Remaining Relevant

REMAININGRELEVANTVCU BRANDCENTER | SEPTEMBER 28, 2012

Wednesday, October 3, 12

rel·e·vant [rel-uh-vuhnt] adjectivebearing upon or connected with the matter in hand; pertinent: a relevant remark.


WHY IS IT SO IMPORTANT NOW FOR A BRAND TO BE RELEVANT

PART 1


BEFORETV Print

Interwebs


NOW

TV

Mobile

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Print

Tablets

1,000 other devices and

places to divide our attention


YOUR BRAIN

What happened to sex?

Trying to pay attention to everything.


HOW DOES A BRAND REMAIN RELEVANT?

PART 2


1. BE HUMAN

*Stolen from an article by Mitch Baranowski7 Essential Truths for Ensuring Brand Relevance

*


2. HAVE A POINT OF VIEW


3. BE THE CAUSE


4. BE A CATALYST FOR CHANGE


5. SELL AN EXPERIENCE, NOT A PRODUCT


6. CREATE IT TOGETHER


7. BE TIMELY


WHAT IS USA TODAY DOING TO BE RELEVANT

PART 4


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NFL saysit will nottolerate it.Prove it, 1C

Badcoachbehavior

GAIL BURTON, AP

C

$1.00 THE NATION’S NEWS TUESDAY

HOME DELIVERY1-800-872-0001USATODAYSERVICE.COM

After 11 years,reuniting “feltnatural,” 1D

NoDoubt,bandis back

GETTY IMAGES FOR CLEAR CHANNELGwen Stefani

QIJFAF-02005y(N)o

©COPYRIGHT 2012 USA TODAY, a division of Gannett Co., Inc.

09.25.12

STATE-BY-STATE 6A MARKETPLACE TODAY 7D PUZZLES 7D USA MARKETS 6B WEATHER 12A WHAT TO WATCH 8D YOUR SAY 11A

USA SNAPSHOTS©

Cargo handledin 2010In millions of tons

SourceArmyCorps of EngineersRACHEL HUGGINS AND PAUL TRAP, USA TODAY

LongBeach

SouthLouisiana

(Busiest ports)

Houston

New Yorkand N.J.

Beaumont

236

227

139

77

75

News Most high schoolgrads lack skills forcollege Findings showmore than half who tookSATs scored below whatis needed to succeed incollege. 3A

News Brawl shuts downChina plant that makesApple products Foxconnsays 2,000 workers wereinvolved in riot. 8A, 4B

News Panda cub deathshows ‘nature in charge’Exam showed cub hadliver problems and fluidin abdomen. 3A

News Today’s kids toofat to serve in militaryRetired military leaderswarn about childhoodobesity, want junk food outof schools. 5A

Businesstravel RoadWarriorsrecall run-ins withcelebs Frompresidentsto musiciansto athletes,somebrushes were brief, othersaffected their lives. 4B

Sports Te’oa worthyHeismancandidateLinebackerled NotreDame to4-0 record;informal sur-vey of voterssuggests most wouldconsider him on ballot. 1C

NEWSLINE

US PRESSWIREManti Te’o

MEI XIANG’S CUB DIED SUNDAY. 2011 AP PHOTO

NEWS PHOTOSQR READER

ScanwithaQRreader;AT&Tcodescanneravailableatscan.mobi.Getcodesforyourbusinessatatt.com/mcode.

EDINBURGH, SCOTLAND

S urely, somewhere at theHogwarts School ofWitch-craft and Wizardry liesa dusty, never-before-noticed spell book. In that

book, J.K. Rowling, the celebratedcreatorofHarryPotter, couldfind theformula that would transform herinto a critically acclaimed writer ofadultfiction.

Rowling isn’t relying on magic asthe release date for her adult novel,The Casual Vacancy, draws near. Shebelieves her reputation for creatinggreat characters and compelling sto-rieswill trumpany spell thatHarryorhis mentor, the all-powerful Profes-sorDumbledore, couldeverconjure.

In her only U.S. newspaper inter-view in advance of Thursday’spublication of The Casual Vacancy

(Little, Brown, $35), Rowling shareswith USA TODAY why she wrote thenovelthattakeshercareer inanewdi-rection, and the excitement she feelsin the run-up to its release, five yearsafter the final Potter book waspublished.

“Of course this might change to-morrow, but I thought I would feelmore nervous because it’s been fiveyears and this is a very di�erent kindofbook,butactually, I feelquiteexcit-ed,” Rowling says in a sit-downinterview in the Scottish capital,whereshe lives.

She appears relaxed and self-assuredduring the chat thismonth inunmarked business o�ces she keepsin one of this city’s ubiquitous Geor-gian-eratownhouses.

“I don’t think that everyone willlike the book, but I’m proud of thisbook. I like this book. It is what it’smeant it tobe.Asanauthor,youreallycan’t say more than that, and I don’t

DEBRA HURFORD BROWN

J.K. Rowlingsays she“neededto write”The CasualVacancy, anovel abouta small townin rural Eng-land. It’s outThursday.

Carol Memmott@CarolMemmottUSA TODAY

v COVER STORY CONTINUES ON 2A

DOES ROWLINGSTILL HAVE THEMAGIC TOUCH?

COVER STORY

USA TODAY INTERVIEW

Prescription-drug abuse in the USAdeclined last year year to the lowestratesince2002amidfederalandstatecrackdownsondrug-seekingpatientsandover-prescribingdoctors.

Young adults drove the drop. Thenumber of people 18 to 25 who regu-larlyabuseprescriptiondrugsfell14%to 1.7million, the National Survey onDrug Use and Health reported Mon-day. In 2011, 3.6% of young adultsabused pain relievers, the lowest rateinadecade.

The survey, sponsored by the Sub-stance Abuse and Mental HealthServices Administration, collects da-ta frominterviewswith67,500peopleage12andolder.

Administrator Pamela Hyde saidthe decrease in abuse indicates thatpublichealthandlawenforcementef-forts to curb abuse of prescriptiondrugs, such as the painkillers oxyco-doneandhydrocodone,work.

In 2011, 6.1 million people abusednarcotic pain pills, tranquilizers,stimulants and sedatives, down from7 million in 2010, the survey found.Pain pill abuse dropped from 2.1% ofthepopulationin2009to1.7%in2011.

Still, the number of people addict-ed to pain relievers grew from936,000 in2002 to 1.4million in2011.About a third of the addicts are 18 to25, thesurvey found.

Most states operate prescription-drugmonitoringprograms,whichcanidentify doctorswhoprescribe exces-sive doses of the drugs and patientswhoseekmultipleprescriptions fromdi�erent doctors, said Gil Kerli-kowske, director of the White HouseO�ceofDrugControlPolicy.

In 2011, 22.5 million Americans 12or older, nearly 9% of the population,said they regularly used illicit drugssuch as marijuana, cocaine, heroin,hallucinogens and inhalants orabused prescription drugs, includingpain relievers, tranquilizers, stimu-lantsandsedatives.

While cocaine abuse has droppedfrom2.4millionregularusers in2006to 1.4million last year, heroinabuse isrising, the survey found. The numberofpeoplewhoreportedregularheroinuse grew from 161,000 in 2007 to281,000in2011, thesurvey found.

Marijuana remains the most com-monlyabuseddrugatall ages.

Among youth, drinking and smok-ing declined, but marijuana use grewsteadily since2008, the survey found.Another study, “Monitoring the Fu-ture,” which surveys kids in eighthand10thgrades,alsonotedincreasingmarijuana use. That study found12.4%ofeighth-and10th-gradershadused marijuana in the previousmonth, thehighest ratesince2003.

“Marijuanaisstillbadnews,”Kerli-kowskesaid.

Just 44.8% of teens think smokingmarijuana is risky, down from 54.6%in2007,hesaid.Voter initiatives to le-galize marijuana send amessage thatmarijuana ismedicine,hesaid.

“They are getting a badmessage onmarijuana,” he said. “I think that themessage that it’smedicineandshouldbe legalized isabadmessage.”

Ethan Nadelmann, executive di-rector of the Drug Policy Alliance,whichadvocates legalizingmarijuanaand treatment over incarceration,says the U.S. should focus on publichealth initiatives to curbdruguse, re-duce overdoses andhalt the spread ofHIVandhepatitis.

“It’s good to see problematic use ofalcohol and tobacco among youngpeople continuing to decline — andworth noting that this good news haslittle to nothing to dowith arrests, in-carceration or mandatory drugtesting,”Nadelmann said.

Painkillerabusedeclinesin 2011Young-adult usageis lowest in a decadeDonna Leinwand LegerUSA TODAY

Despiteprogress,teens“aregettinga badmessage”on pot.Gil Kerlikowske,director of theWhite HouseOffice of DrugControl Policy

WASHINGTON Supporters of Presi-dentObama, it seems, aremore likelyto wear their political leanings ontheirsleeves.

The Obama campaign has boughtfour times asmuchgear to sell to sup-porters — T-shirts, mugs, bumperstickers,etc.—asGOPrivalMittRom-ney, according to a USA TODAYanalysis of campaign-finance reports.

Thecampaignsarereluctanttodis-cuss theirmerchandising secrets.ButObama for America revealed part ofits strategy in court papers in June,whenitsuedawebsitesellingbumperstickers and pinswith the campaign’strademarked“RisingSun” logo.

Meaghan Burdick, the campaign’smerchandising director, told thecourt that sales area crucial partof itsoverall strategy. Buyers of even smallpurchasesareputonamailinglistandrepeatedly solicited for more dona-tions, shesaid.Theonlinestoredrivestra�c to the campaign’s website, andshipments contain evenmoreObamacampaign literature.

Burdick said the campaign raised$37 million o� merchandise sales in2008.Theaveragepurchasewas$43.

Comparable figures for 2012haven’t been disclosed, but the cam-paign’s wholesale purchases of

branded stu� are accounted for inmonthlyfilingswith theFederalElec-tionCommission.Bythataccounting,Obama has ordered $6.7 million ofcampaign merchandise for resale.compared to$1.6million forRomney.

An individual’s purchase of o�cialmerchandiseiscountedasacontribu-tion, which could help explain whyObama boasts a big advantage insmall-dollar donors: 48% of Obama’sfundraising comes from donors giv-ing $200 or less; 24% of Romney’smoneycomesfromsimilardonors.

“Youmighthavea lotofpeoplewhowouldn’t normally give a politicalcontribution but might buy a pen orbumper sticker or something likethat, who get swept into it that way,”said Kent Cooper, a former FEC o�-cialwhotracksmoney inpolitics.

One of Obama’s smaller donors isSantos Crespo, who stood in line attheDemocraticNational Conventionin Charlotte last month with fists fullof $10pins. “We’re competing againsttheKochbrothers,whoareputtingupmillions. We need to raise money ev-ery littlewaywecan,”hesaid.

Among items for sale: a $40Obama2012 grill spatula, a $12 gay pride dogbandanaanda$10JoeBidenbeer canholder. For Romney, items include a$30 silver “R” necklace, a $3 “Catho-lics for Romney” button and pink orblue baby onesie for $20.12.

When it comes to politicalmerchandise, Obama has edge

JAE C. HONG APT-shirts, othergoods displayed atGOP convention.

EVAN EILE, USA TODAYDemocratic itemsare sold at Char-lotte convention.

