Reminisce is a spirited celebration of America’s stories ......75th Anniversary of the ballpoint pen • Features Our Heroes: 75th Anniversary of the end of WWII/Serving in Europe;

Reminisce is a spirited celebration of America’s stories with readers’ personal memories,

cherished traditions, photos and family recipes.

Reader Profile1.7MM

Audience

73%Women

27%Men

66.5Median Age

$55kMedian HHI

CirculationREMINISCE

REMINISCE EXTRA

725KRate Base

250KRate Base

6XFrequency/Year

6XFrequency/Year

SOURCES: 2019 Spring MRI

60% Own a pet

29%Love to bake

50%Are book

enthusiasts

59%Have travelled domestically

46%Are concerned with exercise/

health

48%Regularly garden

Passionate, Active & Engaged Audience

SOURCES: 2019 Spring MRI; Subscriber Database

NOTE Dates and editorial subject to change

Ad Close 3.25.20

On Sale 5.18.20

Materials 4.6.20

SPECIAL ISSUE

• Time Capsule 1964

• Retro Replay 65th Anniversary of Disneyland

• Features Fireworks:Stories and photos; sidebar on history/science of pyrotechnics; Growing up by decade. Stories from the 40s, 50s, 60s and 70s

JUN/JULYAd Close 5.20.20

On Sale 7.13.20

Materials 6.2.20


• Retro Replay 80th Anniversary of Wonder sliced bread

• Features Advice/Etiquette experts: Emily Post;Dear Abby; Ann Landers; local/regional columnists; Main Street, USA: What does Main Street look like in your hometown?

AUG/SEPTAd Close

9.16.20

On Sale 11.9.20

Materials 9.29.20


• Retro Replay Evolution of the Christmas tree. Different looks over the decades

• Features Christmas travels—memorable road trips/destinations at holiday time. Sidebar of holiday movies featuring guests or visiting; Bridge Club/Poker Night

DEC/JAN 2021Ad Close 7.29.20

On Sale 9.21.20

Materials 8.10.20


• Retro Replay The Peanuts gang at 70. Timeline or Quiz

• Features Homecoming: Games and events; Halloween costumes. Sidebar on classic monsters — Frankenstein; King Kong;

OCT/NOV

IN EVERY ISSUETime Capsule—Events/words from a featured year

Pictures from the Past—Themed images • Vintage Ads • Growing Up—Stories of childhood • Classic Cars • Humor

Ad Close 11.13.19

On Sale 1.20.20

Materials 11.26.19

FEB/MAR• Time Capsule

1940

• Lost and Found: Stories behind items we thought were gone forever

• Retro Replay SPAM, a WWII staple

• Features Favorite pets on screen: Lassie; Mr. Ed; Morris the Cat; Gentle Ben; Hedwig the Owl (Harry Potter), etc.;

Ad Close 1.22.20

On Sale 3.16.20

Materials 2.4.20

APR/MAY• Time Capsule

1945

• Retro Replay 90th Anniversary of Twinkies

• Features 85th anniversary of the Works Progress Administration; Favorite class trips.

NOTE Dates and editorial subject to change

Ad Close 2.19.20

On Sale 4.13.20

Materials 3.3.20


• Retro Replay 75th Anniversary of the ballpoint pen

• Features Our Heroes: 75th Anniversary of the end of WWII/Serving in Europe; V-E Day; Best birthday ever.

MAY EXTRAAd Close 4.20.20

On Sale 6.15.20

Materials 5.1.20


• Retro Replay 80th birthday of Bugs Bunny

• Features Our Heroes: 75th Anniversary of the end of WWII/Serving in the Pacific; V-J Day; 4-H Fairs. Raising animals; badges

JUL EXTRAAd Close 6.24.20

On Sale 8.17.20

Materials 7.7.20


• Retro Replay 100th Anniversary of the Jungle Gym

• Features Our Heroes: 75th Anniversary of the end of WWII/Official end Sept. 2, 1945; American Gold Star Mothers; Schoolyard bullies: Getting the better of bullies; pranks. Bluto (Popeye); Scut Farkus (A Christmas Story); Biff Tannen (Back to the Future)

