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CONTENTS

DECLARATION

PREFACE

ACKNOWLEDGEMENT

HISTORY OF TELECOMMUNICATION

INDUSTRY PROFILE

HISTORY OF RELIANCE COMMUNICATION

RELIANCE ADA GROUP

RELIANCE COMMUNICATIONS

RELIANCE CAPITAL

RELIANCE MUTUAL FUND

RELIANCE HEALTH

RELIANCE ENERGY LTD.

RELIANCE GENERAL INSURANCE

RELIANCE COMMUNICATIONS

COMPANY PROFILE

CHAIRMAN PROFILE

PROJECT PROFILE

BSNL

TATA INDICOM

AIRTEL

1


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HUTCH

RESEARCH METHODOLOGY

PROBLEM DEFINITION

RESEARCH PROBLEM

RESEARCH OBJECTIVE AND SUBOBJECTIVE

INFORMATION REQUIREMENT

CHOICE OF RESEARCH DESIGN

RESEARCH INSTRUNMENT USED

SAMPLING TECHNIQUE

FIELD WORK METHOD

LIMITATIONS

QUESTIONNAIRE

ANALYSIS

SAMPLE PROFILE

PRIMARY DATA TABULATION & INTERPRETATION

INTERPRETATION AND FINDINGS

CONCLUSION

SUGGESTIONS

BIBLIOGRAPHY


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DECLAIRATION

I hereby declare that this project entitled CHANNEL

SATISFACTION SERVICES PROVIDED BY THE DIFFERENT TELECOM

OPERATOR TO THE RETAILERS is my own individual and

original work and has not been previously submitted and

approved for another degree or diploma.

SUNDEEP KUMAR

Roll no:- 9319540

BBA-VIth sem


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PREFACE

These days institutes have started giving more stress on the

management training, as it is the interface of a management student with

the culture of the corporate world and it also gives the first hand experience

to use the knowledge acquired by them through their faculty in the class in

the corporate world.

Our institute has also been looking in the same direction and is determined

to produce quality students who have a balanced knowledge of both

theoretical aspects and the practical knowledge as well. In the same

context we had to undergo a summer training of 6-8 weeks in a company.

To cover this aspect, which is the part of the curriculum as well? We

underwent training at RELIANCE COMMUNICATION. Herein we got to do

a live project for the company, which was basically to study the CHANNEL


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SATISFACTION SERVICES PROVIDED BY THE DIFFERENT TELECOM

OPERATOR TO THE RETAILERS.

ACKNOWLEDGMENT

With great pleasure, I extend my deep sense of gratitude towards my

project head Mr. Dipender Gautam under whose valuable guidance,

constant interest and encouragement, which have devoted his ever-

precious time from his busy schedule and his thus in completing the

project.

This co-operation is not only useful for this project but will be a

constant source of inspiration for us in future life. I am also thankful to

all employees who helped me intellectually in preparation of this

project directly or indirectly.


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History of Telecommunication

- The kings used human messengers to communicate to their

people in various states within their kingdom or to people in other kingdoms.

- Julius Caesar, the emperor of Rome, more than 200 years

ago, used pigeons to send messages back home battle.

- Pigeons were even used during World War II as warmessengers.

- The Dawk (pounced as Dak) system was started in India in

the year 1688, when the first office of the company post was established in

Mumbai (then known as Bombay) and Chennai (then known as Madras).

- In 1876 Alexander Graham Bell spoke the first words on the

telephone Mr. Watson come here, I want to see you.

- In 18887-1902, the first patents for the pay telephone with a

slot for coins were filed. Mr. Bell once again used the phrase Mr. Watson

come here, I want to see you in 1915 when he was invited to the opening of

the complete transcontinental telephone line connecting the west coast and

the east coast. However, this time, Mr. Watson responded saying that it would

take him a week to get there as he was in San Francisco.

- In 1915, the first wireless voice transmission between New

York and Sans Francisco signaled the beginning of the convergence of radio

and telephony.

- In the mind-1960s the original concept underlying the

Internet was developed.

- It was on August 15th 1995 that VSNL provided us with

freedom to information gateway- the INTERNET.

TELEPHONY

- Telephony is the traditional voice communication over a

wired/wireless network.


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- It is communication facilitated by telephones

Mobile Telephony

- In the landline, communication happens between two fixed

points, the receiver and speaker. There is a fixed medium, a line or

connection, in between.

- In mobile telephony either one or both the points can be

mobile. Unlike a landline, there is no physical wire connecting them.

- Cell phone Technology is an umbrella term used to describe

technologies that enable people to access networks services any place, anytime and anywhere.

- It is supported by several technologies such as GSM, CDMA

etc. each with its own advantage and disadvantages.

Cellular Approach

- In cellular approach, each city or area is covered by a

number of hexagonal cells on a big hexagonal grid. The hexagonal cells

overlap at the outer boundaries.

- A hexagonal shape is maintained as it helps in maximum

transmission/reception.

- Each cell has a base station that consists of a tower and a

small building containing the radio equipment. The transmitters span of

coverage is called a cell.

- The mobile telephone interacts with the closest cell.

Introduction

The evolution of internet has led to the convergence of telecommunications

networks and computers. Benefits associated withWorld Wide Web (WWW) are

of great importance now-days: people are able to communicate via e-mail,

perform data transfers, online shopping, online auctions, etc. Traditionally internet

services have been provided by Internet Service Providers (ISPs) using modems,

with data rates limited to 56.6kbps. With the need for higher speed internet

services, Broadband ISPs emerged providing faster data rate based on Cable


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and DSL technologies. In the United States, the Federal Communications (FCC)

defines as broadband internet service the one operating in 200 kbps in both

directions. According to a December 2004 report, the U.S. broadband penetration

is at 53.6%, far behind the penetration rate in other developed countries, e.g.

Japan and Korea [55]. Recently evolved IEEE 802.11x technologies have opened

a whole new era accessing the Internet wirelessly, giving traditional users the

advantage of mobility. The majority of existing technologies are localized, difficult

to deploy in accessible areas, time consuming, and expensive. The increasing

demand for wireless packet data services has opened a new market segment in

the wireless industry: the Wireless Internet Services (WIS). The WIS market

provides excellent opportunities to telecom operators and entrepreneurs to

become Wireless Internet Service Providers (WISP). WISs can provide high-

speed services in remote areas and over cost elective solutions, overcoming the

limitations of wired and short-range wireless services.

The commercial wireless industry was built in a span of three decades. It has

evolved from circuit switched voice service to IP based voice and data services.

The importance of mobile services grew in peoples day to day life, since the first

service was launched. The fundamental idea behind launching mobile services,

was voice communication with an added feature of short messaging services

(SMS). Thanks to continuous growth in mobile subscribers base and the use of

internet, and the need for information retrieval anywhere anytime is now a

reality. During this period, many new competing technologies have emerged. For

example, we are witnessing operators integrating their 2.5G networks with

Wireless LANs (WLANs) to provide data services. With voice service fully

deployed, operators are not able to make additional revenue. The only additional

revenue operators can make is when subscribers switch service providers. In

order to enhance their average revenue per user (ARPU), operators started

powering data services. The need for higher data rates and new applications has

led the industry to think about future network configurations. Since wireless

companies already have stabled voice subscribers bases, provision of Internet

services opens a new segment for business and additional revenue. This

presents a challenge to the operators to re-design their business strategy andenhance their capability. Our paper deals with third generation wireless


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technologies (3G), i.e.,Global System for Mobile Communications (GSM) family

(GPRS, EDGE and UMTS), Code Division Multiple Access (CDMA) and

alternative technologies especially, Wi-Fi. We try to answer very general, yet

popular, questions among operators, not only in developed countries but

emerging markets as well. We approach the case as follows: (1) we compare and

differentiate the above next generation wireless technologies focusing on their

broadband internet services capabilities; (2) we identify and propose

technological, economical and behavioral factors that accept the selection of

wireless technologies for migration paths;

(3) We study the case of the national incumbent operator in India, and the

options this operator has in migrating to 3G systems; (4) we view the case from

the perspective of vendor, service provider and users; and finally, (5) we use real

options to value the most suitable to the operator migration path towards 3G. We

find that capital expenditure, future subscriber growth that directly effects the

revenue stream, and average revenue per user (ARPU) as the key explanatory

variables in the analysis. We believe that given that uncertainty around high

technological investments plays a key role in the deployment and success of

wireless networks. Therefore, the wireless industry is a suitable domain to apply

real options for investment analysis.

