Reference Catalogue ENGLISH AW12 Q3Q4

©2012 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject matter belonging to

The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.

CATAW12ENG-REF

AUTUMN & CHRISTMAS 2012

PROMOTIONS, PLANOGRAMS& MORE!Valuable Information at Your Fingertips:

· Promotions calendar· Planograms & Seasonal Outposts· complete list of available fragrances· fi xtures & merchandising tools

reference

YANKEE® FRAGRANCE COLLECTIONFor every season and reason …

a guide to all of our active fragrancesLooking to expand your seasonal assortments? Are your customers looking for specifi c scents? Find every active Housewarmer® fragrance in this section. Th ey’re organised the same way your customers shop – by colour bands within fragrance families.

1

YANKEE CANDLE (EUROPE) LTDCABOT PARKPOPLAR WAY EASTAVONMOUTHBRISTOL. BS11 0YHUNITED KINGDOMTel : +44 (0)117 3161200Fax : +44 (0)117 3161400Email : [email protected] : www.yankeecandle.co.uk

81312_L_UK_Reference_Spread.indd 41 6/12/12 11:31 PM

Like just laundered sheets,

a refreshing sea breeze,

or the earthy aroma of herbs,

these scents bring home familiar feelings of freshness.

Fresh

BEACH WOOD

Seasoned by the elements … this modern blend of vetiver, salt air and drift wood creates an

intriguing fragrance.

SUN & SAND A tropical beach breeze of

sweet orange fl ower, lemony citrus, fresh lavender and powdery musk.

{platinum}

BABY POWDERA soothing, fresh scent that gently cleanses

the spirit and gives it a soft touch of innocence.

CLEAN COTTON ®

Sun-dried cotton combined with green notes, white fl owers, and a hint of lemon.

{platinum}

SANDALWOOD VANILLAPure indulgence … the luxurious warmth of

fi ne aromatic sandalwood and rich, comforting vanilla.

SOFT BLANKETWrapped in sweet dreams …

a lullaby of clean citrus, luxurious vanilla and warm amber.

FLUFFY TOWELSTh e fresh scent of clean towels warm from

the dryer with notes of lemon, apple, lavender and lily.

VANILLA SATINSophisticated. Classic. A smooth blend of

rich vanilla, romantic fl owers and sensuous sandalwood.

Yankee Candle® Distributors:

3 282

YC DISTRIBUTION PTY. LTD.(AUSTRALIA & NEW ZEALAND)P.O. BOX 3315YOKINE PERTH WA 6060Tel: 1 800 YANKEE(1-800-926-533)#Email: [email protected]: www.yankee.net.au Trade Website www.ycdistribution.com.auRetailer Website: www.ycd.net.au

ZUMTOBEL KERZEN GMBH & CO(AUSTRIA)BILDGASSE 126850 DORNBIRNAUSTRIATel: 0043 (0) 557 225 631Fax: 0043 (0) 557 225 63117Email: [email protected]: www.zumtobel-kerzen.at

DAT-CON D.O.O.(CROATIA)GRADA WIRGESA 1010430 SAMOBORCROATIAContact: KRISTINA MIKEC JURIŠIĆTel: 00385 (0)1 366 83 56Fax: 00385 (0)1 366 83 61Email: [email protected]: www.dat-con.hr

Y. PATRIOTIS LTD. (CYPRUS)6 A-D VASILIS YRYONIDES STPO BOX 56029 3304 LIMASSOLCYPRUSTel: 00357 25359419Fax: 00357 25353740Contact: Yiangos PatriotisE-mail: [email protected]

Z-TRADE S.R.O.(CZECH REPUBLIC)SOUKENICKA 76550 01 BROUMOVCZECH REPUBLICTel: 0042 (0) 491 523 911Fax: 0042 (0) 226 015 298Contact: JAROSLAV KLUSONEmail: [email protected]: www.yankeesvicky.cz

YANKEE CANDLEDEUTSCHLAND GMBH(GERMANY)LUITPOLDSTR. 991550 DINKELSBUHLGERMANYTel: 0049 (0) 9851 5554080Fax: 049 (0) 9851 5554089E-mail: [email protected]

IKIAKOS EXOPLISMOS(GREECE)AGAMEMNONOS 47176 75 KALLITHEAGREECETel: 0030 (0) 210 9478 120Fax: 0030 (0) 210 9415 002Contact : MARY SARAFIDISE-mail : ikiakos@sarafi disgroup.grWebsite: www.parousiasi.gr

