Digital Contemporary Reference File

Digital Contemporary Reference File

Digital and hand rendered illustrations research.

Francois Berthoud Gianfranco Ferre

Francois Berthoud Gianfranco Ferre

Etienne Drian

Bernard Chandran

Bernard Chandran Bernard Blossac

Audrey de la Morinerie

Antonio Lopez

Antonio Behzadi

James Thomas

James Goodall

Joe Eula

Mats Gustafson

Neil Duerden

Tony Viramontes

Tony Viramontes David Downton

Antonio Berardi

Anna Higgie

Russ Mills

Ben Tour

Lisa Bilvik

Sara Singh

Lins Ekstrand

Makiko Sugawa

Kelly Thompson

Gabriel Moreno

Gary Fernandez

Kareem Iliya

Jeny Moskaljuk

Tobie Giddio

Fonts

Product Ranges

CK

Gareth Pugh

Hussein Chalayan

Haider Ackermann

Alexander McQueen

Alexander McQueen

Brand Promotions

Armani promoting their s/s 11 collection through billboards.

A great way to promote fashion on these huge screens.

An innovative way to promote our collection through our own fashion show by having a unique concept and interlinking it to the collection.

United colours of Benetton typical concept throughphotography.

Advertising on tv is a way to make your product publicly available.

Visual merchanding is another way for customer attraction.

Still images of Gareth Pugh’s video to promote his collection.

Ali Ahmar BA(HONS)Fashion Practices and New Technology