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em
Emergen-C1
RedesignPlan
Product Name:
Emergen-C
Target Group:
Anyone that is looking or a t and healthy liestyle with the
ocuson the younger generation.
History:
Alacer Corp. was ounded in 1972 with a ocus on vitamin
C,complemented by minerals and B vitamins. This vitamin C ocusled
the company to collaborate in its early days with globalvitamin C
experts, including extensive consultation with Nobellaureate and
vitamin C advocate Linus Pauling.
At its inception, the organization was a pioneer in
creatingproducts or distribution in the evolving health and
naturalproducts retail market. Alacers products were among the
rstsupplements that many natural products distributors and
retailerscarried and supported.
In 1978, Alacer introduced the Emergen-C eervescentpowdered
drink mix as the champagne o nutritional drinks.The good tasting,
zzy drink mix eatured 1,000 mg o vitaminC, B vitamins and
electrolytes, which became Alacers signature
ormulation. The novel delivery system or vitamins and
nutrientssoon had a loyal ollowing who ound Emergen-C to be the
ast,un way to support their health and energy.
Redesign Plan:
As it stands today Emergen-C is a product that not many o
theyounger generation are amiliar with and uses. However
aterextensive research on my end it is clear that that is the
verydemographic that they are going or. The prob lem is that
thepackaging graphics and design do not refect the type o designo a
product that would appeal to such a group. The product anddesign
needs to better appeal to the audience that it is tryingto target.
It needs to refect more o a modern and clean-cutlook. The current
package design is overly designed and visuallybombarding.
The plan that I propose is to redesign the logo as well as
thepackaging o the Emergen-C product by designing it aroundthe
target demographic. I will do this by creating a design thatis more
o modern and simplistic as well as unctional. Recentstudies show
that the younger generation has been conditionedover time to tune
out much o the visual bombarding world theyexperience. So the
solution naturally is to redesign the productspackage as well as
the products design so that it is simpler andeasier to visually
absorb and that it looks and eels like a new(modern/ recently
released) product.
By making these changes the product will better stand out
and
appeal to the target audience. This, in addi tion to a
well-plannedmarketing strategy will change the way the product is
viewed.This in turn will create more o an interest among the
demographicand increase sales.
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Colors
Fonts
Marketing:Futura HeavyFutura BookFutura Light
Packaging:Futura BoldGotham BookAsenine Regular
Size Recomendations:
Futura Heavy20 pt to 70 pt or Titiling and Header
Futura Book 9 pt to 10 pt or Body Copy
Futura Light 9 pt to 10 pt or Subtext
Size Recomendations:
Futura Bold 20 pt to 70 pt or Titiling and Header
Futura Book 9 pt to 10 pt or Body Copy
Asenine Regular or Logo Font
StyleGuide
Emergen-C
Sweet violetStraight PinkRaspberry Maroon Starch white
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Logos
Size & Margins
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StyleGuide
Emergen-C
Emergen-C25%
25%
25%25%
The logo must have a 25% margin around it. To do this take
theull width measurement o the logo multiply it by .25 and add
thatwidth to either side. Repeat this process or the height
margin.
Emergen-C
Full Color
Current Logo:
Minimum Size:
Minimum Margins:New Logo:
Emergen-C
Grey Scale
Emergen-C 3.5 mm
24.8 mm
Full Color
The minimum size the logo can be is 8 mm by 1 cm with the
textproportionate to the logo as shown. Any smaller and the text
isillegible. In some cases the logo may be used alone without
thetext. In this case it is recomended that the minimum size o 8
mm
by 1 cm still be used.
