Dr. Jesus T. Tanchanco Sr.Remembering

Former Executive Director, UE Marketing Department

Dr. JESUS T. TANCHANCO Sr.

Dr. JESUS T. TANCHANCO Sr.December 2 , 1930 - Apr i l 14, 2014

T HE ENTIRE UE COMMUNITY expresses deep sorrow at the sudden passing today of Dr.

Jesus T. Tanchanco Sr., who for nearly a decade now has been the Executive Director of the University’s Marketing Department. He died of cardiac arrest before 1 p.m. today, April 14, 2014, at the UE Ramon Magsaysay Memorial Medical Center Inc. after experiencing chest pain. He was 83 years old.

Dr. Tanchanco, a fiercely loyal UE alumnus, earned his Bachelor of Business Administration degree from the UE College of Business Administration in 1953. Prior to his graduation, the young Jess had received a Gold Medal for Campus Leadership also in 1953.

He was one of the prime movers behind United Laboratories (Unilab) in the 1950s and 1960s. In the ’60s, he was also elected President of the UE Alumni Association Inc., from 1962 to 1964. In 1965, he was one of the Ten Outstanding Young Men awardees―the first UE alumnus to become a TOYM honoree.

He went on to join the government under the administration of Ferdinand Marcos. As such, he was Minister of Food, Administrator of the National Food Authority and President of Food Terminal Inc., among other designations. He

Note: This was originally posted on the official UE Facebook page on April 14, 2014.

1 / Dr. Jesus T. Tanchanco Sr., December 2, 1930-April 14, 20144 / Mabuhay ang UE Alumni! by Dr. Jesus T. Tanchanco Sr.

6 / The Great Man, the Marketing Master, the Loyal Warrior: Eulogies for Dr. Tanchanco

8 / “UE Might Have Turned Out Differently Without Jess” by Vice Chairman Jaime J. Bautista

10 / “We Are Truly Blessed to Have Had Jess” by President Ester A. Garcia

12 / “He Was Always There to Fight for Lualhati” by Dr. Brenda S. Dey

13 / “He Helped Us Students” by Mr. Christian B. Gultia

14 / “Thank You for the Beautiful Friendship” by Engr. Efren R. Abratique

15 / “Willing to Give Everything for UE” by Mr. Oscar L. Jornacion via Mr. Alfred E. Santiago

16 / “He is a Shining Example” by Mr. Rene E. Cristobal

18 / “Like Losing a Father” by Mr. Christopher Joyce F. Javier

19 / “You Contributed a Lot to Our Success” by Mr. Darwin B. Vargas

20 / “He Was the Best Boss We Ever Had” by Dr. Mary Ann V. Mercado and Prof. Eloida C. Dagumboy

22 / “Thank You for Being a Mentor” by Dr. Henry Lim Bon Liong

22 / “To the Man Who Loved UE So Much” by Mr. Bert B. Sulat Jr.

24 / “We Hope You Will Always Remember Him” by Mr. Jesus M. Tanchanco Jr.

26 / “Take Care of the August UE Name” by Dr. Jesus T. Tanchanco Sr.

had also been an Assemblyman of Malabon and of Valenzuela during the Interim Batasang Pambansa. (Born in Bulacan, Dr. Tanchanco was a longtime Malabon resident up to his demise.)

The UE Alumni Association Inc. (UEAAI) recognized him as one of the 10 Outstanding UE Alumni in 1969, then with the Most Outstanding Alumnus in Government Service Award in 1973. He has earned the Presidential Heritage Award in 1970 and earned the Presidential Merit Award in 1980.

While he had long been very active as a UE alumnus, Dr. Tanchanco went on to return to his Alma Mater in an official capacity, initially as the President of the now defunct UE Foundation for Research and Advanced Studies Inc. (UE-FRASI) in the early 2000s. In 2005, on the invitation of former UE Chairman of the Board and Chief Executive Officer Panfilo O. Domingo, Dr. Tanchanco was appointed Executive Director of UE’s newly conceived Marketing Department.

As head of UE’s Marketing Department, Dr. Tanchanco was the brains behind many of UE’s marketing activities and programs such as the University's School-to-School Promotion (STSP), and was

TABLE OF CONTENTS

Photos of the 2010 UE Global Reunion by Mr. Victor Ang. Photos of UE events by Lyric Studio. Other UE photos courtesy of the UE Marketing Department.

1

This photo and at left: Dr. Tanchanco's UE Panorama Yearbook photos

With the late UE Chairman-CEO P. O. Domingo during the unveiling of the

UE Technobus on May 8, 2006

At the reception desk on Day 1 of the 1st UE Global Reunion in June 2010

With Dr. Lucio C. Tan, Mrs. Carmen Tan and other UE officials at the opening of the Dr. Lucio C. Tan Building in UE Caloocan

2

instrumental in inspiring Management to adopt red and white as the new official colors of UE.

He became all the more active as well as a UE alumnus. At the time of his passing, he was newly sworn in as Adviser of the UEAAI and was the President of the UE Alumni Foundation.

Ever energetic and upbeat despite his advancing age, Dr. Tanchanco likewise got appointed Team Manager of the UE Red Warriors Men’s Basketball Team, a position that he held during the consecutive UE coaching stints of now former Warriors Head Coaches Lawrence Chongson, Jerry Codiñera and David “Boycie” Zamar.

Dr. Tanchanco had been awarded four honorary (honoris causa) doctorate degrees: Doctorate in Humanities from the Central Colleges of the Philippines and Central

Luzon State University; Doctorate in Science from De La Salle Araneta University; and Doctorate in Business Administration from the Polytechnic University of the Philippines.

Dr. Tanchanco is survived by his wife Alice, their sons and daughter and several grandchildren.

The wake begins tonight, April 14, 2014, at Superior Chapel on the ground floor of the new building of Funeraria Paz on Araneta Avenue in Quezon City. Dr. Tanchanco will be laid to rest on Saturday, April 19, 2014, 3 p.m., at the Holy Cross Memorial Park in Novaliches.

Rest in peace, Dr. Tanchanco. Thank you for your indomitable Warrior spirit and unmistakable devotion towards Lualhati, good Sir.

Dancing onstage with the UE Red Warriors Men's Basketball Team at the 2012

UE Christmas Extravaganza at the UE Theater With wife Alice Tanchanco

With former Senator, former Manila Mayor and fellow UE graduate Alfredo Lim

With Virgilio "Baby" Dalupan at the tribute to the "Winningest"

UE Coach on July 3, 2012The pin says and shows it all:

UE was very close to Sir Jess' heart

Dr. Tanchanco (flanked by President Ferdinand Marcos and First Lady Imelda Marcos) during his

campaign to become an Asemblyman

UEAAI President Jess Tanchanco (2nd from left) at an alumni meeting with, among

others, UE Co-Founder & Board Member Jose L. Torres and Vice President for Alumni Affairs Vicente Albano Pacis (3rd and 1st from left, respectively)

3

T H E 1 s t U E A L U M N I G L O B A L R E U N I O N

M ABUHAY ANG UE ALUMNI! It is a glorious night tonight, because we

have here assembled the most successful UE alumni, the sons and daughters of Lualhati.

Well, I’m very happy to be here. Alam n’yo, when I suggested this last year, I was here and I had a meeting with the UE Association of America—with Jun Capistrano, Oscar Jornacion, Anita Domingo, si Jun Pinlac, they were the ones here. They asked me what project they could go into so, innocently, I said “Mag-global reunion tayo, dahil masama ang economy ng America. Let us help America and hold the reunion dito sa America para gumanda ang economy. Eh, sineryoso pala nila. So now, we are all here, gathered for the first global reunion in the United States, in Las Vegas. And because of President Garcia’s support, we are publicizing this in the Philippines. May full-page ads tayo… ’yung Global Reunion. ’Yung ibang mga eskuwelahan, nagpaplano na ring magka-global reunion dito sa America. Mabuhay ang UE Alumni!

Alam n’yo kanina, sinalubong ako ni Jun Pinlac. “Yung speech mo kailangan three minutes lang.” Eh one hour na ito, hindi ko na lang babasahin. Kasi maganda ’yung sayaw, pinaghandaan.

Pero I just want you to know that UE is making waves all over the world. UE is not only competing in the Philippines. Dati-rati we were only competing in the Philippines, now we are competing in the global arena. So we are no longer competing with Ateneo, UP… We are now competing with Oxford University, UCLA, Harvard… Marami dito, si Efren Abratique, engineer, tinalo n’ya mga Ivy League sa LA. He

Mabuhay ang UE Alumni!

became the LA Building Commissioner. O, naiwanan mo 'yung mga ivy league graduates, ano? Then itong si Judge Recaña, we are very proud that he is the first Filipino to be appointed in the Federal Court in LA. Talo mo hindi lang ’yung mga Ateneo at UP, natalo. Pero natalo mo ang graduates ng Ivy League. So UE is growing fast.

And not only here, UE engineers are very much in demand in the Middle East. Hindi pa natatapos sa UE, kinukuha na sa Middle East. And I want you to know that next to the Philippine Military Academy, UE has produced the most number of generals and colonels in the Armed Forces of the Philippines, and to show you, nandito ang UE Knights. May I ask the UE Knights to stand up, please? Headed by General Yoro, General Vergel, andiyan si Colonel Gasmin, General Atanacio; UE has produced 36 generals. Kasama pati commodores sa Philippine Navy, Air Force, all the Armed Forces branches, may mga generals tayo.

