23

renovating_for_profit.pdf

Embed Size (px)

DESCRIPTION

renovating for profit

Citation preview

Page 1: renovating_for_profit.pdf

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 2: renovating_for_profit.pdf

RENOVATING  FOR  PROFIT  HOW  TO  MAKE  A  6  FIGURE  INCOME  FROM  PROPERTY  RENOVATIONS    

–  ANYONE  CAN  DO  IT!    

ABOUT  US  

Cherie  Barber  &  Stephen  Tolle  are  full-­‐time  professional  renovators.  Both  threw  in  their   full-­‐time  jobs,  half  way  through  their  first  renovation  project,  which  saw  them  earn  more  money  on  the  weekends  renovating,  than  their  full-­‐time  positions.  

In  the  first  year  of  their  renovating  career,  Cherie  and  Stephen  bought,  renovated  and  sold  6  houses  with  a  combined  value  of  AU  $6.3  Million  with  no  stable  income  and  little  money  behind  them.  Having  gained  a  net  1st  year  profit  of  AU  $1.15  Million,  this  phenomenal  result  was  the  catalyst  for  a  career  change  to  full-­‐time  renovation  &  property  investment.  

The  tremendous  success  achieved  by  this  couple  is  attributed  to  very  specific  disciplines  and  strategies  used  for  all  renovation  projects.  Their  projects  generally  adopt  the  “buy,  renovate,  sell”  strategy  however  certain  properties  are  retained  that   fulfil   their  criteria   for  a  “buy,  renovate,  rent”  strategy.  Having  developed  their  own   unique   due   diligence   system,   they   are   masters   at   knowing   property   values,   have   a   keen   eye   and  willingness   to   tackle   those   renovations   that   others   put   in   the   too   hard   basket   and   are   skilled   at   adding  maximum  value  at  the  least  cost  possible.  They’ve  broken  sales  records  in  their  area  and  say  the  key  to  doing  this  is  by  identifying  market  needs  and  delivering  a  product  to  satisfy  that  demand.        

Cherie   and   Stephen’s   combined   passion   for   property   has   seen   them   regularly   featured   in   Australian  wide  media  including  numerous  national  and  suburban  newspapers,  countless  property  investment  &  renovation  magazines,  internet  and  talk  show  programs.  They’ve  appeared  as  regular  TV  renovators  for  Channel  Seven’s  Today  Tonight  program  and  are  widely  acclaimed  as  Australia’s  Renovation  King  and  Queen.    

Unrivalled   in   what   they   do,   Cherie   and   Stephen   are   Australia’s   top   renovators,   continuously   averaging   a  staggering  $300,000  to  $400,000  profit  on  each  property  they  touch.  With  each  property  taking   just  3  to  5  months  to  complete,  they  firmly  prove  that  lucrative  profits  can  be  made  if  you  know  how  to  do  it  right.  In  the   last   8   years,   they’ve   completed   35   renovation   projects   and   transacted   over   $48   Million   in   property.  Adopting   the   theory   that   it’s   better   to   be   a   master   of   one,   rather   than   a   jack   of   all   trades,   their   sole  investment  strategy  is  property.  They  are  self  described  average  Joe’s  and  say  anyone  can  do  it!  

 

INTRODUCTION  

Are  you  keen  to  turn  old  into  gold?  Searching  for  that  diamond  in  the  rough  that  will  send  you  on  your  way  to   financial   freedom?   Do   you   start   frothing   at   the   mouth   when   agents   knock   up   those   ‘Renovate   or  Detonate’  signs?  If  this  sounds  like  you,  welcome  to  the  wonderful  world  of  renovating!  

We’ve  all  seen  the  TV  renovating  shows  that  make  it  look  so  easy.  Properties  are  transformed  in  a  blink  of  an  eyelid  with  no  apparent  fuss  or  effort.  Now  for  the  reality.  The  truth  is  that  to  renovate  and  do  it  successfully,  you’ll   need   expert   property   knowledge   and   a   systematic   approach   to   ensure   you   bring   home   a   lucrative  profit  at  the  end  of  it  all.  After  all,  PROFIT  is  the  name  in  the  renovating  game.  