Gregory KorteUSA TODAY

Interviews with67,500 people 12and older found:

51.8%Percentage ofAmericans usealcohol

21.4%of young adults18 to 25 use illicitdrugs

8.7%of all Americansuse illicit drugs

7%of Americans usemarijuana, upfrom 6.2% in 2002

1.7%use painkillersfor non-medicalreasons, a10-year low

ALCOHOLAND DRUGUSE

Source: 2011 National Surveyon Drug Use and Health

GETTY IMAGES

GETTY IMAGES

APRay Charles


It’s been 11 years since their last

album, but not much has changed

ALBUM REVIEW

GREEN DAY eeegUno! PUNK ROCK

DOWNLOAD Kill the DJ, Oh Love,Fell for You, Let Yourself Go, Nuclear Family

'UNO!' PUTSGREEN DAYBACK IN ITSPUNK-POPPRIME

TUESDAY, SEPTEMBER 25, 2012 SECTION D

Get the scoopbehind ZooeyDeschanel’spowder-bluegown 3D

Partiesafter theEmmys

PAUL ARCHULETA, FILMMAGIC

USA SNAPSHOTS©

Earning a collegedegree in 2012-2013

SourceNational Center forEducation Statistics

1 – Includesmedical, law and otherprofessional degrees

MICHELLE HEALY AND KARL GELLES, USA TODAY

Number of degrees expectedto be awarded:

937,000

1,800,000

756,000

174,700

Associate’s

Bachelor’s

Master’s

Doctorates1

LIFELINE

HOLLYWOOD — With to-day’s release of sixth studioalbum Push and Shove, NoDoubt resurfaces on a radical-ly altered landscape. TheSouthern California quartet

that ruled the airwaves with 1995’sTragic Kingdom released its last stu-dio album 11 years ago, before thearrivalofYouTube,Twitter,Facebookand the iTunes Store. The iPod hadbeenoutonemonth.

FirstPush singleSettleDown, a sig-nature blend of pop-rock, ska anddance hall, impressed critics, found atoeholdatradioandsuggeststhefour-somestill holds swaywith themasses.

“We didn’t know that Tragic King-domwasgoingtofit inanywhere,”saysdrummer Adrian Young, 43, of thebreakthrough that sold 8.2 millioncopies. “We’re not that objectiveabout this record, but to us, it soundslikeNoDoubtin2012.Stylistically,wenever have a clear idea where we’regoing.Wecovera lotof territory.Doesitfit in?Wedon’tknow.”

Guitarist Tom Dumont, 44, adds:“Our goal was to be true to our pastand our influences but to be contem-porary. That’s a fine line. We can’tcontrol how it’s accepted in the mar-ketplace. We can only be ourselves.We wanted to make a record that wefeltgreatabout.”

Spirits are high in the cavernous,multistory photo studio where the

BILLY KIDD

TomDumont, left, Adrian Young, Gwen Stefani and TonyKanal, the kids fromSouthern California, have been rocking together since 1986.NO

v COVER STORY CONTINUES ON 2D

COV

ERST

ORY

GETS A BIG ‘PUSH’

Album reviewHHg for ‘Push and Shove’ 7D

Sometimesthestarsalign.The instant Dennis Quaid appears

on screen as an irascible rancherready to punch out anyone who dis-turbs his cattle, you knowVegas, CBSand their star have all drawn a win-ning hand. The time seems right for

Quaid to make the movefrom film to TV, and this’60s-set drama fromGoodfellaswriter Nicho-las Pileggi seems like anidealvehicle.

Nor ishe travelingalone.Asaback-up,hehasayoungerbrotherplayedbyTerra Nova’s Jason O’Mara, a per-sonable actor who may have finallyfounda series that deserves to stayonthe air. As an antagonist, he faces o�against a newly arrivedChicagomob-ster—an ideally castMichaelChiklis,who adds an air of menace withoutallowing it tobecomesu�ocating.

Quaid stars in this fact-based dra-ma as Ralph Lamb, a World War IImilitary police o�cer seeking a quietlife outside an about-to-boom LasVegas. That life changes when a body

isfoundonhisranch,leadingthemay-or to ask for his help and setting himon his way to becoming Sheri� Lamb—andCBSonitswaytoaddinganoth-erVegas-setprocedural, one that tapsinto the current fascination with allthings ’60s.

What CBS doesn’t seem to havehere, at least not yet, is a great dramaof theHomeland/BreakingBad varie-ty. But it could end up with anentertaining, refreshingly hackney-free series, with the crimes playingout against a background of interest-ing characters and flashy time-travelcasino sets. True, ’60s sets and cos-tumes didn’t do much to help NBC’sPlayboyCluborABC’sPanAmsurvivelast season, but sets and costumeswereultimatelyall thoseshowshadtoo�er.Vegasknowsbetter.

Still, despite that ’60s flash, theweight ofVegas falls onQuaid, andhecarries it easily. From an early lookof stunned surprise to a late-showflash of his trademark mischievousgrin, Quaid reminds you he’s a star —and has been pretty much from themomenthehit thebigscreen.

Don’t bet on the small screenresisting.

MONTY BRINTON, CBS, VIA AP

Dennis Quaid,left, is RalphLamb, the newsheri� in town,who squareso� againstmobsterVincent Savino(MichaelChiklis) inCBS’ newdrama.

VEGAS eeegCBS Tonight, 10 ET/PT

TVPREVIEWROBERTBIANCO

Quaid brings gritto glitzy ‘Vegas’ mix

GOOD DAYMARK MCGRATH

The Sugar Ray frontman marriedlongtime love Carin Kingslandin California Monday morning,reports People.com. The couplehave 2-year-old twins, son Lydonand daughter Hartley. Congrats!

HOW WAS YOUR DAY?

GETTY IMAGES

BAD DAYGREEN DAY

In the wake of frontman Billie JoeArmstrong’s recent stage tirade andsubsequent trip to rehab, the band ishaving a rough go. They’ve post-poned Friday’s show in San Francisco.No makeup date was available.

“Of course, what an honor! I want togo. We’re all going. . . . This is a realthrill. Boy, oh boy, is it a thrill. I knowthis is a big deal. . . . I only recentlyheard about this, but what I did knowis that it’s a really big thing, and it’s agreat honor.” — Jimmy Page on at-tending the Kennedy Center Honors

Gala in December,where he will beawarded a medalalong with fellowLed Zeppelin mem-

bers Robert Plantand John PaulJones (all threeplan to attend).

THEY SAID WHAT?STARS SPEAK OUT

GETTYIMAGES

Cool-girl chic:Maggie Gyllen-haal was theepitome of laid-back glamour inLanvin’s color-block silk gownand black patentsandals at thepremiere of her

film ‘Won’tBack Down’

Sunday inNew York.

Cindy Clark,USA TODAY

STYLE STAR



GETTY IMAGES

Listen UpMore music reviews 6-7D

Dookie fans,welcomebacktoparadise.

After fashioningtwoheadyrockoperas,GreenDayleapsintothemoshpitonUno!, a thrillingthrowbacktothe1994major-labeldebutthatspawnedthehitsBasketCase,WhenIComeAroundandWelcometoParadise.

Theband’sninthstudioalbumarrivestodayasthefirst installmentofatrilogy,withDos!expectedNov.13andTré!onJan.15.

Uno!dispenseswiththeweightandoperaticflourishesoftwoambitiousconceptalbums,2004’sAmericanIdiotand2009’s21stCenturyBreak-down.Here,GreenDayhurlsadozenhot, radio-aimedgrenadesthatreaf-firmtheband’sstatusasapunk-poppowerhouse.ThecollectionbristleswiththeyouthfulsneerandstrutthatgaveDookie itssnottycharm,buttheattitudenowissharperandsmarter,calibratedbyexperienceandamatureeye.

Singer/guitaristBillieJoeArm-strong’s thematicshift towardev-erydayconcernsandawayfrompoliti-cal issueshasn’t temperedhistemper,whichflares infist-pumpinganthemsandevenbrightpoptunes.

YetpunkismerelytheprimeronGreenDay’scanvas. Inanelectrifyingyettightlychoreographedfandango,Uno! jumpsfromlush,melodic lovesongsanddancetrackstoraucousstompsandpower-popsingalongs.

Armstrong,bassistMikeDirntanddrummerTréCoolcombthepast fornuggetsofpunk,newwaveandguitarrock, theninjectpunchychorusesandenoughenergytopowerabullet train.Theresults,givenamodernsheenbylongtimeco-producerRobCavallo,reveal thethreesomeat itsspastic,bombasticbest.EdnaGundersen

COME ON,GET ‘HAPPY!’Comic series 4D

Edna Gundersen@EdnaGundersenUSA TODAYDOUBTKatie Couric wanted a ‘The Way

We Were’ moment, and BarbraStreisand delivered. “Is it wrong thatI kind of want you to do that to myhair?” Katie asks Streisand of theclassic film’s scene in which hercharacter pushes back RobertRedford’s hair and says, “Your girlis lovely, Hubble.” Watch the funplay out today on ‘Katie.’

CAUGHT IN THE ACT

IDAMAE ASTUTE, AP

NFL saysit will nottolerate it.Prove it, 1C

Badcoachbehavior

GAIL BURTON, AP

C

$1.00 THE NATION’S NEWS TUESDAY

HOME DELIVERY1-800-872-0001USATODAYSERVICE.COM

After 11 years,reuniting “feltnatural,” 1D

NoDoubt,bandis back

GETTY IMAGES FOR CLEAR CHANNELGwen Stefani

QIJFAF-02005y(N)o

©COPYRIGHT 2012 USA TODAY, a division of Gannett Co., Inc.

09.25.12

STATE-BY-STATE 6A MARKETPLACE TODAY 7D PUZZLES 7D USA MARKETS 6B WEATHER 12A WHAT TO WATCH 8D YOUR SAY 11A

USA SNAPSHOTS©

Cargo handledin 2010In millions of tons

SourceArmyCorps of EngineersRACHEL HUGGINS AND PAUL TRAP, USA TODAY

LongBeach

SouthLouisiana

(Busiest ports)

Houston

New Yorkand N.J.

Beaumont

236

227

139

77

75

News Most high schoolgrads lack skills forcollege Findings showmore than half who tookSATs scored below whatis needed to succeed incollege. 3A

News Brawl shuts downChina plant that makesApple products Foxconnsays 2,000 workers wereinvolved in riot. 8A, 4B

News Panda cub deathshows ‘nature in charge’Exam showed cub hadliver problems and fluidin abdomen. 3A

News Today’s kids toofat to serve in militaryRetired military leaderswarn about childhoodobesity, want junk food outof schools. 5A

Businesstravel RoadWarriorsrecall run-ins withcelebs Frompresidentsto musiciansto athletes,somebrushes were brief, othersaffected their lives. 4B

Sports Te’oa worthyHeismancandidateLinebackerled NotreDame to4-0 record;informal sur-vey of voterssuggests most wouldconsider him on ballot. 1C

NEWSLINE

US PRESSWIREManti Te’o

MEI XIANG’S CUB DIED SUNDAY. 2011 AP PHOTO



EDINBURGH, SCOTLAND

S urely, somewhere at theHogwarts School ofWitch-craft and Wizardry liesa dusty, never-before-noticed spell book. In that

book, J.K. Rowling, the celebratedcreatorofHarryPotter, couldfind theformula that would transform herinto a critically acclaimed writer ofadultfiction.

Rowling isn’t relying on magic asthe release date for her adult novel,The Casual Vacancy, draws near. Shebelieves her reputation for creatinggreat characters and compelling sto-rieswill trumpany spell thatHarryorhis mentor, the all-powerful Profes-sorDumbledore, couldeverconjure.