Wireless Technology Overview

Historical Overview of Mobile Communications

Before we explain what constitutes third generation (3G) mobile technologies, it is

worthwhile to take a look at the history of mobile communications. The evolution

of mobile systems was based on common themes across different standards:

mobility, security, roaming, and improved voice service.

First generation (1G) mobile networks were designed with primary focus on

voice communications, analog in nature, and provided localized wireless

services. Examples of major 1G systems are: AMPS (Advance Mobile Phone

System), TACS (Total Access Communications System), and NMT (Nordic

Mobile Telephone). By the late 1990s,


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The second generation (2G) systems were deployed. 2G systems were digital

in nature, had enhanced voice capability in comparison to analog systems, better

spectrum management, wider coverage area, circuit switching, and better

mobility. 2G technology was composed of: GSM (Global System for Mobile-

communications), TDMA (Time Division Multiple Access), and CDMA (Code

Division Multiple Access). The primary objective of 2G was to offer voice with

added capability of SMS (Short Messaging Service) and text delivery. 2G

technologies were deployed in 800, 900, 1800, and 1900 MHz bands, offering

data rates in the range of 9.6Kbps to 14.4Kbps (speed of a dial-up modem).

During this time period, the market experienced the emergence of internet. The

first equipment used to connect to the internet provided data rates of 9.6Kbps to

14.4Kbps. With the advancement in telephony industry, new technologies started

offering broadband services over 200Kbps using Cable and DSL (Digital

Subscriber Line). The possibility of offering the same data service issuing

wireless technology was far from reality at that time. By the end of 2000, wireless

voice services were already matured. The focus of wireless companies shifted to

enhance data rates and make available the very same applications of wired

networks to the wireless community. Advancements were made to 2G

technologies to meet the market expectations.

By 2001, 2.5G technologies were introduced; High Speed Circuit Switched Data

(HSCSD), General Packet Radio Services (GPRS), Enhanced Data Rate for

GSM evolution (EDGE), and CDMA2000-1xRTT were introduced. 2.5G

technologies were digital in nature, offering circuit and packed switched data

services. 2.5G technologies offered data rates in the range of 28.8/56.6Kbps to

384Kbps (in ideal conditions), and services like: voicemail, email, location basedservices (LBS), web surfing using WAP (Wireless Application Protocol), and other

e-commerce services.

Third Generation (3G) Wireless

The mobile industry follows two major standards: the GSM developed by ETSI,

and the CDMA developed by TIA (Telecommunications Industry Association).

Currently, there are two major partnership project groups: the 3GPP (3rd

Generation Partnership Project) and 3GPP2 (3rd Generation Partnership Project

2), that undertook the development of these technologies [35, 2, 3]. 3GPP is


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standardizing GSM based systems, whereas 3GPP2 is standardizing CDMA

based systems. Under the IMT-2000 umbrella, UMTS (Universal Mobile

Telecommunications Systems) based on WCDMA (Wideband Code Division

Multiple Access) and CDMA2000 constitute the 3G systems. According to ITU,

3G systems should provide data rates of 144Kbps for vehicular, 384Kbps for

pedestrian and 2Mbps for indoor environment.


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INDUSTRY PROFILE

The Indian Telecom Industry

Structural Reforms to Accelerate Economic Growth

The Indian economy is on the path of resurgence. The gradual opening up of

the economy ensured steady growth even at a time when other countries were

in the grip of a massive slowdown. Progressive reforms such as the removal of

restrictions on foreign investment and industrial delicensing are responsible for

this growth. Tailoring the EXIM policy to promote exports and aligning the

import duties to meet WTO commitments further contributed to this

development. This trend is expected to continue in the next five years, driven

by a favorable business policy environment in terms of tax cuts, broadening tax

base, and reduced interest rates on borrowings.

Such structural changes have had a positive impact on the telecommunications

sector and a compound annual growth rate (CAGR) of 13.42 per cent is

estimated for 2002-2006. The future of the industry lies in the mainline and

cellular segments and constant technological innovations such as Internet

Protocol (IP)-based services. Revenues from voice services will experience

sustained growth even as those from data services are expected to increase

sharply due to a surge in usage. The telecommunications industry in India is

likely to see consolidation among major operators and privatization of many

Government companies.

The Country Industry Forecast for the Indian telecom industry studies the

country-specific factors such as politics, business policy, and macroeconomic

indicators that have an impact on this sector and its main segments. This report

provides incisive analysis of the industry for 1996-2001 as well as forecasts for

2002-2006.


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Proactive Policies: Key to Future Growth

India's move toward globalization, especially in the telecom sector, has to be

driven by transparent policies and better market conditions to attract foreign

investments. According to this report, The recent policy stance of opening of

the international long distance (ILD) segment and legalization of Internet

telephony should result in huge investment in the industry. However, the

Government, on its part, should ensure an environment conducive to foreign

participation by increasing the FDI limit and following transparent policies."

Cellular Subscribers and Revenues for Robust Growth

The entry of new operators and the introduction of novel services coupled

with the increasing importance of wireless communication are factors that are

likely to contribute to the growth in the number of subscribers in the cellular

segment. As the report says, "In the last quarter of 2001, the number of

subscribers had reached the 5 million mark due to the continuous fall in airtime

rates, achieving 0.5 percent mobile penetration in India. Revenues from cellular

phones are expected to grow at a CAGR of 37.29 percent during the forecast

period with higher data usage and multimedia services."

Reliance - An Informal Organization

Reliance has organized to leverage knowledge for growth. It is generally

accepted by now that the traditional "command-and-control" structure of

organizations is not conducive to the process of sharing of knowledge.

At Reliance, decision makers and knowledge workers talk directly to each other.

Reliance has maintained a flat organization structure, and an informal work

culture, which have kept it nimble-footed, despite its size.

Reliance works by assigning teams of self-motivated, "specialists," endowed with

the right skill sets, to specific tasks, and facilitating their interaction to achieve

cross-fertilization of ideas and knowledge.


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Innovative solutions emerge, because as a management process, Reliance puts

the challenge on the table, and call upon team members, drawn from diverse

backgrounds, with a wealth of individual experience, and each having different

thinking styles and approaches, to constructively debate various options and find

the answers.

Reliance has found that this entire process of putting the organizations

collective knowledge into a melting pot, and stoking the fires to deliver solutions,

has always produced results.

This approach also eliminates the convoluted, and bureaucratic, decision making

processes, which widen the gap between knowledge and action, and destroy

organizational morale.

Reliance - Leveraging Knowledge for Growth

It is important to know that how Reliance leveraged knowledge of the global

chemicals industry, and the international financial markets, to achieve higher

growth.

When economic reforms began in India in 1991, Reliance saw the opportunity to

achieve a global scale of operations, enhance our overall competitiveness, andensure consistent growth in the future.

At that time, the domestic institutional markets lacked adequate depth. Reliances

global peer group enjoyed significant competitive advantages, through easy

access to large amounts of international capital, with extended maturities, at

optimal costs.