Anyone  can  renovate  but  not  everyone  knows  how  to  make  BIG  PROFITS  from  it.  Inexperienced  renovators  underestimate  their  costs  and  overestimate  their  selling  price.  Time  blows  out  and  costs  spiral  out  of  control,  

Page 3: renovating_for_profit.pdf

leaving   nothing   more   than   a   battered   ego   and   huge   loss   at   the   end   of   it   all.   So   why   is   it   that   so   many  renovations  are  doomed  before  they  even  begin?  Quite  simply,   it’s  nothing  more  than  a  lack  of  knowledge  on  all  of  the  critical  steps  involved  in  the  renovation  process.  Like  anything,  renovating  is  a  business.  A  lack  of  strategy,   planning   or   failing   to   undertake   all   steps   in   the   renovation   process  will   spell   diaster,   big   diaster.  Renovations  need  to  be  done  quickly  and  efficiently  and  with  insight  into  what  buyers  or  renters  want.  This  will  be  the  key  between  a  huge  profit  or  loss  on  your  project.    

This  chapter  therefore  explains  the  different  types  of  renovation  projects  you  can  undertake,  the  systematic  approach   you  need   to   follow   in   the   renovation  process,   along  with   key   strategies   that  will   put   you  a   step  ahead   of   others   who   don’t   take   the   time   to   educate   themselves   with   such   powerful   knowledge.   The  strategies  we’ve  listed  are  just  a  small  sample  of  the  hundreds  that  we  have.  They  are  tried,  tested  and  used  on  a  daily  basis  in  all  our  projects  to  find,  buy  and  renovate  properties  for  huge  profits.  As  such,  this  chapter  focuses  on  the  purchase  and  transformation  of  unrenovated  properties  with  the  intention  of  reselling  them  for  a  profit,  a  great  strategy  for  people  with  no  cash  or  minimal  equity  behind  them.  

Our  first  renovation  was  95%  cosmetic  with  a  touch  of  structural  work.  From  there  we  moved  rapidly  into  full  blown  major  renovations  with  increasing  amounts  of  structural  work,  often  involving  part  demolition  of  the  property.   If  you’re  seriously  considering  renovating  as  your  wealth  creation  vehicle,  determine  where  your  comfort   level   lies   in   respect   to   the   type  of   renovation  you  do  and   the  amount  of  work  you’ll  undertake   in  each  project.   Typically,   the  more  work   to  be  done   to  a  property,   the   larger  profit  up   for  grabs.  And   if   the  thought   of   alterations   and   additions   causes   you   to   lose   anything  more   than   10  minutes   sleep,   start   with  cosmetic  renovations  and  slowly  transition  yourself   into  more  challenging  projects  as  your  skill,  experience  and  confidence  develops.    

So  what  sort  of  person  does  a  professional  renovator  need  to  be?  Definitely  someone  who  is  not  happy  to  sit  back  and  ‘wait’  for  things  to  happen.  Renovators  want  results  NOW,  not  in  1,  2,  5  or  10  years  time  waiting  for  capital  growth  or  their  development  deals  to  pay  off.  Renovators  take  action,  many  of  them  rolling  up  their  sleeves,  getting  amongst  the  rumble  and  doing  large  portions  of  the  work  themselves.  Often  coined  “Sweat  Equity”,  renovation  is  the  fastest  way  to  get  quick  cash  flow.  And  once  your  equity  starts  to  build  after  every  successful   renovation,  you  can  step  back  a   little,  project  manage  and   let  other  people  do   the  sweating   for  you.    

Renovation  is  and  always  will  be,  one  of  the  safest  and  most  reliable  property  strategies  you  can  use.  It  offers  investors   the  ability   to  add  value,   regardless  of  whether   the  market   is   rising  or   falling.    More   importantly,  renovation   is  one  of  the  easiest  ways  for  you  to  get  started   in  property.  You  don’t  need  to  be  a  builder  or  tradesman  to  make  huge  wins.  All  you  need   is   the  knowledge  and  commitment   to   follow  our  step  by  step  renovation  process.  You’ll  soon  discover  it’s  not  as  hard  as  you  first  thought.  Anyone  can  do  it,  you  just  need  to  be  shown  how.    

