Presented By - Tuhin Rawat / PGP30055 / IIM Lucknow

A typicalRelianceDigitalStore

Reliance Digital

Reliance Industries

Reliance Retail

“Reliance Industries Overview

Business Segments

● Exploration and Production

● Petroleum Refining and Marketing

● Petrochemicals

● Textiles

● Retail Reliance Retail

Reliance Retail - Competitive PositioningIt is a subsidiary of Reliance Industries, which is involved in retailing,

exploration and production, refining and marketing,

petrochemicals and telecommunication.

Offers Private Label Brands in limited numbers and are offered under the

name of Reconnect.

Offers products in the low to medium price range

Positioned in rapidly growing retail channels such as non-grocery retailersDoes not engage in Internet retailing and focuses on store based retailing.

“Objective of Reliance Digital

▷ Offering complete range of digital products at Reliance Digital

▷ Providing the ambience to simulate consumer lifestyle

▷ Intelligent buying decision and complete product life cycle support

“Major Players

Product Range of Reliance Digital

Air Conditioner

Refrigerators

Water Purifiers

Kitchen and Home Appliances

Gaming Consoles and Games

Digital Cameras

Electronic Musical Instruments

Computers and Peripherals

Mobile and Fixed line Instruments

Audio and Video Products

The Big PictureReliance Retail and Store Based Retailing

Store Based Retailing Market

27,806 bn INR

Share of Reliance retail in

Store Based Retailing

83.41 bn INR

Average growth in terms of sales over 3 years for Reliance Retail

7.24%

Reliance Digital

Revenue : INR 610 million

Store Based Retail Industry Growth

Average growth rate 7.92%

Average Forecasted Growth rate in Consumer Electronics ( 2013-18) in terms of sales value

-1.3%Average Forecasted Growth rate in Consumer Electronics ( 2013-18) in terms of volume

8.8%Growth in sales of Electronics and appliances Specialist Retailers (2009-14)9.92%