SOUND & DATA LTD(HUNGARY)1085 MARIA ST 56BUDAPESTHUNGARYTel: 0036 (0) 132 80400Fax: 0036 (0) 1 338 2731Contact: NAGY CSABAEmail: [email protected]: www.yankeecandle.hu

YANKEE CANDLE ITALIA SRL(ITALY)VIA ANDREA SOLARI, 920144 MILANOITALYTel: 0044 (0) 1454 454 500Fax: 0044 (0) 1454 454 510Email: [email protected]: www.yankeecandle.co.uk

THE LAWN COMPANY LTD(MALTA)51-55, TRIQ SANT ANTNINSAN GWANN, SGN 04MALTATel: 00356 (0) 213 80639Fax: 00356 (0) 213 80639Contact: RAY CARUANAEmail: [email protected]: www.lawnmalta.com

SCENTS & SENSES BV(NETHERLANDS & BELGIUM& LUXEMBOURG)KERKSTRAAT 23 3295 BD ‘S-GRAVENDEELTHE NETHERLANDSTel: 00 31 (0) 499 46 06 03Fax: 00 31 (0) 499 46 03 37Contact: ELLIS STERRENBURG &MARCO HOEKEmail: [email protected]: www.scents-senses.nl

GRUPA ZACHODNIA(POLAND)UL. TATRZANSKA 2660-413 POZNANPOLANDTel: 0048 (0) 61 843 5540Fax: 0048 (0) 61 843 5541Contact: DOROTA ZDZIEBKOWSKAEmail: [email protected]: www.grupazachodnia.pl

WAXDECOR -ARTIGOS DECORATIVOS, LDA(PORTUGAL)ZONA INDUSTRIAL DA MAIA ISETOR 10 LOTE 3604475-053 BARCAPORTUGALTel: 00351 (0) 229060068Fax: 00351 (0) 229060068Contact: MIGUEL SILVAEmail: [email protected]: www.waxdecor.pt

YANKEELAND(ROMANIA)STR. SOS. COLENTINA NR. 21BL. R24, SC A AP.19BUCARESTI, SECTOR 2ROMANIATel: 0040 (0) 722 45 02 02Fax: 0040 (0) 31 8023952Contact: MAGDA VELEVEmail: [email protected]: www.yankeeland.ro

HOLLEX SLOVAKIA, S.R.O.(SLOVAKIA)NADRAZNA 34,900 28IVANKA PRI DUNAJISLOVAKIATel: 00421 (0) 905 727 072Fax: 00421 (0) 245 944 427Email: [email protected]: www.hollex.sk

ZARA D.O.O. VONJ NARAVE (SLOVENIA)GUBČEVA ULICA 43000 CELJESLOVENIATel: 00386 (0) 3 493 00 23Fax: 00386 (0) 3 493 00 24Email: [email protected]: www.vonjnarave.si

DECORATORS WAREHOUSE(SOUTH AFRICA)CAPRICORN PARK,MUIZENBERG7948, CAPE TOWNPO 39227SOUTH AFRICATel: 0027 (0) 217 887408Fax: 0027 (0) 217 887461Contact: ALON SMILYE-mail: [email protected]: www.dwh.co.za

HELENA LLEBARIA(SPAIN)POL. IND. CAN.MASCARO, NAVE 208756 LA PALMA DEL CERVELLOBARCELONASPAINTel: 0034 (0) 936 720 221Fax: 0034 (0) 936 720 902Contact: GRISELDA BOIXEmail: [email protected]: www.bolesdolor.com

TL MANSSONS AB(SWEDEN & NORWAY& FINLAND)TL MÅNSSON’S ABOLOFSDALSVÄGEN 23BOX 7089300 07 HALMSTADTel: 0046 35 370 88Fax: 0046 35 372 83Contact: LEINE&TOMAS MANSSONEmail: [email protected]: www.manssons.se

SPIRIG AG(SWITZERLAND)BURGLENSTRASSE 33,8570 WEINFELDENSWITZERLANDTel: 0041 (0) 71 626 23 40Fax: 0041 (0) 71 622 51 35Contact: REBEKKA SPIRIGEmail: [email protected]: www.yankeecandle.ch

YANKEE CANDLE (EUROPE) LTD(UK & DENMARK & FRANCE & IRELAND)CABOT PARKPOPLAR WAY EASTAVONMOUTHBRISTOL, BS11 0YHUNITED KINGDOMTel. : +44 (0)117 3161200Fax : +44 (0)117 3161400Email : [email protected] : www.yankeecandle.co.uk

81312_L_UK_Reference_Spread.indd 42 6/12/12 11:31 PM

4

COASTAL WATERSClean and bracing … the rush of cool ocean spray from the

breaking surf clears the mind and refreshes the soul.

