GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

TRANSFORM YOUR HAIR...CONTROL YOUR STYLE

GREAT HAIR... GREAT STYLE!From advanced haircare solutions to creative stylers, Redken offers an extensive collection of products – for both men and women – that combine innovation with the latest trends so you can have strong, healthy hair and amazing style!

redken for men haircarefocused technology for stronger hair and balanced scalp

TAKE CONTROL OF YOUR STYLE WITH REDKEN STYLINGRedken makes it easy for you to find your perfect styling products by grouping them by the most sought-after results: Volume, Straight & Smooth, Shine, Definition & Movement, Curl & Wave, Heat Styling, and Hairsprays. Within each category, the products are arranged by level of control – mild 01-05, medium 06-15, and maximum 16-26. The higher the number the greater the control. To increase your styling options, blend or layer products and create customized effects. The possibilities are endless!

REDKEN FOR MENHIGH-pERFORMANCE GROOMING SOLUTIONSInvigorate, thicken, moisturize, purify... and then create serious styles. Redken For Men offers a complete range of grooming solutions that meet male-specific needs. A color-coded system simplifies selection to lead you to the right choice instantly. The styling collection includes a range of products categorized by form and level of control to help you create any style.

For more product information and style inspiration, log-on to Redken.com.

mint clean invigorating shampoo lathers off dirt and build-up, leaves hair strong and scalp tingling clean

cool finish invigorating conditioner moisturizes and strengthens, leaves hair and scalp refreshed with manageability and shine

chill blast daily antidandruff leave-in treatment refreshes hair and helps eliminate the symptoms of dandruff and avoid its recurrence

densify texturizing shampoo give fine or thinning hair an inner push with increased density and fullness

bulk up thickening spray lift and texturize hair with long-lasting volume and flexible fullness

daily usage: corrective care:

go clean daily care shampoo cleanse and remove build-up for strong, manageable hair

finish up daily weightless conditioner add moisture and light conditioning to leave hair stronger and more manageable with natural-looking shine

retaliate antidandruff shampoo cleanse, control dandruff related flakes and help clarify hair and scalp with pyrithione zinc

redken for men stylingserious control for every style

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SpECIFIC NEEDS. SIMpLE SOLUTIONS. REDKEN HAIRCARE.Whether your hair needs moisture, volume, strength, softness or color protection, Redken has a solution. The care starts in the salon with a Redken Chemistry System Hair Recovery Treatment service that offers intense, customized benefits to transform the condition of your hair. Extend the benefits at home with a full range of shampoos, conditioners, and treatments that offer simple solutions to your hair's specific needs.

Need to camouflage your gray? Ask your stylist about a Redken For Men color camo 10-minute color service.

wax/pomadepaste/gumgel/cream

maximumcontrol

mildcontrol

mediumcontrol

stand tough extreme gel create sharp shape, definition and shine for a sculpted look

outplay texture putty* construct styles with chunky separation, oversized pieces and a matte finish. *available March 2008

work hard molding paste work through hair to shape styles with ultimate control and a shineless finish

disrupt fiber gum create disheveled, remoldable styles with strength, flexibility and natural sheen

grip tight holding gel create long-lasting style, texture and shine for a defined look

maneuver working wax direct, construct and redesign with moldable texture

polish up pomade create super shine with definition, moist separation without weight

get groomed finishing cream add light control, smoothness and natural-looking shine

skincarespray

maximumcontrol

hold still firm styling spray spray on to eliminate static with firm hold and lasting, humidity-resistant power

cleanse acid-balanced cleansing bar cleans, restores natural pH and refreshes skin with allantoin

Ask your stylist which products are right for you

MEMORY & FINISH

Redken StylingSTRAIGHT & SMOOTH

outshine 01 anti-frizz polishing milk defy frizz with super shine and clean definition

satinwear 02 ultimate blow-dry lotion transform hair to silky luxury with a faster, easier stress-free blow-dry

straight 05 straightening balm kick out kinks, curls and frizz with humidity-resistant smoothness

VOLUME

touch control 05 volumizing texture whip shape and volumize with touchable texture, shine, and movement

thickening lotion 06 body builderbuild extra body and texture for full, fabulous style

clean lift 07 weightless volume gel get long-lasting, airy fullness without the weight

contour 08 shaping lotion bodify and volumize with flexible control

guts 10 volume spray foam boost roots or get allover volume and flexible fullness

SHINE

glass 01 smoothing serum kick-up the shine and flatten the frizz

vinyl glam 02 mega shine spray get instant gloss and a glam finish

HEAT STYLING

fabricate 03 heat-active texturizer activates texture and definition with a clean, touchable finish; great for use with a flat iron

spray starch 15 heat memory styler curl it, crimp it, flatten it with style memory technology

hot sets 22 thermal setting mist create heat styles that have staying power

align 12 ultra- straight balm discipline, protect and strengthen unruly hair

full frame 07 protective volumizing moussevolumize, moisturize and protect hair from heat styling, humidity and color fade

DEFINITION & MOVEMENT

water wax 03 shine defining pomade separate and define with clean, flexible control and brilliant shine

rewind 06 pliable styling pastetwist, shape and texturize hair into changeable styles

electric wax 11 shine fused texturizer shock hair with deconstructed definition, texture and reflective shine

HAIRSPRAYSCURL & WAVE

crystal curls 06 defining shine gel illuminate curls with frizz-free definition, lasting curl memory and intense crystal shine

ringlet 07 curl perfector ban frizz, define shape and revive shine on curls and waves