In all government offices, you will find UE. Sa Bureau of Internal Revenue, siguro kalahati ng mga examiners du’n ay graduate ng UE, mga CPA. Sa Commission on Audit, almost 1,000 auditors ay puro UE. And of course, I want you to know, we have the Philippine Vice President, Noli De Castro. We have also produced more than a dozen Cabinet members from the time of President Diosdado Macapagal up to the time of Gloria Macapagal-Arroyo, we have more than 12 cabinet members. And in Congress, marami tayong alumni. Sa mga governors, Governor Maliksi of Cavite, we have a dozen governors all over the country. And mayors, by the hundreds, mayors all over the country, including Mayor Hagedorn of Puerto Princesa.

By Dr. JESUS T. TANCHANCO SR. (UE BBA '53)Executive Director, Marketing Department; Chairman, UE Alumni Foundation Inc.

This was Dr. Tanchanco’s keynote speech on June 4, 2010, during the Welcome Night of the 1st UE Global Reunion held in Las Vegas, Nevada, USA.

4

And of course our outstanding government official, that we’re very proud of: Cora Dela Paz-Bernardo, the most admired president of SSS. Alam n’yo, ininterview siya sa television, sinabi sa kanya: “Ano’ng tingin mo sa successor mo sa SSS, si Prof. Neri?” Sabi niya “Magaling naman 'yan, kasi graduate ’yan, Magna Cum Laude, ng UP. Eh ako, Magna Cum Laude rin pero UE lang ako.” Pero sinundan niya: “University of Excellence.”

Now at the College of Law, we have already produced two justices in the Supreme Court. We have Dante Tinga, the first UE alumnus to be appointed sa Supreme Court. By the way, Dante Tinga writes the best legal decisions sa Supreme Court. Magaling sumulat. Laging napagkakamalang taga-UP. Sabi niya “'Di bale nang mapagkamalang taga-UP, magaling namang school ang UP.” Si Bersamin is the next one to be appointed recently sa Supreme Court.

College of Dentistry...andito ba ang mga dentist? Our College of Dentistry is number one in the country. Every passing exam, they get most of the time 100% passing average. I want you to know that UE… in the last 60 years, we have produced the biggest number of topnotchers

in various disciplines. We have produced almost 2,000 topnotchers. Now that is a record I would like to challenge other schools to top.

And I would like to give recognition, a toast to President Garcia, who succeeded in making UE among the first autonomous universities in the Philippines. Autonomous means that we will be less controlled by CHED. We can now extend the school, put up branches in other parts of the country.

Before I end, I just want to present to you: there is an element in the University, a group that is known from Aparri to Jolo, this group is so well-known. Mas kilala sila kesa sa UE, pero UE sila… and I refer to the UE Red Warriors. Nandito po ang UE Red Warriors. Nagte-training sa Abunazzar Impact Basketball Camp. Last year, dinala po natin sila diyan with the support of the University, and they became Champion in Las Vegas last year in the Easter Showcase Basketball Tournament. Tinalo natin ang 10 American teams, tayo ang nag-Champion dito sa Las Vegas. And we almost became Champion of the UAAP, but that’s another story.

Thank you and mabuhay ang UE alumni!

The photos on this spread are from the Gala Night of the 1st UE Global Reunion, June 5, 2010

Editor in Chief: Edilberto B. Sulat Jr.Editorial Assistants: Lolita M. Carpina, Jose Angelo Vergel De Dios,

Alaiza Mae V. BanaagArtist: James Patrick P. Trinidad

This publication was produced by the UE Management via the University Relations Office on June 15, 2015 5

A reprinting of his speech at the first UE Global Reunion, also published in UE Today (1 spread)

The Great Man,

The wake for the late Dr. Jesus T. Tanchanco Sr. was held from April 14 to the afternoon of April 19, 2014, at the Superior Chapel of Funeraria Paz in Quezon

City. Former UE Manila Chancellor Antonieta Fortuna-Ibe (UE BBA 1966, Magna Cum Laude), one of UE’s 60 Most Outstanding Alumni and Vice Chairman of the UE Alumni Foundation, spearheaded a necrological service for Dr. Tanchanco, featuring eulogies by his UE colleagues, staffers and wards, for the evening of April 16, 2014. The service began with a Mass with Fr. Bong Gayan as celebrant. Commodore Renato S. Chan (PCRGA) (UE BBA '65), the Business Manager of the UE Alumni Association Inc., was the program’s master of ceremonies. The following 16 pages feature the eulogies delivered that night―individual and collective recollections and remembrances of Dr. Tanchanco’s greatness, his mastery of marketing and his loyalty to Lualhati, all of which have benefited, and continue to be of immense benefit, to UE.

the Marketing Master,

Mr .Alfred Santiago, on behalf of

Mr. Oscar Jornacion Mr. Rene Cristobal Engr. Efren Abratique Dr. Henry Lim Bon Liong

Mr. Bert Sulat Jr. Prof. Eloida Dagumboy (left) and Dr. Mary Ann Mercado Mr. Christian Gultia

6

the Loyal Warrior

Dr. Brenda Dey President Ester Garcia Vice Chairman Jaime Bautista

Mr. Jesus Tanchanco Jr.Fr. Bong Gayan

Mr. Darwin Vargas Mr. Chris Javier Commodore Renato Chan Chancellor Antonieta Ibe

7

T O MRS. ALICE TANCHANCO, TO YOUR SONS AND daughter, to your grandchildren, other members of the Tanchanco family, to my co-members in the University of the

East community, including Dr. Jess Tanchanco’s fellow UE alumni, to my fellow members in the larger circle of friends and colleagues of Jess, ladies and gentlemen, good evening.

We in the University of the East condole with the family of Dr. Jesus T. Tanchanco Sr. on his rather abrupt, surprising departure from this earthly realm. We may not be part of his real family but, nevertheless, we feel just as orphaned and overcome with a deep sense of loss at his unexpected demise.

Truly it was unexpected, which is part of what made Jess an amazing person. Despite being in his 80s, Jess was active, lively, brisk and energetic, and we don’t mean that in just the physical sense. He also had the mental sharpness and the emotional energy of someone years, even decades, younger than him. We don’t know for sure but perhaps he had made a pact with God―that for as long as the Lord gave him years to live, Jess made sure to put much life into those years.

By Mr. Jaime J. Bautista, UE Vice Chairman

UE Might Have

Without JessTurned Out Differently

Vice Chairman Bautista and Dr. Tanchanco are seen in this spread in (clockwise from this

page) the Pep Rally in UE Caloocan on July 6,

2011, a gathering at the UE Manila Briefing Room, with the UE Red Warriors

Men's Basketball Team (of which Sir Jess was the Team Manager) at

a meeting with the press prior to UAAP Season 76 at the Manila Yacht Club,

and at the aforesaid UE Pep Rally.

Dr. Jesus T. Tanchanco Sr. Eulogy for

8

And what a life it has been. The mere fact that the people who have come, and will still come, to pay their respects to this man covers a vast spectrum of society is already a testament to the immeasurable worth, influence and good that Jess had rendered to individuals, groups and organizations, to society and to the nation.

Not only did we in UE have the privilege of being a part of his sphere of influence and hard work, we also had the privilege of being part of his proverbial second home for the last eight years or so. We do not mean “privilege” as simply a token complement for without Jess, UE might have been much different from the way it has turned out in the past decade.

Let me put it this way: Almost

everywhere you turn in UE, the influence and vision of Jess is evident. For starters, it was his big picture thinking, vivid vision and fierce determination that inspired us in UE management to change the University’s colors from the original, formal blue and gold to the more accessible and fiery red and white.

Time and again, in as many opportunities as possible, and at the risk of sounding like a broken record, Jess mentioned to nearly everyone in UE that marketing is not just the job of the University’s Marketing Department, of which he was the pioneering Executive Director since 2005. Rather, Jess would always emphasize that marketing is the job of everyone in UE, which he did not mean as a form of delegation but as a form of motivation―to compel everyone in the University and even his fellow UE alumni

to look beyond themselves and work for the greater good of our enduring academic institution.

In fact, even outside of UE, you can see various testaments to the sense of ingenuity and innovation that Jess had in spades. If you drive to the corner of Araneta Avenue and E. Rodriguez, you will see a UE billboard, one of many across Metro Manila. UE billboards are Jess’s idea. The fact that UE’s print ads and the students’ uniforms and shirts are now in the bold, signature colors of red and white? That’s thanks to Jess. The photo of him with his hands forming a heart shape? That was in line with UE’s 64th Foundation Anniversary in 2010, when our theme was “UE Cares”: The theme was Jess’ idea.

And even if, now, he would no longer be visible during the games of the Red Warriors, we would still feel and be reminded of his presence. After all, he was instrumental in bolstering the Warrior spirit, not just in the men’s basketball players whom he handled as team manager, but in all of us in UE who shared his passion not just for the game but also for sportsmanship, fair play, achievement and victory. When UE hosts UAAP Season 77 starting this June, we will be dedicating our efforts to Jess.

Yet, for all his tenacity, doggedness and knack for thinking big, Jess was never a figuratively big, domineering presence or person to anyone in UE. On hindsight, he was more of an ally, a friend or a father, depending on whether you ask a fellow officer or one of his colleagues or staffers or a student. Despite his obvious importance

and worth, Jess was never a distant figure but rather a close ally, a confidant or a shoulder to lean on. He was approachable, always accessible―in good times and in bad times.

And for all that he has achieved for us in UE, never ever did he take credit. Whenever someone would congratulate him for one thing or another, he would always say “Congratulations to us!” or “Thanks to the Lord!” This probably explains why, despite his push for UE to be a red-and-white institution, his personal favorite color was actually blue, suggestive of the calm and humility that must have resided in him.