Reliance quickly developed its knowledge of the international capital markets,

which had till then been completely closed to the Indian corporate sector.Reliance then leveraged this knowledge to mobilize over US$ 2 billion from the

international equity and debt markets over the next few years, and became

pioneers enabling it to implement its major expansion plans.

Reliance established an international benchmark yield curve for India, with

maturities ranging from 7 years to 100 years, which was then used for

subsequent transactions of other Indian corporate, and public sector

undertakings.

Reliance has the distinction of being the only company from Asia to issue 100-

year bonds in the international capital markets.


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The 100-year Bonds offering in itself was a unique achievement, considering that

Reliance was domiciled in India, with all the attendant sovereign constraints.

What was a greater achievement (and what is not so widely known), is the fact

that Reliance actually concluded this landmark transaction, in less than 100

minutes of obtaining the relevant government approvals. Reliances investment

bankers had then remarked - this elephant cannot only dance, it can actually

tango!!

In the future, Reliance intends leveraging its entire knowledge base, and its core

competencies of complex project management, motivation and retention of

knowledge workers, and unique financial engineering capabilities, to enhance its

leadership in existing businesses, and capture growth opportunities in new areas.

Reliance will be playing a leadership role in the creation of a world-class digital

infrastructure in India, which will pave the way for rapid economic growth in the

country, and transform the dream of generating tens of billions of dollars of

revenues from IT enabled services into reality.

Reliance will achieve this, by leveraging the knowledge and expertise developedin setting up its world class manufacturing complexes, to create nationwide, alloptic, broadband IP networks, with terabit capacity, connecting the country's top

115 cities and towns, which will serve as the lifeline for the Indian infocommindustry.


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History of Reliance Communications

Reliance Communication Ventures Limited (the Telecommunication Resulting

Company) was originally incorporated on July 15, 2004, under the Companies

Act, 1956 as Reliance Infrastructure Developers Private Limited. The status of

the Company was changed to Public Limited Company on July 25, 2005 and the

name was changed to its present name, viz. Reliance Communication

Ventures Limited, under Fresh Certificate of Incorporation consequent on

change of name dated August 3, 2005.

Main Objects of the RCVL as set out in Memorandum of Association of the

Company are as under.

1) To carry on and undertake the business of finance, investment, loan and

guarantee company and to invest in acquire, subscribe, purchase, hold, sell,

divest or otherwise deal in securities, shares, stocks, equity linked securities,

debentures, debenture stock, bonds, commercial papers,

acknowledgements, deposits, notes, obligations, futures, calls, derivatives,

currencies and securities of any kind whatsoever, whether issued or

guaranteed by any person, company, firm, body, trust, entity, government,

state, dominion sovereign, ruler, commissioner, public body or authority,

supreme, municipal, local or otherwise, whether in India or abroad. The

Company will not carry on any activity as per Section 45 1A of RBI Act,

1934.

2) To carry on and undertake the business of financial services like financialrestructuring / reorganization, investment counseling, portfolio management

and all activities and facilities of every description including all those capable

of being provided by bankers, stockbrokers, merchant-bankers, investment

bankers, portfolio managers, trustees, agents, advisors, consultants,

providing other financial or related services and to carry on the activities of

hire-purchase, leasing and to finance lease operations of all kinds,

purchasing, selling, hiring or letting on hire all kinds of plant and machineryand equipment and to assist in financing of all and every kind and


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description of hire- purchase or deferred payment or similar transactions and

to subsidize, finance or assist in subsidizing or financing the sale and

maintenance of any goods, articles or commodities of all and every kind and

description upon any terms whatsoever and to purchase or otherwise deal in

all forms of movable property including plant and machinery, equipments,

ships, aircrafts, automobiles, computers, and all consumer, commercial,

medical and industrial items with or without security and to lease or

otherwise deal with them including resale thereof, regardless of whetherthe

property purchased and leased is new and/or used and from India or

abroad.

3) To carry on and undertake the business of acting as agent of any person,

public or private sector enterprises, financial institutions, banks, central

government and state governments and to do financial research, design and

preparation of feasibility study reports, project reports and appraisal report in

India and abroad.

4) To carry on, manage, supervise and control the business of

telecommunication, infrastructure, telecommunication system,

telecommunication network, and telecommunication services of all kinds

including and not limited to setting up telephone exchange, coaxial stations,

telecommunication lines and cables of every form and description,

transmission, emission, reception through various forms, maintaining and

operating all types of telecommunication service and providing data

programmes and data bases for telecommunication.

Change in Memorandum of Association since the Companys inception

Date Particulars

July 21, 2005 Increase in Authorized Capital from Rs. 100,000 to Rs. 500,000

July 25, 2005 The status of the company was changed from Private Limited to

Public Limited Company.

July 26, 2005 Alteration of Main Object Clause

August 3, 2005 Change of name of the Company from Reliance Infrastructure


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Developers Private Limited to

Reliance Communication Ventures Limited

August 11,

2005

Alteration of Authorized Capital of the Company by subdividing

the then existing Authorized Capital of Rs 500000 divided into

50,000 equity shares of Rs. 10 each in to 1,00,000 equity

shares of Rs. 5 each

Alteration of Main Object Clause.

December 24,

2005

Increase of Authorized Capital of the Company from Rs.

5,00,000 to Rs. 6,500,000,000

Reliance ADA Group
http://www.reliancemutual.com/http://www.rel.co.in/


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http://reliancehealth.co.in/rh/wcms/en/home/index.htmlhttp://reliancecapital.co.in/rcamportal/home.jsphttp://www.relianceinfo.com/http://www.reliancegeneral.co.in/insurance/home.htm


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RELIANCE CAPITAL

Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)

registered with the Reserve Bank of India under section 45-IA of the Reserve

Bank of India Act, 1934. RCL was incorporated as a public limited company in

1986 and is now listed on the Bombay Stock Exchange and the National Stock

Exchange (India)

With a net worth of Rs 4,123 crore and over 165,000 shareholders, RCL has

established its presence as a leading player in the financial services sector in thecountry. On conversion of outstanding equity instruments, the net worth of the

company will increase to over Rs 4,568 crore.

RCL ranks among the top 3 companies in the private financial services and

banking sector in the country, in terms of net worth.

RCL sees immense potential in the rapidly growing financial services sector in

India and aims to become a dominant player in this industry and offer fully

integrated financial services.

Business Overview

RCL is registered as a depository participant with National Securities Depository

Ltd (NSDL) and Central Depository Services Ltd (CDSL) under the Securities and

Exchange Board of India (Depositories and Participants) Regulations, 1996. RCL

has sponsored the Reliance Mutual Fund within the framework of the Securities

and Exchange Board of India (Mutual Fund) Regulations, 1996.

RCL primarily focuses on funding projects in the infrastructure sector and

supports the growth of its subsidiary companies, Reliance Capital Asset

Management Limited, Reliance Capital Trustee Co. Limited, Reliance General

Insurance Company Limited and Reliance Life Insurance Company Limited. As of

March 31, 2005, the companys investment in infrastructure projects stood at Rs.
http://reliancecapital.co.in/rcamportal/home.jsp


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1071 Crores. The investment portfolio of RCL is structured in a way that realizes

the highest post-tax return on its investments

RELIANCE MUTUAL FUND

Reliance Mutual Fund (RMF) has been established as a trust under the Indian

Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settler/Sponsor and

Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee.

RMF has been registered with the Securities & Exchange Board of India (SEBI)

vide registration number MF/022/95/1 dated June 30, 1995. The name of

Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund

effective 11th. March 2004 vide SEBI's letter no. IMD/PSP/4958/2004 date 11th.

