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7/23/2019 Rediffusion Profile PPT
http://slidepdf.com/reader/full/rediffusion-profile-ppt 1/23
7/23/2019 Rediffusion Profile PPT
http://slidepdf.com/reader/full/rediffusion-profile-ppt 2/23
• Established in the late 1940's
• Originally pioneered cable radio in Singapore
• Due to the ban by government on dialect
programmes, increased competition from free-to-
air radio, its subscription plunged
• Early April 2012, the company announced stop
broadcasting due to its losses were accumulating
due to dwindling subscription
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• Re-Launch in May 2013
* Fresh content and a new identity with it’s history
preserved
• Producing original content that will be distributed over
multiple platforms. * Mobile, Social Media, Cable, V.O.D
and other platforms
• First Private Media School
• Rediffusion provides an international multi-media platform
reaching out to daily happenings among the citizens
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Acclaimed as one of the most brilliant minds in design,
entertainment and the arts, Dick Lee is at once a celebrated
musician, fashion designer and creative strategist.
Creative director of the National Day Parade, Christmas Light-
up, and even jewellery collections for Lee Hwa Jewellery, Dick
exhibits a rare diversity that brings a unique dimension to all
of his creative efforts.
A Cultural Medallion honoree, Dick currently sits on the
advisory boards of Audi Fashion Festival, The National
Museum of Singapore and St. James Power Station, and is
Associate Artistic Director of Singapore Repertory Theatre.
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produces online media content on
multiple platforms and productions
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EEVA ON AIR is a channel on the Rediffusion podcast media
platform, which features 4 talk shows produced and hosted
by our very own chairman, Ms Eeva Chang.
Stylistically, programs on EEVA ON AIR have a cinematic flair
and a warm tone, reflecting the host, Eeva’s personality.
Content wise, programs on EEVA ON AIR deals with
lifestyle, social issues and human stories, all presented with
a unique twist.
Here are the talk shows :
Eeva On the Road
香約新加坡
Cover Story
封面人物
Eeva’s Living Room
香閣閣
Eeva Says
美香約
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By bringing the program near to audience, EEVA
ON THE ROAD is a unique talk-show where the
host, Eeva, visits the local community to talk to
the local community, right on their home-ground.
EEVA ON THE ROAD pre-recorded video ,
focuses on bringing interactive talk-shows
around Singapore, with invited guests and
audience to discuss prevailing social trends and
issues.
Whilst future plans involve EEVA ON THE ROAD
being taken to parks, malls and many other
premises, for now the honest and refreshing
voices of the youths in Singapore make for a
though-provoking watch.
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Type of
program
Talk Show /
Forum
Target
Audiences
Professional,
Executives,
Businessmen,
Retirees,
Housewives &
Children above 6
Years Old
Topics
Social trends /
issues
Location
Public Places
Duration20-40min
香 新 坡
Nan Chiau High School 南桥中学 Presbyterian长老会中学
SengKang Secondary School成康中学 River Valley High School立化中学
Chinese International School中国国际学校 Clementi Secondary School锦文中学
Montfort School蒙福小学
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Wild Guess! With the title EEVA’S LIVING
ROOM but not hosted in Eeva’s resident living
room.
But fact is, EEVA’S LIVING ROOM uses variouscreative and beautiful F&B (and occasional
retail shops) establishments as backdrop,
while Eeva and her guests will engage in an
intimate talk on global perspective in lifestyle,
current affairs, entertainment and most
talked about topics that are very close to the
hearts of many people.
Invited guests are from all walks of life
example young Singaporean entrepreneurs,
interest groups to everyday men and women,
all with a story to tell and a story to inspire.
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Type of program
Talk Show
Target Audiences
Professional, Executives, Businessmen, Retirees& Housewives
Topics
Talk about personal experience in relation tosocial / human topics
Location
Restaurants / Cafes
Duration
20-30min
Guests
Interest Group
Entrepreneurs
Outstanding or interesting individuals
EEVA’S LIVING ROOM 香
Bar Stories
Bar Stories
Mat
Absinthe French Restaurant
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COVER STORY uncovers life stories and
secrets of successful celebrities and
acclaimed figures (both local and
international) in an intense and intimate
one-to-one interview.
Another delights in this show would be
showing around Singapore’s (and
maybe even other country’s) scenic
spots and locations.
In the current list which includes Dick
Lee’s interview, we already have our
interview on the Singapore Flyer and (阿
杜A-Du) on the rooftop of Marina Bay
Sands, but certainly there’s more to
come…
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Type of program
Talk Show
Target Audiences
Professional, Executives,
Businessmen, Retirees &Housewives
Topics
Everything about the guests
Guests
Famous Figures / Artists
Location
Singapore’s Attractions
Duration
30-40min
封面 物
Singapore Flyer新加坡摩天观景轮
Shangri-La香格丽拉酒店
Reflection Keppel Bay
Reflection Keppel Bay Rediffusion’s Studio
Rediffusion’s Studio
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Intimating in Eeva’s personal living
space, EEVA SAYS is as its namesake.
Slow pace light talk show program
featuring Eeva sharing of her personal
anecdotes and interesting trivia on
various topics regards to daily life.
These topics can range from things as
mundane as rain, fingernails, to current
social issues such as the haze and thehomeless.
Regardless of the topic however, every
episode is informative, humorous and
heart-warming.
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Type of program
Personal Touch
Target Audiences
Professional, Executives, Businessmen,Retirees & Housewives
Topics
Stories / issues in daily life
anecdotes / trivia
Location
Eeva’s Home
Duration
10-15min
美香
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www.rediffusion.com.sg/rediffusiononair/eevaonair
www.facebook.com/rediffusion.singapore
www.facebook.com/EEva.Show
www.vimeo.com/user18428569
www.youtube.com/rediffusionsingapore
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