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Renaissance Hotels is Marriott’s signature Lifestyle brand. Lifestyle brands are EXPERIENTIAL. The travel experience
goes beyond the functional and is not just about “heads in beds,” but embodies and reflects the values and aspirations of
the guest. The brand’s target customer is the “Social Discoverer” who travels for business or pleasure with a mindset of
curiosity. Social Discoverers live to seek out new experiences and new stories to share. Renaissance Hotels are eclectic
yet tied together by brand design strategy, guest experience and signature services as well as central marketing strategies,
including an emphasis on guest entertainment and food and beverage experience.
“Discovery” is the Renaissance mantra—its reason for being. Renaissance believes that travel should be an inspiring,
eye-opening getaway and an opportunity to discover something wonderfully new.
DISCOVER DEVELOPMENT OPPORTUNITIES WITH RENAISSANCE®
Renaissance Chicago Downtown Hotel
Renaissance Paris La Defense Hotel
Renaissance Edmonton Airport Hotel
DISTRIBUTION UNITS ROOMS(Q3 2016)
North America Open:
North America Pipeline:
Worldwide Open:
Worldwide Pipeline:
84 28,038
16 3,776
162 51,950
42 10,346
TARGET COMPETITORS
Independent/Boutiques
Kimpton
Intercontinental
FR ANCHISE HOTEL PERFORMANCEAs of December 31, 2015
Occupancy:
Average Daily Room Rate:
RevPAR
RevPAR Index
73.0%
$147.18
$107.42
111.8
Renaissance Allentown Hotel
The Vinoy® Renaissance St. Petersburg Resort & Golf Club
Renaissance Denver Downtown City Center Hotel
Renaissance New York Times Square Hotel Renaissance Asheville Hotel
The data above reflects the performance of all 42 franchised Renaissance hotels open and operating in North America for 24 months as of December 31, 2015, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2015. Of the 42 Renaissance hotels, 19 (45.2%) achieved an average occupancy rate equal to or greater than 73.0%; 21 (50.0%) achieved average daily room rate equal to or greater than $147.18; 20 (47.6%) achieved or exceeded the average RevPAR of $107.42; and 24 (57.1%) achieved an average RevPAR Index equal to or greater than 111.8%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2016 for additional details.
MarriottDevelopment.com