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Titanium:
Six years ago the VacavilleChamber of Commerceintroduced the LeadershipVacaville program with the
intent of giving civic-minded citi-zens a deeper understanding ofthe building blocks of our com-munity.
Recently Mark Creffield,President/CEO of the chamber,recognized an opportunity toupgrade the program by contract-ing with Sherry McKillop, founderand “Chief Compass Holder” atFollow Your Compass, a regionalcompany specializing in team andleadership development.
Beginning in September Ms.McKillop will implement hernationally recognized, award-win-ning community leadership pro-
gram through thechamber.
Her elite pro-gram gives partici-pants the opportu-nity to explorewhat it takes foreffective, inspiredleadership.Thosewho are acceptedinto the programwill gain a practi-cal knowledge ofthe communityand develop lead-ership competen-cies such as:UnderstandingLeadership,Creating Effective Teams,Managing Conflict, Making Group
Decisions, BuildingCommunitiesThroughCollaboration,LeadingCommunityChange,ConductingSuccessfulMeetings,UnderstandingFinancials/FinancialAccountability, andmuch more.
“The issues inour communitiesare becoming morecomplex.The chal-lenges in the years
to come will need to be met bypeople who are skilled in leader-
ship competencies and knowl-edgeable about the forces thathave shaped our past. I look for-ward to developing those who arecommitted to effectively leadingus into our future.” Said Ms.McKillop
The chamber is extending aninvitation to anyone who is alreadyin a position of leadership,or any-one who is thinking about futurebusiness or civic leadership, to applyfor a spot in the upcomingLeadership Vacaville program.A pro-gram brochure and application areavailable at the chamber website:http://www.vacavillechamber.com/Leadership.aspx. If you have ques-tions you may call the chamberdirectly at 707 448-6424.
August 2012
CHAIRMAN’S CIRCLE
Platinum:Cirkadia KUIC 95.3 The Reporter Newspaper
Gold:A.G. Spanos Companies First Northern Bank McDonald’s RestaurantsStandard Pacific New HomesSutter Regional Medical Foundation Wells Fargo BanksWestern Health Advantage
Silver:Camping WorldHampton Inn & SuitesPotrero Hills LandfillRaley’sRay Morgan Co.Vacaville MagazineValero Benicia RefineryVITUSWal-Mart
Bronze:AAA Northern CaliforniaAd Special T’sAlza CorporationCache Creek Casino ResortCancer Treatment Center of VacavilleCostco WholesaleCourtside Cottages of VacavilleDennis Atkinson, Hypnosis & Life CoachingInternational House of PancakesKappel & Kappel Real EstateM&G Duravent, Inc.Mariani Packing Co., Inc.Mary’s Pizza ShackMercedes of FairfieldMomentum Auto GroupNationwide InsuranceNorth Bay Truck CenterPacific Gas & ElectricParamount House Senior LivingPhillippi EngineeringRAS Solano Radiation Oncology CenterState Compensation Insurance FundSuihkonen CPA’s & ConsultantsToyota VacavilleTranspacUS BankVacaville Premium OutletsVacaville Residence Inn
Business Comments
Anyone living in Vacaville, Californiaknows what a gem this city is. Ideallysituated in the scenic rolling hillsbetween Sacramento and San
Francisco, charmed by historic downtownneighborhoods but with the convenience of21st century amenities,Vacaville has it all.From world-class shopping to one-of-a-kinddining, outdoor recreation to the visual andperforming arts,Vacaville has all the makingsof a popular tourist destination.That is whereVisit Vacaville comes in.
Here at Visit Vacaville, we promote and mar-ket the city of Vacaville as a destination for vis-itors from all over.We have recently changedour name from Vacaville Conference andVisitors Center to better suit our growing audi-ence.We still provide the same services, buthope to better attract both business and pleas-ure visitors through meeting services, eventmarketing, hotel reservations, and even restau-rant suggestions.The diversity of Visit Vacavilleis not only a great resource for tourists, but forlocal residents as well.
Our website www.visitvacaville.com hasproven to be a useful tool to discover all thereis to do and see in Vacaville. Listed are restau-rants, available shopping, parks, and more thatare categorized by interests to make yoursearch as easy as possible. Be sure to sign up
for our weekly email to stay informed on allthe upcoming Vacaville events for the nextweek and beyond.