In her only U.S. newspaper inter-view in advance of Thursday’spublication of The Casual Vacancy

(Little, Brown, $35), Rowling shareswith USA TODAY why she wrote thenovelthattakeshercareer inanewdi-rection, and the excitement she feelsin the run-up to its release, five yearsafter the final Potter book waspublished.

“Of course this might change to-morrow, but I thought I would feelmore nervous because it’s been fiveyears and this is a very di�erent kindofbook,butactually, I feelquiteexcit-ed,” Rowling says in a sit-downinterview in the Scottish capital,whereshe lives.

She appears relaxed and self-assuredduring the chat thismonth inunmarked business o�ces she keepsin one of this city’s ubiquitous Geor-gian-eratownhouses.

“I don’t think that everyone willlike the book, but I’m proud of thisbook. I like this book. It is what it’smeant it tobe.Asanauthor,youreallycan’t say more than that, and I don’t

DEBRA HURFORD BROWN

J.K. Rowlingsays she“neededto write”The CasualVacancy, anovel abouta small townin rural Eng-land. It’s outThursday.

Carol Memmott@CarolMemmottUSA TODAY

v COVER STORY CONTINUES ON 2A

DOES ROWLINGSTILL HAVE THEMAGIC TOUCH?

COVER STORY

USA TODAY INTERVIEW

Prescription-drug abuse in the USAdeclined last year year to the lowestratesince2002amidfederalandstatecrackdownsondrug-seekingpatientsandover-prescribingdoctors.

Young adults drove the drop. Thenumber of people 18 to 25 who regu-larlyabuseprescriptiondrugsfell14%to 1.7million, the National Survey onDrug Use and Health reported Mon-day. In 2011, 3.6% of young adultsabused pain relievers, the lowest rateinadecade.

The survey, sponsored by the Sub-stance Abuse and Mental HealthServices Administration, collects da-ta frominterviewswith67,500peopleage12andolder.

Administrator Pamela Hyde saidthe decrease in abuse indicates thatpublichealthandlawenforcementef-forts to curb abuse of prescriptiondrugs, such as the painkillers oxyco-doneandhydrocodone,work.

In 2011, 6.1 million people abusednarcotic pain pills, tranquilizers,stimulants and sedatives, down from7 million in 2010, the survey found.Pain pill abuse dropped from 2.1% ofthepopulationin2009to1.7%in2011.

Still, the number of people addict-ed to pain relievers grew from936,000 in2002 to 1.4million in2011.About a third of the addicts are 18 to25, thesurvey found.

Most states operate prescription-drugmonitoringprograms,whichcanidentify doctorswhoprescribe exces-sive doses of the drugs and patientswhoseekmultipleprescriptions fromdi�erent doctors, said Gil Kerli-kowske, director of the White HouseO�ceofDrugControlPolicy.

In 2011, 22.5 million Americans 12or older, nearly 9% of the population,said they regularly used illicit drugssuch as marijuana, cocaine, heroin,hallucinogens and inhalants orabused prescription drugs, includingpain relievers, tranquilizers, stimu-lantsandsedatives.

While cocaine abuse has droppedfrom2.4millionregularusers in2006to 1.4million last year, heroinabuse isrising, the survey found. The numberofpeoplewhoreportedregularheroinuse grew from 161,000 in 2007 to281,000in2011, thesurvey found.

Marijuana remains the most com-monlyabuseddrugatall ages.

Among youth, drinking and smok-ing declined, but marijuana use grewsteadily since2008, the survey found.Another study, “Monitoring the Fu-ture,” which surveys kids in eighthand10thgrades,alsonotedincreasingmarijuana use. That study found12.4%ofeighth-and10th-gradershadused marijuana in the previousmonth, thehighest ratesince2003.

“Marijuanaisstillbadnews,”Kerli-kowskesaid.

Just 44.8% of teens think smokingmarijuana is risky, down from 54.6%in2007,hesaid.Voter initiatives to le-galize marijuana send amessage thatmarijuana ismedicine,hesaid.

“They are getting a badmessage onmarijuana,” he said. “I think that themessage that it’smedicineandshouldbe legalized isabadmessage.”

Ethan Nadelmann, executive di-rector of the Drug Policy Alliance,whichadvocates legalizingmarijuanaand treatment over incarceration,says the U.S. should focus on publichealth initiatives to curbdruguse, re-duce overdoses andhalt the spread ofHIVandhepatitis.

“It’s good to see problematic use ofalcohol and tobacco among youngpeople continuing to decline — andworth noting that this good news haslittle to nothing to dowith arrests, in-carceration or mandatory drugtesting,”Nadelmann said.

Painkillerabusedeclinesin 2011Young-adult usageis lowest in a decadeDonna Leinwand LegerUSA TODAY

Despiteprogress,teens“aregettinga badmessage”on pot.Gil Kerlikowske,director of theWhite HouseOffice of DrugControl Policy

WASHINGTON Supporters of Presi-dentObama, it seems, aremore likelyto wear their political leanings ontheirsleeves.

The Obama campaign has boughtfour times asmuchgear to sell to sup-porters — T-shirts, mugs, bumperstickers,etc.—asGOPrivalMittRom-ney, according to a USA TODAYanalysis of campaign-finance reports.

Thecampaignsarereluctanttodis-cuss theirmerchandising secrets.ButObama for America revealed part ofits strategy in court papers in June,whenitsuedawebsitesellingbumperstickers and pinswith the campaign’strademarked“RisingSun” logo.

Meaghan Burdick, the campaign’smerchandising director, told thecourt that sales area crucial partof itsoverall strategy. Buyers of even smallpurchasesareputonamailinglistandrepeatedly solicited for more dona-tions, shesaid.Theonlinestoredrivestra�c to the campaign’s website, andshipments contain evenmoreObamacampaign literature.

Burdick said the campaign raised$37 million o� merchandise sales in2008.Theaveragepurchasewas$43.

Comparable figures for 2012haven’t been disclosed, but the cam-paign’s wholesale purchases of

branded stu� are accounted for inmonthlyfilingswith theFederalElec-tionCommission.Bythataccounting,Obama has ordered $6.7 million ofcampaign merchandise for resale.compared to$1.6million forRomney.

An individual’s purchase of o�cialmerchandiseiscountedasacontribu-tion, which could help explain whyObama boasts a big advantage insmall-dollar donors: 48% of Obama’sfundraising comes from donors giv-ing $200 or less; 24% of Romney’smoneycomesfromsimilardonors.

“Youmighthavea lotofpeoplewhowouldn’t normally give a politicalcontribution but might buy a pen orbumper sticker or something likethat, who get swept into it that way,”said Kent Cooper, a former FEC o�-cialwhotracksmoney inpolitics.

One of Obama’s smaller donors isSantos Crespo, who stood in line attheDemocraticNational Conventionin Charlotte last month with fists fullof $10pins. “We’re competing againsttheKochbrothers,whoareputtingupmillions. We need to raise money ev-ery littlewaywecan,”hesaid.

Among items for sale: a $40Obama2012 grill spatula, a $12 gay pride dogbandanaanda$10JoeBidenbeer canholder. For Romney, items include a$30 silver “R” necklace, a $3 “Catho-lics for Romney” button and pink orblue baby onesie for $20.12.

When it comes to politicalmerchandise, Obama has edge

JAE C. HONG APT-shirts, othergoods displayed atGOP convention.

EVAN EILE, USA TODAYDemocratic itemsare sold at Char-lotte convention.

Gregory KorteUSA TODAY

Interviews with67,500 people 12and older found:

51.8%Percentage ofAmericans usealcohol

21.4%of young adults18 to 25 use illicitdrugs

8.7%of all Americansuse illicit drugs

7%of Americans usemarijuana, upfrom 6.2% in 2002

1.7%use painkillersfor non-medicalreasons, a10-year low

ALCOHOLAND DRUGUSE

Source: 2011 National Surveyon Drug Use and Health

GETTY IMAGES

GETTY IMAGES

APRay Charles


USA TODAYTHURSDAY, SEPTEMBER 20, 2012 MONEY 3B

TOP 10 MUTUAL FUNDSFund, ranked by size NAV Chg. 4wk 1 YTD 1

COMMODITIESCommodities Close Prev. Chg. % Chg. % YTD

TOP 10 EXCHANGE TRADED FUNDSETF, ranked by volume Ticker Close Chg. % Chg %YTD

FOREIGN CURRENCIESCurrency per dollar Close Prev. � mo. ago Yr. ago

FOREIGN MARKETSCurrency Close Prev. Change %Chg. YTD %

MORTGAGE RATESType Close 6 mo ago

INTEREST RATESType Close 6 mo ago

IN-DEPTH MARKETS COVERAGEUSATODAY.COM/MONEY

1 – CAPITAL GAINS AND DIVIDENDS REINVESTED

1 –DOLLARS PER POUND: 2 –DOLLARS PER EURO:

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DOWJONESINDUSTRIAL AVERAGE

MAJOR INDEXES

S&P500STANDARD & POOR'S

NASDAQCOMPOSITE

RUSSELLRUSSELL 2000 INDEX

DJIA

COMP

-.85

SPX

+13.32

CHANGE: +.1%YTD: +1360.40YTD % CHG: +11.1%


CHANGE: -.1%YTD: +115.16YTD % CHG: +15.5%


CLOSE: 13,577.96PREV. CLOSE: 13,564.64RANGE: 13,556.74-13,626.48

CLOSE: 1461.05PREV. CLOSE: 1459.32RANGE: 1457.88-1465.15



+4.82

+1.73

SOURCES: MORNINGSTAR, DOW JONES INDEXES, THE ASSOCIATED PRESS

SOURCE: BANKRATE.COM

Sprint Nextel Corp (S) 5.56 +.37 +7.1 +137.6

MetroPCS Inc (PCS) 11.30 +.56 +5.2 +30.2

Regions Fncl (RF) 7.65 +.37 +5.1 +77.9

Gannett Co (GCI) 18.29 +.76 +4.3 +36.8

PulteGroup Inc (PHM) 16.43 +.67 +4.3 +160.4

Goodyear (GT) 13.48 +.53 +4.1 -4.9

DR Horton Inc (DHI) 22.22 +.87 +4.1 +76.2

Viacom Inc B (VIAB) 53.55 +1.80 +3.5 +17.9

AutoZone Inc (AZO) 369.84 +12.00 +3.4 +13.8

Vulcan Matl (VMC) 47.57 +1.36 +2.9 +20.9

LOSERS

GAINERS

Company (ticker symbol) Price $ Chg % Chg % Chg

Company (ticker symbol) Price $ Chg % Chg % Chg

KLA-Tencor Corp (KLAC) 48.43 -2.42 -4.8 +.4

Waste Mgmt Inc (WM) 32.69 -1.25 -3.7 -.1

Alpha Nat Rescs (ANR) 7.63 -.25 -3.2 -62.7

Lam Research Corp (LRCX) 32.85 -.85 -2.5 -11.3

Newfield Explor (NFX) 33.45 -.82 -2.4 -11.3

Rowan Cos plc (RDC) 35.97 -.88 -2.4 +18.6

Mattel Inc (MAT) 35.25 -.74 -2.1 +27.0

Schwab Corp (SCHW) 13.65 -.29 -2.1 +21.2

EOG Resources (EOG) 113.57 -2.31 -2.0 +15.3

Schlumberger Ltd (SLB) 74.71 -1.52 -2.0 +9.4

YTD

YTD

SOURCE: BLOOMBERG AND THE ASSOCIATED PRESS

S&P 500’S BIGGEST GAINERS/LOSERS

1.6230 1.3063

RUT

Sprint CEO: More consolidation in wireless sector coming.