RIVER VALLEYA cool and calm stroll by the river...

watery green notes with hints of sage, amber and oak.

BEACH WALK®

Refreshing salt water and sea musk warmed with sunny notes of tangerine and orange blossom.

{platinum}

NATURE’S PAINTBRUSHA perfect day captured in radiant, aromatic

strokes of brisk air, spicy woods and warm musk.

PINK SANDS

It’s an exotic island escape in the beautiful mix of bright citrus, sweet fl orals and spicy vanilla.

LEMON LAVENDERClean and inviting … a powdery fresh blend

of tangy lemon citrus and sweet lavender fl owers.{platinum}

FRENCH LAVENDERLike a stroll in sunny Provence where the lovely, tranquil scent of aromatic lavender fi lls the air

MIDSUMMER’S NIGHT ®

An intoxicating and masculine blend of musk, patchouli, sage and mahogany cologne.

{platinum}

NEW ! BLISSFUL AUTUMNReminiscent of crisp autumn air with

orchard fruit breezes … blissfully brisk and woody.

81312_L_UK_Reference_24pg.indd 4 5/16/12 2:07 PM

From fresh baked desserts to prized

cooking spices, these irresistibly delicious aromas make a home feel

cosy and inviting.

Food & Spice

5


6

FRENCH VANILLASweet and traditional, the source of the

vanilla fragrance is oil extracted from tropi-cal orchids.

STRAWBERRY BUTTERCREAMYum … an absolutely luscious treat of

plump, sweet strawberries buried in rich whipped cream.

NEW ! CAMOMILE TEATh e wonderfully soothing aroma of

camomile and honey steeped with tea leaves and a touch of citrus zest.

VANILLA CUPCAKETh e rich, creamy aroma of vanilla

cupcakes with hints of lemon and lots of buttery icing.{platinum}

WARM SPICEDeliciously indulgent and creamy …

a classic blend of vanilla, brown sugar, cinnamon and nutmeg.

CINNAMON STICKTh e fragrant mystery of imported

cinnamon bundled with cloves.{platinum}

SPICED ORANGETh is bright, cheery blend of sunny

citrus and snappy ginger is the perfect winter warmer.

NEW ! HONEY & SPICEGolden nectar and sugar cane mingle with

cinnamon stick and cocoa to create this gourmand concoction.

MACINTOSH SPICESimply delicious … crisp, slightly

tart apple slices sprinkled with freshly ground cinnamon.

KITCHEN SPICETh is modern blend of sweet orange,

clove, ginger and cinnamon is a new take on pantry favourites.

NEW ! RED VELVETA most decadent creation of creamy frosting atop moist cake and a touch

of brown sugar. So very sweet!

HOME SWEET HOME®

A heartwarming blend of cinnamon,baking spices, and a hint of

freshly poured tea.

{platinum}


From evergreens to cookies, these

delightfully happy seasonal

scents celebrate favourite Christmas and winter traditions.

Festive

C

7


8

WINTERWONDERLAND

So real you can almost hear sleigh bells … the tingle

of a frosty breeze blowing through icy pines.

WHITE CHRISTMAS®

Th ere’s a quiet Christmas beauty blend of woodsy

evergreens and cool, freshly fallen snow.

CHRISTMAS ROSEChristmas memories bloom in the authentic perfume of delicate rose petals with a

hint of pine.

SNOW IN LOVE Fall in love with this

delightful blend of creamy, comforting woods and

wintry powder freshness.

SPARKLING SNOWTh e crisp, naturally fresh

scent of gleaming, snow-covered pines.

SUGARED APPLEA deliciously sweet apple treat … a perfect recipe of

juicy apples sprinkled with sugar and vanilla.

CHRISTMAS CUPCAKEAn irresistible treat … rich, moist

vanilla cupcake covered with sweet buttery holiday icing.

