Owner proposition

The voco™ brand is the latest addition to our Premium collection of brands and is developed to appeal to a broad range of asset types. It offers an experiential, distinct consumer proposition and has seen a strong momentum since launch (29 hotels in the pipeline with 18 now open).

Aggressive growth plans (100 + signings in 5 years)

Competitive Set

A C H O T E L S

D E L T A H O T E L S

C U R I O

What we deliver for owners

Reliably different voco Dubai

• IHG® is backing the voco launch including investing in multiple managed-lease assets joining IHG in 2018/2019

• Supported by IHG’s world-class revenue delivery systems and upweighted commercial support to optimise your hotels

• Signature quality brand standards, built on sustainability and hosted service style that resonates strongly with guests

• Flexible design application suited to a range of assets

© IHG 2021 | All Rights Reserved | Private and Confidential

Figures as per 31 December 2020

Come on inInviting sense of arrival,

hosted service style accommodating personal

stay preferences and welcome treat inspired

by locale

Our guest experience hallmarks

Me timeWe add extras to our bedrooms – like cosy bedding and luxury

bathroom amenities –to encourage our guests

to take moments for themselves

104Guest Satisfaction Index

Commercial performance• Confident to be themselves both at work and at home –

one attitude, for every occasion

• Value social occasions with friends and family as much as work and professional success

• Experienced travellers who know what they want

• Prepared to pre-plan the trip they want, on their terms

Our guests

voco™ lifeWe make sure our bars and lounges are places guests want to relax and

enjoy themselves –whether it’s for a quiet

morning coffee or kicking off a great evening

80.5Guest Love

Profitable revenue built in

HOTELS GLOBALLY

18

ROOMS GLOBALLY

5,077

HOTELS IN THE PIPELINE

29

Figures as per 31 December 2020

AMERICAS1open

26pipeline

EUROPE

11pipeline

INDIA, MIDDLE EAST AFRICA4open4pipeline

SOUTHEAST ASIA KOREA0open

4pipeline

AUSTRALIA & JAPAN2open7pipeline

MANDATORY SLIDEUpdate figures ss & pp

A more flexible approach to brand standards and innovative commercial strategy makes voco™ well suited for conversion and new build projects across a broad range of asset types while optimising owner returns:

•A succinct set of signature quality standards that are easy to implement, offering efficiency and lower

capital outlay compared to other brands.•

A highly distinctive consumer proposition aimed at the high-value, premium guest segment that has been designed to flex seamlessly across softer hotel touch-points.

•Flexible brand identity, designed to complement an existing hotel’s character and locale which ensures

a smooth and time-efficient conversion.•

Activated bar/lounge experiences that create a buzz and drive F&B spend throughout the day.•

All voco™ hotels benefit from fast access to IHG’s world-class revenue delivery systems and upweighted commercial support to optimise IHG® enterprise contribution.

EUROPE, MIDDLE EAST, ASIA & AFRICA

2pipeline

CHINA1open

1pipeline

16open

10open

Please note above brand requirements are indicative and will depend on local guidelines, laws and regulations.

LOCATION Major cities, heritage and destination locations benefiting from strong IHG® enterprise delivery

NO. OF KEYS Recommended 75+

TOTAL SURFACE AREA Flexible– appropriate to type of property and location

HOTEL GROSS AREA PER KEY

Market specific

CONDITION Upscale quality throughout, as evaluated by IHG Balanced Scorecard

STANDARD ROOM SIZE Targeting 22-30m2 (inc. bathroom) in over 80% of rooms

RESTAURANT & BARS • Must have bar/lounge serving barista coffee • All day dining not required, provided hotel can still serve

high quality breakfast (with adequate covers to seat all guests at peak times) and hot food options throughout day via Bar

• Must provide 24/7 room service

GYM FACILITIES Not mandated

CONFERENCE & EVENTS Not mandated

CONCIERGE Not mandated

Brand Requirements(Global)

voco Standard Room Example

URBAN DESTINATIONHERITAGE

voco™ Oxford Thames (UK) voco™ Dubai (UAE) voco™ Yarra Valley (AUS)

C O N T A C T U SE: emeaa.development@ihg.com

W: www.development.ihg.com

Part of IHG’s Global Enterprise

HUALUXE, Atwell Suites and Candlewood Suites are not currently present in the EMEAA region.

BUILDING SUCCESS IN PARTNERSHIP

Find out more on how we create winning strategies driving high quality growth for your hotel:E: emeaa.development@ihg.com W: www.development.ihg.com

Figures as per 31 December 2020

• Strong portfolio - 16 diverse hotel brands, including global icons, luxury leaders, innovative concepts and design-led boutiques, all underpinned by our purpose to provide True Hospitality for Good.

• Expansive global footprint – 886,036 rooms in 5,964 hotels globally and an additional 1,815 hotels in the global pipeline.

• IHG® Rewards- one of the world’s largest hotel loyalty programs with over 140+ million enrolled members gives members unparalleled choice and flexibility.

• Best-in-class systems and technology - including industry-leading Sales and Revenue Management and optimised booking channels.

• People first - fostering an award-winning, respectful culture, building genuine and profitable partnerships with owners, and enriching the communities in which we live and work.

© IHG 2021 | All Rights Reserved | Private and Confidential