For  us,  renovating  is  in  our  veins.  We’re  one  of  the  few  people  that  can  truly  say  we  love  what  we  do  and  it  doesn’t  feel  like  work.  Achieving  huge  PROFITS  is  real  and  achievable,  you  just  need  to  have  the  skills,  faith  and  motivation  to  get  out  there  and  make   it  happen.  Throw  any  procrastination  you  may  have   in  the  mini  skip  bin!  Remember  also,  that  the  more  time  and  effort  you  invest  in  your  own  education,  the  greater  your  results  and  profits  will  be.    

So   wait   are   you   waiting   for?   Hold   on   and   fasten   your   seatbelts   for   your   about   to   take   the   renovation  rollercoaster   ride.  No  doubt  you’ll  have  many  ups,   lots  of  downs  and  heaps  of  twists  along  the  way.  You’ll  feel  so  exhilarated  at  the  end  of  it  all,  that  you’ll  want  to  jump  back  on  that  ride  again.  So  go  on,  leap  in,  it’s  not  all  bad!  

Cherie & Steve

Page 4: renovating_for_profit.pdf

 

THE  RENOVATION  LINGO  

Renovation   is   a   broad   word   so   before   we   get   into   any   further   detail,   lets   clarify   some   basic   renovation  terminology  used  today.  

THERE  ARE  2  PRIMARY  CATEGORIES  OF  RENOVATIONS:  

1. Cosmetic  Renovations;  and  2. Structural  Renovations.  

Cosmetic  Renovations  are  improvements  made  to  a  structurally  sound  property  that  give  it  a  new  makeover  or  facelift.  Just  like  us,  properties  too  become  old  and  tired  looking  with  age,  so  at  some  stage,  work  needs  to  be  done   to  give   them  new   found  appeal.   This   is  done   through  simple  cosmetic  enhancements   that   ideally  add  more   in  perceived  value   than  actual   cost.   The  most   common  methods  of   cosmetic   improvements  are  painting,   replacing   carpets,   tiling,   polishing   floorboards,   fixing   or   replacing   blinds,   updating   kitchens   and  bathrooms,   landscaping   and   any   other   general   repair   designed   to   fix   and   portray   a   clean,   modern  appearance.  All  are  relatively  inexpensive  changes  delivering  high  impact  at  minimal  skill  level.  As  a  general  rule,  cosmetic  renovations  should  account  for  no  more  than  15%  of  the  purchase  price  of  the  property.  

Structural   Renovations   are   improvements   aimed   to   either   preserve   the   integrity   of   the   property   or   to  reconfigure  and  add  space  to  a  property  to  maximize  its  overall  use  and  efficiency.  Rarely  is  an  old  house  so  derelict  that  it  has  to  be  completely  demolished.  Many  structural  renovations  include  part  demolition  of  the  property   with   approval   for   new   alterations   and   additions.   Unlike   most   cosmetic   makeovers,   structural  renovations  need  council  approval  and  permits  to  carry  out  the  work  and  generally  require   licensed  trades  people.  As  structural  renovations  can  be  major  changes  to  a  property,  there  is  no  industry  average  as  to  what  you   should   and   shouldn’t   spend.   It’s   simply   a   case   of   analyzing   each   property   on   an   individual   basis   and  assessing  your  return  on  investment  versus  the  amount  of  work  to  be  performed.  

COSMETIC  RENOVATIONS    vs    STRUCTURAL  RENOVATIONS  

Doesn’t  require  council  approval.   Does  require  council  approval.  

Low  level  skill  required.   Medium  to  high  level  of  skill  required.  

Minimal  expense.   Minimal  to  major  expense.  

Short  Time  Frames  (<2  Months)   Longer  Time  Frames  (2-­‐6  Months)  

Part  Time  Role   Full  Time  Role  

Small  Trade  Teams  Required.   Large  Project  Teams  Required.  

Small  Profits.   Huge  Profits.  

Potential  for  Smaller  Losses.   Potential  for  Huge  Losses.  

 

Any  property   that   is   completely  demolished  or   starting   from  scratch   is  defined  as   “new  construction”  and  does  not  fit  in  the  realm  of  renovation.  