CHRISTMAS COOKIEButtery rich, vanilla scented,

holiday sugar cookies.

SPARKLING CINNAMONHoliday glow … the spicy warmth of real imported stick cinnamon

with a hint of cloves.

CHRISTMAS EVE®

Traditional holiday scents of a warm hearth, sugared plums, and

candied fruits.

RED BERRY & CEDARWelcome the season with the

delicious holiday aroma of tart red currants and warm

cedarwood.

NEW ! NEW !

HAPPY CHRISTMASGlad tidings of Christmas joy

come wrapped in the happy scent of holiday pines and festive fruits.

RED APPLE WREATHA happy holiday homecoming with the festive aroma of sweet

apples, cinnamon, walnuts and maple.

CHERRIES ON SNOWAn enchanted, sparkling blend of bright, juicy cherries with sweet

almonds and an icy freshness.

CHRISTMAS TREELike going out in the snow to fi nd

that special tree … fresh, familiar pine with

crisp eucalyptus.

APPLE & PINE NEEDLEPopular pine gets a fruity twist as

crisp apple notes are combined with pine needle, cypress and

cedarwood.

NEW !


9

From berry patches to citrus groves,

these mouthwatering scents

capture all the juicy sweetness and

lively tanginess of sun-ripened fruit.

Fruit

9


10

SICILIAN LEMONA bright & sunny citrus …

perfectly ripe, with a naturally sweet and refreshing scent.

SPARKLING LEMONEff ervescent sweet Meyer Lemon with

notes of energetic citrus lime and berga-mot orange.

MANGO PEACH SALSASweet and zesty … juicy mangoes and

peaches livened with citrus, ginger fl owers and pink pepper.

FRUIT FUSIONSummer-licious … berries, orange

and lime make this sunny fruit blend refreshingly tart and sweet.

BLACK CHERRYTh e absolutely delicious sweetness

of rich, ripe black cherries.{platinum}

NEW ! CRANBERRY ICERefreshingly tart and sweet! A cool, stimulating rush of frosty red fruits bursting with a tangy

sweetness.

MANDARIN CRANBERRYBursting with the vibrant, fruity

sensation of sweet, sunny oranges and crisp, tangy cranberries.

SWEET STRAWBERRYTh e essence of perfectly ripe

strawberries sprinkled with sugar.

CRANBERRY CHUTNEYA delicious reminder of

Th anksgiving dinner … tangy, fresh cranberries with orange

zest and raisins.

PINK DRAGON FRUITColourful and intriguing … there’s a lure of adventure in the sweet aroma of this

tropical fruit.

BAHAMA BREEZETh ere’s cool summer refreshment in this tropical blend of pineapple, grapefruit

and mango.

WILD PASSION FRUITBright and vivacious … this exotic passion fruit is blended with melon and mandarin.

VANILLA LIMESmooth and refreshing … the creamy

richness of vanilla with sweet cane sugar and a zesty lime twist.

{platinum}


11

Like spring in bloom, these

scents are alive with the

beautiful, alluring essences of

fresh, fragrant garden fl owers.

Floral

11


12

WEDDING DAY ®

Always in good taste …a sophisticatedand soothing blend of fl orals and

subtle fruits.

WHITE GARDENIASo captivating … the stunning royal beauty of lush white gardenias in

full bloom.

LOVES ME, LOVES ME NOTA fresh fi eld daisy with pretty white petals just waiting to be plucked…

oh, the anticipation!

MIDNIGHT JASMINEA seductively lush perfume of water jasmine, sweet honeysuckle, neroli,

and mandarin blossom.{platinum}

TRUE ROSEAlluring, rich and velvety… as fragrant as a

bouquet of fl awless deep red roses.

FRESH CUT ROSESAn intoxicating English garden of

fragrant heirloom roses.{platinum}

PINK LADY SLIPPERA wonderfully soft and sweet spring

bouquet, reminiscent of lovely rose petals, jasmine and violets.

BEACH FLOWERSLike delicate keepsakes the sea …

the seductive scent of tuberose, lily and hyacinth blossoms balanced with soft

watery notes.

LILAC BLOSSOMSAn alluring grove of lavender, white,

and deep purple lilacs.{platinum}

GARDEN SWEET PEATh e sweet perfume of delicate blooms accented with hints

of pear, peach, freesia and rosewood.{platinum}

GARDEN HIDEAWAYA peaceful escape fi lled with the sweet

scent of beautiful garden fl owers.