March 2004. Reliance Mutual Fund was formed to launch various schemes under

which units are issued to the Public with a view to contribute to the capital market

and to provide investors the opportunities to make investments in diversified

securities.

The main objectives of the Trust are:

To carry on the activity of a Mutual Fund as may be permitted at law and

formulate and devise various collective Schemes of savings and investments for

people in India and abroad and also ensure liquidity of investments for the Unit

holders;

To deploy Funds thus raised so as to help the Unit holders earn reasonable

returns on their savings and To take such steps as may be necessary from time

to time to realize the effects without any limitation is RCLs asset management

company which is amongst the top five private sector mutual funds in the country

in terms of Assets under Management. (Rs. 10,129 Crores as on May 31, 2005).

It is one of the fastest growing mutual funds in India, offering a well rounded

portfolio of products to meet varying investor requirements. RMF was the first

mutual fund in the country to launch sector specific schemes for the banking,

power, media & entertainment sectors. RMF has pioneered retail investing in the
http://www.reliancemutual.com/


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country by reaching out to investors and distributors in more than 60 cities in the

country. They have a strong investor base which stands at more than 5, 00,000.

RELIANCE HEALTH

Reliance Health is the outcome of the late visionary Dhirubhai Ambani's (1932-

2002) dream to herald a health revolution in India by leveraging technology

and delivering the healthcare to the doorsteps of India's vast population.

He saw in the potential of healthcare in India once-in-a-lifetime opportunity for

India to leapfrog over its historical legacy of backwardness and

underdevelopment and to provide better, efficient and cost effective healthcare

services.

Reliance Health sees immense potential in the rapidly growing Health services

sector in India and aims to become a dominant player in this industry and offer

fully integrated health services.

Reliance Health is set to transform the Healthcare Landscape of India by

venturing into:

Managed Care Administration

Health care Delivery and Integrated Health

Health Informatics and KPO

Consumer Health

Reliance Health believes that above health initiative of Reliance ADA Group will

refurbish the Indian Health industry to compete with best in the world while

meeting the basic healthcare needs of Indian population.
http://reliancehealth.co.in/rh/wcms/en/home/index.html


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Focused on the high-growth health care market, Reliance Health has a broad

suite of products and services that span the health services value-chain. With our

unparalleled resources, expertise and service offerings, we will deliver integrated

solutions that are innovative and practical. To our customers and partners, this

means we help them focus on what matters most to them i.e. to remain in control

of their primary goals.

Led by experienced healthcare and technology teams, Reliance Health is directly

addressing issues confronting Indian Healthcare.

Reliance Health envisions developing into an integrated healthcare environment

with broader interests across ancillary (supporting) industries and services

delivery models.

Reliance Health is a healthcare services company which aims at providing cutting

edge healthcare solutions to Indians at affordable prices. In a country where

healthcare is fast becoming a booming industry, Reliance will provide services

that will compare with the best in the world. It also plans to venture into diversified

fields like Insurance Administration, Health care Delivery and Integrated Health,

Health Informatics and Information Management, Consumer Health.

Reliance Health aims at revolutionizing healthcare in India by enabling a

healthcare environment that is both affordable and accessible through

partnerships with government and private businesses.


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Reliance Energy Ltd

Powering Progress, Energizing the Economy:

Reliance Energy Ltd is India's leading integrated power utility company in the

private sector. It has a significant presence in generation, transmission and

distribution of power in Maharashtra, Goa and Andhra Pradesh.

With the ushering in of the power sector reforms and in the new environment of

opportunity for the power sector, REL is a key player in this transformation

process. Reliance's gas finds in KG-D6 block in Krishna Godavari basin which

constitutes 60% of India's present total gas production, will provide an enormous

opportunity to scale up power generation capacities in India. With the new gas

find, REL has the unique advantage of integration from 'well head to wall socket'.

This will help the company position itself as a global integrated energy player

under the Reliance banner.

REL and its affiliate power companies rank among the top 25 listed private sector

companies on major financial parameters. REL is part of the Reliance industries-

India's private sector company ranked among the world's 175 largest companies

in terms of net profit and the 500 largest companies in terms of sales.

REL is committed to creating superior value for all its stakeholders and beamongst the most admired and trusted utility companies in the world by setting

new benchmarks in standards of corporate governance, operational and financial

excellence, responsible corporate citizenship and profitable growth.
http://www.rel.co.in/


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Reliance General Insurance

Reliance General Insurance, a Subsidiary of Reliance Capital, is one of the first

non-life companies to get the license from the IRDA. RGICL offers an exhaustive

range of insurance products that covers most risks including Property, Marine,

Casualty and Liability.

Vision

To be an insurer of World Standards and the most preferred choice for clientele

at the domestic and global level.

Mission

Our Mission is to keep the customer satisfaction as focal point of all our

operations, adopt the best international practices in underwriting, claims and

customer service, be the most innovative in product development, establish

presence all over India, ensure sustained value addition to all stake holders and

to uphold Corporate Value & Corporate Governance.

Objectives

Make affordable insurance accessible to all

Keep customer as focal point for all operations

Protect policy holders interests

Adopt best international practices in claims, underwriting and policy

servicing

Be the most innovative in product development
http://www.reliancegeneral.co.in/insurance/home.htm


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COMPANY PROFILE

INTRODUCTION

Reliance communications(formerly Reliance Infocomm) is the outcome of late

Dhirubhai Ambanis dream of bringing about a digital revolution in India that will

bring to every Indians doorstep an affordable means of information and

communication.

"Make the tools of Communication available to people at an affordable cost. They

will overcome the handicaps of illiteracy and lack of mobility", was how Dhirubhai,

as he was fondly called, spelt out Reliance Communications mission in late 1999.

He firmly believed the country could use information and communication

technology to overcome its backwardness and underdevelopment.

It was with this belief that Reliance Communications began laying its 60,000

route kilometers of pan-India fiber optic backbone in 1999. The backbone was

commissioned on December 28, 2002, Dhirubhais 70th birth anniversary, first

since his sad demise on July 6, 2002.

Reliance Communications network is a high-capacity, integrated (wireless and

wire line), and convergent (voice, data and video) digital network. The network is

designed to offer services that span the entire Infocomm value chain -

infrastructure, services, both for enterprises and individuals, applications, and

consulting. The network is designed to deliver services and applications that will

change the way we Indians live. It will harbinger a New India.
http://www.relianceinfo.com/Infocomm/index.html


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OUR FOUNDER

Few men in history have made as dramatic a contribution to theircountrys economic fortunes as did the founder of Reliance, Late Sh. DhirubhaiAmbani. Fewer still have left behind a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the

true genius of Dhirubhai: The corporate visionary, the unmatched strategist, theproud patriot, the leader of men, the architect of Indias capital markets, thechampion of shareholder interest.But the role Dhirubhai cherished most was perhaps that of Indias greatest wealthcreator. In one lifetime, he built, starting from the proverbial scratch, Indiaslargest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital ofbarely US$ 300 (around Rs 14,000). Over the next three and a half decades, heconverted this fledgling enterprise into a Rs 60,000 crore colossusanachievement which earned Reliance a place on the global Fortune 500 list, the

first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of Indias capital markets. In 1977,when Reliance Textile Industries Limited first went public, the Indian stock marketwas a place patronised by a small club of elite investors which dabbled in ahandful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retailinvestors to participate in the unfolding Reliance story and put their hard-earnedmoney in the Reliance Textile IPO, promising them, in exchange for their trust,substantial return on their investments. It was to be the start of one of greatstories of mutual respect and reciprocal gain in the Indian markets.

Under Dhirubhais extraordinary vision and leadership, Reliance scripted one ofthe greatest growth stories in corporate history anywhere in the world, and wenton to become Indias largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the

ordinary shareholder uppermost in mind, in the process making millionaires out of

many of the initial investors in the Reliance stock, and creating one of the worlds

largest shareholder families.


