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Introduction Reliance Group
Founded 1966Founder Dhirubhai AmbaniHeadquarters Mumbai, Maharashtra, IndiaKey people Mukesh Ambani , Anil Ambani Products Crude oil, Natural
gas, Petrochemicals, Petroleum, Polyester, textiles, Retail, Telecom
Shri Dhirubhai H. Ambani Brought about the equity cult in India in the late seventies Regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'.
“Our dreams have to be bigger. Our ambitions higher. Our commitment deeper. And our efforts greater. This is my dream for Reliance and for India.“ -Dhirajlal Ambani.
Vision
Through sustainable measures, create value for the nation.
Enhance quality of life across the entire socio-economic spectrum .
Help India to become a global leader in the domains where it operates.
Create value for all stakeholdersGrow through innovationLead in good governance practicesUse sustainability to drive product
development andEnhance operational efficienciesEnsure energy security of the nationFoster rural prosperity
Values
Growth and success are based on the ten core values of
• Care,• Citizenship,• Fairness,• Honesty,• Integrity, • Purposefulness, • Respect, • Responsibility,• Safety • and Truth.
Reliance Group Major Group Companies are
Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited
Reliance Industries Limited Mukesh Ambani Anil Ambani
Head of the company's petroleum, petrochemical, and textiles operations,
Regrouped the company's telecommunications, energy, capital finance, and other operations into a new company
Reliance Retail Limited (RRL)
Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited,
RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail.
Business Divisions
Reliance Retail Limited (RRL)Reliance Fresh Reliance Mart
Reliance Retail Limited (RRL)Reliance Timeout Reliance Footprints
Reliance Retail Limited (RRL)Reliance trends Reliance Jewels
Reliance Retail Limited (RRL)Reliance Wellness Reliance digital
Growth through Value Creation
Reliance FreshIndustry: Retail Type: SupermarketChairman & Managing Director: Mukesh AmbaniFirst Outlet: Hyderabad( Banjara Hills)Founded: 30th October 2006 Headquarter: MumbaiArea: 2000-4000 Sq. Ft
Reliance Retail Stores453 Reliance Fresh
stores in over 45 towns and cities operational across India.
Including the Reliance Fresh stores the company now operates over 900 retail stores across India.
RRL now operates 22 different formats across India.
Supply chain management
Approaching farmers directly , there by reducing procurement wastage.
Better returns to Indian farmers and manufacturers
Greater value for the Indian consumers
PUSH STRATEGY
Point of sale displays.
Special Displays. Catalogs and
brochure. Events.
PULL STRATEGY
CouponsSamplesPremium and
giftsRefunds/RebatesPOP
advertisement.
Strengths
Experienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood financial positionBrand Equity
WeaknessLosses due to Joint
venturesAbsence at Prime LocationsLimited Multi-Format
Presence.
Opportunities
Growing retail market Increasing buying power of Indian
consumers Many Untapped Markets in India
Threats• Increase in the
operating costs.• Low Price Competition.• Increasing competition.
Private labels
Reliance selectSuperior Grade
Reliance ValueBetter value for Money
Ketchup Honey
Dust Tea Leaf Tea
Instant coffee Filter coffee
Vermicelli Instant Noodles
Reliance Value
Reliance select
Basmati Rice Sona Masuri Rice
Dry Fruits Reliance Value ,Dal
Mango Drink Wheat Powder
Dish wash Glass and Surface Cleaner
c Air freshener Dish wash
Ear Buds Facial Tissue
Education
Project –KanyakelvaniProject –JagrutiDhirubhai Ambani Prostaham SchemeMumbai Indians Education for all intiative
Community health care and community development
Project DrishtiProject BalkalyanProject HopePHC(Primary health care center)Reliance rural development
Trust.
Environment intiatives
A zero garbage campaign.Solar micro wind combined systemGreen idea award scheme
Acknowledging and supporting talent
Real Heroes.Reliance Dhirubhai Ambani
Undergraduate scholarship fund.Reliance Foundation. mission BIJ(Bharat India Bhojo)
Reliance Presented by
S.Giridhar &T .Suvarna.