13

Best-sellers that are at the core of success

Th ese Platinum fragrances should be at the core of every selection. Th ese are the proven top-selling fragrances that are always in high demand. Th ey are also the fragrances that defi ne the Yankee Candle® brand in the minds of consumers.

PLATINUMFRAGRANCES


14

BURN TIMES:Jar CandlesLarge=110-150 hoursMedium = 65-90 hoursSmall = 25-40 hours

Tumbler CandlesLarge 2-wick = up to 85 hoursMedium = 40-50 hoursSmall = 35-45 hours

Samplers® = up to 15 hours eachTarts® = approximately 8 hours eachTea Lights = 4-6 hours each

· Cinnamon Stick· Home Sweet Home®

· Black Cherry· MidSummer’s Night®

· Lemon Lavender· Sun & Sand· Fresh Cut Roses

· Lilac Blossoms· Midnight Jasmine· Garden Sweet Pea· Clean Cotton®

· Beach Walk® · Vanilla Lime· Vanilla Cupcake


15

French LavenderBaby Powder

Midsummers Night®

Mandarin Cranberry Cinnamon Stick

Mango Peach Salsa

Warm SpiceCranberry Chutney

River Valley

Spiced OrangeChristmas Cupcake

Christmas Eve®

Black Cherry Kitchen SpiceVanilla Satin

Christmas RoseCherries on Snow

Christmas Tree

JULY

OCTOBER

AUGUST

NOVEMBER

SEPTEMBER

DECEMBER

1

1

1

1

1

1

2

2

2

2

2

2

3

3

3

3

3

3

Fresh Cut RosesFluffy Towels

Lemon Lavender

True RoseSoft Blanket

Strawberry Buttercream

White GardeniaGarden Sweet Pea

Vanilla Lime

Clean CottonPink Lady Slipper

Coastal Waters

Beach WoodSicilian Lemon

Loves Me, Loves Me Not

Midnight JasmineBeach Flowers

Pink Sands

JANUARY

APRIL

FEBRUARY

MAY

MARCH

JUNE

1

1 1 1

1 12

2 2 2

2 23

3 3 3

3 3

81312_L_UK_Reference_24pg.indd 15 6/8/12 12:12 AM

16

Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with many Yankee Candle® retailers, producing higher sales transactions, greater sales lift and increased margin.

Our Fragrance of the Month (FOM) promotion is one of the best and fastest ways to grow your customer base and get repeat business.

HOW IT WORKS:Every month promote three popular fragrances by ordering any combination of the large jars and the large 2-wick tumblers from the recommended fragrances.

RETAILER INCENTIVE: Receive 15% off all three fragrances. Ask your Customer Care Advisor for details.

PROMOTION: Buy 1, Get 1 50% Off all three seasonal fragrances for the month! (Higher price prevails.)

BOGO50 BENEFITS:· increases sales transactions

· BOGO50 has a higher perceived value

· promotional signage is available

HOW IT WORKS:Every month, choose to promote one or two seasonal fragrances (from those numbered 1 and 2 in the chart at left ) in all home fragrance and candle styles.

RETAILER INCENTIVE: Receive up to 20% off all candle product forms in the FOM fragrance. Ask your Customer Care Advisor for details.

CONSUMER PROMOTION: 25% off the selected fragrance(s) of the month!

FOM BENEFITS:· helps drive impulse sales

· encourages add-on sales, helping increase average transactions

· promotional signage available

FOM & BOGO50Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased traffi c and sales.

Give your customers a strong incentive to buy now … and later


Over 65% of all candle sales occur in the second half of the year, so it’s essential to understand your customers’ changing seasonal preferences and adjust your fragrance assortment accordingly in order to maximise your sales potential.

Autumn’s cooler days and focus on the harvest make it the season for baking, which leads to a strong demand for Food & Spice scents, followed by Fresh and Fruit fragrances.