And for all that Jess had put in his 83 years and four months, God has ushered

Jess in the afterlife in a relative swift way, without prolonged suffering. Siguro, nainip na rin ng Diyos at gusto na niyang makapiling ang tukayo ng Kanyang Anak.

To the family of Dr. Jesus T. Tanchanco Sr., especially Ma’am Alice, her children and grandchildren, our sincere and profound condolences.

As a parting shot, let me point out that even as Jess was constantly busy, almost 24/7, for UE, he would always find time to regale us, in one way or another, about his fondness and pride for you, Ma’am Alice, or your children and your several grandchildren. It has truly been a privilege and an honor to be a part of Jess’ extended family; but let it be said that, no matter what, he never lost sight of his one, true family.

Thank you and good evening to all.

9

T O THE TANCHANCO CLAN, members of the UE community, UE alumni, friends and colleagues of

Jess, good evening to all of you.Unbelievable. That will always come

to mind when thinking of Jess Tanchanco. He made unbelievable, exceptional achievements throughout his career. He was unbelievably prolific while never failing to be a good husband, father and grandfather... He has a grandchild who was a kindergarten student last year in UE Caloocan. We inaugurated a new building in UE Caloocan. He was always telling me about this girl, and sure enough she’s a very lovable girl. It was a new building and, of course, it was not yet complete and she kept standing up and saying, “We don’t have

By Dr. Ester A. Garcia, UE President and Chief Administrative Officer

We Are

to Have Had JessTruly Blessed

this, we don’t have that.” Kindergarten siya, ha? I said, “Another Jess Tanchanco!”

That is the Jess we know best. He is unbelievable in the sense of being incredible, and of always thinking—believing—that, no matter the challenges, the difficulties and the hurdles, if you set your mind firmly on a positive, worthy endeavor, you can work wonders. To him, the unbelievable can become believable.

As those of us who have worked closely with him, be it in UE or elsewhere, can readily attest, he was truly a good human being. His inherent traits—such as his drive, his indomitable character and undaunted spirit—were presumably the end result of the wisdom and acumen he had accrued in his personal life as well

as his colorful career across at least seven decades...

So we in UE are truly blessed to have had Jess the idealist, worker and visionary during what turned out to be the last 10 years or so of his life.

His knowledge, concern and selflessness had incalculable impact across generations of people who are or have been connected to UE—from our rank-and-file employees, to our professors, to us who were his fellow officers, to graduates and alumni, and to students. We have all been enriched in many ways by Jess, and this fact does not and will not change even if he has departed for his heavenly reward.

And while his fellow seniors would rather sit back and take it easy, he had the

Dr. Jesus T. Tanchanco Sr. Eulogy for

10

to Have Had Jess

unbelievable energy to wear many figurative hats. Not only was he the Executive Director of UE’s Marketing Department, he had also been the Team Manager of the UE Red Warriors Men’s Basketball Team, was an Adviser of the UE Alumni Association Inc. (though many times, I thought he was its President) and was the Chairman of the UE Alumni Foundation. As many of us also know, he continued to be active behind the scenes of, among other things, the country’s aim towards rice sufficiency. In fact, he had told me that brown rice was the secret to his health.

When I had been in UE for only a year, the president of another university commented that UE’s advertisements had improved. Those were due to Jess. The same president and a few other university presidents later asked me if they can consult with Jess regarding UE’s marketing program. Since they were not direct competitors, I said okay, as long as he agreed. Our best practices also became their best practices.

As UE Vice Chairman Jaime Bautista will share with you shortly, there will always be something to remind us about Jess, thanks to his enduring input and

legacy, such as to those of us in the University. But let me add one in particular: his unflinching loyalty towards UE. If Lualhati, UE’s iconic statue and mother figure, were a real person, she would have been mighty proud of her son Jess.

Jess, after all, had been persistent and passionate in calling out to UE’s graduates and former students to be active as sons and daughters of Lualhati. And he was not just doing that so that alumni can have one homecoming after another, to get together for nothing more than casual merriment and unbridled nostalgia. No, Jess had bigger, loftier concerns, the biggest of them being his aim of instilling in all alumni the sense of giving back to their Alma Mater...

When I was new in UE and he was also new as Marketing Director, I mentioned to him about how the UE Alumni Association seemed inactive. Within a month, in early January, he organized two events: one was the “Day of the Generals” under the UE Knights held on campus, the other was a reunion of former Dawners at Century Park Hotel. One of the generals who attended the former event told me, “This is the first time for me to come back to UE. I had never

been invited before to come and visit. It was Jess who was the first to invite me.”

We see this in every single UE alumni event, where proceeds go to worthwhile projects such as the UEAAI scholarship, various outreach efforts and so much more. And Jess, his actual, lifelong nearsightedness notwithstanding, was figuratively far-sighted. He did not just set his and our sights on calling out to UE alumni in the Philippines; he aimed to reach out to UE alumni around the whole world. The UE Global Reunion, a massive undertaking which will be held for the third time next summer, stemmed from Jess’s “global” mindset.

All told, perhaps we can simply put his lifelong devotion to UE this way: Perhaps UE helped bring out the best in him, so he spent much of his time after graduating bringing out the best in everyone who had been connected to or are a part of UE. For that, we who continue to serve in Lualhati’s name and will continue to perpetuate what he had contributed to UE, are sincerely, eternally grateful to Jess as well as to his family.

Previous page: President Garcia and Dr. Tanchanco chat with guests at a UE alumni homecoming at the Wack

Wack Golf and Country Club. This page, clockwise from above: With former Senator and PBA legend Robert

Jaworski at the tribute to Coach Baby Dalupan in July 2012; at the first P. O. Domingo Cup in September

2008 with, among others, EVP Carmelita Mateo (2nd from right) and then UE Manila Chancellor

Antonieta Fortuna-Ibe; and at the Rizal Park with Mayor Lim and others for the September 25, 2011,

kickoff to UE's 65th Foundation Anniversary celebration

11

By Dr. Brenda S. Dey (UE DDM 1965), President, UE Alumni Association Inc. (UEAAI) and former Dean, UE College of Dentistry

MAGANDANG GABI PO SA lahat. I am honored, though with great sadness, to share a brief

talk tonight for and in behalf of the UE Alumni Association Inc. as its President, as we pay tribute and reminisce on the life of our beloved Dr. Jesus T. Tanchanco Sr. We know that the death of a loved one is painful experience that we all have to face at some point in our lives.

I am just at a loss for words right now and I’m not sure where to start. Sir Jess to us UE alumni had a life so fulfilled and had done so much that it is hard to know where to begin and how to describe him. We in the UE Alumni Association, especially the officers, will always remember Sir Jess as a happy, jolly person, the life of every party, and had a smile on his face most of the time.

Over the years, Sir Jess was incredibly caring, well-loved and well-respected by everyone, such that his memory will always linger with us, perhaps forever. We will remember all the great memories we all shared with Sir Jess.

He Was Always Thereto Fight for Lualhati

More than words can say, we will miss you, Sir, for your wisdom during our Alumni Association board meetings, annual strategic planning sessions, red and white parties, annual grand events such as alumni homecomings, global reunions—the first one held in 2010, Las Vegas, USA, and then 2012 at Resorts World Manila and soon in Hawaii, in 2015. Local UE alumni chapters were formed and are already in place: first in Legaspi City, Albay; then another in Marinduque; another in Cagayan de Oro; and some more to follow, hopefully in the coming years.

Sir Jess, as adviser of the UEAAI, was a source of inspiration through his incredbile loyalty to his alma mater, the University of the East―such that he pushed for red and white as the signature colors for UE, and the moniker “UE Red Warriors” for all the varsity teams of the University of the East. He was always there to fight for Lualhati and for all the alumni as well.

Thank you, Sir Jess. We will miss you. You were such a cheerful, fun-loving person

Above: Dr. Tanchanco and Dean Dey (3rd and 4th from left)

with UE Trustee Corazon Dela Paz-Bernardo (4th from left)

and fellow alumni at the opening day of the 1st UE Global Reunion,

June 4, 2010. Opposite page: (top to bottom) at the 2011

UE Alumni Homecoming held at the Manila Campus, at

the December 2013 UE Alumni Homecoming, and at the Global

Reunion in Las Vegas; (far right) at the Living Rosary program held

at the UE Manila Quadrangle on September 14, 2012.

Dr. Jesus T. Tanchanco Sr. Eulogy for

12

and full of life. Your stories were very vivid―be it current or maybe from some 50 or 60 years ago, whether it be a funny joke (about Erap or FPJ) or some animated narration of memorable escapades as a young student in the UE College of Business Administration. Those anecdotes were always infectious and never failed to amaze us or anyone in his audience. What we in the Alumni Association will treasure most is Sir Jess’ dedication, persistence, determination, commitment and deep loyalty to Lualhati and to the alumni which serve as an inspiration to all of us.

Thank you, Sir Jess, for this legacy to the alumni. You were the wind beneath our wings. How wonderful your love was, especially to the University of the East, our Alma Mater, and the UE Alumni Association Inc. You were more than a friend; you were a mentor, father, godfather, leader and a true UE warrior inside out. Thank you. The alumni will miss you. We’ll never forget all the good times we spent together with you, Sir Jess. Goodbye po.

Mrs. Alice Tanchanco and children, please accept our profound expression of sympathy and condolences. God bless your family. Good evening.

He Helped Us StudentsBy Christian B. Gultia (UE ABLM 2014), former President, University Student Council, UE Manila

A KO PO SI CHRISTIAN GULTIA, STUDENT Council President ng University of the East-Manila.