Telco firm considered a likely target if M&A deals materialize.

Regional bank up on data confirming housing rebound.

UBS: Media company’s online pay wall early success.

Homebuilder soars as August existing home sales rise 7.8%.

Tiremaker unveils self-inflating technology at auto show.

Homebuilder gains as housing recovery gains momentum.

Media company renews top-rated show “Tosh.O.”

Auto parts retailer boosts profit as drivers opt to fix older cars.

Investors bet Martin Marietta will hike bid for Vulcan.

Computer chipmaker hurt by Citi industry downgrade.

Trash hauler suffers from JPMorgan downgrade.

Coal producer hurt by credit rating action by S&P.

Computer chip company also hurt by Citi downgrade.

Energy company hurt by falling oil prices.

Oil and gas driller slipped up by declining oil prices.

Toymakers tripped up by Needham downgrade.

Discount brokerage firm downgraded by Goldman Sachs.

The energy exploration company dragged in industry selloff.

Energy services stock hurt by continued selloff in oil.

USA MARKETS

NEW YORK It’s all about jobs. ToomanyAmericans are out ofwork. The8.1% unemployment rate is too high.The paycheck-deficient USA needshelp fromthenation’scentralbank.

Federal Reserve Chairman BenBernanke said so last week. Not onlydid Bernanke launch a third round ofFed-driven stimulus to get theecono-my moving again, the nation’s mostpowerful banker also said he wouldkeep the stimulus spigot open untilthesick jobmarketrecovers fully.

Today marks the first jobs-relateddata point to be released by the gov-ernment since Bernanke tied Fedassistance to creating more pay-checks and reducing the number ofpink slips.At 8:30a.m.ET,Wall Street

will be eagerlywaiting tofindouthowmany U.S. workers filed for unem-ployment benefits for thefirst time intheweekendedSept. 15.

Economists are expecting 375,000initial jobless claims to be filed, downfrom 382,000 in the prior week. Theweak prior reading was blamed ondisruptions related toTropical StormIsaac. The lower the claims number,the more bullish it is, because it sug-gests the labormarket isfirmingup.

While the weekly read on joblessclaims isnot as big amarket-mover asthemonthly jobs report that totals upthenumberof jobs created, itwill stillbecloselywatchedby investors.

“For the foreseeable future,” notesJim O’Neill, chairman of GoldmanSachs Asset Management, “everyThursday’s weekly job claims andeachmonth’sfirstFridaypayrolls andunemployment data take on evenmore importance. Plain and simple.”

What to watchFed tracks jobs data; you should, too

Adam Shell@adamshellUSA TODAY

Here’s howAmerica’s individual investors areperformingbasedondatafromSigFigonline investment tracking service:

POWERED BY SIGFIG

Howwe’re performingUSA’s portfolio allocation by risk

5 day avg: +0.446 month avg: -1.59Largest holding: CMost bought: LNKDMost sold: AAPL

5 day avg: +0.596 month avg: +1.19Largest holding: AAPLMost bought: AAPLMost sold: PPHM

5 day avg: +1.926 month avg: +0.28Largest holding: AAPLMost bought: AAPLMost sold: NAVB

5 day avg: +2.336 month avg: -1.30Largest holding: AAPLMost bought: AAPLMost sold: AAPL

CONSERVATIVELess than 30% equities

BALANCED30%-50% equities

MODERATE51%-70% equities

AGGRESSIVE71% or more in equities

WHERE ARE MY STOCKS?Aspartof aredesignofUSATODAY,wehavedroppedstockandmutualfund listings inprint.Butwe’reo�eringanexcitingnewwayforyoutokeeptrackofyour investments– for free.WithUSATODAYMoneyPortfolioTracker, atusatoday.com/portfoliotracker, youcan:uTrack all your investments in real time.uGet daily emails of stocks you watch after trading closes.

u COMING SOON: Free Portfolio Tracker apps for iPhone, iPadand Android so you can track your investments wherever you are.

TheUSATODAYMoneyPortfolioTracker syncswithyourbrokerageaccounts andauto-matically pulls all yourinvestments intoa singledashboard—givingyoua real-timeviewof everystock,mutual fundand

ETFyouown, includingyour401Kaccounts. Itsyncswith accounts inmore than80majorbroker-ages.ThePortfolioTracker’s security is verifiedeverydaybyTRUSTe,McAfee andVeriSign.

The USA TODAY MoneyPortfolio Tracker ispowered by Sig Fig, anindustry leader in onlineinvestment tracking andadvice technology.

NOTE: INFORMATION PROVIDED BY SIGFIG IS STATISTICAL IN NATURE AND DOES NOT CONSTITUTE A RECOMMENDATION OFANY STRATEGY OR SECURITY. VISIT SIGFIG.USATODAY.COM/DISCLOSE FOR ADDITIONAL DISCLOSURES AND INFORMATION.

ExxonMobilOil companies are on investors’ ra-dar screens as they try to figure outwhatwill be the e�ect, if any, of fall-ing crude oil prices. The price of abarrel of oil continues to fall toaround$92onrisingsupply.

NEWS, ANNOUNCEMENTS AFFECT COMPANIES’ STOCKS

4-WEEK TREND

4-WEEK TREND

4-WEEK TREND

$70

$100

Aug. 22 Sept. 19

$30

$40

Aug. 22 Sept. 19

$5

$25

Aug. 22 Sept. 19

$90.57

$35.25

$16.43

Price:$90.57Chg:-$1.08% chg:-1.2%Day’s high/low:$91.68/$90.57

MattelToymakers, including this giant, arein play after Needham downgradeditandcompetitorHasbrotoa“hold.”Weak U.S. retail toy sales are a con-cern, along with the sluggishEuropeaneconomy.

Price:$35.25Chg:-74cents% chg:-2.1%Day’s high/low:$35.46/$35.25

Price:$16.43Chg:+67cents% chg:4.3%Day’s high/low:$16.89/$15.85

Pulte GroupHomebuilders soared on economicdatashowingexistinghomesalesforAugust came in stronger than ex-pected. Meanwhile, a separatereport showed construction on sin-gle-familyhomeswasthebestintwoyears.

A: Getting added to the Dow Jonesindustrial average might stroke theego of the company’s CEO. But it’srarely a harbinger of future richesfor investors.

Changes aren’t very common.The last time the widely followedmarket benchmark was changed:

June 8, 2009, when network firmCisco Systems replaced Citigroup.Prior to that, Kraft replaced Ameri-can International Group inSeptember2008.

And now the latest modification,e�ective Friday, health care compa-ny UnitedHealth will take Kraft’splace in theDow. If UnitedHealth isgood enough for the Dow, is it goodenough for your portfolio? Not sofast.Typically,whenastock isaddedto theDow, good thingsdon’tneces-sarily followfor its shareholders.

Consider Cisco, the last stockadded. It was trading for $19.87 theday the shares were added to theDow.Sincethattime,sharesofCiscohavebeenpracticallyflat, falling4%to $19.12. During that same period,the broad market, defined by theStandard & Poor’s 500 index, hasrocketed 56%. It’s a reminder thatjust because a stock is added to theDowdoesn’tmean it’s going to soar.

INVESTING ASK MATT

When stock is added to Dow,does that mean it’s going up?Q: Since Kraft isbeing replaced byUnitedHealth in theDow, should I investin UnitedHealthshares?Matt [email protected] TODAY

-3.6%CiscosinceaddedtoDow

Read more from

Matt Krantz and

other Money

columnists at

usatoday.com

READMORE

56%S&P500changesinceCiscoaddedtoDow

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6A NEWS USA TODAYTHURSDAY, SEPTEMBER 20, 2012

NATION

For the first time, a drug has shownsuccess in treating social withdrawalsymptoms in childrenwith a rare dis-order called Fragile X Syndrome,leadingscientiststohopethatitmightalsohelpthosewithautism.

The drug, arbaclofen, is the first totreat one of the core symptoms ofFragileXSyndrome,aleadingcauseofintellectual disability and the mostprevalentknowncauseofautism.Thestudy, appearing in Science Transla-tional Medicine, involved only 63patients, and arbaclofen has not yetbeen approved by the Food and DrugAdministration.

Robert Schultz, director of theCenter on Autism Research at Chil-dren’sHospitalofPhiladelphia,notes,“this is thefirst drug in thefield of au-tism that directly reports onimproving social symptoms, and wehave no other drug that does that. I’mvery, very excited that this is beingpublished.”

Currently, children with autismundergo intensivebehavioral therapyto improvetheirsocial skills.

Social impairments — along withcommunicationproblemsandrepeti-tive behaviors — are defining traits ofautism, says Robert Ring, vice presi-dent of translational research atAutism Speaks, an advocacy group.“This is groundbreaking work,” Ringsays, calling it “perhaps the most im-portant medicine developmentprogramrunning inautismtoday.”

Helpingchildrenconnectwithoth-ers could potentially alleviate many“down-stream” complications of au-tism, partly by fostering languageskills, saysKatie Clapp, co-founder oftheFragileXFoundation. “Sociabilityopens the door to learning,” saysClapp, whose 23-year-old son hasFragile X. “These kids spend somuchtimehovering in thecorner, unable tointeractwithothers.”

Drug haspromisefor raredisorderArbaclofen treatsFragile X Syndrome;hopes raised for autism

Liz Szabo@LizSzaboUSA TODAY

It may have taken a few billion years,but one type of cloud isfinally gettingnoticed.

Meteorologists and “cloudspot-ters” around the world are seeking toformallyrecognize thefirstnewcloudvarietydiscoveredsince1951.

Like all cloud species, it’s namedusing the Latin classification system.It’s been dubbed “undulatus aspera-tus” — aka “agitated waves” — andlooks like a surreal undulating blan-ket thatcoverspartorallof thesky.

Keen cloudspotters have been tak-ingphotosofthecloudforthepastfewyears, spurred on in part by a 2006photo by JaneWiggins of Cedar Rap-ids, Iowa, that went viral on theInternet, says Gavin Pretor-Pinney,president of the Cloud AppreciationSociety,agroupof30,000weatheren-thusiastsbased inEngland.

So who can o�cially recognize thecloud? The folks at the United Na-

tions’ World MeteorologicalOrganization (WMO) inGeneva havethe final say in cloud classification.This includes such well-known spe-cies as cirrus, cumulus, stratus, etc.LukeHoward, anEnglishpharmacist,first proposed the Latin naming sys-temforclouds inthe19thcentury.

“Itwill onlybecomeano�cial clas-sification if it is included in theWorldMeteorological Organization’s refer-ence book, the International CloudAtlas,”Pretor-Pinneysays.

The WMO still moves at a ratherslowpace, andanewbookmay still bea few years away. “The last time theydid a new edition of the book was in

1975,” he says. The atlas has not beenputonline.

Pretor-Pinney says that GraemeAnderson, a meteorology student atReading University in the UnitedKingdom, recently did his doctoraldissertation on what causes undula-tusasperatus to form.

Anderson found that asperatusclouds are similar to mammatusclouds, but that winds up at the cloudlevel cause it to be sheared intowave-like forms. Anderson’s conclusionwasthattherewasacaseforthisbeingacceptedasanewclassification—onethatiscalledacloud“supplementary”feature.

