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Redwood Associates
Making Analytics Work for Individuals
By
Redwood Associates Business Solutions
Analytics Education (Since 2008)• Innovator & Leadership Position• 200 Marquee Institutional Clients • Global Asynchronous Online Program adding 500+ students /month globally and growing • Very Strong Brand in Bangalore , IT /Analytics Capital of India • Revenues of $300K with 20% + margin
Algorithms (Maslowed.me)• Vision to create algorithms which enable better earning/ spending choices • Cutting edge and highly accurate algorithms developed & Validated for Careers • Based on market feedback to be extended to financial assets , homes, consumer goods etc
Consulting • Track record of the leadership team having had a multi million dollar acquisition in a previous
analytics services company • To launch US/ Europe based analytics offshoring / services arm specializing in HR analytics and
analytics automation
Business Lines
Gautam Munshi (Founder & CEO):fn (Algorithms , Strategy )+(Eco-Stephens,MBA, FMS)+Banker + Philosopher +14 years
Maria Jose(Business Manager – Maslowed.me) :fn( Product Architecture , Design )+(Phy Stella Maris, MBA, Exeter UK) + Brand Mgmt+ Perfectionist+ 6 years
Deepa Putlam (Business Manager –HR/Fin/Ops): fn( Resourcing , Financing )+(M.Sc., Mt Carmel )+ Banker + Growth Driver +5 years exp
Pawan Mathur (CTO):fn( Technology Engineering)+ (IIT Chemical, IISC Comp Sc)+ Mobility Tech Guru+ 20 years exp
Arjun Sivasundar (Data Scientist): fn( Math's, Genetics)+(Rutgers PHD, Stanford, Berne)+ Data Scientist + 20 years exp.
Team
Red
wood
Best in Class ability to attract , deploy and retain talent through HR analytics algorithms
Team
Red
wood
Board of Directors : SB Swaminathan (Entrepreneur , Scaling up start –ups )+ (B tech, MBA Pondicherry University )+ Top management global roles with
Citibank , Brilliant Tutorials + 25 years work ex
Board of Directors Vikram Munshi :fn (Management Consultant, Scaling up mid sized companies) +(B.Pharm BIT , MBA, CU , Pursuing PhD)+ Marketing /
Sales/Brand Management , ex Mktg Head – Ranbaxy + 20 years work ex .
Team of 6 :fn (Sales, Marketing , Visualization, Operations , Management, Analytics )+ Track record of generating USD 2mn in RABSPL through analytics education / consulting services in the the last 5 years
Team
Red
wood
- C
on
td
500 working professionals
3 center operations/ 10 corporate clients
Synchronous online training
$200K avg annual revenue
2008-2010
3000+ working professionals
Conversion of content into asynchronous online training
200+ institutional clients
$300K avg online revenue
2010-2013
100,000+ students online
Courses in 4 global languages
Revenues upwards of $1mn
2014-2016
Analytics Education :Leadership Position Established in Analytics Industry . Potential to train more than a million people till 2016
Big Data Availability
FB/LinkedIn
Digital Footprint
ERP Implementation
Effective Predictive Modeling
Risk Scorecards
Propensity to buy Scorecards
Credit Bureau
Web 3.0 = Self Actualization/Competitors
Web 1.0 = Ecommerce
Web 2.0 = Social Networks
Web 3.0 = Self Actualization
People will want solutions which lead to the next level of
Maslow’s Hierarchy
Massive Growth in the Industry
Infoedge moved from $10 mn - $16 mn from 2010 to
2011
Monster grew from $914 mn to $1bn + from 2010 to 2011
Visitors increasing among all leading
job portals
Evolution of the HR Analytics Market – we are in Stage 3
7
40 %
95 %
Software Engineer
Scientist
Powerful analytics engine to help you find your one True Vector based on your story
Alg
ori
thm
ic C
ust
om
ized
Care
er
Pre
dic
tor
– A
lread
y Im
ple
men
ted
Possibilities in the multi billion $ analytics industry
Business Line 2014-15 2015-16 2016-17
Maslowed.me (B2C Analytic Algorithms)
Careers /MOOC choices
Financial Services /Travel Relationships
Education ATI Online Videos - Basic
Enhanced Storyboarding
Nat geo for numbers
Consulting No Plan Set up/ acquire if
surplus funds available
Integrate for B2C algorithm
implementation in B2B
Redwood’s Journey –2008- 2012 ( 1Mn $ + revenue booked on capex of 0)
FY08-09 Capex = 0Set analytics
training + consulting business
FY 09-10 Scaled up training to 3 offices
Acquired Indian analytics consulting
clients
FY 10-11
Scaling down Indian analytics
consulting due to profitability
Commenced Online Analytics
Training
FY 11-12 Exited non strategic clients / Offices
Started product development on
project LBR with 1 person
Redwood’s Journey 2012- 2015 ($500K already booked + counting )
FY 12-13
LBR product development team strength increased
to 3
Exited remote training offices due to low profitability and linear business
model
FY 13-14
Validated innovation done on
career analytics prediction
LBR piloted across 8 clients
Set up ATI online videos with 40
hours of content
FY 14-15 Rebrand lbr as maslowed.me
Scale up as a B2C brand
Scale up ATI online videos on demand