Before I start, what I want to tell you how our student council officers met Dr. Tanchanco in UE. The first time was during one of the courtesy calls. When we won [our seats in the University Student Council], we had to arrange this courtesy call with President Garcia and Chancellor [Linda] Santiago and Director Tanchanco. I can still remember how Sir Jess accommodated us. Considering his credentials, considering his experiences, nakakatuwa po na very approachable siya, lalo na sa aming mga estudyante.

Mga estudyante lang po kami, pero we were able to bond with Sir Jess na very approachable, very inspiring. Minahal niya ang University nang sobra-sobra. Nakakagulat po sa mga estudyante na makakita ng isang University official na very expressive po sa kanyang nararamdaman towards the University. Very expressive na pinaparamdam sa amin na alam niya ang nangyayari sa University. Iyon po ang isang character ni Sir Jess na hindi namin makakalimutan. And ’yung excessive school pride po. Siguro po, makikita po namin sa mga kuwento po niya na lagi pong ina-uplift ang University. Lagi pong ina-uplift ang history at doon po nare-realize naming mga estudyante na kami rin po sa generation namin, aalagaan rin po namin ang University.

Two or three months ago, nagkaroon po kami ng ordinance; nangailangan po kami sa Student Council ng tulong. Hindi po kami nag-hesitate na lumapit kay Sir Jess kasi po from the very beginning he’s been very approachable, very giving. So humingi po kami ng tulong, at ibinigay naman ni Sir Jess ang tulong. Sabi po niya, “If there’s any problem, don’t hesitate to ask for help. We are here for you.” Doon ko po na-feel ’yung as University officials bilang part pa rin ng isang community. Hindi po siya nandiyan just to perform duties as a University official but to help us students po. Naramdaman po namin how generous Sir Jess was. Sa lahat ng University officials na nakilala namin, isa si Sir Jess sa pinaka-loyal, pinaka-dedicated, pinaka-committed na Warriors sa University. Sayang lang po na hindi po namin nabigyan ng ganun, kumbaga hindi po namin nasabi kay Sir Jess.

Napakalaki po ng pagpapasalamat namin sa kanya for lending his hand to us. Thank you po.

13

By Engr. Efren R. Abratique (UE BSCE 1975), former President and Chairman, Board of Building and Safety, Los Angeles, California, and one of UE’s 60 Most Outstanding Alumni

Thank YouBeautifulfor the

Friendship

I WAS INVITED IN 2005 BY THE UE COLLEGE OF Engineering to give an inspirational talk to the newly registered engineers. I came all the way to Manila from

Los Angeles just for the event and it was very tiring, but it turned out to be one of the best nights of my life. I was able to reconnect with some old friends and also met a very nice guy. That was the first time I met Dr. Tanchanco, not knowing he would become one of my best friends. That night was the start of a beautiful friendship. Since that night, every time I came home to visit, I always made sure that I would go visit UE or at least called Dr. Tanchanco to say hi.

I remember that night when we first met. He was talking about his plans to revive UE, especially the enrollment. He wanted to bring back the days when UE was the most populated university in the country. He talked about the history of UE, when UE was topping in government board examinations and talked about successful graduates. This man dedicated part of his life to Lualhati.

During our first global reunion, in Las Vegas, Nevada, Jun Capistrano and Oscar Jornacion came to me worried because Dr. Tanchanco was mad when they told him that his talk would be limited to two minutes. Of course he would not like it because Dr. Tanchanco can talk for hours about UE.

So I went to Dr. Tanchanco right away and asked him in a malambing way, “Bakit ka galit?” He said, “How can I say everything I want to say if they limit my speech to two minutes? Hindi na lang ako magsasalita.” I said don’t worry, talk as long as you want and I will be near the emcee who was monitoring. If he would cut you off, haharangan ko siya at aagawan ko pa ng microphone kung kailangan. He started laughing until he forgot that he was mad.

About three years ago, I got married and I asked him and his wife to be my Ninong and Ninang. That was a civil wedding that was witnessed only by family members and Ninong Jess and Ninang Alice. Of course, since then I called him Ninong Jess, but still he’d call me “Pare” and sometimes “Parekoy.”

I love it whenever we saw each other because I always learned something about unwritten history. He was an eyewitness to some of the major events in the country. I hope that he wrote all of those so it can be integrated into our history books in the future. He always invited my wife and me to have breakfast at the Manila Yacht Club and every time we had breakfast I always had my lessons in history―always enjoyable.

Ninong Jess was a very thoughtful man. He always brought me something whenever we saw each other. That’s the reason why I have three UE wall clocks at home. Maline [Zamudio] told me last Monday that I was Sir Jess’ favorite. Deep in my heart I know that I was one of his favorites but he was also one of my favorite people. I consider my Ninong Jess as family; he was like a father to me. He was my biggest fan, my promoter, my publisher and my biggest cheerleader. He was always leading the cheerleading squad whenever I hit a big contract. And he always said “UE ’yan!”

Ninong Jess, Pare, Parekoy: Badet and I will miss you. Thank you for the beautiful friendship.

Engr. Abratique (above, center) with Dr. Tanchanco and a guest at the Global Reunion at the Orleans Hotel and Casino in Las Vegas, Nevada, in June 2010.

Dr. Jesus T. Tanchanco Sr. Eulogy for

14

Willing to Give

By Mr. Oscar L. Jornacion (UE BSBA 1973, Magna Cum Laude), Chairman and President, The First Tri-Media Group of Companies, Los Angeles, California; Chairman, UE Alumni Association of Northern America; Chairman, Organizing Committee of the 1st UE Global Reunion

This was read on Mr. Jornacion’s behalf by Mr. Alfred E. Santiago (UE BSBA Accountancy 1972), President, Calypso Color Corp; Auditor, UE Alumni Foundation; Vice Chairman-Philippine Delegation, UE Global Reunion 2015

Everything forUE

THE FIRST TIME I MET DR. JESS TANCHANCO WAS about nine years ago. He came to the US and encouraged UE alumni to group together and be active in the various

activities of our dear Alma Mater, the University of the East. My first impression of him was that he was brilliant, sharp and witty. What impressed me most, though, was his love for the University of the East.

Coming from retirement, he agreed to become Executive Director of Marketing for UE. His goal was to put UE on top again. He was just willing to give everything for UE, so the UE alumni here in the USA planned and worked on the first UE Global Reunion, which was held in June 2010. With the leadership and inspiration coming from Jess, that reunion was considered one of the biggest and most successful college reunions ever.

My relationship with Jess grew into a very close friendship because I realized that he was a warm, sincere, caring, loyal and religious person; and of course, very dedicated to the love of his life, Mrs. Alice Tanchanco. I used to tell him, now I know why you were the favorite Cabinet Minister of President Ferdinand Marcos, but then I thought you were the favorite because you were handsome.

Jess was a historian, with a very good memory. I learned more about known people from talking with him than what I learned from history classes. He had a good mastery of history than most historians.

Every time I was in Manila, I made sure to visit and spend hours talking with him. After putting up businesses in the USA, I thought I knew everything about marketing and public relations, but I learned more from my conversations with Jess. Jess was the king of these fields.

My last visit in the Philippines in December 2013 was different. Jess and I saw each other on three different occasions, which rarely happened because of hectic schedules―with Gilda, with our friends Seldo and Irene Ubungen, with Tonette Ibe and Mrs. Tanchanco. We met again for the fourth time a day before we left for the USA. I did not know then that it would be the last time I would see him alive, talking.

Goodbye, my friend. We will surely miss you. You have touched the lives of many people. I’m blessed to have met you. I’m blessed because you are my friend. Good night for now.

Above and left: Dr. Tanchanco and Mr. Jornacion, among others, at the Global Reunion in Las Vegas. Far left: With, among others, Dr. Andrew Tan at the launching of the 1st UE Global Reunion, held on January 10, 2010, at the Grand Ballroom of Marriott Hotel Manila

15

By Mr. Rene E. Cristobal (UE BBA 1955, Cum Laude), President-CEO, DCL Group of Companies; Board Member, UE Alumni Foundation; and one of UE’s 60 Most Outstanding Alumni

MAGANDANG GABI PO SA inyong lahat. Sa aking tokayo, Rene Chan; mga pinagpipitagan naming

mga opisyales ng University of the East.Ito pong okasyon na ito, bagamat

nalulungkot tayo na pumanaw na ang ating kapatid na si Jess sa kanyang panlupang katawan, alam natin na siya ay “promoted” sa Itaas. Dapat po masaya tayo sapagkat alam natin kung saan siya naroroon. Tayo, hindi tayo nakakasiguro kung saan mapupunta.

Si Jess po ay grumaduate noong ako po ay freshman. Ganoon po kami kabata: 1951 ako pumasok, pa-graduate na siya, kaya inabot ko po siya nung kanyang last year. Ganoon na po kami katanda, at ’yung mga matatanda mas natatandaan 'yung unang panahon kaysa itong latest. Kaya ’yung karamihan sa inyo ang sinasabi itong nakaraang sampung taon lang. Ako po mag-uumpisa noong nakaraang limampung taon na.

Si Jess po is a giver. He gave himself for others. Sa mga panahon na nakakausap ko siya, meron siyang ipinakikiusap pero hindi para sa kanyang sarili, kundi para sa kanyang mga mahal sa buhay, para sa kanyang mga kaibigan, para sa mga kasama sa UE. Kaya ho siya kapareho ni Pacquiao: he is a champion because Pacquiao says, it’s better to give than to receive. And for Jess, he is more giving than receiving.

Si Jess po ay may mga katangian na nag-uumpisa sa letter C.

