RENDERINGS SEEING IS BELIEVING

Renderings are an increasingly popular medium for creating high-

quality images of products or environments. The increasing power of

computer graphics is enabling clients to create photorealistic images

more affordably. Changes to the space, camera angles, colors and

product details can be made more efficiently than real photos.

Full Circle has extensive rendering experience with skills to set imagery

strategy, develop style guides and create amazing imagery assets that

build an organizations’ brand and marketing efforts.

Rendering Style Guides

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IMAGERY & RENDERINGS

Full Circle establishes a visual point of reference with example imagery and spacial descriptors

setting the visual direction for all renderings. This is developed for the target audiences and must

be consistent with the overall brand strategy to be conveyed.

Example:

• Neutral Environments

• Minimal Patterns

• Clean

• Modern

• Inviting

• Friendly

• Minimal Color Accents

• Sterile/Bare Environment

• No Clutter

• Windows

• Natural Light

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SURFACES & WALLS

Along with example imagery, we provide textures

and finishes for complementary surfaces and walls.

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LIGHTING & WALL ART

Depending on the client’s style guide, examples of wall art and lights

are given to be placed in the background of renderings.

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STAGING & PROPS

To appear more realistic, staging items and intentional

props are chosen that best suit the rendering.

LightCorp

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EKO

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Symbiote

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Clear Design

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SurfaceWorks

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FULL CIRCLE MARKETING & DESIGN | 600 7TH ST. NW, SUITE 200, GRAND RAPIDS, MI 49504 | 616.301.3400 | THINKFULLCIRCLE.COM