Where we have seen most growth recently,however, is our social media efforts. In the lastyear, we have rapidly expanded our social plat-forms to include an official Facebook page,Twitter page @visitvacaville, Instagram,Google+, and Foursquare account. Each ofthese social platforms is designed to get infor-mation about Vacaville’s local events, activities,and news out as quickly and efficiently as pos-sible. Our blogwww.visitvacaville.wordpress.com containsover 30 articles that include hard-hitting topicssuch as Top 5 Historic Gems or 5 Best HappyHours in Vacaville. It has been a really helpfulresource for future travelers and local resi-dents.
How many visitors do you think there arein Vacaville each day? 50? 75? Actually, the Cityof Vacaville has just over 1,000 hotel rooms. Ifeach hotel is at only 50% occupancy and eachone of those rooms has only one occupant(and we know not everyone sleeps alone) thatmeans that each day there are at least 500 visi-tors in our city.
Surprised? Most people are. In 2008 thosevisitors brought $598 million dollars in directtravel spending to Solano County and
employed 7,100 people. Much of that spend-ing comes through hotel stays, shopping anddining, but also comes when those visitors gasup their cars or just buys a candy bar at a con-venience store.
Interested in bringing some of those visi-tors into your business? Visit Vacaville recentlylaunched a new Visitor Incentive Program(VIP) that will provide special offers to ourout of town guests.Visitors will be given a key-tag at the Vacaville Visitors Center or at one ofour 14 Vacaville hotels along with a printedlist of participating businesses with the specialoffer. Offers will also be available on our web-site, visitvacaville.com and on our mobile web-site under the deals tab. If your business isinterested in participating or would like moreinformation, please give us a call at (707) 450-0500.
Visit Vacaville is responsible for bringingvisitors to Vacaville through marketing andsales efforts and assisting local groups withtheir meeting location needs. The bureau isfunded through a 2% assessment paid by hotelguests in Vacaville and is governed by a Boardof Directors consisting of Vacaville hoteliers,attractions, and others impacted by tourism inour city.
Tourism in Vacaville
Redesigning Leadership Vacaville
Sherry McKillop
Keeping a balance betweenexpressing and explainingthe negative issues affectingthe financial health of our
community (as I see them) with apositive call to action, was somewhatof a challenge for me this month.There are many positives to me wear-ing a few different hats, figurativelyspeaking. As a former businessowner, current Council Member,Executive Director of the SolanoCounty Library Foundation andChamber Chair, I have a uniqueopportunity to see and understandissues from many angles and gatherinformation from diverse and some-times opposing perspectives before coming toa conclusion, making a decision or giving a rec-ommendation. This article will be focused onEconomic Development issues and how criti-cal these issues are to building and maintain-ing a prosperous and healthy community forVacaville.
Economic Development does not existwithout the sustained and concerted actionsof policymakers and business and communityleaders. It also requires all people within thecommunity to be aware of the issues thatthreaten their prosperity so they can takeappropriate action when those issues surface.At the end of the day, we the people ofVacaville determine our standard of living andeconomic health by the actions we take indi-vidually and collectively.
As I mentioned in my previous article,when local business is healthy unemploymentis low, tax dollars are generated to pay for serv-ices we all want and need, and discretionaryspending is multiplied many times overthroughout the community. We have several
issues threatening the prosperity andhealth of Vacaville. A few of thoseinclude:
California will not balance itsbudget and is robbing our city andschools of voter approved, constitu-tionally protected dollars, greatlyimpacting local services and the abil-ity to respond to the needs of ourcommunity. The State’s lack of fiscalaccountability and managementaffect the quality of life for every res-ident of Vacaville, every establishedbusiness, and anyone wishing toopen a business in Vacaville.
California continues to passunnecessary (but politically correct)
regulations that place a financial burden onsmall business and corporations alike, all thewhile growing the bureaucracy necessary tomonitor and enforce such regulations. Thestate examples are too numerous to list, butrecently watching my daughter and son-in-lawgo through the process of opening a businessin Vacaville has certainly hammered it home ina personal way. City staff has been great andworked hard to assist with the state require-ments, but the bottom line is that our state as awhole is not business friendly.
Vacaville residents buying goods and servic-es elsewhere when the goods and services canbe found in Vacaville affect our communityseveral ways. Business suffers for lack of rev-enue; residents suffer because sales tax thatwould normally be collected to provide cityservices is lost. We need to be more mindfulto shop local.
Unemployment and under-employment fig-ures are lower in Vacaville than most in ourcounty, but they remain high for a city desiringto be healthy and prosperous.