The cloud typedubbed “un-

dulatus asper-atus” appears

over downtownCedar Rapids,

Iowa.

Last addition to‘International CloudAtlas’ was in 1951

Doyle Rice@usatodayweatherUSA TODAY

2006 PHOTO BY JANE WIGGINS, AP

New cloud varietyon the horizon?

Regretting that tattoo you got?Cheerup:There’s a goodchance adermatol-ogist can remove it — but success willdepend on a number of factors, in-cluding how big it is, what colors itcontainsandwhetheryousmoke.

Italian researchers who treated352people from1995to2010say theyarethefirst tofullyexplorethefactorsthat make some tattoos harder to re-movethanothers.FindingsareonlineintheArchivesofDermatology.

The doctors used the current stan-dard procedure for tattoo removal,which involves repeated laser treat-ments spaced several weeks apart.The devices used, called Q-switchedlasers, removed tattoos for 47%ofpa-tients in 10 sessions, nearly 75% in 15.

Tattoos were harder to remove iftheywere:

uMorethan12 inches.uColorsother thanblackorred.

uMorethanthreeyearsold.uOnfeetor legs.uOn a smoker. Smoking may im-

pair natural healing processes thathelpclear inkafter treatment.

A separate study in the journal

looked at a newer laser, not yet ap-proved by the Food and DrugAdministration, and found it re-movedmore than75%of tattoo ink inan average of four sessions. However,the study of the picosecond laser in-

cluded only 12 patients and did notdirectly compare it with the standardlasers. It was partially funded by Cy-nosure, themanufacturer.

Typical side e�ects for any lasertreatment can include pain, rednessand swelling, says Nazanin Saedi, di-rector of laser surgery and cosmeticdermatology at Thomas Je�ersonUniversity inPhiladelphia.

It’s thecost, intimeandmoneythatdiscourages many people, saysGeorge Hruza, clinical professor ofdermatologyatSt.LouisUniversity inMissouri. He charges $200 to $600per laser session, depending on howbiganddi�cult-to-removea tattoo is.

Tattoo removal is a growing busi-ness, Hruza says, thanks to the risingpopularity of tattoos and the inevita-bleregretsamongsomewhogetthem.“Some people come in a week aftertheyget thetattoo,”hesays.

A recent Harris Poll found thatmost people like their tattoos: 21% ofadults said they had at least one; just14%of those regretted them.

Can you lose that tattoo? MaybeKim PainterSpecial for USA TODAY

DOMINIQUE FAGET, AFP/GETTY IMAGESTattooist Chime applies a tattoo during anarts festival nMadrid on July 12.

23%

19%

38%

27%

11%

5%

22%30%

SourceHarris Poll, 2012JANET LOEHRKE, USA TODAY

18 -24

25-29

30-39

40-49

50-64

65 and over

WHO HAS A TATTOO?

Women

Men

Ages

Acoalitionofconsumergroups isask-ing the Department of Agriculture toget tuna out of school lunchrooms af-ter tests of canned tuna found highlyvariable levels of mercury, in somecaseshigher thanfederalguidelines.

Industry groups countered thatcanned tuna is safe and wholesome.The real issue is that “we don’t eatenough” seafood, saysGavinGibbonsof theNationalFisheriesInstitute.

The non-profit Mercury PolicyProject tested 59 samples of tuna ininstitution-size cans and foil pouchesfrom 11 states. Levels ofmercury var-iedwidely, even from the same can orpouch.

“Children eating the same mealcould get mercury doses that vary bytenfold, just becauseof the variabilityof the chunk of meat in the packet,”says Edward Groth, author of the re-port, releasedWednesday.

Even tiny levels of methylmercuryhave been linked to learning disabili-ties and developmental delays inchildren, according toEPA scientists.

Federal dietary guidelines urgeeatingseafoodtwiceaweekbecause itisahealthyproteinandcontainsome-ga-3 fatty acids, important formetabolism, but most people eat itonceaweekor less,Gibbonssays.

“To suggest we’re eating too muchis almost comical,” he says. Scaringchildrenaway fromtuna “at apoint intheir life when they’re developingtheir nutrition habits and their pal-ates” isdamaging,hesays.

Toensure that thebrainsof fetusesand children aren’t exposed to levelshighenoughtodamagethem,theEPAand FDA said in 2004 that womenwho are pregnant or might be preg-nant can eat up to two meals, or 12ounces, of fish and shellfish a week.Children should eat “smaller por-tions,” theguidelinessaid.

Group:Get tunaout ofschoolsElizabethWeise@eweiseUSA TODAY

23.4% 24.8% 25.2% 34.4% 33.1% 32.7% 26.2% 28.3% 80.3% 79.4% 79.2%

7.7%

11.9% 13%28.7%

The Census Bureau’s annual survey ofmore than 2million households o�ers a broad look at howAmericans fared last year. STORY, 1A

USA PORTRAIT: 2011 AMERICAN COMMUNITY SURVEY

SourceCensus Bureau American Community Survey. Research by Paul Overberg, USATODAYJANET LOEHRKE, USA TODAY

HOUSEHOLDS WHERESOMEONE IS 65 OROLDER

ENROLLED INCOLLEGE OR HIGHER(OVER AGE 3)

HOUSEHOLDSWHERE SOMEONEIS UNDER 18

SPEAK ONLY ENGLISHAT HOME

HOUSEHOLDS THATCOLLECTED FOODSTAMPS

The disparity among all households’ incomes increased in the nation and 20 states,asmeasured by the Gini index. No state had comparable decreases.

INCOME EQUALITYMARITAL STATUS

States where income inequality increased

2007

Men

Women

2010 2011 2007 2010 2011 2007 2010 2011 2007 2010 2011 2007 2010 2011

Never married

Married

Other

29.4%

35.8%

46.6%

24%

50.1%

14.1%

16%

28%

27%

30%

HOUSING

BEDROOMS

YEAR MOVED IN

2000 or later

1980 to 1999

1960 to 1970

Before 1960

Year built

2005 or later

2000 to 2004

1980 to 1999

1979 or earlier

0 or 1

2

3

4

14%

27%

40%

20%

48%

16%

26%

10%


6A NEWS USA TODAYFRIDAY, SEPTEMBER 14, 2012

mission astronaut. “There are reallyvery fewplaces thathumanscouldac-tually go and live some day. Mars isoneof those.”

Still, as the nation debates its goalsfor space exploration in a post-spaceshuttle eramarkedbyan increasinglytight-fistedCongressandendlessdef-icits, how improbable it is that theproposalsevenarebeingmade.

Consider: JohnF.Kennedy’s ambi-tious goal, announced 50 years agothis week, to put a man on the mooninvolved a trip of a mere 239,000miles. Getting to Mars — even at itsclosest point to Earth —means a tripmore than 140 times farther, lasting200 days and with the possible bom-bardment by life-threateningradiation, a risk somescientists seeasadeal-killer.

Even if all goes well, what wouldtheyfindoncetheyarrive?

STANDING ON THE RED PLANETThe day the first explorers set foot onMars, a ruddydust hanging like a cur-tain in the sky would tint their everyview. If they stood where Curiosity isnow, the sunwould look less thanhalfas large as it does from Earth. Tem-peratures would range from merelyfreezing during the day, tominus-103degreesFahrenheitatnight.

Trying to take a breath would kill,the faint carbon dioxide atmosphereso thin it would count as a vacuumonEarth. Radiation rakes the surface indosesstrongerthantheastronautsre-ceive aboard the International SpaceStation — the equivalent of at least240chestX-rays inasix-monthstay.

The gravity onMars is only 38% ofEarth’s. Walking — or bounding —could beMars’ first challenge, and aneventualOlympicsport.

Phoning home would be rare. Thedistance from Earth to Mars variesfrom 33 million to 249 million miles.It would take anywhere from three to21minutes to transmit “hello”evenatthe speed of light, making for stiltedconversation. And for two weeks ev-ery two years, Mars and Earth are onopposite sides of the sun. Communi-cationsmightbe impossible.

Insteadof thetoweringcities imag-ined by John Carter of Mars creatorEdgar Rice Burroughs, lava caves lin-ing the slopesof the largest volcano inthesolarsystem,OlympusMons, looksafer as houses for future Martiantenants.

Morelikely,planscall forpre-fabri-catedMartianhabitats tobelaunched

two years before astronauts them-selves begin their journey. Oncesecured on the surface, astronautswouldspendtheirdaysonMarsbrew-ing methane fuel and oxygen fromwater and carbon deposits that evi-dence suggests remain locked undertheMartiansoil.

For all that, NASA spacecraft haverevealedaRedPlanet that looksmorehospitable — with caves, water andminerals — than the dusty picturepainted by the 1970s Viking landermissions, which transmitted imagesofasteriledesert.

And as NASA’s Curiosity rovermakes its first tracks — exploring,sni�ng and zapping the surface ofMars for signs that life once gracedthe Red Planet in the past — the pan-oramas it reveals are of a planet thatlooks not unlike the high deserts onEarth.

SURVIVING THE RAYS OF MARSWhat Curiosity learns about theweather and radiation hazards ofMars will help determine howmannedlandingsplayout.

Just getting there would be a tri-umph. The trip could take 200 days,with Martian stayovers ranging fromamonthto500days.

Such long voyages might seem aneternity for astronauts trapped in aspacecraft. But in 2011, the EuropeanSpace Agency’s “Mars 500” projectisolated sixmen for520days ina sim-ulated Mars trip. And severalcosmonauts have experienced longstays in space, one of them spending14months inmicrogravity.

“I think there will be good circum-stantial evidence that people will beable to tolerate a Mars mission whenthe timecomes,” says spacepsycholo-gist Nick Kanas of the University ofCalifornia-SanFrancisco.

Radiation storms — which areknown to a�ect telecommunicationseven on the atmosphere-shieldedEarth—are themore immediatewor-ry, especially in the barely-thereatmosphereofMars.

A radiation detector aboard therover alreadyhas collectedmonths ofdata about hazards astronauts wouldface fromcosmic raysandsolar stormradiationontheir trip toMars.

“Sitting down in the belly of thespacecraft, the rover had about asmuch radiation shielding as astro-nautshaveontheInternationalSpaceStation,” says Donald Hassler of theSouthwest Research Institute inBoulder,Colo.Heheadstherover’sra-diation instrumentteam.

Astronauts could hide from solarstorm radiation in shielded parts of aspacecraft or lander, Hassler says.Based on readings from Curiosity,“we arefinding the radiation fromso-lar events is significant,”he concedes.

Even with shielding, Mars travelposes lifetimeradiationrisks for “cat-aracts, skin damage, central nervoussystem damage, and impaired im-mune systems,” as well as fatalcancers, according to a2008NationalResearch Council Report. Radiationsickness from solar stormsmight en-dangeramission, thereportadded.

The rover’s radiation measuresalso tell scientists how deeply mi-crobes on Mars, and astronauts,might have to hide under the surfaceto escape those e�ects.Would peoplefromEarth have to burrow below theMartiansurfacetosurvive?

IS MARS WORTH THE RISK?“This would be the most exciting ad-venture I could possibly imagine,”SpaceXchiefElonMusktoldTheDai-ly Show’s Jon Stewart, who asked thespace entrepreneurwhyhewanted towalkonMars.

“It’snotsocrazytotalkaboutastro-nautsvisitingMars,”scientistHasslersays.“Itreallyisaquestionofwhenwedecidetodo it.”

“It engages human fascination,”saysNASA’sGrunsfeld.

