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commodifying
conspicious consumptionchristopher m. johnson
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the museum
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10’
1 5 ’
20’
1 5 ’
40’
3 0’
50’
6 0’
150’
3 0 0’
retail anchortraffic driverslocal merchantsstart-up shopsmicro retail
scale artisnal
barrier incredibl low
monthly rent / sq extremely highlandlord risk highest
tenant risk very very low
precident south end, boston
scale start-up
barrier very low
monthly rent / sq very highlandlord risk very high
tenant risk very low
precident south end, boston
scale local
barrier very low
monthly rent / sq very highlandlord risk very high
tenant risk very low
precident south end, boston
scale national
barrier very low
monthly rent / sq very highlandlord risk very high
tenant risk very low
precident south end, boston
scale big box
barrier very low
monthly rent / sq very highlandlord risk very high
tenant risk very low
precident orange county, ca
the typoligies
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the typoligies
scale artisnal
barrier incredibl low
monthly rent / sq extremely high
landlord risk highest
tenant risk very very low
precident south end, boston
scale start-up
barrier very low
monthly rent / sq very high
landlord risk very high
tenant risk very low
precident south end, boston
scale local
barrier very low
monthly rent / sq very high
landlord risk very high
tenant risk very low
precident south end, boston
scale national
barrier very low
monthly rent / sq very high
landlord risk very high
tenant risk very low
precident south end, boston
scale big box
barrier very low
monthly rent / sq very high
landlord risk very high
tenant risk very low
precident orange county, ca
retail anchorstraffic driverslocal merchantsstart-up shopsmicro retail
exterior
interior
exterior
interior
exterior
interior
exterior
interior
exterior
interior
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the mall
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WHAT IF RETAIL COULD BEMORE THAN JUST SHOPPING?
but an experience. like going to themuseum. where it’s a gallery, on
display, only for a limited time?
rethinking retail
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WHAT IF THE BARRIERS OFENTRY OF OPEING A
SHOP WERE LOW?
rethinking retail
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WHAT IF THE BARRIERS OFENTRY OF OPEING A
RESTAURANT WERE LOW?
rethinking retail
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WHAT IF THE BARRIERS OFENTRY OF OPEING A
RESORT WERE LOW?
rethinking retail
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where you got to test your productand ideas in multiple markets? a
traveling gallery of entrepreneurs ?
rethinking retail
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looking at models like the newportbeach restaurant week in ca & the
south street seaport in nyc as wellas festival markets across the world.
rethinking retail
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rethinking consumption
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adaptively reusing
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rethinking consumption
as a festival