We can do something about these threatsto our prosperity and health. Strengtheningand growing business is a big part of the solu-tion. Removing the barriers will only happenwhen you require your representatives to treatbusiness as a valuable resource and vote forstate and local representative who understandthat a healthy business community is vital to ahealthy and vibrant community overall. Finally,please take the time to talk with your friendsand neighbors about shopping local. Whenyou do, we all win.
Sincerely,Dilenna Harris
L eadershipVacaville Class of2012 recentlyannounced the
donations of $10,000 tothe Vacaville Boys andGirls Club and a $4,000donation to the SolanoCounty Farm BureauScholarship Fund.
The current classwas charged with cre-ating a communityevent that would raisefunds for a local non-profit.After someresearch and discussion, the class
decided to raise muchneeded funds for thesewell deserving nonprof-it organizations in ourcommunity.
The class membersdecided to use theHeart & Soul theme ofpast classes and add atwist.They titled theirevent A MidsummerNight’s Harvest. It wasa ticketed event thatfeatured locally grownproduce and meats,tastings from local
restaurants, beer and wine, per-
formances by 48 Straight and theCharlie Wade Blues Band, alongwith a live and silent auction.Thiswas a fantastic event and I alongwith the hundreds in attendanceenjoyed every aspect from thefood and the auction to the enter-tainment and the venue.What Iloved most, was seeing the satis-faction on each LeadershipVacaville team member’s face asthey came to the conclusion thatall their hard work had paid offwith a fun and successful evening.
This combined donation of$14,000 to both of these nonprof-its was announced at the gradua-
tion reception for the LeadershipVacaville Class of 2012 on July 18.This year’s Leadership Vacavilleclass did an exceptional job ontheir community project. All 15 ofthem banded together and werecommitted to a successful event,and that is exactly what they got. Ithink they would all agree theyexceeded their own expectations.
Leadership Vacaville – a pro-gram coordinated by the VacavilleChamber of Commerce and spon-sored by NorthBay Healthcare –has a mission: to educate ourarea’s emerging leaders about thesocial, political and economicissues that affect Vacaville’s stan-dard of living and quality of life.
The Leadership Vacaville Classof 2013 is now forming. For moreinformation, contact the Chamberat 448-6424.
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Thursday, July 26, 2012 - 7Vacaville Chamber of Commerce • Business Comments2 - Thursday, July 26, 2012 Vacaville Chamber of Commerce • Business Comments
Dilenna HarrisChair of the Board – Solano
County Library FoundationKatheryn Tuberty
Chair Elect – Farmers InsuranceDebbie Egidio
Treasurer – DTS EgidioJoanie Erickson
Vice Chair/Business Issues –Kaiser Permanente
Tracy MitchellVice Chair/Education –TradeMark Advertising
Albert SullivanVice Chair/Members-Clients –
ADValue CPA ServicesCarol Landry
Immediate Past Chair – First Northern Bank
Louie DeBartoloDeBartolo & Co. Fine Jewelers
Ed ForrestBank of America
Pat HannonAlza CorporationDallas Jackson
Jackson Medical SupplyLaura Petty
Petty & Warshawsky Attorneys at LawScott Reynolds
Gaw Van MaleSally SchulzThe ReporterErnie Smith
Smith Business Interiors
Mark CreffieldPresident/CEO
[email protected] Sabbagh
Community Relations [email protected]
Chad OakesMembership/ Marketing Manager
[email protected] Lofthus
Leadership Vacaville DirectorDarlene Chikeles
BookkeeperBrittney Cronick
Administrative [email protected]
STAFF & CONTRACTORS
2010-11 OFFICERS
DIRECTORS
Sales Director - Sally SchulzProject Coordinator - Shauna Manina www.thereporter.com
Published by The Reporter
Printed on Recycled paper
Leadership Vacaville Makes Sizable Donations!
Vacaville residents buying goodsand services elsewhere when the
goods and services can be found inVacaville affect our community
several ways. Business suffers forlack of revenue; residents suffer
because sales tax that wouldnormally be collected to providecity services is lost. We need to be
more mindful to shop local.