Unang C is committed. Commited siya kanyang responsibilidad. Commited siya sa UE. Committed siya sa kanyang pamilya. Committed siya sa Alumni Association. In fact, mas lalo kaming naging close nung kinuha ng Maharishi ang UE. In fact, doon naitayo ang UE Alumni Foundation, para mabawi natin sa Maharishi ang UE. Noon po kami nag-uusap sa SGV, sina Roy Navarro, si Jet Jeturian alam iyan, kung papaano mababawi ang UE sa Maharishi.

Si Jess po ay, noong panahon ni Presidente Ferdinand Marcos, ay Minister of Food.

He is a Shining ExampleDr. Jesus T. Tanchanco Sr. Eulogy for

16

Kung hindi ninyo natatandaan, Minister of Food, Ministro ng Pagkain. Of course, concurrently, naging NFA Administrator siya, National Food Authority. Pero hindi ko natandaan na dati rin siyang Administrator ng Food Terminal Inc., ’yung nandoon sa Taguig na nabili na at ide-develop ngayon. Napakagandang project niyan noong araw, magkasama ang pagkain at ang Food Terminal. Si Jess po ang siyang arkitekto niyan.

Ang pangalawang C ay communicative. Diyan po siya magaling. ’Yung kanyang mga causes, mga naiisip na magagandang bagay, naibabahagi niya. Merong mga taong magagaling pero hindi marunong mag-communicate. Si Jess, nako-communicate niya in a way na naiintindihan lalo naming mga alumni-graduates, at lalo na ’yung mga nag-aaral pa. Ang sabi nga po, nu’ng hinawakan niya ang Marketing Department as Executive Director, tumaas ang enrollment―lalo na tuwing mananalo ang UE Red Warriors sa basketball. Si Jess po ay talagang masigasig. Kung saan bumibiyahe, kung saan pumunta ang Red Warriors team, nandoon din siya…

Pangatlong C: compassionate. Matulungin po siya. Passionate siya sa mga bagay na malalapit sa puso niya. So may balance ng compassion at passion to those things he valued most in his life.

Isa pang C: contagious. Nakakahawa ho ’yung pagiging compassionate, communicative at committed niya, kaya marami ho kaming mga alumni na ngayon ay active sa Foundation. Kanina po ’yung Association, ’yung Presidente po ’yung nagsalita. Doon naman po sa Foundation, nais kong banggitin ang mga narito…

Ang amin pong Vice Chairman ay si Commissioner Tonette Ibe; dati ho sa PRC,

He is a Shining Example

ngayon sa SEC. Ang aming Treasurer po ay si Mrs. Lita Mateo. Ang Secretary ay si Mr. Eugene Mateo, and Assistant Secretary si Mrs. Angie Marquez. At ang isang Director ay si Mr. Jet Jeturian. Nauna po siyang grumaduate kaysa sa akin. Si Dr. Diampo Lim, ang pinakatanyag at pinakamagaling na dentista sa buong mundo, kaya maraming dentista ang UE graduate, all over the world. [Kasama rin namin sina] Alfred Santiago, Teddy Jurado, Ric Librea...

(Nagpatingin ho ako sa doctor ko. Dahil makakalimutin na ho ako, sabi sa akin: “Ano bang gusto mo? Good news or bad news?” Sabi ko, bad news muna. “May Alzheimer’s ka.” “Ano ang good news?” “In two minutes, makakalimutan mo.”)

Nabanggit ko na po na si Jess ay naging Minister of Food, naging Administrator ng National Food Authority, former President ng Food Terminal Inc., former Assemblyman of Malabon and Valenzuela during the Interim Batasang Pambansa, at siya rin ay President ng UE Alumni Association noong 1962 to ’64.

Ano ba ang honors na kanyang natanggap? Wala akong naaalalang may nagbanggit ngayon. Siguro mga bata pa kayo…

Si Jess ang kauna-unahang UE alumnus who received the TOYM Award, ’yung Ten Outstanding Young Men Award, 1965 pa. He received the Presidential Heritage Award in 1976, and then the Presidential Merit Award in 1980. He was the Most Outstanding Alumnus in Government Service in 1973 and was one of the ten Outstanding UE Alumni Awardees in 1969. He received a Doctorate in Humanities, Honoris Causa, from Central Colleges of the Philippines; Doctor of Humanities, Honoris

Causa, Central Luzon State University; Doctorate in Science, Honoris Causa, from De La Salle Araneta University; Doctorate in Business Administration, Honoris Causa, from the Polytechnic University of the Philippines. And in 1953, a Gold Medal for Campus Leadership.

Ang natatandaan kong pinakamalaki at pinakamagandang project na nagawa niya ay ’yung Global Reunion ng UE sa Las Vegas. Napakaraming dumalo na alumni. At napakaganda ng kanyang speech, nu’ng sinabi niya na sa unang pagkakataon, maraming UE alumni galing sa iba’t ibang bansa, galing sa iba’t ibang propesyon na ipinagmamalaki natin. Maraming UE alumni ang very outstanding in their different careers, kasama na ang Business Administration, Accounting, Engineering.

Kaya po, sa aking palagay, si Jess ay nasa Itaas na. And he will receive the Doctorate in Spirituality, Meritisimus―hindi po Honoris Causa. He merits the award upstairs. At ngayon kasama na niya ang ating Panginoon at Tagapagligtas. Kaya po let us rejoice. Sa kanyang pamilya, sa kanyang maybahay, sa mga anak ni Dr. Jess Tanchanco, congratulations po and I hope ay maging shining example, ma-imitate natin ’yung kanyang leadership, ’yung kanyang unselfish dedication, ’yung kanyang compassion. Ang huling pag-uusap namin sa Foundation, sabi niya, dapat makumbinsi natin si Dr. Lucio Tan na i-convert ang UE into a foundation, because si Jess po ang masigasig na sumo-solicit ng funds para sa mga students ng UE who deserve to graduate pero hindi kaya.

Salamat po sa Panginoon; salamat po sa inyong lahat! Salamat sa mga na-touch ng buhay ni Jess!

This page: Mr. Rene Cristobal delivering his mostly extemporaneous eulogy for his fellow UE alumnus and friend. Opposite page: Dr. Tanchanco at the UE Christmas Extravaganza on December 21, 2012.

17

Like Losing aBy Christopher Joyce F. Javier, Student-Athlete, UE Red Warriors Basketball Team

FatherIN BEHALF OF THE UE RED WARRIORS, WE

would like to extend our deepest condolences to the family of Mr. Tanchanco. He has been our team

manager since I started and for the past three years. Losing him is like losing a father.

I remember when he used to pay for the food of the Warriors before practice and after practice, and he would always ask us if we were okay. And I also remember when he used to tell stories of the Marcos era. Sir Jess was very supportive to us and his office was always open to all of us for problems, for basketball matters. Even personal problems, he was always there to accommodate us.

Sir, wherever you are, I know that you are happy because you have lived your life not only for yourself but for others, for people like us, and we pray that God bestow His Kingdom and make this world happy. Sir, we’re going to miss you.

Dr. Jesus T. Tanchanco Sr. Eulogy for

18

Father

You Contributed a Lot to Our

SuccessBy Mr. Darwin B. Vargas, former Manager-Member, UE Chorale

W E WERE ALL SHOCKED by the sudden demise of one of our idols, our beloved Sir Jess…

As soon as we learned what happened, we said a little prayer for him.

We came here last night and sang and paid our respects as we remembered all the good things that he had done for the University. He contributed a lot to the success of the UE Chorale. I thought and I believe that he was one of our biggest fans. In fact, whenever we’d arrive from any international competition, he would always invite us to his office and throw a little party and would treat us to pancit or a few boxes of pizza to congratulate us.

He was like a father to us. I remember some misunderstandings that happened in the past and he would be upset. But, like a father, he would always understand and support the group all the way despite our shortcomings.

Personally, I was touched by Sir Jess. He knew my story and knew that I haven’t graduated yet from college. He would tell me, “Ano ka ba? You’re still young… Tapusin mo... Matatapos mo ’yan.” I told him, “Sir, it’s been a long time, and I don’t even know how to retrieve my credentials.” Then he said, “Gawin mo.” Now, I’m thinking that I need to make a first step for Sir Jess, to follow ang kanyang habilin sa akin.

Tonight, we are very grateful to see the family of Sir Jess… Thank you for all the wonderful things you have done. From the bottom of hearts, we’re going to miss you. Thank you for loving and supporting me and us. Thank you so much.

Opposite page, from top: Dr. Tanchanco the UE Red Warriors Men's Basketball Team Manager at the team's Red and White Christmas Party on December 18, 2012, at the Rizal Hall in UE Manila, and at the Pep Rallies in UE Manila on July 6, 2011, and July 11, 2012. This page, from top: Celebrating with the team, with then Head Coach David "Boycie" Zamar, as Filoil Champion on June 12, 2013, at the Filoil Flying V Arena in San Juan, at the Pep Rally in UE Caloocan on July 12, 2012, and at the end of the August 20, 2011, Warriors game versus the DLSU Green Archers at the Smart Araneta Coliseum (UE won, 74-69).

19

Dr. Mercado: I am Mary Ann V. Mercado, school-to-school promotions head ng UE Manila. Partner?

Prof. Dagumboy: I am Dang Dagumboy from the Caloocan Campus, school-to-school promotions head. Katulad ng sinabi ni Commodore Chan kanina, kami po ’yung angels ni Sir Jess Tanchanco sa UE Marketing Department.

Dr. Mercado: Kulang pa po. Nandyan po si Ma’am Josie Malanum. Si Ms. Maline Zamudio po; she’s not here, she has a previous engagement. And, of course, Ms. Edith Romero.

