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SALES DEPARTMENT RELATIONS
PRESENTED BYNALLU CHETAN REDDY
AFMI, MYSORE.INDIA
INTRODUCTIONDEALS: Interdepartmental relations and
coordination Coordination of personal selling with other
marketing activities Coordination of personal selling with other
departments Sales department’s external relations
Interdepartmental relation and coordinationIntroduction : Coordinating is the activities of all
departments so that maximum progress is made towards overall company objectives.
This is the dynamic relationship , so a change in one department often has repercussions in others.
Coordination methodsFormal coordination method:
(1) To build coordination in to the organization through grouping allied activities under a high ranking executives.
(2) To achieve coordination through the general administrative officer- president ,vice president or general manager.
(3) To use policy , planning and coordinating committees made up of representative of concerned departments.
continueInformal coordination : informal
coordination is generally more important than formal coordination.
COORDINATION OF PERSONAL SELLING WITH
OTHER MARKETING ACTIVITIES
SALES AND ADVERTISING:
SAME OBJECTIVE – DIFFERENTAPPPROACHES
NEED SKILLFULL BLENDING
ASSISTS EACHOTHER
GOOD COORDINATION & FREQUENT COMMUNICATION
SALES & MARKETING INFORMATION:
WHY ???
ASSISTS EACH OTHER
MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS
SALES & SERVICE:
SERVICE IS A POWERFUL SELLING ARGUMENT
LOCATING PERSONNEL IN THE SAME FIELD OFFICE
CO ORDINATING IS INFORMAL & AT LOWER ORGANIZATIONAL LEVELS
SALES & PHYSICAL DISTRIBUTION:
IMPORTANT IN SECURING SALES VOLUME
FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED
COORDINATION OF PERSONAL-SELLINGWITH OTHER DEPARTMENTSSALES AND PRODUCTION: Why is it essential? Importance of Coordination How they are mutually important to
each other How to achieve coordination
SALES AND RESEARCH AND DEVELOPMENT:
Why is it required? Achievements When they are maintained i. New Product Departments ii.New Product Managers iii. New Product Project Management
team iv. Product Development Committee
SALES AND PERSONNEL
SALES AND FINANCE Budget control
Credit regulations Credit policies
SALES AND ACCOUNTING
SALES AND PURCHASING: Cooperation is in 3 main ways- 1. sales department provides
purchasing with sales estimates. 2.purchasing department
informs the sales dept on stock availability. 3.fulfills the sales department
requirements.
SALES AND PUBLIC RELATIONS
SALES AND LEGAL ASPECTS.
SALES DEPARTMENT’S EXTERNAL RELATIONS
1.FINAL BUYER RELATIONS:
IMPORTANCE
RESEARCH
RESPONSIBILITY
BASIC PRODUCT SERVICE POLICIES
2.INDUSTRY RELATIONSTWO OBJECTIVES OF TRADE
ASSOCIATION
OTHER FUNCTIONS
CONTACTS WITH COMPETITORS
CONTROVERSIAL CONDUCT
3.GOVERNMENT RELATIONS
IMPACT OF GOVT RULES ®ULATIONS
IMPACT ON MARKETS
IMPACT ON CREDIT
BUYING BY THE GOVT
IMPACT OF GOVT INCOME
4.EDUCATIONAL RELATIONS
IMPACT OF SCHOOL
EDUCATION OF SALES EXECUTIVES
IMPACT OF SALES EXECUTIVES ON
EDUCATIONAL PROGRAMMES
5.PRESS RELATIONS
IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY
CONCLUSION
THANK YOU