By Mark CreffieldPresident/CEO
By Dilenna HarrisChair of
the Board
EXECUTIVE BOARDNEW MEMBERS & REINVESTMENTSAndy Anderson 848 Warbler Way, Fairfield, Ca. 94533707-430-7036Jander1033@aolcom
Vaca Valley Truck & Sport Utility Center Kevin Snedeker1240 Callen St. Vacaville, Ca. [email protected]
Vacaville Police Officers Association Lau-ren CoughlanP.O. Box 1505 Vacaville, Ca. 95696707-592-2094laurencoughlan@vacavillepoa.comwww.vacavillepoa.com
Double Tree by Hilton Hotel & Spa NapaValley Erik Burrow3600 Broadway St. American Canyon, Ca.94503707-674-2100Oakac_gm@hilton.comwww.Napavalleyamericancanyondoubletree.com
Harris Tile & Stone ( The Bath Pro’s) Rick Harris3910 Skyhawk Ln, Vacaville, Ca. [email protected]&stone.com
Freebirds World Burrito Thomas Ponce112 Nut Tree Parkway, Vacaville, Ca. [email protected]
Hidden Creek Apts, FPI Management, Inc.Christina Arreguin1701 Marshall Rd, Vacaville, Ca. [email protected]
Martin’s Metal Fabrication & Welding Chantelle Martin7260 Lewis Road, Vacaville, Ca. 95687707-678-4117chantellem@martinsmetalfab.comwww.martinsmetalfab.com
Congratulations to ColleenStafford with All Size Flooring& Carpet Cleaning as theVacaville Chamber of
Commerce – Ambassador of theYear! From monthly mixers to ourfundraising events, Colleen has beenan integral part of almost every-thing that the Chamber represents.With her welcoming smile and win-ning personality Colleen is such anasset to our AmbassadorCommittee.
Colleen’s favorite position at ourMixers is being the New Memberhost. She really enjoys mentoringnew members about the benefits ofthe Chamber as well as makingintroductions so that they don’t feelalone. Colleen understands thatyour first couple of Mixers can bethe hardest to attend for a newmember, but she also knows thatattending Mixers as well as all ofthe events that the Chamber makesavailable to all members, is detri-mental to your business.Thank youColleen for all that you do!
AMBASSADOR OF THE YEARColleen Stafford
Keeping mindful of where we live
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Thursday, July 26, 2012 - 3Vacaville Chamber of Commerce • Business Comments6 - Thursday, July 26, 2012 Vacaville Chamber of Commerce • Business Comments
NEW MEMBER BIOSClean Freaks JanitorialClean Freaks Janitorial specializes indetailed cleaning of personal homes,offices, and rental properties. We also cleanwindows.Customers can take comfort in seeing thesame trained and friendly staff come totheir home every time.One time cleanings, monthly, bi-weekly, andweekly cleanings are available. Free estimates.
Educational Treasure BoxWe decided to open the Educational TreasureBox due to a need in our area for quality edu-cational items for teachers and parents. Wecarry a large selection of classroom supplies,as well as educational games and activities forparents. We also have a section just for chil-dren with ADHD and Autism.
AugustAugust 2 – Mixer hosted by Nissan of Vacaville, 671 Orange Drive,
Vacaville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5:30 – 7pmAugust 7 – Ribbon Cutting at Educational Treasure Box,
3083 Alamo Drive, Vacaville . . . . . . . . . . . . . . . . . . . . . . . . 6:00 – 6:30pm August 9 – Ambassadors Committee meeting at Hampton Inn & Suites,
800 Mason Street, Vacaville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8am-9am August 10 – Business Issues Committee Meeting held at
Travis Credit Union, 1 Travis Way, Vacaville . . . . . . . . . . . . . . . 9am-10am August 21 – Wake-Up at Ryan Bates Photography, 542 Main Street,
Vacaville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8am-9am
September September 13 – Joint mixer with the Fairfield-Suisun Chamber hosted by
Kaiser Permanente and KUIC, at Kaiser Permanente in Vacaville, 1 Quality Drive . . . . . . . . . . . . . . . . . . . . . . .5:30pm – 7pm
September 13 – Ambassadors Committee Meeting at the Hampton Inn & Suites, 800 Mason Street, Vacaville . . . . . . . 8am-9am
September 14 – Business Issues Committee Meeting held at Travis Credit Union, 1 Travis Way, Vacaville . . . . . . . . . . . . 9am-10am
September 18 – Wake-Up hosted by US Bank, 367 Merchant Street,Vacaville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8am-9am
MEETINGS AND EVENTS FOR AUG. & SEP. 2012
Your Vacaville Chamber ofCommerce’s 23rd Annual CowtownClassic will be held at Green TreeGolf Club on Friday, September 7.