By Dr. Mary Ann V. Mercado and Prof. Eloida C. Dagumboy, School-to-School Program Heads, UE Marketing Department

Dr. Mercado: Anyone who worked for Sir Jess can tell you what a great man he was. It might sound funny but I can honestly say that Sir Jess was the best boss I ever had, and I am willing to bet that everyone who worked for him feels the same way. Sir Jess was a strict, perfectionist and grand boss. He did not want things to be special; he wanted things to be super special.

For him, time was very important, “Time lost cannot be retrieved. Do it today as if there is no tomorrow.” Those were the lines that he kept on telling us. We will remember Sir Jess as a jolly, caring

and devoted boss. He would always bring something for us, like sweet potato, corn, bananas and peanuts, no matter how busy or tired he was. We learned from his driver that those pasalubong were not just bought along the way, that he made effort in everything he brought to us. He would give these to us during lunch time or during meetings, sharing stories again and again. Of course, we learned from those stories.

I remember the first time I saw Sir Jess was when I was still the Department Chair of Marketing, Management, Behavioral Science, Personality Development and

He Was the Best BossWe Ever Had

Dr. Jesus T. Tanchanco Sr. Eulogy for

Above: Dr. Tanchanco with the combined staff of UE's Marketing Department and University Relations Office in December 2013, at his last Christmas party with his UE staffers. Left: Dr. Tanchanco with (from left) Prof. Dagumboy, former Senator Alfredo Lim, Dr. Mary Ann Mercado and UE alumnus Juan Martin Guasch.

20

Computer of the UE College of Business Administration-Manila in 2005. He was then a UE commencement speaker. I was the one who fetched him and brought him to the UE Theater. In less than an hour, he shared with me a lot of stories but the most striking one was the story of his family. He told me he was blessed with a loving wife and responsible children. Sir Jess was a very proud husband and father. No objection.

I just want to share with you a story of how Sir Jess as a perfectionist boss. Si Josie Malanum na umiiyak na sa likod, alam po niya ang istorya. Sometime in 2012, we held an event in Unilab. It was a thanksgiving lunch for the media people who have supported UE, especially the UE Red Warriors, in terms of publicity. Knowing Sir Jess, gusto niya lahat kumpleto, so from 2006 to 2012, akala namin kilala na namin si Sir. Sabi namin sa event, finally, we’re complete. Mapapasaya na rin natin si Sir Jess. Nandoon po kami sa reception area, kumpleto na po lahat, we had giveaways, we had name tags, the registration of guests, we had food. We were just waiting for him. Sabi namin, kumpleto na.

Tinignan niya kami, tinignan niya lahat ng nai-prepare namin, biglang sinabi niya: “Josie, nasaan ang kendi?”

Nagtinginan kami: “Kendi?” Nawala ’yung nandoon sa harapan. Naghanap sila ng candy kasi kami po ni Ma’am Dang ang emcees. So gusto po namin sabihin how perfectionist si Sir Jess, na ’yung kendi na ’yun ay hindi po namin naisip, naisip pa niya.

So for a while, napasama po ang loob namin. Ang dami po naming effort pero because of that candy, napasigaw namin siya. Parang nagalit siya. Kinabukasan, you know what he did? May dala po siyang mga pagkain, “Mag-lunch tayo.” At hindi po namin makakalimutan, ang bagoong na nilagay niya sa table. Lahat kami, natigilan sa sarap ng bagoong from Malabon. Thank you, Sir Jess.

Truth, honesty, fairness: those are just some words that apply to Sir Jess. His loyalty to the University was undeniable. His love for family was absolute. His commitment to faith was steadfast. I think it’s fair to say that the world has lost a loving father, a doting husband and one hell of a boss. Surely, Sir Jess, you and your bagoong will be missed.

Thank you very much, Sir, for all the memories we shared with you. Rest assured that we will never forget all your wisdom, all your pieces of advice, all your sweet gestures of giving us pasalubong sa

office, most especially for sharing over lunch your neverending share of stories. We’ll not hear any more of your stories; so sad. But rest assured, Sir, we will always remember those very good times when we shared an audience with you, Sir. Thank you po. We hope we have given you good times to remember there in Heaven.

Papa Jesus and Mahal na Ina, we entrust Sir Jess to You. Kayo na po ang bahala sa kanya. Thank you very much. Now I know he is with both of You, happy and rested. Amen. We will miss you, Sir Jess.

Partner, your turn.

Prof. Dagumboy: I must admit, mas madali pang mag-emcee kaysa magbigay ng eulogy...

Everyone in the University is aware of Sir Jess’ grandness, lavishness, when it comes to creating events. Alam po ng lahat ’yan. Kapag si Sir po ang gumawa, bongga. Hindi puwedeng hindi. And this was his way of creating newsworthy events for UE; dapat exciting.

He trusted us so much that we worked with minimal supervision. He was more of an output-oriented boss. I must say he was a true marketing guru. In fact, he initiated marketing strategies that became the standard of the other schools around us. UE po ang naging standard ng marketing style. Sabi nga po ni Sir Jess, “We must think of new things now. Huwag kayong mag-alala na sinusundan tayo. It means we’re famous,” sabi niyang ganyan.

These are just a part of his working side, but behind his bossy looks, there were other facets of him that other people are not aware of.

’Yung iba nabanggit na nila kanina. He values his family. Si Ma’am Alice, kahit wala po kayo sa opisina, mararamdaman namin his love for you, his high regard for you. Same with all the members of the family—

his children, grandchildren. ’Yung mga achievements n’yo po, alam na alam po namin iyon because he was always telling us about your achievements. Even the little ones, ’yung mga chikiting, naku, mahal na mahal po kayo ni Sir Jess. Aside from this, he is also very compassionate. Hindi lang halata, kasi alam n’yo naman si Sir, matikas na matikas: “Hi, hello, everyone!”

There’s another person behind him and, at the same time, he’s also very understanding of the needs of other people, even our needs. I recall texting him to ask for permission for an emergency in the house. I had to accompany my husband to the hospital. Medyo alangan pa akong magpaalam sa kanya, but he replied with a kind and supportive voice, “Take care of your husband. God bless.” Tapos from time to time, he would ask, “How is your husband?” So despite his busy schedule, hindi niya nakalimutan tanungin: “How are you?”

Kaya kahit sabihin natin na si Sir ay may pagka-strikto, you have to know that he is also a man. Iyon ’yung nais naming iparating sa mga hindi naging close sa kanya. I guess marami naman dito sa inyo had personal encounters with him so I guess one way or the other, na-touch kayo sa kanya.

I didn’t get to spend time with him everyday because I am assigned in the Caloocan Campus, but from time to time he was calling me. He would ask the other staffers like Ma’am Meanne, “’Yung husband niya, kumusta na?”

I do not know what else to say, pero, Sir Jess, we are fine kasi lagi n’yo kaming kinakamusta. I know you are in a better place now. Rest in peace in the Kingdom of the Lord. You are His namesake, so malakas kayo roon. Sir Jess, we will miss you so much. Thank you very much for the friendship and the time you spent with us.

21

By Mr. Bert B. Sulat Jr.UE University Relations Officer

To the

Thank You for

Dr. Jesus T. Tanchanco Sr. Eulogy for

Loved UESo Much

By Dr. Henry Lim Bon Liong, Chief Executive Office, Sterling Paper Group of Companies, S.P. Properties Inc. and SL Agritech Corporation; Member, Governing Council, Philippine Council for Agriculture, Forestry, and Natural Resources Research and Development (PCARRD)

A LITTLE CLARIFICATION: IT IS MY wife that is from UE. I am from UP.

I should really say something about Manong Jess. We’ve been together for the last 14 years… Deep inside, Jess’ love for agriculture… he was always talking about agriculture.

Sa mga kaibigan ni Jess, I’m sure sometime before nabigyan kayo ni Jess ng brown rice. Kapag hindi ka niya nabigyan, hindi ka niya kaibigan. Of course, joke lang…

We are so proud that Jess was our independent director. We have been together through thick and thin. He has been my mentor for the last so many years. I learned a lot from him.

During the time of Marcos, kumakain kami ng bigas na may kasamang corn bits… We had to get rice from Japan, from Thailand. There was Masagana 99 to help the farmers and landowners. So we finally exported to so many countries… What Jess and I were doing, pro-bono, eh. Tulungan; I sat down with him for so many hours. We would go to Isabela, Nueva Ecija… We would leave at 6 in the morning, come back 9:30 at night; malakas pa siya. He felt so at ease with the farmers. Of course, pasintabi sa UE Red Warriors, agriculture is his first love talaga. He had been giving a lot of support… A lot of his government friends promoted hybrid rice.

Kaya andito ako, I really have to say a few words… We just saw each other last week, malakas pa si Jess. I had no inkling that he would be leaving us one week from then… I have to thank Jess. I will be delivering the commencement speech for PUP on May 12, for BSE and Graduate School graduates, and I was really looking to his presence when I

G OOD EVENING, EVERYBODY. Ma’am Alice Tanchanco, Mr. Jesus Jr., Mr. Alfredo, Ms.

Ma. Carina and Mr. Tomas, Sir Jess and Ma’am Alice’s grandchildren and everyone else in the Tanchanco brood, my colleagues and friends in the UE community, UE alumni, other guests and friends, good evening po.