AutumnCombi Display Assortment

30Fragrance (3 Combi)Recommended Autumn Assortment

1. Clean Cotton® 2. Soft Blanket3. Fluff y Towels 4. Midnight Jasmine5. Christmas Cupcake6. Christmas Cookie7. Vanilla Satin8. Sicilian Lemon 9. Mango Peach Salsa10. NEW Q3 Honey & Spice11. Cinnamon Stick12. Spiced Orange13. Fruit Fusion14. Macintosh Spice15. Black Cherry

16. Kitchen Spice17. Sparkling Cinnamon18. True Rose19. NEW Q3 Red Velvet20. Mandarin Cranberry21. Cherries On Snow™

22. Sweet Strawberry23. Home Sweet Home®

24. Pink Lady Slipper25. Lemon Lavender26. Midsummers Night®

27. Garden Sweet Pea28. NEW Q3 Blissful Autumn29. Beach Walk®

30. Vanilla Lime


1. Clean Cotton® 2. Soft Blanket3. Fluff y Towels 4. Midnight Jasmine5. Strawberry Buttercream6. Christmas Cupcake7. Christmas Cookie8. Vanilla Satin9. Beachwood10. NEW Q3 Camomile Tea11. Sicilian Lemon12. Mango Peach Salsa13. NEW Q3 Honey & Spice14. Cinnamon Stick15. Spiced Orange16. Fruit Fusion17. Natures Paintbrush18. Macintosh Spice19. Cranberry Chutney20. Black Cherry

21. Kitchen Spice22. Sparkling Cinnamon23. True Rose24. NEW Q3 Red Velvet25. Christmas Eve®

26. Mandarin Cranberry27. Cherries On Snow28. Sweet Strawberry29. Home Sweet Home®

30. Fresh Cut Roses31. Pink Lady Slipper32. Lemon Lavender33. Midsummers Night®

34. Garden Sweet Pea35. NEW Q3 Blissful Autumn36. River Valley37. Beach Walk®

38. Bahama Breeze39. Wild Passion Fruit40. Vanilla Lime17



1. Baby Powder2. Clean Cotton® 3. Sandalwood Vanilla4. Soft Blanket5. Loves Me, Loves Me Not6. Fluff y Towels 7. Midnight Jasmine8. Strawberry Buttercream9. Christmas Cupcake10. Christmas Cookie11. Vanilla Satin12. Beachwood13. Warm Spice 14. NEW Q3 Camomile Tea15. Sicilian Lemon

16. Sparkling Lemon17. Vanilla Cupcake18. Mango Peach Salsa19. New Q3 Honey & Spice20. Cinnamon Stick21. Spiced Orange22. Fruit Fusion23. Natures Paintbrush24. Macintosh Spice25. Cranberry Chutney26. Black Cherry27. Kitchen Spice28. Sparkling Cinnamon29. True Rose30. NEW Q3 Red Velvet

31. Christmas Eve®

32. Mandarin Cranberry33. Cherries On Snow34. Sweet Strawberry35. Pink Dragonfruit36. Home Sweet Home®

37. Fresh Cut Roses38. Pink Sands39. Pink Lady Slipper40. Lemon Lavender41. Midsummers Night®

42. Garden Sweet Pea43. NEW Q3 Blissful Autumn44. Coastal Waters45. River Valley

46. Beach Walk®

47. Bahama Breeze48. Wild Passion Fruit49. Vanilla Lime50. Christmas Tree

18


19

Over 65% of all candle sales occur in the second half of the year, so it’s essential to understand your customers’ changing seasonal preferences and adjust your fragrance assortment accordingly in order to maximise your sales potential.

As Christmas approaches, customers look to rekindle fond memories of past celebrations with our Festive fragrance, while Food & Spice and Fruit scents also remain popular.

ChristmasCombi Display Assortment

30Fragrance (3 Combi)Recommended Christmas Assortment

1. Clean Cotton® 2. Christmas Rose3. Snow in Love4. Soft Blanket5. Midnight Jasmine6. Christmas Cupcake7. Christmas Cookie8. Vanilla Satin9. Mango Peach Salsa10. NEW Q3 Honey & Spice11. Cinnamon Stick12. Spiced Orange13. Fruit Fusion14. Macintosh Spice15. Vanilla Cupcake

