REINVENTINGTHE CFO

HOW FINANCIAL MANAGERS

CAN TRANSFORM THEIR ROLES

AND ADD GREATER VALUE

JEREMY HOPE

H A R V A R D BUSINESS S C H O O L PRESS

Boston, Massachusetts

CONTENTS

Preface ix

INTRODUCTION 1

ONE

THE CFO AS FREEDOM FIGHTER 23

TWO

THE CFO AS ANALYST AND ADVISER 53

THREE

THE CFO AS ARCHITECT OFADAPTIVE MANAGEMENT 79

FOUR

THE CFO AS WARRIOR AGAINST WASTE 111

FIVE

THE CFO AS MASTER OF MEASUREMENT 149

six

THE CFO AS REGULATOR OF RISK 179

SEVEN

THE CFO AS CHAMPION OF CHANGE 211

Notes 235

Index 247

About the Author 259