsl "Perok Chinese Orchestro Comp (PCOC)", 2015 in conjuclion with Perok Hol

Ehwol Bukon lslom

iv. 2 Gold, 1 Silver & 3 Bronze in lhe 23rd lniernoiionol Arls Feslivol 2013 ol Genting, Pohong.

v. Performed in lKlM Broodcosling Rodio Chonnel os performers which were broodcosted os live

lhrough rodio on lst July 2012

vi. Gold medol (Honour for Percussion Ensemble), I gold medol qnd 3 silver owords in the 22nd

Cenlury lnlernolionol Arts Festivol 2012 ol Genting, Pohong.

vii.Gold Aword for Group Ensemble & Percussion Ensemble ond Silver Awords for Erhu ond Flule

Ensemble in the 2lst Cenlury lnlernolionol Aris Festivol 2012 of Genting, Pohong.

REII $0il[I[ FIE$II 2016. REUERIE OT EUPHORIG REMIITI$GEITGE

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REII $0il[I[ FIESII 2OIO. REUERIE OT EUPIIORIG REMIITI$GEIIGE

"RED" is the ouspicious symbol of Chinese culture in which it is ossociotedwith spring, good fortune, success, possion, pride & honour.

"SONATA" originolly meons o form of music work with three movements.This event will kick off with on in-compus culturol week in the form ofsonofo, consisting of culturol expo, culturol gomes ond octivities, ondculturol concert night os finole, hence bringing in the whole concept of o"SONAIA" event mosterpiece.

"FIESTA" meons celebrotion where this event oim to celebrote theimportonce of culture & trodition, thus enhoncing the interest ondinvolvement of oll towords culturol ond orchestrol performonces.

- Chlnese Orcheslro Competltlon

- Bond Orcheslro Compelllion

- Chinese Cullurol Week & Exhibltlon

- Cullurol Performonce & Concert Night

- Choir Compelltion ond Donce Competltlon

- To creote o conducive environment for youths ond students to interoct, to sociolize ondto build their personol ottributes ond interests towords Chinese culture.

- To encouroge ond to promote o heolthy competitive spirit omong Chinese orchestroenthusiosts ond musicions.

- To develop ond to nurture interest of youngsters towords troditionol Chinese musicol ort.

- To serve os o plotform for Chinese orchestro enthusiost to showcose their tolents, skillsond experiences.

- To enoble o better understonding of our culturol diversity in Moloysio to the community.

REII SOilITI IIESIT 2OI O . REUERIE OT EUPIIORIG RETIilISGEITGE

For the ocodemic yeor of 201 6, we will witness the 7th instollment ofRed Sonoto Fiesto with the theme of:

For this yeor, our icon is Chinese Pine Tree. According to ChineseCulture, Chinese Pine Tree symbolizes the spirit of loftiness. Pineboughs monifest innote pride, unyielding chorocter ond outstondingwhile its boles ore endowed with solemnness, respect ond decency.With the theme of "Reverie of Euphoric Reminiscence", we hope tooccentuote ecstotic ond enjoyoble music with the complement ofChinese Culture. As the theme implies, it encouroges musicenthusiosts to oppreciote, honor ond cherish instrumento! piece osboth recollection ond pursuit. This theme further indicotes thestoidness of music culture in the future os equol to the quolities ofChinese Pine Tree, which ore longetivity, mettle ond unbending.

REII $OilITI TIESIT 2OIO. REUERIE OI EUPIIORIG RETIIilI$GEITGE

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ffil5lE_:g9!4!SlS.lB_r!!1119:P.iIt is o community service done by RSF in colloborotion with UTPCO. Forthis CSR, we hove poid o visit to on old folk's home in Ipoh, nomelyRumoh Sejohtero Jelopong to spend some time ond to interoct withthe elderly. The objective of this CSR wos to creote oworeness omongthe students obout the importonce of LOVE, CARING & RESPECTtowords elderly os it is o beoutiful culture thot should be kept byeveryone.

Coming to the 7th instolment of Red Sonoto Fiesto, we ore witnessing theinougurol of two new pre-event for the upcoming RSF. The first one wouldbe Colligrophy Competition (RSFCC), in which colligrophy is known os oneof the moin chores ond pillors of Chinese troditionol culture. Withestimoted porticiponts of 400 students from both primory ond secondoryschool students oround Ipoh ond Kinto Utoro, Perok, we hope thot with thiswe con cultivote the sense of importonce of Chinese culture.

The second pre-event would be 24 Festive Drums Competition (-+Et+fftt#) with estimoted porticipotion of l0 or more teoms from voriousorgonizotions ond schools. We oim to provide o better ond brooderplotform for the hoppening of such occosion so thot the porticiponts willhove more exposure to the public. This competition will be held in UTP, ourcompus, therefore students from vorious roces ond bockgrounds conexpose themselves towords 24 Festive Drums performonce in whichhelping to promote Chinese culture to the public.