Where rocket pioneer Werner vonBraunonceproposedsendingfleetsofsilver-finnedrocketshipstoMarsona

trip piloted by 70men,Musk todayhopes to sendpeople there onprivaterockets, eventually making the trip a$500,000ticket.

A Dutch reality-television-showe�ort, Mars One, has announced aplan to send colonists on a one-waytrip to Mars starting in 2023 (thegroup’s website “frequently askedquestions” listbeginswith, “Is this forreal?” — to which it answers, “Yes, itis!”).

Whether government-funded, pri-vately financed or some undreamtreality-show adventure, “it is not anunreasonable question to ask wheth-er30years fromnow,willpeoplehavebeen to Mars?” says space policy ex-pert John Logsdon, author of John F.Kennedy and the Race to theMoon. “Itis apossibility, vergingonaprobabili-ty,”hesays.

Othersaren’t sosure.

Congress has balked at sending as-tronauts to Mars for decades, mostnotably in 1989 after a $500 billioncost estimate killed o� one ambitiousNASA plan. For that reason, Boldenwas emphatic in his remarks to USATODAY’s editorial board that anymanned missions to Mars would beinternational ones that spread thecostsaround.

TheObamaadministrationrecent-lycutunmannedMartianexplorationby $500 million. Republican candi-date Mitt Romney has called for“clearerpriorities” inspacee�orts.

Even Roger Launius, a formerNASA historian who is curator at theSmithsonian Air and Space MuseuminWashington, D.C., which is now of-fering a Mars exhibit, says he is“pessimistic”aboutMars travel.

“We wanted to give people aglimpse of the future in the exhibit. Idoubt we are going to see (Mars) anyotherway for the foreseeable future,”hesays.

“This is just not realistic, evenspread out over many years, to thinkwe will spend this kind of money,”saysArizonaStateUniversityhistori-an Stephen Pyne, author of Voyager:Seeking Newer Worlds in the ThirdGreatAgeofDiscovery. Inanageofro-botic roverssuchasCuriosity,hesays,“wedon’tneedpeople toplant theflaganymoretobeexplorers.”

THE MARTIAN DREAMA century ago, astronomer PercivalLowell stirred generationswith spec-ulation that the deep scars in theplanet’s surface were canals createdbyMartians.AuthorH.G.Wellswentastep further, writing that malevolentMartians watched Earth with “envi-ous eyes.” And author BradburypredictedpeoplefromEarthwouldbethefirst realMartians.

In widely noted remarks in Janu-ary,physicistStephenHawkingcalledfor human colonies on Mars in thenextcenturyasasafeguardagainstca-tastrophe on Earth. We’ll need acolony of the Red Planet by the nextcentury, Hawking suggested, giventhe way things are going on the BluePlanet.

In cosmic terms, Mars is achinglyclose and the technology seems to bethere, at least judging by the remark-ablesuccessofrovers likeCuriosity.

If andwhen the call toMars comes,there will likely be plenty of volun-teers, says Bolden, a former spaceshuttlepilot.

“I’d go myself,” he says. “But mywifewouldn’t letme.”

Earth

SunMars

Sixmonths

Marsorbit

Earthorbit

People have dreamed of colonizing the Red Planet formore than a century.Here’s a look at NASA’smost recentMars plan for landing astronauts there about 2035:

MANNED MISSION TO MARS?

Departure from Earth to MarsRocketing straight to Mars requires toomuch fuel, so spacecraft will need to flyon a longer, fuel-saving path from Earthto Mars. A “launch window” — when thetwo planets line up correctly for thisflight — opens every two years or so.

Cargovessel

Crewrocket

Crewrocket

Crewrocket

Crewrocket

Landingvessel

Landingvessel

Cargo

After a short stay of about 30 days, thelaunch window may still be open for theastronauts to return home. Otherwise,they would need to stay about 500 daysbefore returning, when the planets onceagain align.

Return trip from Mars to Earth

Earth

Sun

Mars

Marsorbit

Earthorbit

The moon is a fraction of the distance from Earth compared to Mars.

Moon 239,000 miles

Earth

Mars 33,900,000 miles (minimum distance)

Launchone

Launchtwo

1 Heavy rocketscarrying supplies,including alanding vessel,launch for Mars.

1 A manned rocketand more cargoships launch 26months later ona 200-day trip.

3 Crew re-entersEarth’s atmo-sphere by capsulein a parachutelanding.

222

33

Mars

(Planet sizes not to scale)

Crewrocket(launchtwo)

Sixmonths

The returnrocket takesthe crew backto Earth, a200-day trip.

Crew jettisonsa spent fueltank at 180days out toMars.

Spent rocketstages fallaway fromthe cargovessel.

Crew transfersto the landingvessel andheads for Mars.The crew rocketstays in orbit.

The cargo ship,launched twoyears ahead ofthe crew and ona slower path,lands 350 dayslater.

Returnlaunch

1 The crewblasts offfrom Marsfor the crewrocket.

v CONTINUED FROM 1A

Treacherous atmosphere awaits us

KAREN SAYRE FOR USA TODAY

The SmithsonianNational Air and SpaceMuseumhas an interactivedisplay that allows visitors to “travel” aroundMars.

COVER STORY

“I think therewill be goodcircumstantialevidence thatpeople will beable to toleratea Mars mission.”Space psychologist Nick Kanas


14A NEWS USA TODAYFRIDAY, SEPTEMBER 14, 2012

WEATHER ONLINEUSATODAY.COM

Washington84/64pc

Cheyenne73/46s

Rawlins77/42s

Casper83/50s

Cody83/54s

Jackson Hole78/33s

Milwaukee70/51s

Green Bay69/45s

Madison72/42s

Eau Claire73/42s

Charleston83/55t

Wheeling74/50c

Morgantown76/53c

Huntington80/55pc

Seattle77/54s

Olympia80/46s Yakima

88/48s

Aberdeen69/51pc Spokane

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Richmond84/62c

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Montpelier80/50f

Salt Lake City82/59s

Park City80/48s

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Cedar City80/47s

St. George90/66s

Dallas-Fort Worth80/66t

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Grand Island78/48s

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Miles City87/52sHelena

86/47s

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Hattiesburg89/65s

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Mpls.-St. Paul74/51s

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Detroit70/50pc

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Traverse City69/44s

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GrandRapids

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Boston80/64s

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Annapolis80/65pc

Ocean City80/64pc

Caribou77/56pc

Bangor78/57s

Augusta76/58s

Portland76/59s

Baton Rouge88/68pc

Shreveport86/67t

New Orleans88/73pc

Louisville78/57c

Paducah77/54pc

Lexington80/55pc

Frankfort78/54cTopeka

75/47pc

Wichita70/54c

Dodge City70/48pc

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Peoria74/48s

Boise89/57s

Bonners Ferry82/43s

Sun Valley79/46s

Idaho Falls82/41s

Atlanta82/64pc

Macon86/60pc

Columbus86/64pc

Savannah85/66t

Tallahassee88/69t

Pensacola87/73pc

Jacksonville85/69t

Daytona Beach87/73t

Cocoa Beach86/78tTampa

90/75t

Miami88/79t

Key West86/80t

Fort Myers91/74t

Sarasota91/73t

St. Petersburg90/75t West Palm

Beach88/78t

Orlando89/72t

Dover80/63pc

Wilmington84/60pc

Hartford82/59f

ColoradoSprings72/45s

Denver79/49s

Pueblo77/42pc

Durango68/38pc

Aspen73/35pc

Grand Junction81/53sFresno

102/72s

Bakersfield100/73s

San Bernardino104/69s

San Luis Obispo87/55pc

Santa Barbara82/58s

San Francisco72/53pc

Eureka65/48pc

San Diego87/70pc

Palm Springs105/82s

Los Angeles87/67s

Redding97/60s

Sacramento94/56s

Oakland74/54sSan Jose

82/56s

Lake Tahoe78/39s

Fort Bragg64/50s

Little Rock86/65t

Fort Smith76/64t

Texarkana84/66t

Phoenix97/77s

Flagstaff69/41pc

Yuma100/79s

Tucson89/68s

Birmingham85/64pc

Montgomery88/64pc

Mobile87/68s

Honolulu88/72s

Wailuku85/70s

Lihue84/73pc

Hilo83/67pc

San Juan89/78pc

Anchorage55/47sh

Fairbanks51/34c

Nome46/32pc

Barrow37/31sf

Juneau54/47sh

NATIONAL FORECAST

WORLD FORECAST

AQIAQI AQI AQI AQI AQI AQI AQI AQI AQI AQI AQI



BALTIMORE

PHOENIX

ATLANTA

PHILADELPHIA

BOSTON

PITTSBURGH

CHARLOTTE

PORTLAND, OR

CHICAGO

ST. LOUIS

CINCINNATI

SALT LAKE CITY

CLEVELAND

SAN ANTONIO

DALLAS

SAN DIEGO

DENVER

SAN FRANCISCO

DETROIT

SEATTLE

HONOLULU

TAMPA - ST. PETE

HOUSTON

WASHINGTON

KANSAS CITYINDIANAPOLIS LAS VEGAS LOS ANGELES MEMPHIS MIAMI MILWAUKEE MNPLS.-ST.PAUL NASHVILLE NEW ORLEANS NEW YORK ORLANDO

PRECIPITATION FORECAST

Alaska

Hawaii

Puerto Rico

WEATHER CLOSE-UP AND AIR QUALITY INDEX (AQI)

TODAY’S FORECAST

Rain Showers Snow Snow flurries Ice / wintry mixThunderstorms

Note: AQI forecasts ozone or fine-particle pollution. “s/g” denotes Sensitive Groups. Details: www.airnow.gov. Source: Environmental Protection Agency

Note: The forecast highs are for the 24-hour period of that day.Low-temperature forecasts are for the upcoming night.

c Cloudydr Drizzle

f Fogh Haze

r Rains Sunny

w Windyi Icepc Partly cloudyi Icepc Partly cloudy

sf Snow flurrysh Showers

sn Snowt Thunderstorms

EXTREMES

Possible travel delays at major airports10sBelow 10 20s 30s 40s 50s 60s 70s 80s 90s 100s 110+

Note: For contiguous48 states through4 p.m. ET yesterday

Forecasts andgraphics provided byAccuWeather, Inc.©2012

WEATHER

Albany, N.Y. pcAlbuquerque c cAllentown, Pa. /Anchorage sh rAtlantic City c cAugusta, Ga. pc pcAustin tBakersfield, Calif. s sBaton Rouge pc cBirmingham, Ala. c cBismarck, N.D. / sBoise sBuffalo pcCedar RapidsCharleston, S.C.Colorado Springs sColumbia, S.C. c cDayton, Ohio c cDaytona Beach t cDes Moines sDuluth, Minn. sEl Paso pcFort Myers, Fla. tFresnoGrand Rapids cGreensboro, N.C. c cGreenville, S.C. c cHarrisburg, Pa. fHartford, Conn. f cHuntsville, Ala. c cIslip, N.Y. pcJackson, Miss. s cJacksonville t cKnoxville, Tenn. pc pcLexington, Ky. pcLittle Rock tLouisville c cLubbock, Texas pcMadison, Wis. s