16. Black Cherry17. Kitchen Spice18. Sparkling Cinnamon19. True Rose20. Christmas Eve®

21. NEW Q3 Red Velvet22. NEW Q4 Cranberry Ice23. Mandarin Cranberry24. Cherries On Snow25. Home Sweet Home®

26. Lemon Lavender27. Midsummers Night®

28. NEW Q3 Blissful Autumn29. Vanilla Lime30. Christmas Tree


1. Clean Cotton® 2. Christmas Rose3. Snow in Love4. Soft Blanket5. Sparkling Snow6. Fluff y Towels 7. Midnight Jasmine8. Christmas Cupcake9. Christmas Cookie10. Vanilla Satin11. Warm Spice12. NEW Q3 Camomile Tea13. Vanilla Cupcake14. Sicilian Lemon15. Mango Peach Salsa16. NEW Q3 Honey & Spice17. Cinnamon Stick18. Spiced Orange19. Fruit Fusion20. Macintosh Spice

21. Cranberry Chutney22. Black Cherry23. Kitchen Spice24. Sparkling Cinnamon25. True Rose26. Christmas Eve®

27. NEW Q3 Red Velvet28. Red Apple Wreath29. NEW Q4 Cranberry Ice30. Mandarin Cranberry31. Cherries On Snow32. Home Sweet Home®

33. Pink Lady Slipper34. Lemon Lavender35. Midsummers Night®

36. NEW Q3 Blissful Autumn37. Wild Passion Fruit38. Vanilla Lime39. Christmas Tree40. NEW Q4! Apple and Pine Needle



1. White Christmas2. Clean Cotton® 3. Christmas Rose4. Snow in Love5. Soft Blanket6. Sparkling Snow7. Fluff y Towels 8. NEW Q4 Sugared Apple9. Midnight Jasmine10. Strawberry Buttercream11. Christmas Cupcake12. Christmas Cookie13. Vanilla Satin14. Beachwood15. Warm Spice

16. NEW Q3 Camomile Tea17. Sicilian Lemon 18. Vanilla Cupcake19. Mango Peach Salsa20. NEW Q3 Honey & Spice21. Cinnamon Stick22. Spiced Orange23. Fruit Fusion24. Natures Paintbrush25. Macintosh Spice26. Black Cherry27. Kitchen Spice28. Sparkling Cinnamon29. True Rose30. Christmas Eve®

31. NEW Q3 Red Velvet32. Red Apple Wreath33. NEW Q4 Cranberry Ice34. Mandarin Cranberry35. Cherries On Snow36. Sweet Strawberry37. Pink Dragonfruit38. Home Sweet Home®

39. Fresh Cut Roses40. Pink Lady Slipper41. Lemon Lavender42. Midsummers Night®

43. Garden Sweet Pea44. NEW Q3 Blissful Autumn45. River Valley

46. Beach Walk®

47. Wild Passion Fruit48. Vanilla Lime49. Christmas Tree50. NEW Q4 Apple

and Pine Needle

20


COMBI DISPLAY STAND Th ese versatile combi display units can also be used to displaymore than just candles … accessories, home fragrance, Aromatherapy Spa, and more! Available in Serenade or Swiss Pear. 120 x 60 x 215 cm.

SHOWCASE STAND A versatile free-standing display unitwhich can be shopped from all sides. Suitable for larger stores which

cannot off er perimeter wall space. Available in Serenade or Swiss Pear. 386 x 70 x 147 cm (Large) and 276 x 70 x 147 cm. (Small)

COMBI DISPLAY CORNER UNIT 10 jars left to right; includes down lights and illuminated Yankee Candle® logo. Corner unit measures 80 x 80 x 215 cm

with three adjustable shelves. Available in Serenade or Swiss Pear

H STAND FREESTANDING UNIT that can be shopped on four sides; includes eight adjustable shelves

90 x 25 cm. Available in Serenade or Swiss Pear.125 x 70 x 148 cm.

CUBE DISPLAY Holds multiple Yankee® products; slat wall construction; includes

16 adjustable shelves; available in Serenade or Swiss Pear. 100 x 100 x 150.9 cm.

Furniture Style: Modern Combi Display Unit

Furniture Style: Modern Combi Display Unit

Available to selected accounts only.

21


22

NESTING TABLES A new dimension in display fl exibility! Th e three sizes are versatile and can be used individually or together in any number of combinations. Large 55 x 100 x 82 cm. Medium 50 x 80 x 70 cm. Small 45 x 60 x 57 cm. Table top display 81 x 30.5 x 76 cm. Available in Serenade or Swiss Pear.

A STAND Free-standing walk aroundunit which can be shopped from two sides. Ideal for highlighting promotions. 5 adjustable shelves. 185 x 50 x 50 cm. Available in Serenade or Swiss Pear.