A little backstory lang po. Before I met and began working with Dr. Jesus Tanchanco Sr., I actually met and interviewed his son Tommy around 1987, about nine years before I started working in UE. This was for the now-defunct Jingle chordbook magazine, for which I was a contributor during college. At the time, Sir Tommy was known to alternative music lovers for his record label Twisted Red Cross, an independent outfit long before the word indie became a byword in the local music

Man Who

deliver my speech. Jess, we’ll be missing you. Thank you for arranging all of this for me, and thank you for becoming my mentor.

In behalf of the hundreds of thousands of farmers who are benefitting from hybrid rice, I think they will be thanking Jess for what he had been contributing. There has to be a book written about him. If anyone will initiate that, I will be financing the publishing of a book on the life of Jess Tanchanco. Rest assured that I will be behind that…

Jess will be remembered for many things, especially in agriculture. Imagine being a Minister of Food during Marcos’ time and he was just being recruited by Marcos out of United Laboratories, Unilab. He was there the first year and then suddenly there was a shortage of food all over the world. There was crop failure in many countries. Sabi ni Marcos… We will import rice, any quantity, any price, anywhere… We would rely on countries like Taiwan, Japan, Thailand for our rice… All of our rice at that time must be mixed with corn bits, and then we had Masagana 99…

Of course, I thank Jess for all the support and all the teachings he had given me. I’m sure one day we will be fully self-sufficient. Jess, we will work hard for us to achieve this. Thank you to everyone here, of course to the Tanchanco clan, to the UE alumni including my wife, who is from UE. [Note: Dr. Lim’s wife is Rita O. Lim, UE BSBA ’78]

Jess, I’d like to thank you from the bottom of my heart, on behalf of all the advisers and staff of SL Agritech Corporation and Sterling Paper Group of Companies. Thank you Jess for the so many years of support to us and everybody here. Thank you very much.

Being a Mentor

22

scene. Back then, Sir Tommy was already an idol to hundreds, if not thousands, of us who appreciated the Pinoy punk and other underground music he produced.

Little did I know that I would go on to meet and jam with another idol whose surname is also Tanchanco.

I had first met Dr. Tanchanco not too long after the turn of the millennium, when he was the President of the now-defunct UE Foundation for Research and Advanced Studies Inc. or UE FRASI. But I would not work closely with him until October 2005, when the late Chairman P. O. Domingo created UE’s Marketing Department, tasked Dr. Tanchanco to be its Executive Director, and placed my office, the University Relations Office (URO), under the newly created department.

At the time of Dr. Tanchanco’s Marketing appointment, enrollment in UE had been declining―certainly not the way it did in the 1980s but enough to alarm Chairman Domingo, who had orchestrated UE’s turnaround in the 1990s. Looking back, whether anyone had realized it or not, Sir P. O. in effect passed on the torch―the torch that said, “Save UE”―to Sir Jess.

And as far as I’m concerned, Dr. Tanchanco kept his grip on that proverbial torch, no matter how hot it got. Steadily, he helped orchestrate UE’s new turnaround, initiating several marketing programs and concepts, such as promoting UE through visits to various high school seniors, highlighting UE’s achievers through streamers and billboards, and showcasing

the University off-campus via the UE Technobus. Those concepts, which had been met with some derision from other schools, are now a matter of course, even for those very schools that had scoffed at his ideas.

Yesterday, as I noticed Dr. Tanchanco’s family, particularly his children and grandchildren who were present, I thought, “How could Sir Jess have found time to attend to his large family despite UE and his various other concerns?” In the process of recollecting about him, I found the answer, and it lies in one unmistakable trait of his: that Sir Jess is a macro-manager. He did not sweat the little details, at least not as much as I do. Rather, he trusted those of us under his wing to handle the nitty-gritty, the this-and-that, so that we were also in charge in our own right and so that he can actually spend his energies on as many worthwhile ventures as his body, mind and spirit would allow. It was the constant goal of we who were under his helm to turn out work that merited his constant trust in us.

In the process of having worked with Sir Jess for 10 years or so, another trait of his was readily apparent: that he tended to be mercurial, temperamental. In certain moments, when things were not necessarily going his way, compounded by pressure from various factors, Dr. Tanchanco would have some flare-ups. And whenever I was in the thick of it, I felt what it must have been like to work for Steve Jobs, the late Apple co-founder who was known for being volatile. In those moments, it was not

just Dr. Tanchanco’s UE shirt that was red and white; his forehead might have looked red and white, too.

To be fair, however, Sir Jess was far from being a truly difficult person. In fact, one can say there were five stages of Sir Jess during challenging times at work. First might be denial or disbelief (as in “Whaaaat?”). Second would be hints of anger, arched eyebrows and head-shaking. Third would be clarification (as in “I’m not angry. My voice was just loud”). Fourth would be surrendering to fate, the Lord God and Mama Mary with a smile that said, “I feel a little better now.” Fifth would be, “Join us for lunch, ha.”

If there’s one other trait to Sir Jess worth mentioning, it’s that he rarely used the word “I.” That is, while he was our leader, our boss and our father in work, he was much more of a team player than a solo flyer. He may have had his unique, outstanding traits, and he may have been far more senior and more accomplished than his staffers, yet we always felt that he was one of us, that he was with us―that he was us.

For the annual Christmas salo-salo of the Marketing Department last December, I had thought of excusing myself and my URO staff due to the immense workload we had at the time. He called me to his office and asked if there was something wrong. For the record, I merely thought that we needed more time for work, then he pointed out that the lunch was just for an hour or two. The clincher was when he told me, “We are a family. We should always make time for our family.” And he was right. I was so convinced of his point that we ended that conversation with a hug. We have had several more conversations and encounters since December 2013, but now that he is no longer with us, I prefer to remember him best with that hug.

Before I end, let me just extend a big thank you to Dr. Tanchanco’s wife and family, for their support for Sir Jess’s many, many efforts for UE. Thank you as well to former UE Manila Chancellor Antonieta Ibe and the UE Alumni Association Inc. for this opportunity to speak about the man of the hour. And thank you so very much, Sir Jess, for everything that you have told us, taught us and shared with us. To the man who loved UE so much we say, We love you, too, Sir.

Opposite page, far left: Dr. Tanchanco with SL Agritech founder Henry Lim Bon Liong at a rice harvest festival in Talavera, Nueva Ecija, in April 2014 (previously published in Philstar.com); near left: Dr. Tanchanco, Mr. Sulat and other UE officers at the 2012 UE Christmas Extravaganza. This page: With UE graduate and US Marine Maj. Ferdinand Llantero (far right) at the 2010 Global Reunion.

23

GOOD EVENING, EVERYONE. THANK YOU

very much... On April 13, 2014, we gathered in the

house of my younger brother to watch the Manny

Pacquiao-Timothy Bradley rematch and we were all very

happy. Little did we know that that was going to be our

last time together with Dad.

The following day, April 14, at 12:40 in the afternoon,

Monday, we felt our world ended. That was the time and

the day when he passed away.

There was a lot of confusion, disbelief, sorrow, grief. I

am at a loss for words to describe how it felt. We have never

known life without Dad. The only thing that is comforting

us is to see his friends who have been consoling us,

condoling with us since Monday... We have seen so many

of his friends, many we have just met for the first time.

But then you know, every time we in the family gathered,

we came to expect that he would talk about UE―the UE

Warriors, about UE, and of course about brown rice. You

have to expect that; even though he had already told us ten

times, twenty times in the past, he will keep on telling us

every time we meet...

By Mr. Jesus M. Tanchanco Jr.

And I would like to tell you that he has always been

very, very proud to be identified with the University of

the East. He has always bragged about the University of

the East. I’ve never seen anybody so passionate about the

things he does, not just with UE but also with the National

Food Authority. Just this morning, several busloads of NFA

employees arrived, some from the province. They gave us

a grand testimonial, signed by their managers all over the

Philippines. At all NFA Offices right now, their flags are at

half-mast. That’s how much they have loved Dad. And we

have seen this with the people he had worked with at UE.

We would like to thank you for giving him the

opportunity during the latter part of his life to be fruitful, to

be productive, because he is one person who never wanted to

stop working. I think he forgot he had an 83-year-old body.

Last Sunday, he said he still had a lot of things he wanted to

do, a lot of places that he still wanted to visit. In fact, he gave

me orders to arrange some meetings this week. I said, Dad,

it’s Holy Week, so maybe we should relax a little bit. He said,

No, just do it. I said, okay, I will work on those first thing

Response on Behalf of Dr. Tanchanco’s family

We Hope You Will Always

Remember Him

Opposite page, clockwise from top: With Mrs. Alice Tanchanco; with UE Caloocan EHSD pupil Marielle Tanchanco, one of his several grandchildren; with

his wife and their children (from left) Jesus Jr., Ma. Carina, Tomas and Alfredo; husband and wife dance their cares away; with granddaughter Joelle and great

grandson Caeden; and the proud parents-grandparents with (clockwise from left) son Tomas, grandkids Mato, Alto and Murielle, and daughter in law Ynel.

(Photos on this spread courtesy of Dr. Tanchanco's family)24

Monday morning... but unfortunately that

was not going to happen anymore.

Again, on behalf of the family: my

mom, Alice; my brothers Freddie, Tommy,

and of course my only sister, my Dad’s

favorite who was the last person to talk

to him via FaceTime before he went to

the hospital. We felt that the way he left

was really what he is all about, kasi the

last memories we had with him are happy

memories. He did not suffer much and he

did not give us any problems, which was

what he really wanted.

Everything that we heard tonight is

exactly what our dad is really all about.