McAllen, Texas tMilwaukee sMobile, Ala. / tMyrtle Beach, S.C. c cNags Head, N.C. c cNorfolk, Va. c cOklahoma City cOmaha sPalm SpringsPensacola, Fla. cPortland, Maine s cProvidence s cRaleigh, N.C. c cReno sRichmond, Va. c cRochester, N.Y. pcSan Antonio tSan Jose, Calif. pcSarasota, Fla. tSavannah, Ga. t cShreveport, La. t cSouth Bend, Ind. cSpokane, Wash. s /Springfield, Mo. c cSyracuse, N.Y.Toledo, Ohio cTucson sTulsaWichita pc

Berlin pc shBogota r hBridgetown s cBrussels / h cBudapest pc sBuenos Aires sCabo S. Lucas, Mex. pcCairo sCalgary s cCancun, Mexico pcCaracas, Ven. tCopenhagen cCozumel, Mexico pcDublin, Ireland pcEdmonton s cFrankfurt pcFreeport, Bhms. pc pcGeneva sGuatemala City c cHagatna, Guam pcHalifax, Canada cHamilton, Berm. t hHavana rHo Chi Minh City hHong Kong c cIstanbul pc sJakarta sJerusalem sJohannesburg pc shKabul sKingston, Jam. cLagos, Nigeria tLima, Peru c cLisbon sLondon sMadrid sManagua tManila tMelbourne cMexico City / cMilan, Italy s

Monterrey, Mex. tMontevideo sMontreal c cMoscow shMumbai, India rMunich s hNairobi, Kenya cNassau, Bahamas pc pcNew Delhi rOslo rPanama City tParis cPrague s cPuerto Vallarta c cQuebec pcQuito, Ecuador rRio de Janeiro cRome shSan Jose, C.R. rSan Juan, P.R. c cSan Salvador pc pcSantiago, Chile sSanto Domingo, D.R. tSarajevo, Bosnia shSeoul, Korea pc pcShanghai pcSingapore hSt. Petersburg h hSt. Thomas, V.I. sh sStockholm pcSuva, Fiji sh shSydney pc pcTaipei, Taiwan rTegucigalpa c cTokyo c hToronto cVancouver cVienna cWarsaw pcWinnipeg sZurich s c

Acapulco, Mexico c cAmman, JordanAmsterdam hAthens, Greece cAuckland s hBaghdadBangkok rBeijingBeirut sBelmopan, Belize c c

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

FRI

Partlysunny82/60

Mostlysunny97/77

Partlysunny82/64

Partlysunny83/64

Sunny80/64

Shower,t-storm76/52

Partlysunny82/59

Mostlysunny85/54

Warmer74/52

Not aswarm74/54

Not aswarm76/52

Mostlysunny82/59

Shower70/53

T-storms88/70

T-storms80/66

Warmer87/70

Warmer79/49

Partlycloudy72/53

Cooler70/50

Mostlysunny77/54

Mostlysunny88/72

A p.m.t-storm90/75

T-storms88/71

Partlysunny84/64

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

SAT

Mostlysunny78/56

Sunny97/77

Partlysunny86/66

Mostlysunny78/56

Shower75/52

Sunny;nice70/47

Partlysunny85/62

Turningsunny78/55

Mostlysunny75/54

Partlysunny78/56

Partlysunny76/55

Sunny,warm87/58

Partlysunny70/49

T-storms84/70

T-storms77/64

Mostlysunny88/68

Mostlysunny86/53

Partlycloudy74/53

Mostlysunny74/50

Turningsunny74/50

Mostlysunny87/73

A p.m.t-storm91/75

T-storm88/68

Mostlysunny80/60

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

SUN

Partlysunny78/59

Sunny99/76

Partlysunny85/66

Mostlysunny77/59

Mostlysunny71/51

Mostlysunny73/54

T-shower79/61

Sunny81/58

Sunny76/56

Mostlysunny76/59

Partlysunny76/55

Partlysunny83/57

Mostlysunny73/54

T-storm85/67

T-shower82/67

Sunny;warm82/66

Partlysunny84/46

Mostlysunny71/53

Sunnyand nice75/52

Sunny75/53

Mostlysunny87/73

T-shower90/75

T-storm87/68

Somesun79/64

FRIFRI FRI FRI FRI FRI FRI FRI FRI FRI FRI FRIPartlysunny76/53

Dec.clouds72/49

Sunny95/76

Warmer87/67

Shower,t-storm86/64

T-storm88/79

Warmer70/51

Mostlysunny74/51

Partlysunny84/60

Partlysunny88/73

Partlysunny78/63

T-storm89/72

SATSAT SAT SAT SAT SAT SAT SAT SAT SAT SAT SATMostlysunny78/56

Partlysunny75/55

Sunny,warm96/78

Mostlysunny87/67

Shower,t-storm85/64

T-storm90/78

Mostlysunny72/54

Mostlysunny78/58

Shower,t-storm81/60

T-storm87/72

Partlysunny77/58

T-storm89/72

SUNSUN SUN SUN SUN SUN SUN SUN SUN SUN SUN SUNSunny79/63

Mostlysunny75/54

Sunny,warm96/77

Sunny;warm81/65

T-shower80/63

T-shower88/78

Sunnyand nice74/55

Partlysunny78/54

T-shower76/61

T-storms85/72

Mostlysunny73/57

T-shower91/71

Moderate

Moderate

Good

Moderate

Good

Good

Moderate

Good

Good

Good

Moderate

Good

Moderate

Good

Good

Good

Good

Moderate

Good

Moderate

Good

Good

Good

Moderate

GoodGood Moderate Moderate Good Good Good Good Moderate Good Moderate Good

TODAY SATURDAY SUNDAY MONDAY

HOTTEST: 106°Thermal, Calif.

COLDEST: 18°West Yellowstone,Mont.

TODAY SAT

TODAY SAT TODAY SAT TODAY SATTYPICAL FALL FOLIAGE PEAK COLOR

SourceAccuWeatherDOYLE RICE AND KARL GELLES, USA TODAY

Although fall doesn’t start until next weekend, some colorfulleaves are already being spotted inNewEngland, the northernGreat Lakes and the Rockies.

LEAF-PEEPING SEASON IS HERE

CHECK YOURWEEKEND FORECASTWEATHER.USATODAY.COM

Late Oct.Late Sept. Early Nov.Early Oct. Mid Oct.

6A NEWS USA TODAYMONDAY, SEPTEMBER 24, 2012

STATE-BY-STATEALABAMAMontgomery:Aguiltypleahascloseda33-year-oldmurdercase, theMontgomeryAdvertiserreports. In1979,ConnieGanttwasabductedfromtheEmbersLoungeonAtlantaHighwayandwasfounddead.In2005amatchwasfoundbetweentheDNAatthecrimesceneandthatofWillieWilsonJr.,60,whohaspleadedguiltytosecond-degreemurder.

ALASKASoldotna:Astatewidefra-ternalorganizationfoundedmorethanacenturyagovotedtoallowwomentoholdall leadershipposi-tions.ThePioneersofAlaskaprevi-ously limitedwomentoservingonlyassecretary,recorderandtrustee.

ARIZONAScottsdale:DebbieSchelske ,whomadeatearfulpleaonTVforthereturnofherson’sashes,whichwerestolenfromherhome,sayspoliceretrievedtheurncontain-ingtheremainsofherson,Cole inMesa.Burglarswhobrokeintoherometooktheurn,probablythinkingitwasajewelrybox ,shesaid.

ARKANSASLittleRock:ThestateNaturalResourcesCommissionwillprovidea$36millionloantoLittleRocktohelpwithsewerrepairstoreduceinfiltrationintotheground-watersystem.

CALIFORNIABeverlyHills:Policeare lookingforaburglarwhosmashedwindowsandglassdoorsateightbusinesses,makingo�withanun-knownamountofcash.BeverlyHillsPoliceSgt.MaxSubinsaystheburglar-iesoccurredbeforedawnSunday.

COLORADODenver: It’sbathtimeforagiantbluebearstatuethatpeersintothewindowsoftheColoradoConventionCenter.Crewsonscaf-foldingandcherrypickersareremov-ingtheprotectiveouter layerofthe40-foot-tall, 10,000-poundbearandwillapplyanewcoatofpaintduringaprojectthat isexpectedtolastaweek.

CONNECTICUTGroton:FifteenNavyvolunteershelpedpaint

andrenovatethe1909LedgeLight-

houseatthe

entrancetoNewLondon

harbor.Lt.Cmdr.JeremiahMinnersaidthelighthouse

oftenmarksasubmarinecrew’smen-tal transitiontoanat-seaposture.

DELAWAREGeorgetown:Theoldestsonof formerPresidentReaganisguestspeakeratthisyear’ssignaturescholarshipbanquetandsilentauc-tionatDelmarvaChristianHighSchool,TheDailyTimesreported.MichaelReaganalsowillattendaVIPbooksigningaftertheOct.30banquet.

D.C.Thepolicedepartmenthasre-vampedthemobilecrimelabdivision,andmorethan80o�cershavebeentransferredtopatrol,TheWashingtonPostreported.Themoveisasteptowardreplacingo�cerswithcivil-iansaheadoftheOct. 1openingofthe$220millionConsolidatedForensicLaboratorythatwillberunindepen-dentlyofpoliceandprosecutors.

FLORIDAFortMyers:LouiseNe-velson’smonumental, 12-piecesculp-ture,“Dawn’sForest,” ismovingtoSouthwestFloridaInternationalAirport,TheNews-Pressreported.TheabstractsculpturehasspenttwoyearsatTheNaplesMuseumofArt.

GEORGIASavannah:TheSavannahCollegeofArtandDesignannouncedthatmorethan30filmshavebeenselectedforcompetitionattheSavan-nahFilmFestivalOct.27-Nov.3.

HAWAIIHilo:BigIslandpolicehavereceivedcomplaintsaboutunlicensedcontractorssolicitingelderlyresi-dentsforhomeprojectssuchaspaint-ingorpowerwashing.Thescamworksbyaskingforfullpaymentupfrontbutonlyaportionoftheworkisdone.

ILLINOISChicago:Morethan200childrenwhohadbeenflaggedtothestateDepartmentofChildrenandFamilyServiceswerekilledfrom2000-2011,TheChicagoTribunereported,usingrecordsfrompolice,prisonsandthemedicalexaminer.

INDIANAZionsville:Asmallerbuildingthat ismostlybrickwithlushlandscapingmayfinallybecharmingenoughtolandWalmartaplacehere.Aftera6-yearfight—riddledwithplancommissionrejections,courtbattlesandanoutcryfromresidentswhosaidWalmartwouldruinthe“villagecharm”—thenation’s largestretailerappearsclosetoanapproval tobuild,theIndianapolisStarreports.

IOWADesMoines:ANovemberballotquestiononwhethertoretainanIowaSupremeCourtJusticeDavidWiggins,whovotedtolegalizesame-sexmarriage,has inspiredduelingcampaigntoursthisweek,TheDesMoinesRegisterreports.ThegroupIowansForFreedomwillkicko�a“NoWiggins”bustour.Thestatebarasso-ciationisbehindafive-day,19-city,“YesIowaJusticeTour” toconvincevoterstoretainWiggins.

KANSASWichita:Thestatehasculledferalhogs inruralareas, thankstomanagementpractices, includingaerialgunningandextensivetrapping.CurranSalter,aUSDAwildlifeser-vicesbiologist, saidtherewereabout2,500feralhogs inKansassixyearsago;now,thereareabout1,000.

KENTUCKYFrankfort:Peopleandbusinessesowingbacktaxeswillbeabletopayupunderanamnestyperi-odthatrunsOct. 1 toNov.30.FinanceSecretaryLoriFlanerysaidtheam-nestyshouldgeneraterevenueforthestatebyencouragingtaxpayerstocomeforwardwithoutfacingpenal-tiesandinterest.