 

Page 5: renovating_for_profit.pdf

 

THERE  ARE  2  TYPES  OF  RENOVATORS:  

1. Owner  Occupier  Renovators;  and    2. Professional  Renovators.  

Owner  Occupier   Renovators   focus   purely   on   improving   the   home   they   currently   live   in.   Unstirred   by   the  thought  and  realities  of  living  in  mess  and  mayhem  for  a  period  of  time,  owner  occupier  renovators  focus  on  one   thing   –   what   THEY   want.   They   set   about   to   transform   their   property   with   a   wish   list   of   needs   to  accommodate  the  comfortability  of  those  residing   in  their  home.  They  commonly  take  a   long  term  view  to  the  property  and  decisions  are  based  on  emotion  and  what  personally  appeals  to  them.  While  they’re  likely  to   have   a   renovation   budget,   its   not   uncommon  place   for   their   budgets   to   blow  out   simply   because   they  splurge  on  items  they  just  have  to  have.  Juggling  their  full  time  jobs,  their  3  month  reno  magically  takes  10  months  to  complete,  they  almost  get  divorced  in  the  process  and  end  up  with  something  entirely  different  than  what   they   first   planned.   It’s   not   their   fault,   its   just   inexperience   and   a   different   renovation  mindset.  While  not  all  owner  occupier   renovators  are   total   tragics,   it’s   this   group   that   is   likely   to  amuse  us  all  with  their   tales  of   tradesmen  traumatising  them  and  how  they  unexplainably  went   from  mild  mannered  people  into  uncontrollable  maniacs  within  a  short  space  of  time.  

Professional   Renovators   on   the   other   hand,   are   concerned   with   just   one   thing.  Make   no  mistake,   its   all  about   PROFIT.   They’ll   be   the   ones   shouting   “Show   Me   The   Money”   faster   than   your   sparkie   who’s   just  zapped  himself  with  240  Volts  of  electricity.  Professional   renovators  are  savvy,  business  smart  people  who  analyse  and  consider  the  implications  and  merits  of  every  decision  they  make  in  the  renovating  process.  They  have   intimate  knowledge  of   the  market  and  know  what  buyers  want,   sometimes  when  buyers  don’t  know  themselves.  They  are  well  organised,  thorough  and  don’t  change  their  mind,  30  times  over,  on  what  colour  tiles   they  should  put  on   the   floor.  Professional   renovators  have   the  “buy  and  add  value”  mentality  etched  more  in  their  brains  than  the  stone  on  your  front  doorstep.  For  them,  lost  time  is  lost  money.  As  each  deal  is  done,  they  increase  their  knowledge  of  construction  and  understand  the  importance  of  having  a  good  trade  team  behind  them.  Professional  renovators  never  get  emotional  about  property.  As  the  last  ones  to  be  paid  in  the  deal,  they  get  huge  delight  seeing  their  bank  balance  notch  up  a  few  levels  come  settlement  day.  

 

WHY  RENOVATE?  

Like  so  many  people,  you’ve  already  made  the  decision  to  start  renovating.  Fantastic!  It’s  important  to  know  what   you’re   going   to  do  with   the  property  BEFORE  you  buy.  Which   strategy   you  adopt   is   also   likely   to  be  determined  by  how  much  cash  and  cash  flow  you  have.  The  3  strategies  below  have  differing  attributes  and  will  require  a  different  execution  approach.  The  key  is  to  have  a  clear  vision  right  from  the  start.    STRATEGY  1:   Buy,  Renovate,  Reside.  STRATEGY  2:   Buy,  Renovate,  Rent.  STRATEGY  3:     Buy,  Renovate,  Sell.    The  Buy,  Renovate,  Reside   strategy  deals  with  the  owner  occupier  renovators  we’ve  described  above  who  renovate   their  primary  place  of   residence.   This   is   a  huge  proportion  of   the   renovation   real   estate  market.  Owner  occupier  renovators  are  entitled  to  1  Owner  Builder  Permit  every  5  years  through  the  Department  of  Fair  Trading.  It’s  a  great  way  to  get  a  start  in  property  if  you  short  on  the  green  stuff  and  don’t  mind  putting  in  some  sweat  equity.  The  key  advantages  are  that  your  costs  are  kept   to  a  minimum  and  whatever  profit  you  make,  is  totally  tax  free,  provided  the  home  has  been  used  as  your  primary  place  of  residence.  In  a  world  where  we  are  taxed  on  everything,  this  is  one  of  the  rare  things  in  life  that  is  truly  tax  free.  And  while  this  all  sounds   great,   you   just   need   to   face   the   reality.   Unless   you   have   a   relationship  more   rock   solid   than   the  Caesar   stone   bench   top   you’ve   been   dreaming   off,   be   careful   and   realistic   about   the   challenges   of   your  family   living  together   in  a  construction  zone.  Like   it  or  not,   renovating  can  be  the  quickest  way  to  divorce.  

