Business Model of Hema

Fresh Market

Reinventing the Retail Format in the Age of Internet

Part.01 盒马鲜生的消费价值 Customers are changing

享受

Consumption

Upgrade

Now and Future Before

More Cheap

Saving

Promotion

Benefits Bulk Awesome

Price

Blindness Follow Suit

Tolerance

Minority Personality

Quality

Appreciate

Unique

Ego Experience

Selected

Enjoy

Newness

Convenience

Assertive

Better

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Core Values of Hema

· Be fresh every moment · Done while you wait · One-stop shopping · Make eating entertaining

Part. 01

Part.01 盒马鲜生的消费价值

Freshness

Management

Small Packs for

One Meal

New Lifestyle

without

Refrigrators

Be fresh every moment

Part.01 盒马鲜生的消费价值

Put an order throgh APP, get the goods within 30 minutes

Done while you wait

Part.01 盒马鲜生的消费价值

Full-assortment for all kinds of foods

One-stop shopping

S2C、B2C、C2B…...

Part.01 盒马鲜生的消费价值 Make eating entertaining

Happy Sparkl

e

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Format Reinventing：Efficiency & Experience

· Scene Definition · Merchandise Assortment · Combine Supermarket & Restaurant · Store Functions · Store O-chart · Sales Channels

Part. 02

Part.02 盒马鲜生的重构 Scene Definition

Comprehensive Solution for Daily Meals

Part.02 盒马鲜生的重构 Merchandise Assortment

Focus on Fresh

Part.02 盒马鲜生的重构 Combine Supermarket &

Restaurant

Deliver the dual

experience of

shopping &

eating

Part.02 盒马鲜生的重构

Beside the supermarket and restaurant,

our store is endowed with more new

functions.

Store Functions

Supermarket

Restaurant

Fans Marketing

Social Media Operation

Logistic

Part.02 盒马鲜生的重构 Store O-chart

Store Manager 4 Co-managers

Restaurant Supermarket Logistics App Operation

Part.02 盒马鲜生的重构 Sales Channels

50%+ sales from on-line

50%- sales from off-line

Thanks for your Time

Paul, Hema Fresh Market

Reinventing the Retail Format in the Age of Internet