September 2017

Remarketing App Provides Dealers with Real Time Cash Offers by Giving Appraisers & Buyers Instant Access to Vehicle Valuation Information

How does this Vehicle Valuation App work?

A mobile app that connects dealers with a larger community of appraisers and buyers to receive real time cash offers on live trades and aged units.

An App provides a process that enables customers in a dealership to be part of the valuation process. Customers are present and watch the entire process in The Appraisal Lane app. This transparency has produced a 60% look-to-book, year-to-date result because The Appraisal Lane community has made engagement easy.

By being connected to a larger community during the valuation process gives appraisers and buyers instant access to the information necessary to make a cash offer for vehicles in a short time no matter where they are.

Who is Offering this Innovative Vehicle Appraisal Process:

The Appraisal Lane is a mobile app connecting dealers with a larger community of appraisers and buyers to receive real time cash offers on inventory. Fully optimized for mobile, the platform manages appraisal submissions, purchase offers, and dealer, appraiser, and buyer communications, as well as sales and fulfillment channel information

The Service is Now Expanding to the Midwest

The Appraisal Lane’s footprint now includes the entire Eastern Seaboard, Pennsylvania, Ohio, Illinois, Michigan, Indiana, Wisconsin, and Minnesota. Executives of The Appraisal Lane say they are taking a very methodical and selective approach when it comes to expanding the company’s reach – an approach they say is critical to the success of their community. .

How The Appraisal Lane Management views this Expansion: “There are no shortcuts to growing a community,” said Jeff Risner, Co-Founder and CEO of The Appraisal Lane. “Our community depends on the quality of the dealers who comprise it so we’re very strategic about the way we approach and expand in new markets. We are adding the right dealers who value The Appraisal Lane process, embrace it fully, and make it a part of their everyday business operations.” “It also lets our customers know there is someone in the trenches with them, working on valuations while they are focused on the consumer Even with this methodical approach, The Appraisal Lane has seen notable year-over-year growth with vehicle submissions up 53% over this same time frame in 2016. Risner says the reason for this growth is due to the value the platform brings to dealers who have fully integrated it into their current processes.

How do Dealers Access this Innovative Remarketing Service? Bob McCullen, Senior Team Leader of Grappone Automotive Group in the Concord, New Hampshire area, has been using The Appraisal Lane for close to a year. McCullen says: “I could not imagine doing business in today's environment without The Appraisal Lane,” “Anyone who does not take a hard look at this platform and hold it against critical areas of their business – even incremental areas that need improvement – is missing out. This platform is versatile and was easily integrated into our processes. And The Appraisal Lane also plays a key role in enhancing customer service.

Why this Appraisal Process is needed in a dealership: With 2,111 different make and model combinations in 2016 alone, it’s unrealistic to expect a dealer manager to know the value of every vehicle they process, much less non-core brands. TAL experts are there to help and empower dealer sales teams with an appraisal that all parties including the customer trusts and can see. What You Need to Know about The Appraisal Lane™ The Appraisal Lane gives dealers the ability to move used car inventory by providing accurate valuations; provide consistent consumer trade-in offers; the opportunity to white label the technology suite to power their own private networks; and the confidence to take used cars on trade regardless of a new car sale, ultimately improving their business in the process. For more information, visit www.theappraisallane.com or email marketing@theappraisallane.com. (888) 737-9909 in Austin