SEP EXTRAAd Close 8.26.20

On Sale 10.19.20

Materials 9.8.20

SPECIAL ISSUE


• Retro Replay 85th Anniversary of Monopoly

• Features Our Heroes: 75th Anniversary of WWII; Veteran’s Day and postwar period; Honor Flights; 400th Anniversary of the Mayflower celebration: Coming to America stories

NOV EXTRA

Ad Close 10.9.19

On Sale 12.9.19

Materials 10.21.19


• Features Our Heroes: 75th Anniversary of the end of World War II/Working for the war effort

• Retro Replay 100th Anniversary of Prohibition

JAN EXTRAAd Close

12.16.19

On Sale 2.17.20

Materials 1.7.20


• Features Our Heroes: 75th Anniversary of the end of WWII/Decisive Battles—Battle of the Bulge; D-Day; Guadalcanal; At the Ballpark: Going to ballgames, major and minor league memories;

• Retro Replay 80th Anniversary of Tom & Jerry

MAR EXTRA

IN EVERY ISSUETime Capsule • Pictures from the Past • Vintage Ads

Growing Up • Classic Cars • Humor

MAGAZINE TRIM SIZE LIVE AREA BLEED SIZE Spread 14.5" x 10.375" 14" x 9.875" 14.75" x 10.625"

FullPage 7.25" x 10.375" 6.75" x 9.875" 7.5 x 10.625"

1/2Horizontal 7.25" x 5.0625" 6.75" x 4.5625" 7.5" x 5.3125"

1/2Horiz.Spread 14.5" x 5.0625" 14" x 4.5625" 14.75" x 5.3125"

1/2Vertical 3.5" x 10.375" 3" x 9.875" 3.75" x 10.625"

1/3Horizontal 7.25" x 3.375" 6.75" x 2.875" 7.5" x 3.625"

1/3Vertical 2.3125" x 10.375" 1.8125" x 9.875" 2.5625" x 10.625"

2/3Vertical 4.6875" x 10.375" 4.1875" x 9.875" 4.9375" x 10.625"

1/6Vertical 2.3125" x 5.0625" 1.8125" x 4.5625" 2.5625" x 5.3125"

1/3Square 4.3125" x 4.5625" 4.3125" x 4.5625" NO BLEED

Ad Specs

FILE REQUIREMENTS• Required file format is PDF/X-1a 2001 (vector) 300 dpi

• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.

• For instructions on how to create a PDF/X-1a file go to https://tmbi.sendmyad.com – under HOME, select DASHBOARD then select VIEW FAQs

• Trusted Media Brands, Inc. utilizes virtual proofing technology. A hard copy proof is not required. If you opt to use a SWOP proof for your internal color approval render at 100% of size

AD PORTAL INFO https://tmbi.sendmyad.com

• Create an account or log in if an account is already established

• Select "Send Files"

• Select publication (i.e. Reminisce)

• Select issue date (i.e. Feb/Mar 2020)

• Do not use dashes, underscores or apostrophes when typing the name of your ad

PRODUCTION CONTACT For more information or production questions:

Leslie Kogan Senior Manager, Production E [email protected] T 914.244.5433

GROSS RATES 1 Page 2/3 Page 1/2 Page 1/3 Page

Four Color $50,140 $40,310 $31,340 $22,340

Black & White $42,620 $34,260 $26,640 $18,990

COVER RATES Cover 2 Cover 3 Cover 4

$60,170 $57,660 $65,180

*Premium Pricing Model – only 6 pages of advertising per issue. NOTE All rates are gross. SPLITRUNS Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on specifications of the copy split .) Area Copy Splits , Copy Tests, Dealer Listings and Regional rates are available upon request. COMMISSIONAgency commission, 15% . Net 30 days. CHANGESINRATES Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. GENERALCONDITIONS All orders are accepted subject to the Publisher’s general conditions.

REMINISCE EXTRA Open P4CB$18,230*

AD SALES CONTACTS

Eastern Advertising DirectorPete Holfelder E [email protected] T 646.518.4239

Rates & Contacts

Direct Response SalesWarren Berger E [email protected] T 212.779.7172

Documents

Reminisce is a spirited celebration of America’s stories ......75th Anniversary of the ballpoint pen • Features Our Heroes: 75th Anniversary of the end of WWII/Serving in Europe;