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Vision

Reliance communications envisions a digital revolution that will bring about a

New Way of Life. A Digital Way of Life. For a New India.

With mobile devices, net ways and broadband systems linked to powerful digital

networks, Reliance Communications will usher fundamental changes in the social

and economic landscape of India.

Reliance Communications will help men and women connect and communicate

with each other. It will enable citizens to reach out to their work place, home and

interests, while on the move. It will enable people to work, shop, educate and

entertain themselves round the clock, both in the virtual world and in the physical

world. It will make available television programmes, movies and news capsules

on demand. It will unfurl new simulated virtual worlds with exhilarating

experiences behind the screens of computers and televisions.

Users of Reliance Communications full range of services would no longer need

audiotapes and CDs to listen to music. Videotapes and DVDs would not be

necessary to see movies. Books and CD ROMs would not be needed to get

educated. Newspapers and magazines would not be required to keep abreast of

events. Vehicles and wallets will become unnecessary for shopping.

Reliance Communications will disseminate information at a low cost. "Make a

telephone call cheaper than a post card". These prophetic words of Dhirubhai

Ambani will be a metaphor of profound significance for Reliance

Communications. Reliance Communications will regularly unfold new

applications. Continually adapt new digital technologies. Create new customer

experiences. Constantly strive to be ahead of the world.

Reliance Communications will transform thousands of villages and hundreds of

towns and cities across the country. Above all, Reliance Communications will

pave the way to make India a global leader in the knowledge age.


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Business

Reliance Communications will offer a complete range of telecom services,

covering mobile and fixed line telephony including broadband, national and

international long distance services, data services and a wide range of value

added services and applications that will enhance productivity of enterprises and

individuals. Reliance India Mobile, the first of Communications initiatives was

launched on December 28, 2002, the 70th birthday of the Reliance group

founder, Shri. Dhirubhai H. Ambani.

This marks the beginning of Reliance's dream of ushering in a digital revolution in

India by becoming a major catalyst in improving quality of life and changing the

face of India. It aims to achieve this by putting the power of information and

communication in the hands of the people of India at affordable costs. Reliance

Communications will extend its efforts beyond the traditional value chain to

develop and deploy telecom solutions for India's farmers, businesses, hospitals,

government and public sector organizations.

Network

Telecommunication networks are the infrastructure for provisioning Infocomm

services. All businesses today are dependent on telecom to continue their day-to-

day operations. The range and quality of services that can be provisioned is

determined by the quality of the network deployed.

The Reliance Communications network consists of 60,000 kilometers of optical

fibre cables spanning the length and breadth of India. These cables can carry

thousands of billions of bits per second and can instantly connect one part of the

country with another. This physical network and its associated infrastructure will

cover over 600 cities and towns in 18 of the country's 21 circles, 229 of the

nations 323 Long Distance Charging Areas (LDCAs) and broadband connectivity

to over 190 cities. This infrastructure will be backed by state-of-the-art information

management systems and a customer-focused organization.


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An interesting aspect of the network is the manner in which these fibers are

interconnected and deployed. Reliance's architecture is so fault-tolerant that the

chances of failure are virtually nil. Reliance's ring and mesh architecture topology

is the most expensive component to implement, but assures the highest quality of

uninterrupted service, even in the event of failure or breakage in any segment of

the network. Reliance has 77 such rings across the country with at least three

alternative paths available in metros. Connected on this topology, the service has

virtually no chance of disruption in quality performance.

Reliance's objective is to create value for our customers. Reliance will innovate

ceaselessly so that state-of-the-art technology can be leveraged to create

products and services that are affordable.

Access networks determine the services that can finally be delivered to customer.

Our network has wire line access technologies based on fiber as well as copper.

Fiber in the access network makes broadband services easy to deploy. The

wireless access network deployed for CDMA 1X is spectrum efficient and

provides better quality of voice than other networks and higher data rates. CDMA

1X also provides an up gradation path to future enhancements.

Technology

Infocomm is the synergy of information and communication services

brought about by the digitalization and convergence. In the fast moving and

competitive knowledge era, Infocomm is not only a driver of growth but also

competitiveness. Reliance Communications is revolutionizing telecommunication

in India by provisioning services that would match with the leading operators of

the most developed countries. These services are the outcome of state-of-the-art

network technologies that have been inducted in the Reliance Communications

network.

Their network consists of the latest switching, transmission and accesstechnologies. The core of the network consists of fiver deployed throughout the


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country. Deployed over the fiber media are the DWDM and SDH transmission

technologies in ring topology to provide ultra-high bandwidth capacity and failure

proof backbone. Beside circuit switched technologies, the backbone also has IP

architecture and user MPLS technology to carry data on an overlay network. In

addition gigabit Ethernet will provide broadband services on wireless access.

The switching technology deployed in our network is based on a

combination of wire line and wireless switches, While stat-of-the-art digital

feature-rich wire line switches will meet the growing needs of Indian corporate the

CDMA IX based wireless switches are advanced enough to provision not only

quality spectrum efficient voice services but also 144 kbps of data rates besides

SMS and MMS services CDMA IX provides an in-built connectivity to internet ,

which gives user the power technologies will enable us to provide high quality of

voice and data services to give a new experience to user.


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Chairman's Profile

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D. Ambani, 48, is the chairman of all listed companies of theReliance ADA Group, namely, Reliance Communications, RelianceCapital, Reliance Energy and Reliance Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai AmbaniInstitute of Information and Communication Technology, Gandhi Nagar,Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Directorof Reliance Industries Limited (RIL), Indias largest private sectorenterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, andwas centrally involved in every aspect of the companys management overthe next 22 years.

He is credited with having pioneered a number of path-breaking financial

innovations in the Indian capital markets. He spearheaded the countrys

first forays into the overseas capital markets with international public

offerings of global depositary receipts, convertibles and bonds. Starting in

1991, he directed Reliance Industries in its efforts to raise overUS$ 2

billion. He also steered the 100-year Yankee bond issue for the company in

January 1997.
http://www.relianceinfo.com/Infocomm/index.html


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Education :

Bachelor of Science, University of Bombay

MBA from The Wharton School, University of Pennsylvania, USA

Career :

Joined Reliance in 1983, as Co-Chief Executive Officer. Has to his credit many

financial innovations in the Indian capital markets.

Pioneered India's first forays into overseas capital markets with international

public offerings of global depository receipts, convertibles and bonds.

Directed Reliance in its efforts to raise, since 1991, around US$ 2 billion from

overseas financial markets; with the 100-year Yankee bond issue in January

1997 being the high point of his endeavors.

With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining,

petrochemicals, power generation, telecommunication services and a port

terminal, in a three-year time frame, he has steered the Reliance Group to its

current status as India's leading textiles-petroleum-petrochemicals-power-

infocomm-telecom player.

Member :

Wharton Board of Overseers, The Wharton School, USA

Central Advisory Committee, Central Electricity Regulatory

Commission Board of Governors, Indian Institute of Management, Ahmedabad

Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent

member of the Rajya Sabha, Upper House of Indias Parliament a position

he chose to resign voluntarily on March 25, 2006.

Awards and Achievements:


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Conferred the CEO of the Year 2004 in the Platts Global Energy

Awards

Rated as one of Indias Most Admired CEOs for the sixthconsecutive year in the Business Barons TNS Mode opinion poll,2004

Conferred The Entrepreneur of the Decade Award by the BombayManagement Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton

India Economic Forum (WIEF) in recognition of his contribution tothe establishment of Reliance as a global leader in many of itsbusiness areas, December 2001

Selected by Asiaweek magazine for its list of Leaders of the

Millennium in Business and Finance and was introduced as

the only new hero in Business and Finance from India,

June 1999.