LOUISIANABatonRouge:TheLoui-sianaStateUniversityAgCenteresti-matesHurricaneIsaaccutthestate’specanharvestby15%.CharlieGra-ham,professorforfruitandnutcrops,saidthetotalwillbe11millionpounds.

MAINEAugusta:MattKnoxofWaynesboro,Pa.,baggedaseason-record699-poundbear.BearscanbehuntedwithdogsuntilOct.26,andcanbetrappeduntilOct.31.

MARYLANDDealIsland:Thestate’sbluecrabharvest lastyear ledthenation,saystheNationalMarineFisheriesService.TheDailyTimesreportedthatnearly200millionpoundsofbluecrabswerelandednationwidelastyear,withMarylandaccountingformorethan25%.

MASSACHUSETTSTaunton:TheU.S.DepartmentofHousingandUrbanDevelopmentapproveda$2millionloanguaranteeforthecitytodemolish150homesattheFairfaxGardenshousingcomplexandreplacethemwith160newmixed-incomeunits.

MICHIGANMuskegon

AfighterworksthroughdebrisatthesceneofahouseexplosionSunday.Theabandonedhouseexploded,damagingtwootherabandonedhousesoneithersideinthe1600blockofElwood.Noinjurieswerereported.

MINNESOTAIron:Ayouthwasshotinthekneeinaduckhuntingaccident.Twobrothers inacanoestooduptoshoot, tippingthecanoe.TheshotgunheldbyBrytenFelix, 18,discharged,hittinghisbrother,BakerFelix, 16.

MISSISSIPPIJackson:Thestate is joiningArkansasandMemphisfora12-daycele-brationofbluesmusic.Delta

TourismAssocia-tionPresidentWesley

SmithsaideventsrunThursdaythroughOct.8.“BridgingtheBlues” isanchoredbytheHighway61BluesFestival inLelandonSept.29andtheKingBiscuitBluesFestival inHelena,Ark.,onOct.4-6.

MISSOURISpringfield:TheDepart-mentofConservationconfirmedasightingofamountainlion, theSpringfieldNews-Leaderreported.Thecat-likefigurewascapturedbyatrailcamerainShannonCountythismonth.

MONTANATown:Term-limitedGov.Schweitzerunveiledaplantousesomeofthestate’sestimated$450millionsurplustofreezeuniversity

students’ tuition.Schweitzersaidafreezewouldkeepeducationa�ord-able.ThenextLegislaturewillbefreetoacceptorrejecttheplan.

NEBRASKALincoln:Highschoolstudentswillhaveachancetolearnaboutthebeef industryattheUniver-sityofNebraskainNovember.TheYouthBeefLeadershipSymposiumiso�eringtwosessionsdesignedtoteachstudentsaboutmeatscienceandothercareers intheindustry.

NEVADASparks:An18-month-long,$72millionconstructionprojectnearingcompletionintheI-80corri-dorthroughRenoandSparks includesaseriesofelectronicmessageboardsthatgivemotoristsreal-timeesti-matesontravel timetovariousexits.

NEW HAMPSHIREConcord:ThestateBoardofEducationhasplacedanindefinitemoratoriumonauthorizingnewcharterschoolsafter learningpastapprovalshaveincreasedstateaidbymorethan$5million.

NEW JERSEYGarfield:ArailroadcrossingsignunveiledlastweekatthePlaudervillestationgivesavisualandaudiowarningtopedestriansthatasecondtrainisapproaching.Similardevicescouldbeinstalledat33othercrossings inthestate, theAsburyParkPressreports.

NEW MEXICOFarmington:SanJuanCountyisconsideringputtinganendtoapracticethat letsemployeessaveunlimitedamountsofvacationtimeandcashitoutwhentheyretire.CountyCommissionersplantovotenextmonthonanordinancelimitingvacationtimebankingto320hours .

NEW YORKEastAurora:AmotoristbrakestostopasabuckleapsacrossMillRoadonSunday.

NORTH CAROLINAAsheville:Thestate’s joblessrateedgedupby0.1%inAugustto9.7%asthestate laborforceremainedstable,butmoreunem-ployedworkerswereaddedtotherolls, theAshevilleCitizen-Timesreported.Totalnon-farmjobsgrewby1,100forthemonth,but5,952un-employedworkerswereadded.

NORTH DAKOTAMinot:TheNorskHostfestcelebrates its35thanniver-

sary .TheScandinavianfestival thatdrawsabout60,000peopleeachyearisTuesdaynightthroughSaturday.

OHIODayton:AstudybytheU.S.Fish&WildlifeServiceshowedthatanglers,huntersandwildlifewatchersadded$3.6billiontothestate’secono-myin2011,anincreaseofmorethan12%from2006.

OKLAHOMAOklahomaCity:ChiefWarrantO�cer5RonaldPetty,61, thestateNationalGuard’s lastVietnamveteran,will retirethismonthaftermorethanfourdecadesdedicatedtotheArmy.

OREGONSalem:FormerSunwestManagementCEOJohnHardersur-renderedtoU.S.marshalsafterafed-eralgrandjuryreturneda56-countindictmentcharginghimwithde-fraudingmorethan1,000investorsacrossthecountryoutofabout$130millionfrom2006to2008, theStates-manJournalreports.At itsheight,Sunwestownedabout300assistedlivingfacilities, servingmorethan15,000residents.

PENNSYLVANIAHarrisburg:StateEducationSecretaryRonTomalissaidhisdepartmentplanstofilecom-plaintsagainstmorethan100educa-tors fortamperingwithstudenttestsheets inanattempttoboostscoresonthePennsylvaniaSystemofSchoolAssessmentstests.

RHODE ISLANDProvidence:TenRhodeIslandhousingagencieswillsharenearly$900,000infederalfundingtohirecoordinatorstohelpresidentsofpublichousingbecomeeconomically independent.Themon-eycomesfromtwoprogramsoftheU.S.DepartmentofHousingandUr-banDevelopmentthataredesignedtoincreaseself-su�ciencythroughjobtrainingandemployment.

SOUTH DAKOTAPierre:TheBoardofRegentsplanstoaskthestateLegis-laturefor$446,675nextyeartotrainNativeAmericanswithbachelor’sdegreestobecometeachersattribalschools, theArgusLeaderreports.Thoseschoolsoftenaveragelessthanoneapplicantperopening, leavingmanyteachingvacancies.

TENNESSEENashville:VanderbiltUniversitywillo�eraselectionof freeonlineclassesbeginninginthespring.

Theschoolwillo�erfivecoursesthataretaughtbyfacultymembers,buttheycan’tbeusedforcollegecredits.TheprogramispartofthedigitallearningconsortiumCoursera.

TEXASDallas

BigTex,above, is turningthebig6-0.Thetowering,hand-wavingmascotoftheStateFair iscelebratinghis60thbirthday .TheStateFairopensFriday.

UTAHLaverkin:WashingtonCountyiso�ciallyopeningits344-acreCon-fluencePark,TheSpectrum inSt.Georgereports.ThenatureparkattheconfluenceofAshCreek,LaVerkinCreekandtheVirginRiverfeaturesmilesoftrailswithintheRedCli�sDesertReserve,habitat forthethreat-enedMojavedeserttortoise.

VERMONTWinooski:Aproposednewpowerlineiscausingastir .Floodsin2011washedawayanislandsupportingaGreenMountainPowerlineinthecity.Thecompanyhaspro-posedanewroutethatwouldtakethelinepastacondodevelopment.Someresidents, though, fearelectromag-neticradiationandarefightingtheproject.Thepowercompanysaysth-ere isnohazard .ThecaseisbeforethestatePublicServiceBoard,whichisexpectedtoapprovetheproposal.

VIRGINIALovingston:NelsonCountyisplanninganOct. 17cere-monytomarkitsdesignationasanAppalachianTrailCommunity.Thedesignationfromthenon-profitgroupresponsible formanagementandprotectionoftheAppalachianNation-alScenicTrail recognizescommuni-ties fortheirpart inpromotingaware-nessofthetrailasanimportant localandnationalasset.

WASHINGTONSnoqualmie:Sixinmatesfromajuveniledetentioncenterescapedafterknockingoutafemalesta�member,butallwerecapturedhidinginnearbywoods.

WEST VIRGINIACharleston:Law-makersare launchingacomprehen-sivesurveytodaytolearnmoreaboutthestate’smilitaryveteransandtheirneedsbeforethenext legislativeses-sion.Morethan8,000postcardswillbemailedtoveterans,whoalsocanscheduleaphoneinterview,ortakethesurveyonline.

WISCONSINSheboyganFalls:Twojuvenileswerearrestedinconnectionwiththeblunt-traumadeathofa78-year-oldwoman,TheSheboyganPressreports.Thewomanwasfoundinhergarage.SheboyganCountyDistrictAttorneyJoeDeCeccosaidthejuvenileswillbechargedasadults.

WYOMINGRiverton:KarenGibson,aFremontCountywoman,reportedthatsomeonecutherhorse’s tailo�lastweek,addingtothemorethan30recentreportsofhorsehairbeingstoleninNatronaandConverseCounties.

Compiledfromsta�andwirereportsbyFredAnklamJr.andDennisLyons.DesignbyMichaelB.Smith.GraphicsbyBobLaird.

News from across the USA

61

LISAMEDENDORP, AP

AP

$3.6B

ROBERT KIRKHAM, AP

GREENVILLE, S.C.Asthe lightswentdown for the opening beat of theGreenville Symphony Orchestra’s65th season-opening concert overthe weekend, Courtney McDonaldstood in her usual place — behind abattery of percussion at the back oftheensemble.

McDonald, the orchestra’s prin-cipal percussionist, creates thelively rhythms that propel suchworks as Gershwin’s jazzy PianoConcerto. You’ll often see McDon-ald rushing from one instrument toanother—fromsnaredrumtotrian-gle togleamingcymbals.

“I love the challenge of playingnewmusicwithadi�erentgroupev-ery time,” she said. “It stays fresh.. . . You’realwaysonyourtoes.”Most of the 71 orchestral musi-

cians who perform regularly withthe Greenville Symphony at thecity’s Peace Center are likeMcDon-ald. They fashion a livelihood bycombining jobswith several region-al orchestras and gigs with

churches, chamber ensembles andpitorchestras.

TheGreenville Symphonygener-ates considerable economicactivityfor downtown. Last year, a record26,855 tickets were sold for the or-chestra’sperformances.

More than that, the orchestra’sendurance stands as an expressionof the community’s commitment to

ahighqualityof life, according to lo-calbusiness leaders.

“These quality-of-life factors arewhy people want to be in Green-ville,” said Ben Haskew, presidentandCEOoftheGreenvilleChamber.“The symphony and the arts com-munityacrosstheboardreallymakethis a great place to live and a greatplacetodobusiness.”

Symphony symbolizes quality of lifeHIGHLIGHT: SOUTH CAROLINA

Paul HydeThe Greenville News

MYKAL MCELDOWNEY, THE GREENVILLE NEWS

The Greenville Symphony Orchestra rehearses last week.

IDAHOMeridian

The8-acrecornmazeatTheFarmsteadfeaturesapresidentialface-o�betweenRepublicanMittRomneyandPresidentObama.“Peoplecanchoosetogoleftorrightastheyenterthemaze,”saidJimLowe,farmerinchief.

DARIN OSWALD, AP


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