Page 6: renovating_for_profit.pdf

After  years  of  flying  off  the  handle,  numerous  break-­‐ups,  us  traumatising  tradesmen  (for  a  change)  and  a  few  narrow  misses   to   the  head  with   the  closest   tool   in   reach,  we’ve   finally  mastered  a   strategy  where  we  can  diligently  and  “peacefully”  renovate  together.  

The   Buy,   Renovate,   Rent   strategy   targets   investors   who   renovate   their   properties   for   the   purposes   of  attracting   a   rental   tenant.   This   type   of   renovation   does   add   value   but   normally   doesn’t  maximise   the   full  potential   of   the   property.   More   so,   properties   are   held   to   increase   equity   through   longer   term   capital  growth.   The   ultimate   goal   of   the   property   owner   is   to   emotionally   attract   tenants,   get   the   highest   rental  revenue  possible  and  have  minimal   to  no   future  maintenance   issues   that  detract   from   their   rental   return.  Cosmetic  renovations  are  more  favourable  here.  Renovations  focus  on  tenant  needs,  practicality,  long  term  durability  of  fixtures  and  fittings  and  an  appropriate  level  of  style  and  quality  to  match  the  rental  income  of  the  property.  Leave  the  “wow  factor”  for  properties  that  you  intend  to  “buy,  renovate  and  sell”.  Renovators  in  this  category  need  to  be  diligent  in  keeping  costs  low  to  avoid  overcapitalising  on  the  property  versus  the  rental  return  they’ll  receive.    

The  Buy,  Renovate,  Sell  strategy  deals  with  professional  renovators  who  buy  property,  add  substantial  value  to   it   and   sell  with   the   intention   of   generating   a   profit  within   short   timeframes.   Sometimes   referred   to   as  traders,   the  buy,  renovate  and  sell  strategy   is  all  about  demand  and  supply.   Identifying  short  supply   in  the  market  and  buying  a  property  that  can  be  transformed  to  satisfy  that  demand.  Properties  too  need  to  strike  an   emotional   chord   with   buyers   so   its   important   renovators   in   this   category   understand   their   buyer’s  psychology.   This   is   the   key   to   making   HUGE   profits   in   property   renovations.   The   Buy,   Renovate   and   Sell  strategy  is  our  area  of  expertise  and  the  remainder  of  this  chapter  largely  focuses  on  this.  Saying  that,  many  of  the  strategies  we  share  with  you  in  this  chapter,  easily  apply  to  the  other  2  strategies  mentioned.  

 

THE  “A,B,C”  OF  RENOVATING  

We  all  know  that  one  of   the  quickest  ways   to  make  money   in   real  estate   is   to  buy  a  property   that  no-­‐one  wants  (ie:  the  dump),  magically  transform  it,  put  it  back  on  the  market  and  hopefully  have  buyers  competing  to  buy  it.  Although  the  plan  is  simple,  it’s  easier  said  than  done.    In  essence,  there  are  3  key  elements  in  the  “Buy,  Renovate,  Sell”  formula:  

 

Page 7: renovating_for_profit.pdf

Know  The  True  Value  of  A  Property  When  Buying  doesn’t  always  translate  to  buying  the  property  for   less  than  its  worth  or  the  vendor’s  asking  price.  In  some  instances,  you  can  afford  to  pay  more  for  the  property  than  its  current  market  value,  if  the  property  can  turn  an  increased  profit  from  a  different  or  higher  /  better  use.  The  key  here   is  not  to  have  tunnel  vision  when  assessing  properties.  Confidentially  know  what  can  be  done  with  the  property  and  how  you  are  able  to  fully  maximise   its  potential,  without  being  detrimental   to  others.  Once  you  know  this,  you  can  determine  what  the  property  is  worth.  Property  developers  commonly  assess  property  values  in  this  regard.  