REII $OilITI TIE$TI 2OIO. REUERIE OI EUPIIORIG RETIIilI$GEITGE

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Slotus of Sponsorshlp MoinSponsor

ExhibitionSponsor

Co-Sponsor Sponsor Sponsor

Exhibition booth I I I

Adverllsement lnProgromme Book

2 pogesfull with colour

I pogefull with colour

'I poge full withblock ond white

l/2 poge full with

block ond whitel/4 poge full withblock ond while

Compony Profileln Progromme Book I I

Bonner I I I I

Posler I I I I

Monlogeof Ust of Sponsors I I I I I

Promoiion on otficiolFqcebook poge I I I I I

CompllmenloryIlckets

't0 I 6 4 2

lnviled to lheopenlng ceremony I I I

Mock ChequePresentollon I I I

Certificole ofAppreclollon I I I I I

Souvenir I I I I I

RSF '16 T-Shirt 3 2

- All pockoges will hove the privllege of lhe compony nome ond logo teolures In RSF 2016 progromme book, bonner, bockdrop,officiol websile, poslers ond monloge.

- Moin & Execulive sponsor will be inviled os officiolor for Opening ceremony or Closing ceremony for RSF 2016

NOIE: Additionol toilored benefits to be mutuolly ogreed upon, os requesfed.

REII SOilITI FIE$TI 2OI O . REUERIE OF EUPIIORIG REMIITISGETTGE

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Sloius of Sponsorshlp

l12poge with colour l/2 poge withblock ond whife

l/4 poge withblock ond white

Compony Profilein Progromme Book

lnvited to theopening ceremony

Certificqle ofAppreciolion

RSF'16 T-Shiri

- AII pockoges will hove lhe prlvllege of the compony nome ond logo feolures In RSF 2016 progromme book, bonner, bockdrop,officiol website. poslers ond montoge.

- Moln & Execulive sponsor will be invited os officiolor lor Opening ceremony or Closing ceremony for RSF 2016

NOIE: Addifionol toilored benefifs to be mutuolly ogreed upon, os requesfed.

REII SOilITI FIESTI 2OIO. REUERIE OF EUPIIORIG RETIIilISGEIIGE

Red Sonoto Fiesto 2016 olso occepts sponsorship in term of merchondise (goodies,coupons, vouchers, drinks, pocket snokcs etc.).Any form of merchondise is occepted.

All sponsorship benefits will be evoluoted bosed on the volue of merchondisesponsored. (Refer lo Sponsorship Pockoge)

DELIUERY:

Delivery of such merchondise cqn be qddressed lo:-

r--rrr--rrrrr-----r-r1I HO JIAN QIN/ FETICIA WONG II UniversitiTeknologi PETRONAS II gondor Seri lskondor, II 32610 Tronoh, II Perok Dorul Ridzuon. Itt; Confoct No: (6016) 5390 261/(6016) 5339 612 tL----rr-rrrrrr---r---J

Red Sonoto Fiesto serves os o unique plotform in providing o wide voriety ofpromotionol opportunities before, during ond ofter the event. Thus we ore providing oseries of odvertising opportunity for those who hqve the intention/ interest in promotingyour compony to the public.

Our officiol Red Sonoto Fiesto 2016 progromme booklet will be widely distributed to ollthe porticiponts, students, exhibitors, sponsors ond oudience. Therefore it would be qgreot chonce to promote qnd increose the publicity of your compqny! Your words willbe heord by everyone in this ouspicious event. Hurry up ond grob on odvertising spocejust for your compony!

2 poge full

1 poge full

I /2 poge full

I /4 poge full

RM 2000

RM 1500

RM 1000

RM 5OO

RM 3000

RM 2250

RM 1500

RM 750

REII SOilITI FIESTI 2OI8 . REUERIE OF EUPIIORIG REMI]UISGEIIGE

- All omounts ond benefits oforementioned in the proposol orenegotioble to better suit respective sponsors.

- All forms of publicotion moteriols, compony profile, logo ondcorporote video (if ony) should reoch us not loter thonl4th June 2016. This is to ovoid ony complicotions regording thepublicotions of the promotion moteriols.

- Any chonges prior to RSF 2016 will be informed throughottochments.

It is our commitment to ensure thot our sponsors receive bestpossible return on their volued investment. Hence, it is ourpleosure to work closely with your compony to meet yourspecific needs ond requests. It is the desire of the eventorgonizotion thot the obove proposol be considered os itsintentions will go o long woy in promoting the odvoncementof educotion. Counting on your compony's immense supportond considerolion.

REII $0il[T[ FIESTI 2OIO. REUERIE OF EUPIIORIG REiTIilISGEIIGE

For further informotion, pleose direct ony inquiries to:

HO JIAN QrN (MErVrN)Heod of Sponsorship & Merchondise Deporfmenl7lh Red Sonofo Fiesfo - Reverie ol Euphoric Reminiscence (RSF'I6)U niversiti Teknologi PETRONAS,32610 Tronoh, Perok Dorul Ridzuon.Phone: (+e Ot6) 539 0261Emoil: [email protected]

FETICIA WONG SHEUN MENGAssisfonf Head of Sponsorship & Merchondise Deporfmenf7lh Red Sonofo Fiesfo - Reverie of Euphoric Reminiscence (RSF'16)U niversiti Teknologi PETRONAS32610 Tronoh, Perok Dorul RidzuonPhone: (+ O Ot 61 533?612Emoil: [email protected]

REII $0il[T[ FIESTI 2OIO. REUERIE OF EUPIIORIG REiTIilI$GEIIGE

RED SONATA FIESTA 201 6|Reteniaof Bupfiartanenirriooarrao

UNIVERSITI TEKNOLOGI PETRONAS32610 BANDAR SERI ISKANDAR

PERAK DARUL RIDZUANMALAYSIA

www.f aceboo k. co m/red so n ataf i esta