NEW elastic works 09 waving gelmold and manipulate curls with windswept texture and lasting frizz control

curl force 17 texturizing spray-gelrevive curls with dramatic definition, energized bounce, frizz control and lustrous shine

workforce 09 flexible volumizing spray work, boost and shape with 24 hour humidity resistance, 8 hour flexible control and frizz-free shine

headplay 12 pliable working spray work, sculpt and define shapes with 24 hour humidity resistance, 8 hour flexible control and frizz-free shine

quick dry 18 instant finishing spray control and complete your look with healthy shine and a firm, no-fuss finish

forceful 23 super strength finishing spray finish styles with lasting lift, 24 hour humidity resistance, 8 hour maximum control and frizz-free shine

hardwear 16 super strong gel empower styles to stay put with lasting control and shine

NEW rough clay 20 matte texturizer unearth defiant definition, choppy, chunky pieces and intense matte texture

rough paste 12 working material deconstruct with rough, ragged texture and moveable separation

CHEMISTRY SYSTEM

BOOST

Chemistry SystemStrength Shot strengthens chemically distressed hair

Chemistry SystemProtect Shot protects the vibrancy of color-treated hair

Chemistry SystemSoft Shotinstantly softens dry, brittle hair

Chemistry SystemAnti-Frizz Shot provides intense smoothing and lasting frizz control to very dry, unruly hair

SEAL

3.5 pHix pHase for chemically damaged hair

5.5 pHix pHasefor mechanically damaged hair

IN-SALON SERVICE

Chemistry System offers intense, customized benefits for your hair's individual needs

CHEMISTRY SYSTEM

WHAT YOUR HAIR NEEDS STRENGTH & REPAIR BRIGHTENING & REFINEMENT COLOR PROTECTION VOLUME & STYLE SUPPORT

Body Full provides normal/fine hair with bodifying strength and density plus lasting style retention

Color Extend helps shield, stabilize and secure color intensity to keep color-treated hair fresh and radiant

Blonde Glamactivates brilliance, clarifies color and reinforces strength on all types of blonde hair

Extreme strengthens, repairs and protects chemically and mechanically distressed hair

TREAT

Rescue Force fortifying treatment provides deep conditioning and repair; adds control and manageability

CAT treatment reconstructs and adds immediate strength

Deep Fuel durable strengthening treatment provides long-lasting, intense repair to very distressed hair

Anti-Snap leave-in treatment helps fortify hair that’s prone to breakage

TREAT

Fresh Gold color-activating treatment enriches warm tones and conditions warm blonde highlights

Pure Pearl color-activating treatment controls yellow undertones and conditions ultra pale blonde highlights

Crystal Flash shine treatment for multi-tonal blondes creates a lasting barrier against frizz while adding iridescent, crystal shine

TREAT

Plump Treat leave-in thickening treatment adds substance, body and shine without weighing hair down

Weightlifter root lift styling treatment gives an instant boost to the roots providing lasting lift and shine

NEW Carbo-Bodifier volumizing foam for baby fine hair boosts hair with a dose of thick-ening carbs for lasting volume and weight-free conditioning

TREAT

Instant Polishing Prep leave-in cutting and detangling lotion moisturizes, eases detangling and adds polished smoothness

TREAT

Spring Mousse leave-in anti-frizz activator for lazy curls revitalizes and volumizes with curl-defining body and re-energizing shine

Curl Refiner leave-in anti-frizz detangler for unruly curls tames, detangles and helps control frizz for lasting memory and manageability

Curl Boost anti-frizz scrunching spray gel moisturizes and re-energizes curls with lasting frizz control and shine

Anti-Frizz Shiner lasting power humidity sealer smoothes, refines and helps block humidity for shiny curl perfection

TREAT

Butter Treat smoothing treatment delivers intense moisture, lasting conditioning and control

Detangling Cream leave-in smoother detangles and nourishes to transform hair with lush, frizz-free smoothness

Heat Glide protective smoother provides heat-safe control to tame frizz on even the most rebellious hair

Sleek Obedience anti-frizz solid serum concentrated smoothing formula provides high definition, frizz control and sleek glossy shine

TREAT

Heavy Cream super treatment provides rich, deep conditioning for intense softness and frizz control

Velvet Whip thermal softening treatment instantly restores softness, improves texture and helps provide heat protection for a shiny, luxurious finish

Gold Glimmer perfecting shine treatment provides intense shine with lasting softness and frizz control

TREAT

Rich Defender protective treatment provides deep conditioning and helps preserve color intensity

Total Recharge inner hair fuel conditions, detangles and helps protect the life of haircolor

PREPARE & TREAT PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

PREPARE TREAT

Shampoo Conditioner

LIGHT MOISTURE

Clear Moisture replenishes normal to dry hair with weightless moisture and a light shiny finish

SOFTNESS ULTRA SMOOTHNESS MOISTURE & DEFRIZZ

Fresh Curls provides instant activation, frizz-controlled definition, moisture and strength to all types of curls

Smooth Down enriches and tames very dry, unruly hair with intense smoothing and frizz control

All Soft advanced silkening formulas transform dry hair with intense softness, replenishment and luminous shine

CHEMISTRY SYSTEMIN-SALON SERVICE CHEMISTRY SYSTEM CHEMISTRY SYSTEM CHEMISTRY SYSTEM CHEMISTRY SYSTEM CHEMISTRY SYSTEM CHEMISTRY SYSTEM

Redken HaircareSPECIAL

NEEDS DANDRUFF DEFENSE

Scalp Relief Dandruff Control fights dandruff and its symptoms; gently soothes and clarifies scalp

TREAT

Leave-In Treatment helps reduce flaking, irritation and itching; gently soothes and hydrates scalp

CLARIFYING

Hair Cleansing Cream Shampoohelps remove mineral deposits and styling product build-up

IN-SALON SERVICE

Dandruff Defense for dry, flaky scalp

PREPARE TREAT

Shampoo Conditioner