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Reliance Commercial Finance
Reliance Home Finance
Customer Experience
Next source of
Sustainable Competitive Advantage
Customer Experience
Customer Experience is the full, end-to-end experience
It starts when you first hear
about Amazon from a friend,
and ends when you get the
package in the mail and open it
Jeff Bezos
Customers Always have an Experience
Good Bad Indifferent
Experience - Product, Service
Product Experience
Positive product experience generates word-of-mouth more than twice
as often as a negative one
– e.g. An electronic device, Loan, Travel Booking
Customer Service Experience
customer service experience, just the opposite applies: a negative
service experience gets shared twice as much as a positive one
– e.g. a customer calling at a Call Centre
The Effortless Experience
Matthew Dixon, Nick Toman and Rick DeLisi
Business Impact
Positive
Customer
Experience Loyalty Repurchase
The True test of Loyalty is when something goes WRONG
Who is my Customer ?
Customer Expectation
Target
Onboard
Retain
Enrich (Value Creation)
Shaping Customer Journeys
Segment of “One”
Digitally Ready - Enterprise
To provide a “differentiated digital experience” to customers
ENTERPRISES TO BE DIGITALLY READY
Customer Centricity – Enterprise Readiness
Digital – Enterprise Road Map
CX Platform Components – Business Moments
Agility - Cloud Services - Oracle Cloud CRM
Personalisation - Products & Services Customised
Contextual - Relevant
Realtime
Segment of “One”
@ Reliance Commercial Finance
Reliance Home Finance
Private Cloud Infrastructure in place – Provision on Demand
Oracle Cloud CRM - Lead Management & Customer Service
Contact Centre – on Cloud
VDI adopted – Secured
Sales Management on Mobile - Productivity Tracker
Collections on Mobile - Productivity Improvement
Analytics Platform – Predicts Delinquent / Attriting Customers
Single Customer View
Oracle Cloud CRM
Sales Lead Management – Mobile Lead Management enabled
Customer Service
Integrated with Contact Centre Technology (another Cloud Service)
Integrated with Core Lending System - Loan Management
Integrated with Document Management System
Integrated with Datawarehouse and Analytics platform
Oracle Cloud CRM
More than 3 years in use
No downtime so far
Customised through a 3rd party service provider
Thank You