Tama ho ’yung mga sinabi ninyo. Iyan rin ho

ang nakita namin sa kanya throughout our

life. Now, we will miss him very badly. We

don’t know how we will be able to recover

from this, but maybe in the next few days

when we see more friends, it would be

easier for us. And so, if you can come back

and keep coming back, it would be easier

for us. Again, thank you very much. I hope

that, somehow, we will still keep hearing

about UE because we will miss all those

stories. I hope that Dad’s UE family will

continue to remember him because he

never forgot about UE, and UE will always

be part of him. You know, when we were

trying to choose the coffin, I was looking

for a red-and-white coffin. There was none,

but I feel this was what Dad was. So we

chose a red chestnut coffin, the closest to

red we could get. But we made sure that

his tie is red and there is his UE pin and

the Philippine flag pin. This is how we will

always remember him, and we hope you

will always remember him.

Thank you very much for being here

with us, for consoling us and condoling

with the family. Thank you and everybody,

have a good evening.

25

A reprinting of Dr. T’s grad speech from 2000-something that was published in UE Today

This was the commencement speech given by Dr. Tanchanco at the 2005 Yearend Commencement Rites for the UE Colleges of Education and Business Administration-Manila (BSBA graduates) on April 14, 2005, 3 p.m., at the UE Theater. At the time, he was President of the UE-Foundation for Research and Advanced Studies, Inc. (which is now defunct) and a few months away from being appointed Executive Director of the UE Marketing Department. This is reprinted from the April-May 2005 issue of UE Today. While some of the things Dr. Tanchanco mentioned here are not so applicable in the present, his overall message still rings true―especially for those who continue to be of service to UE or all who hold UE close to their hearts. This can, thus, be considered his valedictory address.

FIRST, MAY I TALK ABOUT THE UE-FRASI, where I am President. Founded in 1999, the UE-Foundation

for Research and Advanced Studies, Inc. (UE-FRASI) is a research foundation adjunct to UE, mandated to infuse in the UE community a research mindset and to catalyze research activities in the University Belt.

I’d like to congratulate the new graduates and their parents for surviving four years of struggle, shedding blood, sweat and tears in the process.

I know you have conflicting feelings today: relief, after hurdling those four years; joy, because you’re now armed with a degree; sadness, because you’ll be parting with familiar people, friends for four years, favorite teachers, confidantes. You’d miss the daily camaraderie, the gigs, the fun and laughter and the carefreeness of being a student. And lastly, excitement and anxiety, as you’re faced with the unknown—the future ahead of you.

I relate with you. I was once in your shoes, decades ago.

This gathering is your commencement exercise. Most think this is a celebration of the end of four years of study.

On the contrary, the bigger struggle has just begun. The word commence means “to start, to begin.” A commencement exercise is the school’s send-off, the go signal for you, its graduates, to begin your journey in the real world and to face real, hard work. Your four years in UE were just to equip you with the knowhow in dealing with the world outside the walls of the University.

As you join the real world, the more

you need to work hard to equip yourself with better knowledge and skills in order to overcome competition.

Competition today is keener than it was in my time, as competition has become global. The world is now one big market place, and although it is pregnant with opportunities, competition comes not only from our countrymen but from people all over the world as well.

Therefore, as you step out of the hallowed walls of UE to mark your space in the world, either through employment or entrepreneurship, you need to continually improve yourself to ensure success.

While we congratulate and praise the honor students for their academic excellence, let us also inspire the average students to reach for their dreams and conquer the world.

Our most outstanding entrepreneurs today—taipans like Lucio Tan of Asia Brewery, PAL, Fortune Tobacco and Allied Bank, among others; Henry Sy of the SM Malls; JY Campos of Unilab; Mariano Que of the Mercury Drug chain—were all average students.

How did these average students become what they are now? They refused to stay the way they were. Rev. Martin Luther King said, “I have a dream.” Like him, these former average students had lofty dreams. They chose to follow, relentlessly, their dreams.

Their tenacity was coupled with virtues like courage, fearlessness, humility, hard work and patience. Combining these values is their secret formula for success, which is not really a secret after all.

Using this formula, you, dear

graduates, can easily follow in their footsteps. Being an average student need not mean remaining an average person all your life. The decision to be different is yours.

Real life is no joke, no picnic. But as the late Pope John Paul II said, “Be not afraid.”

If you work hard, all your efforts, sacrifices, tribulations, sorrows will be rewarded by success. Everything you invested will all come back to you in positive ways.

Take Lucio Tan, for example. While he was a student, he used to work at Bataan Cigars. Now, he owns a cigarette manufacturing company, a brewery, a distillery, a bank, two airlines and a hotel, among others. His Lucio Tan Group of Companies employs 56,000 people.

Let us get back to fulfilling your dreams. Aside from the virtues mentioned earlier, in order to compete in the global market, you need to hone the following skills: oral and written communication skills, facility in English and another language, the Internet, the computer, information technology. And more important than all these knowledge and skills, whatever religion or denomination you belong to, seek the wisdom of God, the Almighty, for guidance, for solace, for peace of mind, and praise Him for every success, for every triumph. If God is with you, who would be against you?

In your quest for success, always remember that aside from God, you have another loyal partner: UE, your Alma Mater, through the UE Alumni Association, will continue to support you.

The UE Alumni Association will be

Take Care of the August UE NameBy Dr. Jesus T. Tanchanco Sr.

26

A reprinting of Dr. T’s grad speech from 2000-something that was published in UE Today

your home after graduation. To energize UE alumni camaraderie, UE alumni chapters are being established in the respective workplaces of UE graduates in the country and overseas, aiming to connect all UE alumni, wherever they are. A UE Alumni Lounge is to be built in UE for visiting UE alumni.

If you think your first step to success is through employment, the UE Alumni Placement Bureau provides opportunities for new graduates to gain experience through employment, by linking them with possible employers. Likewise, for UE alumni aiming to improve their careers through a strategic move, the Bureau serves as a database for companies requiring senior officers.

The Placement Bureau and the Alumni Lounge are only two of the projects of the UE Alumni Association under the inspiration of P. O. Domingo, current UE Chairman and CEO.

To continue providing quality education to the masses, P. O. Domingo, a distinguished alumnus of UE, envisions the University as a premier science and technology university of the 21st century.

As an initial step, UE was ushered into the computer age. UE now boasts of the P. O. Domingo Center for Information Technology (POD-CIT), a world-class computer laboratory where up to 600 students can simultaneously have access to the latest in personal computers.

All departments in UE are now computerized and are electronically connected with each other—the library, administration and finance, enrollment, grading system, to name a few.

Wireless connectivity and wireless fidelity were also installed, making UE a state-of-the art institution.

For those who think that entrepreneurship is their path to success, the UE-FRASI has, on the drawing board, a One-Stop Micro, Small- and Medium-Scale (MSMS) Enterprise Center to assist new, budding or current entrepreneurs. The UE-FRASI One-Stop Micro, Small- and Medium-Scale Enterprise Center is envisioned to provide services and consultancy for identifying, establishing and managing or improving an MSMS enterprise or business. For new entrepreneurs, assistance such as filing for a business name with the DTI, verifying patents, connecting with markets and suppliers, et cetera will be available.

Let’s talk about you. You are now graduates of UE. What does the brand “UE graduate” mean? What are your obligations as a UE graduate?

Nothing much. All that we ask of you is to do your best to make UE proud; to take good care of the august UE name that is akin to excellence, to achievements. You are now colleagues with the several achievers UE has produced: Philippine Vice President Noli De Castro, Supreme Court Justice Dante Tinga, SSS Chairperson Corazon Dela Paz, industrialist Dr. Elena Lim, former Senator and basketball legend Robert Jaworski, Philippine Daily Inquirer op-ed columnist Amando Doronila, premier danseur Nonoy Froilan, Senator Alfredo Lim, Cong. Gilberto Duavit, former Ambassador to the Vatican Howard Q. Dee, hairdresser to the stars James Cooper, multi-awarded composer George Canseco, and well-acclaimed artist Fernando Sena, to name a few.

We are the best university in the country, if not in the world. And because of that we must be proud that we are UE graduates. We all have to work hard to maintain the glory and luster of the name UE. We must continue to strive and search for excellence.

As you reach the pinnacle of success, please do not forget UE. Help strengthen UE by supporting the UE Alumni Association. Give back to UE what it deserves.

Love your country, the Philippines. It’s the only one you’ve got. She nurtured you until you became what you are right now. Show your gratitude to her by being proud of your Filipino heritage.

You may say, “It’s difficult to be a Filipino nowadays,” but when do we start acknowledging Filipino greatness? When do we start patronizing our own? Who would patronize our products if we ourselves don’t? Every centavo you spend on a product made locally provides employment to several Filipinos.

Our national hero, Dr. Jose Rizal, outlined your role in Philippine progress. He said, “The youth is the hope of the fatherland.” I pray that all of you take that challenge and fulfill your designated role. Your help is vital in making the Philippines great again.

In ending, allow me to quote from Pope John Paul II, “Have no fear of moving into the unknown…simply step out fearlessly knowing that I am with you. Therefore, no harm can befall you; all is very, very well. Do this in complete faith and confidence.”

Thank you very much. Again, congratulations and God guide all of you in all your undertakings. Good luck!

Take Care of the August UE Name

27

The main photo here, courtesy of the UE Marketing Department, shows white

balloons symbolically released into the sky once Dr. Tanchanco was laid to rest on April 18, 2014, at Holy Cross Memorial Park. The inset image shows the back of a bookmark

produced by the Tanchanco family for the 40th Day memorial service for Sir Jess.

28

Fare Thee Well,

Dr. Jesus T. Tanchanco Sr.,

and Thank You for

Everything!

From your UE Family

UNIV

ER

SITY OF THE EAST

This is an official publication of the

University of the East