The price is $150 per golfer and this priceincludes your green fees, cart fee, barbecuelunch, barbecue dinner, interactive holes,tee prize bag, contests throughout the day,and HOSTED beer, water and soda ALLDAY!
Your Cowtown Classic Golf Committeehas been hard at work and this much-antic-ipated golf tournament is right around thecorner.We have already opened thesignups for this year’s tournament, so ifyou would like to play, sponsor, or donateto either the silent auction or raffle, pleasegive the Chamber a call at 448-6424 andwe will email you the Cowtown Classic
registration and sponsorship forms.Theseforms are also available on our website atwww.vacavillechamber.com.
This year the Chamber is offering anEarly Bird discount when you purchase afoursome of golfers. Book your completefoursome prior to August 1 for only $540,and save your foursome.
DON’T MISS OUT AND CONSIDERING SIGNING UP TODAY. The Cowtown Classic is the biggest
fundraiser of the year for the VacavilleChamber of Commerce. It provides rev-enue to ensure the Chamber has theresources to, in turn, provide its membersand the business community with the edu-cational tools to thrive.
Calling All Golfers!
Wake-Up Vacaville hosted by Visit Vacaville (right), 1671 E. Monte Vista Avenue,Suite 112, Vacaville.
Joint mixer with the Fairfield-Suisun Chamber (left and right above) hosted by KUIC /Wiseman Co., 1 Harbor Square, Suisun City.
The Kelly Company, (bottom, left) 183 Leisure Way, Vacaville.
Imaginable. Branding-Advertising-Marketing (bottom, right), held at the VacavilleChamber of Commerce, 300 Main Street, Suite A.
EVENTS
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Thursday, July 26, 2012 - 5Vacaville Chamber of Commerce • Business Comments4 - Thursday, July 26, 2012 Vacaville Chamber of Commerce • Business Comments
by Charles Eason, Director ofthe Solano College Small Busi-ness Development Center
The U.S. Small BusinessAdministration (SBA) hasjoined with the Departmentof Veterans Affairs (VA) and
the Department of Defense (DoD)to launch a training program fortransitioning service members andveterans to help them becomeentrepreneurs and create jobs.Operation Boots to Business: FromService to Startup is a national ini-tiative that will be piloted with theU.S. Marine Corps and thenexpanded to all services.
Each year, more than 250,000service members transition out ofthe military. Many have faced con-stricted employment opportunitiesduring the economic downturn. In2011, the average unemploymentrate for post-9/11 veterans aged 18-24 was 29.1%; the unemploymentrate for all veterans was 8.3% in2011.Transitioning veterans are nat-ural entrepreneurs who possessthe skills, experience and leader-ship to start businesses and create
jobs.Veterans make up a large num-
ber of successful small businessowners. Nine percent of small busi-nesses are veteran-owned.These2.45 million veteran-owned busi-nesses employ more than 5 millionindividuals. In the private sectorworkforce, veterans are more likelythan those with no active-duty mili-tary experience to be self-employed.
SBA will be providing compre-hensive training materials specifi-cally geared toward transitioningservice members. SBA partnerswill coordinate training and servic-es at military bases around thecountry, delivering a face-to-faceintroductory entrepreneurshipcourse. In addition, an intensiveeight-week online business plan-ning training will be provided bySyracuse University and its affiliat-ed university partners for thoseservice members who choose tocontinue to pursue entrepreneur-ship after the face-to-face introduc-tory course. After the training,service members and veterans willbe referred to SBDCs,WBCs,
SCORE chapters and VBOCs for fol-lowup counseling and training.
The program will pilot in fourlocations: Quantico,Va., CherryPoint, N.C., Camp Pendleton, CA.,and Twenty-Nine Palms, CA. It willbe expanded across the nation dur-ing fiscal year 2013 with the goalof providing entrepreneurial train-ing and awareness to transitioningservice members from all branchesof the military. For more informa-tion on Boots to Business trainingprogram, and on how to take partas a transitioning service member,please visithttp://www.sba.gov/bootstobusi-ness.
With Travis AFB in our backyard,the Solano College Small BusinessDevelopment Center stands readyto assist these services membersand veterans should they choose totransition to becoming entrepre-neurs. To learn more about thetraining and counseling servicesavailable for entrepreneurs, contactthe Solano College Small BusinessDevelopment Center at (707) 864-3382 or visit www.solanosbdc.org.
SBA Launches Program to Help Transitioning Service Membersand Veterans Become Entrepreneurs
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