His Inspiration

The strongest influence in Anil's life is his father, Shri Dhirubhai Ambani. Here are

a few quotes from the legend himself. "Give the youth a proper environment.

Motivate them. Extend them the support they need. Each of them have infinite

source of energy. They will deliver." "Growth has no limit at Reliance. I keep

revising my vision. Only when you dream it you can do it."

Anil Ambani creates "new Reliance identity

ANIL Dhirubhai Ambani Group embarked on a new corporate identity with its

Chairman terming the new logo and look as a 'leap forward' to reflect the spirit of

'new resurgent India.

Addressing the group's employees through a web cast on the eve of the launch of

the new logo and unveiling of new corporate entity, an exercise that may see a

spending of over Rs 400 crore, ADAG Chief Anil Ambani said: "Our new corporate


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colors blue and red convey values of integrity, confidence, energy and passion.

"Our new symbol, Reliance Apex, is an embodiment of hope, optimism and

success," he said. The new identity for the 'third largest group in India' came in less

than a year of ownership settlement in Reliance empire between Anil and elder

brother Mukesh on June 18, 2005 through an intervention by mother Mrs. Kokilaben

First Dhirubhai Ambani Memorial Lecture

July 6, 2003

Good afternoon, youre Excellency, the President of India, Dr. Abdul Kalam, other

distinguished speakers, ladies and gentlemen. It is not without reason that people

across the length and breadth of this country yearn to hear you speak, your

Excellency. One, of course, is the singular honors of being in the presence of the

President of India. But even more so, as we have all experienced here today, it is

because of what your Excellency says and the manner in which you say it. The

Reliance family is deeply honored that you have graced an occasion, which for all

of us will always be cherished. Your presence here has filled us with great pride

and contributed to our immense learning.

I am also thankful to Shri Amitabh Bachchan, Shri Chhagan Bhujbal, Dr. Murli

Manohar Joshi, Shri Narendra Modi, Shri Sushil Kumar Shinde, Shri Arun

Shourie, Shri Digvijay Singh, Dr. Manmohan Singh and Shri Mulayam Singh

Yadav for being present with us here today in remembrance of Dhirubhai.

With your permission, your Excellency I would like to narrate in all humility a

small incident that took place just over a year ago. And that had a deep impact onme. This event was known only to Papa, you, your Excellency, Mukesh and I.

And it occurred at a time when your Excellency's name had just been announced

as a candidate for the office of President. I vividly remember it was Sunday, 23rd

of June 2002. I was going to Hyderabad to attend the first convocation of the

Indian School of Business. Your Excellency was the Chief Guest. As always

before I left Mumbai, that morning, I went to meet papa and I told him I would be

meeting with your Excellency and it would be nice if he wished you on the phonewhile I was with you, he of course, very readily agreed. When I met your


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Excellency in Hyderabad after the convocation ceremony was over, I requested

you to spare a moment to speak to my father on the phone. You very graciously

agreed and I got my father on the line. I thought to myself it would be a brief call,

where you would speak to papa for perhaps a minute simply accepting his

greetings. After all that is how these calls usually are. When two people who have

never ever met before, speak on the phone without any agenda. But as I watched

the call went on for a minute, two minutes, five minutes, ten minutes, nearly

fifteen minutes! I was amazed. I asked your Excellency, what papa had

discussed with you. You gave me a very thoughtful smile and only said, 'Mr. Anil,

you are a very lucky person. Your father is a great man.' You were also kind

enough to communicate that when you assumed office as President, papa was

amongst the first people you would like to invite to meet with you in Delhi.

On my journey back to Mumbai, that evening I kept wondering, what papa could

have said to you, which had made such an impact? When I reached home, I went

straight to papa's room and asked him what he had discussed with you for nearly

fifteen minutes. He said, in his characteristic fashion, with a wave of his hand, ''I

spoke to Dr. Kalam of all the things which concern India. I said to him let us do

everything we can to make India one of the world's leading economic

superpowers. Let us link up all the rivers in this country to provide water to all. Let

us use our huge stocks of food grains to feed millions of hungry people. Let us

ensure high quality education for our children. Let us create millions of jobs for

our youth. And let us make our country a land of plenty. These are the kinds of

the goals we must achieve in our lifetime''.

That was the kind of man, papa was, your Excellency. He did not have the benefitof a formal education himself. But he was able to strike an instant chord that too

on a brief phone call with an eminently learned person like you, your Excellency.

Someone he had never even met before! He was looking forward to meeting you

in person. Your Excellency but fate intervened. Within the next 24 hours he was

to fall ill. And just two weeks later he departed for his heavenly abode. That

conversation he had with you, your Excellency was in fact his last such

conversation with any eminent public figure.

This is what we all miss so much about you today papa! Your big ideas, your

inspiring thoughts, your enthusiasm, your passion, your warmth, your simplicity,


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your humility, your sincerity. Your ability to give endlessly of yourself to others

with not a thought to yourself. We miss your guiding hand papa. We will miss

your loving nature. And, we always will.

Thank you, Ladies and Gentlemen


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Chairman message on launch of our new corporate identity

May 27, 2006 5 pm

Dear Colleagues,

Today, is a special moment in the life of Reliance

Anil Dhirubhai Ambani Group.

It is a day when we take yet another leap forward in our long and exciting journey

of learning and growing together

Today, the entire family of the Reliance ADA Group, cutting across the length and

breadth of our vast country, comes together to celebrate a unique moment the

launch of our new corporate identity.

It is an occasion to remind ourselves, once again, of who we are, what we stand

for, and what we aim to achieve in the days and years ahead

It is a coming of age for our young family.

Today is momentous in other ways too. It is a time of great transition in the life of

our nation a time when India is undergoing rapid transformation.

This change is not just about our physical environment, it is not just about

technology

This change goes deep within it is a change in attitude, in mindset, in belief, in

dreams, hopes and expectations

Today, we live in a world where the challenge is not merely to meet basic human

needs, but to match and exceed rising human aspirations

It is a world which is reaching higher, dreaming bigger, and demanding more; A

world that is pushing the boundaries of hope, challenging the limits of

possibility

Nowhere is this change more dramatically evident than in India a country that

wakes up every morning, a little younger in age, and infinitely more ambitious in

spirit.

New India shows the impatience of youth; the desire for real and rapid

transformation for world-class products and services, for a quality of life that is

second to none

Reliance ADA group embodies the spirit of this new resurgent India.Our goal is not just to build a great enterprise for our stakeholders, but,


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more importantly, a great future for our country, to give millions of young Indians

the means to fulfill their dreams, the power to shape their own destiny, and to

realize their true and diverse potential

Communications. Energy. Entertainment. Financial Services. Healthcare.

Infrastructure. Media and more our businesses span the entire landscape of

emerging human aspirations.

Our new corporate identity reflects this belief and commitment to give shape

and direction to the consumers fast growing aspirations for a better life.

Our new corporate colors - Blue and Red - convey values of integrity, confidence,

energy and passion. Our new symbol, Reliance Apex, is an embodiment of hope,

optimism and success.

It represents the human urge for progress, the desire to reach higher, the will to

succeed, the resolve to shape a better future

The Reliance typeface is a unique combination of upper and lower case

characters, representing our essential openness and accessibility

Our multi dimensional look conveys our deepest appreciation for the rich diversity

of human life and aspirations the unifying basis for our varied business

interests

Our new identity is our common inspiration and binding forceit expresses our

commitment to bridge the gap between quality and quantity; to leverage our

strength in managing large-scale operations even as we create best-of-class

products and services.

It depicts our resolve to surpass the rising expectations of our young consumers.