DISPLAY FURNITURE & TOOLSHelp sales through brand recognition, shopping simplicity,

space effi ciency and ease of restocking

SPINNINGDISPLAY STANDSFreestanding spinnerunit (right); slat wallpegs included; availablein Serenade or Swiss Pear; 65 x 65 x 133 cm.

Two-sided spinner(far right) holdsthree rows of travelair fresheners;26 x 21 x 63.5 cm.


AUTUMN OUTPOST DISPLAYSReap more impulse sales outside the combi! Increase your seasonal impulse sales by putting the right products in an outpost display where consumers can’t miss them.

For autumn, we’ve put together a perfect assortment that will catch customer attention and grow sales. Th e rich scents in our candle display capture the comforting warmth of home and hearth that consumers seek during this season.

Use our outpost recommendations to order the right mix products, then display with your own seasonal decorations.

Nature’sPaintbrushLarge jar (10) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (6)

Vanilla SatinLarge jar (16) Medium Jar (6)Small jar (12) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (8)

BlissfulAutumnLarge jar (10) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (6)

23

81312_L_UK_Reference_24pg.indd 2381312_L_UK_Reference_24pg.indd 23 6/12/12 11:36 PM6/12/12 11:36 PM

CHRISTMAS OUTPOST DISPLAYSGet off the shelf and wrap up more impulse sales! Decorating. Gift -giving. During Christmas, customers are primed to buy candles and home fragrancing to celebrate their favourite traditions.

Give them what they want with two perfect assortments – candles only and candles plus home fragrancing – of our cheerful Festive fragrances which help them joyfully share the spirit of the season.

Use our outpost recommendations to order the right mix products, then display with your own seasonal decorations.

ChristmasTreeLarge jar (8) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (5) Medium Tumbler (6) Regular Tumbler (4)

Snow in LoveLarge jar (13) Medium Jar (10)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (3) Regular Tumbler (4)

Cherries on SnowLarge jar (8) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (5) Medium Tumbler (6) Regular Tumbler (4)

Sparkling SnowLarge Jar (12) Medium Jar (8)Small Jar (6) Botanical Reeds(6)Large Tumbler (6) Medium Tumbler (12) Regular Tumbler (4) Room Spray (2 boxes)

Sparkling CinnamonLarge Jar (9) Medium Jar (6)Small Jar (6) Botanical Reeds(6)Large Tumbler (12) Medium Tumbler (6) Regular Tumbler (6) Room Spray (2 boxes)

24


25

Fresh Cut RosesLarge Jar (24) Medium Jar (6) Small Jar (6) Large Tumbler (12)Medium Tumbler (6)

Wedding Day®

Large Jar (24) Medium Jar (6) Small Jar (6) Large Tumbler (12) Medium Tumbler (6)


SPECIAL OCCASIONOUTPOST DISPLAYSNever miss an opportunity to celebrate more sales

Th e biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you off er the perfect products for celebrating weddings (Fresh Cut Roses and Wedding Day® candles) and births (Soft Blanket and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate sales and give you a reason to celebrate.

Soft BlanketLarge jar (12) Medium Jar (6) Small jar (3) Samplers® Votive Candles (1 Box)Tarts® Wax Potpourri (1 Box)Scented Tea Lights (1 Box of 12)

Baby PowderLarge jar (12) Medium Jar (6) Small jar (3) Samplers® Votive Candles (1 Box)Tarts® Wax Potpourri (1 Box)Scented Tea Lights (1 Box of 12)

26


27

Yankee Candle® Marketing Toolbox

at www.yankeecandle.co.uk

• Easily fi nd the information that matters to you.Search, view or download documents … easily and effi ciently.

- Electronic catalogs- Online order form- Merchandising tips- Planograms- Product photography- In-store signage- Logos and more

MARKETINGTOOLBOX

Solutions to help your sales grow! Fast, easy and free access to all things Yankee Candle® — photography, signage, planograms and more!

“ The Marketing Toolbox is a fast, effective,

and simple way to build circulars and bulk emails.

We even use the images to support our social networking!”

– Sarah Browne, Perfect Gifts, Manchester, UK

Certain restrictions may apply; applies to select candle product only; see store for details.

50 %of f

Fragrance of the Month

Buy1, Get 1

New Features!


Documents

Reference Catalogue ENGLISH AW12 Q3Q4