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What makes one product more “environmentally friendly” than another?
• Ultra concentrated• Non-toxic• Hypo-allergenic• Biodegradable• No dyes• No phosphates• Safe for septic and
greywater systems• No petroleum based
cleaners• No optical brighteners• Stain-removing enzymes• Not tested on animals• Kosher certified• Natural Citrus fragrance
Do we believe manufacturer’s claims?
“At Exxon Mobil, we’ve beenhelping to reduce fuel emissions for
more than 30 years. In fact, since 1990, our refineries
have become 10% more energy efficient.”
Do we believe manufacturer’s claims?
“…our lawn carepesticide is essentially
non-toxic."
“At Exxon Mobil, we’ve beenhelping to reduce fuel emissions for
more than 30 years. In fact, since 1990, our refineries
have become 10% more energy efficient.”
Do we believe manufacturer’s claims?
“My husband confusedme with our daughter.This anti-aging miracle
cream works wonders.”
“…our lawn carepesticide is essentially
non-toxic."
“At Exxon Mobil, we’ve beenhelping to reduce fuel emissions for
more than 30 years. In fact, since 1990, our refineries
have become 10% more energy efficient.”
Do we believe manufacturer’s claims?
“the plastic diaper liner with the most recycled
content."
“My husband confusedme with our daughter.This anti-aging miracle
cream works wonders.”
“…our lawn carepesticide is essentially
non-toxic."
“At Exxon Mobil, we’ve beenhelping to reduce fuel emissions for
more than 30 years. In fact, since 1990, our refineries
have become 10% more energy efficient.”
“We believe that the products we make are not injurious to
health”
Tobacco Industry
Research Committee
Cream, Sugar and… Bauxite?
1 Cup of Coffee
Mug & Spoon
Cream
Sugar
Coffee
Coffee Beans
Filter
Water
Coffee Maker
Energy
Coffee Grinder
Cream, Sugar and… Bauxite?
1 Cup of Coffee
Mug & Spoon
Cream
Sugar
Coffee
Coffee Beans
Filter
Water
Coffee Maker
Electricity
Coffee Grinder
Water
Labor
Fertilizer/Pesticide
Packaging
Shipping
Tools
Cream, Sugar and… Bauxite?
Mug & Spoon
Cream
Sugar
Coffee
Coffee Beans
Filter
Water
Coffee Maker
Electricity
Coffee Grinder
Water
Labor
Fertilizer/Pesticide
Packaging
Shipping
Tools
Roads
Rails
Ports
Trains
Trucks
Ships
Cream, Sugar and… Bauxite?
Coffee Beans
Filter
Water
Coffee Maker
Electricity
Coffee Grinder
Water
Labor
Fertilizer/Pesticide
Packaging
Shipping
Tools
Roads
Rails
Ports
Trains
Trucks
Ships
Steel
Aluminum
Plastic
Rubber
Fuel
Microprocessors
Cream, Sugar and… Bauxite?
Water
Labor
Fertilizer/Pesticide
Packaging
Shipping
Tools
Roads
Rails
Ports
Trains
Trucks
Ships
Steel
Aluminum
Plastic
Rubber
Fuel
Microprocessors
Bauxite
Water
Electricity
Factory
Cream, Sugar and… Bauxite?
1 Cup of Coffee Coffee Coffee Beans
Shipping
TrucksAluminumBauxite
Didn’t Consider:– The four other simple components– The thousands of other un-followed branches– The specific impacts of each component
Life Cycle Activity
Use what you know to create a simple process map for your beverage container
Ignore soda itself