This is New Reliance

The New Reliance for the New WorldIt is a fundamental change in the way we relate to ourselves, to the world, and to

one another

It is a change in the way we work, the way we respond to stakeholders, the way

we look at competition

The success of this process requires us to look at ourselves not as individuals

with limited roles and responsibilities, but as members of one team, one family,

one collectivity in one word, to work not as mere employees but as flag bearers

and brand ambassadorsto uphold a culture of honesty, integrity, ethical

decision-making, and responsibility towards the communities we serve


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Reliance - ADA group is the third largest Group in India on all major financial

parameters, with a market cap of nearly Rs. 1,00, 000 crore, group assets in

excess of Rs. 31, 500 crore and a net worth of Rs. 27, 000 crore.

We have over 50 million customers, the largest for any group in India; over 8

million shareholders, the largest for any group in the world.

Not many realize that we touch the lives of over 10 per cent Indians every single

day. And have a business presence that extends to over 4,500 towns and

3,00,000 villages in India and 5 continents across the globe.

It is an enviable foundation for us to build a great global enterprise, and to deliver

on our values and our brand promise

Our founder, the legendary Dhirubhai Ambani, gave us a simple mantra for

growth: Think Big. Think Fast. Think Ahead andThink Better.

We are not just about scale and size; we are also about the pursuit of excellence,

the integrity of our values, the quality of our products and services

Think Bigger! Think Better!

That is our commitment, our driving force

Thats our mantra, our way of life - across the Reliance ADA Group

Starting today, we will have opportunity to get closer to our new identity, to reflect

on the philosophy behind it, and to celebrate the spirit of teamwork that lies at the

heart of it.

While embarking on this truly momentous journey, I look forward to working with

each one of you as we give life, body and soul to our new identity, our new

vision. Together.

Thank You.


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PROCESS TO CHANGE THE BRAND

As everybody knew since the partition of Reliance

Industries that Reliance communications has to change its name to Reliance

Communication.

Brand change activity consisted of making all the old collaterals and all the

signages totally disappeared from the market so that new colored signage's &

collaterals could be installed.

Old advertising materials of Reliance communications were of green color, and

all new materials are of white colour.

Brand change activity of Lucknow region was primarily divided in to 2 steps

1. Making all the old signages and advertising materials totally

disappeared from the market

2. Reinstallation of new signages and advertising materials

Advertising Agency

For the purpose of all this activity Reliance Communications has to

select a Ad Agency which can smoothly complete the work at low cost, we found

Mega trend Ad Agency as the suitable candidate.

Mega trend has conducted this kind of work in past also, when it

worked for Hutch & Airtel. It is the biggest AD agency of Lucknow and they are

well aware of all the areas of the city.

Address

Mega trend Advertising

Opposite City Montessori College

Gomti Nagar

Lucknow

Important Dates:

Deinstallation started on 17 May 2006

Reinstallation started on 22 May 2006


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Brand Launch 27 May 2006

Activities During Brand Change

Mega trend has to do all the activities from making the signages to the

installation of it on the respective sites, list of all the Reliance PCOs, Web Worlds,

WWEs and other shops who sell Reliance products .Because Signages has to

be installed at various places of MEERUT so the city was divided in to various

segments according to the areas and many teams were accordingly made.

Each team has to go to the assigned areas and in the first phase of operation has

to deinstall all the advertising materials from the shops. We were working there

as a supervisor and has to see that the work goes on smoothly, we were also

taking record (Size & Condition) of signages from each shops and to get a form

filled by them.

Format of the form is given below

Signage Installation Certificate

Shop Name

Shop address.

Mobile No

Flex Board Size

This is to confirm that above-mentioned Flex Board has been installed

in my presence on agreed location on the shop & in future I will be

responsible for the same.

This has been checked by me and is in working condition.


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.I understand that the glow sign is the property of Reliance Communication and

will remain with me at pleasure of Reliance Communication

Signature & StampDate.

Attach Photograph &Visiting Card

It was not like we did not face any problem during all this, at many shops

shopkeepers were reluctant to get the signages deinstalled, we also had to face

all that there we had to take them in the confidence that they will get new one in

place of old signages.

In the second phase we took new signages to each of the shop from where we

brought old ones

And had to get it installed properly but all the new signages that we were

installing, were covered with black clothes. It was covered so that no body could

get to see the new signages.

On 27 May 2006 the shopkeepers unveiled signages and the new brand

was launched.


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AREA OF THE PROJECT

MEERUT CITY


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MEANING OF PROJECT

The word project has a great important in the development of new thing or idea ortechniques. The important of this word becomes specific for the academic

purpose. When the study is about management then it becomes more specific.

Even a single alphabet of this word represents the phase of management

P This implies for Planning. Planning gives the framework of future. How will

take steps in future. It is a predetermined procedure about the future work.

R This implies for Resources or the available means through which we will goahead. Resources have their own role in the development of any organization.

O It implies for Operation or the existing adopted sequential procedure.

J It means Joint Efforts which directly indicate the co-ordination or teamwork,

which is necessary for the successfully accomplishment of the project

E It means Effectiveness. Every aspect of the project should be effective.

C It means to Collect, that is to bring together all the relevant things, which are

necessary to make any project effective.

T It implies for Techniques. Without a new or development technique an

organization cant complete in this highly changing environment.


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Plans for postpaid

My Plans

My Local 299 My STD 375

My Roaming

475

My Group

995

Pulse 60 sec 60 sec 60 sec 60 sec

Rental 299 375 475 995

CLIP(opt) 25 25 0 0

Free TalktimeRs 180 Local

Onnet andRs 180 Local Offnet

Rs 375 Intra+Inter Onnet &

offnet

Rs 250 Intra +InterOnnet& offnet

Rs 250 Roamingincoming+Outgoing

free

Rs 4000 IntraOnnet and Rs

1000 STDOnnet

Plan Charges IntraCircle

On Net 0.60 0.50 0.50 1.00

Cell 0.60 0.50 0.50 1.00

Fixed 0.60 0.50 0.50 1.00

InterCircle

On Net 2.40 1.50 1.00 1.00

Cell 2.40 1.50 1.00 1.00

Fixed 2.40 1.50 1.00 1.00

Roaming

Local Outgoing 1.40 1.40 1.00 1.00

STD Outgoing 2.40 2.40 1.00 1.00

Incoming 1.75 1.75 1.00 1.00

InternationalUS, Canada,Fixed Lines inEurope,Australia,Newzealand and SouthEast Asia

6.4 6.4 6.4 6.4

Mobile phones in Europe,SAARC,Gulf,Middle East,UAE, Africa and Rest of thewotld.

9.19 9.19 9.19 9.19

Cook Island,Cuba,DiegoGracia, Guinea Bissau,Nauru, Norflok island,SaoTome, Sakhalin, Solomomn

Island,Tokelau,Tuvalu,Vanuatu

40 40 40 40

SMS

Local SMS 1 1 1 1

National SMS 2 2 2 2

International SMS 5 5 5 5

New Intracircle Onnet Pack(1000 Mins free, then 15p)

150 150 125 NA


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The Reliance Mobile service is available on a wide range of handsetsthat are compatible with our network.

An exchange offer you cant refuse

Walk into any mobile shop in your city with an old GSM handset andget the trendy Classic 231 colour phone or the Classic 202 B/Wphone for an unbelievably low exchange price.

And thats not all, you also get

Free talktime* Free incoming upto 1 year* Best tariffs on Reliance Mobile

All this put together surely makes this An offer that you cant refuse.Rush to your retailer now to know more about the offer!!

* Conditions apply. Free talktime & incoming depend on the GSKPurchased.


49/90

Black and White Handsets

Current handset models
http://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia1255.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lgrd2690.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lgrd2530.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia2112.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lgrd2430.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_Jinpeng.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_classic202.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lg2750.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_classic204.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_classic203.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_classic701.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_classic702.html


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Old handset models
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Color Handset

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Old handset models
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53/90

Color Handset with camera

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old handset models

Video Camera Phone

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55/90

PDA colour phone


old handsetmodels
http://www.reliancecommunications.co.in/Communications/Rm/handsets_pda-ppc6700.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lgrd6230.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia6255.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia6235.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia6155.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia6275.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lg8000.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia6265.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_nokia6235.html


56/90

Camera Watch Phone

old handsetmodels
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PROJECT BACKGROUND

OTHER TELECOMM OPERATERS IN MEERUT CITY

BHARAT SANCHAR NIGAM LIMITED

Indias fastest growing cellular service Cell one along with excel (prepaid service)

brings cellular telephony to the masses, through innovative technology and

strategic pricing.

This ambitious service uses state-of-the-art GSM technology to attain global

excellence and leadership in business. Our entry into this sector has brought

GSM cellular service at an affordable cost to the common man. All serving a

single objective, to provide better communication to millions across India.

Customers have reposed tremendous faith in BSNL and it has enrolled over 30

lacs Cellular within ten months of launch of Cellular service, an unprecedented

mark in Indian Cellular market.

On October 1, 2000 the Department of Telecom Operations, Government of

India became a corporation and was christened Bharat Sanchar Nigam

Limited (BSNL). Today, BSNL is the No. 1 Telecommunications Companyand the largest Public Sector Undertaking of India with authorized share

capital of $ 3977 million and net worth of $ 14.32 billion. It has a network of

over 45 million lines covering 5000 towns with over 35 million telephone

connections.

BSNL has managed to shoulder these responsibilities remarkably and deftly.

Today with over 45 million line capacity, 99.9% of its exchanges digital, nationwide Network management & surveillance system (NMSS) to control telecom


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traffic and over 4, 00,000 route kms of OFC network, Bharat Sanchar Nigam

Ltd is a name to reckon with in the world of connectivity. Along with its vast

customer base, BSNL's financial and asset bases too are vast and strong.

Consider the figures, as they speak volumes on BSNLs standing:

The telephone infrastructure alone is worth about Rs. 1,00,000 crore

(US $ 22.74 billion)

Turnover of Rs. 31,400 crore (US $ 7.14 billion)

Add to which, BSNL's nationwide coverage and reach, comprehensive

range of telecom services and a penchant for excellence; and you have

the ingredients for restructuring India for a bright future. Today, BSNL is

most trusted Telecom Brand of India.

Product provided to the retailers

The Bharat Sanchar Nigam Ltd is not giving the new connection either pre paid or

post paid for sale to the retailers .It provide only recharge coupon voucher of the

Pre paid connection.


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TATA INDICOM

Tata Teleservices is part of the INR 76,930 Crore (US$17.10 billion) Tata

Group, that has over 90 companies, over 220,000 employees and more than

2 million shareholders. With an investment of over INR 9,000 Crore (US$ 2

billion) in Telecom, the Group has a formidable presence across the telecomvalue chain. Tata Teleservices spearheads the Group's presence in the telecom

sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA

mobile services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now

renamed Tata Teleservices (Maharashtra) Limited] in December 2002, the

company has swung into expansion mode. The company, which heralded

convergence technologies in the Indian telecom sector, is today the market

leader in the fixed wireless telephony market with a customer base of over 2.8

million for the period ended September 05.

Tata Teleservices' bouquet of telephony services includes Mobile services,

Wireless Phones, Public Telephony Booth, and Wire line services. Other services

include value added services like voice portal, roaming, 3-way conferencing,

group calling and data services.

Today, Tata Teleservices Limited along with Tata Teleservices

(Maharashtra) Limited serve more than 7 million customers in 1700 towns and

aims at 4000 towns by March'06. With an ambitious rollout plan both within

existing circles and across new circles, Tata Teleservices is offering world-class

technology and user-friendly services in 20 circles.
http://tataindicom.com/aboutus/ttml/aboutus_ttml_organization.asphttp://tataindicom.com/aboutus/ttml/aboutus_ttml_organization.asp


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Tata indicomm find the perfect solution for your business communication

needs through mobile, wireless phones, Internet and broadband, fixed phones,

international, data, and wholesale.

Tata indicomm offers the range of products and services at the most

convenient location near you through true value hub, true value Shoppe, Wi-Fi

zones, PTB.


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Company Profile

AirTel comes to you from Bharti Tele-Ventures Limited - a part of the biggest

private integrated telecom conglomerate, Bharti Enterprises.

Bharti Enterprises has been at the forefront of technology and has revolutionized

telecommunications with its world class products and services. Established in

1976, Bharti has been a pioneering force in the telecom sector with many firsts

and innovations to its credit. Bharti has many joint ventures with world leaders

like Singtel (Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian

infrastructure find, Mauritius; International Finance Corporation, USA and New

York Life International, USA.

Bharti provides a range of telecom services, which include Cellular, Basic,

Internet and recently introduced National Long Distance. Bharti also

manufactures and exports telephone terminals and cordless phones. Apart from

being the largest manufacturer of telephone instruments in India, it is also the first

company to export its products to the USA.

Bharti is the leading cellular service provider, with a footprint in 21 states covering

all four metros. It has over ten million satisfied customers.

Bharti Tele-Ventures is one of India's leading private sector providers of

telecommunications services based on an aggregate of20,925,948 customers as

of March 31, 2006, consisting of19,579,208 GSM mobile and 1,346,740

broadband & telephone customers.

VISION

To be globally admired for telecom services that delight customers. By 2010, we

want Airtel to be the most admired brand in India.


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MISSION

We will meet global standards for telecom services that delight customers

through:

Customer Service Focus

Empowered Employees

Innovative Services

Cost Efficiency


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HUTCH

Hutch is the brand name of Hutchison Essar. It established its presence in India

in 1994 and was one of the first cellular providers in the city of Mumbai. Over time

it has expanded operations across the country and is one of the most respected

cellular service providers known for providing world class and innovative

services.

Hutchison Essar in India

Hutch established its presence in India in 1994 by acquiring the cellular license

for Mumbai. It now has operations in 16 circles accounting for 70% of India's

mobile subscriber base. Hutchison Essar Limited, with about 14.5 million*

subscribers, is one of the most reputed telecom companies in India. Over the

years, it has been named the 'Most Respected Telecom Company', the 'Best

Mobile Service in the country', and the 'Most Creative and Most Effective

Advertiser of the Year'.

Hutchison Telecom is a part of the multinational conglomerate - Hutchison

Whampoa that has its origins dating back to 1828 in Hong Kong. The Group

operates five core businesses in 42 countries across the world, of which,

Hutchison Telecom has been one of the pioneers in mobile multimediacommunication and spans five continents.

HWL is a leading global telecommunications and data services provider operating

with a high growth strategy in 17 countries. It is a dynamic and agile player with a

strong track record as:

The first to market with an international 3G video mobile network under the

3 brand;

One of the most agile and profitable 2G mobile voice and data networkoperators; and
http://hutch.in/home/index.asp


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As a major owner and operator of the fiber optic broadband and fixed-line

networks in Hong Kong, serving as a telecom gateway to China

HWL started mobile business in 1983 in our home market of Hong Kong and now

serves over 20 million customers. Our array of telecommunications and data

network offerings provides a depth of technological knowledge and insight into

emerging consumer trends. Our telecommunications and data infrastructure

support offerings in the areas of mobile telephony (voice and video based

multimedia), fiber-optic broadband networks, fixed-line services and radio

broadcasting.

While other operators are just now rolling their third-generation mobile services in

lat

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