Renovate  for  the  Least  Cost  Possible  To  Achieve  The  Desired  Result  –  Renovations  do  not  always  have  to  be  done  on  the  cheap.  What  is  important  is  that  the  quality  of  the  renovation,  reflect  the  value  of  the  property  being  re-­‐sold.  A  luxury  home  in  a  swishy  suburb  will  fail  to  sell  if  you  paint  the  kitchen  cupboard  doors  or  put  cheap  fixtures  and  fittings  in.  Recognise  that  different  properties,  at  different  price  points,  require  different  renovation  strategies.    

Sell   at   the  Highest  Price  Possible   in  order   to  maximise  your  profits.  Give   consideration   to   the   time  of   the  year  you  go   to  market.  For  example,  December   is  a  great   time  to  buy  property  but  never   to  sell  property.  Ensure  you  have  a  great  selling  agent  working  for  you  and  always  professionally  present  your  property.  Doing  this  creates  an  illusion  that  emotional  buyers  get  lured  into.

 

OUR  8  STEP  RENOVATION  BIBLE  

So   this   is   it,   the  nuts  and  bolts  of  what   it   takes   to  be  a  professional   renovator.  Our  process   is  designed   to  guide   you   through   the   3   key   renovation   elements   listed   above.     Though   its   time   consuming,   you   must  religiously  follow  each  and  every  step  in  our  8  step  renovation  process.  Miss  one  and  you  open  yourself  up  to  a  huge  amount  of  risk.    

Many  other  property  experts  reduce  the  number  of  steps  in  their  renovation  theory.  We  take  the  opposite  approach.  We  pride  ourselves  on  being  thorough,  so  the  more  detail  we  have,  the  less  chance  of  us  missing  an  oversight  that  could  potentially  cost  us  thousands.    

We’re   an   honest   couple   so   will   happily   admit   that   for   the   first   few   years,   we   winged   our   way   through  renovating,   getting   ripped   off   in   the   process   by   many,   paying   way   too   much   for   goods   and   materials,  accepting   poor   behaviour   and  workmanship   from   tradies,   undertaking   tasks   that   added   no   value,   the   list  drags  on  and  on.  Did  I  forget  to  mention,  almost  killing  each  other  too,  each  and  every  day.  Despite  making  great  profits  up  until  that  point,  one  day  we  decided  to  get  serious  about  our  renovation  processes  and  so  we  set  out  to  consciously  document  and  refine  them  to  perfection.  Having  done  that,  we  feel   that  anyone  who  has   this  knowledge  will  have  a  serious  advantage  over  others  who  don’t   learn  how  to  renovate  right.  Like  it,  hate  it,  debate  if  you  want.  The  reality  is  our  process  is  tried,  tested  and  proven.  It’s  no  fluke  that  we  make  hundreds  of  thousands  of  profit  on  ALL  our  renovation  projects  in  relatively  short  time  frames.  Use  this  process  religiously;  it  is  solely  what  has  made  us  rich.  

You   will   notice   that   the   first   5   steps   of   our   process   focus   on   the   buying   characteristics   of   the   property.  Considering  this,   it’s  fair  to  say  that  63%  of  the  renovators  work  is  done  (5  out  of  8  steps)  before  you  even  roll  up  your  sleeves  to  get  down  and  dirty.  So  many  people  get  caught  up  in  the  actual  renovation  work,  that  they  lose  sight  of  what’s  really  important  and  where  their  skills  are  best  utilised.  Learn  to  be  a  good  project  manager  and  let  tradesman  do  what  they  do  best.  What  takes  them  15  minutes  to  do  on  your  site,  took  them  4   years   in   study   to   learn   so   give   them   some   credit   and   focus   your   efforts   on   where   it   will   make   the  difference.  

 

 

Page 8: renovating_for_profit.pdf

OUR  8  STEP  RENOVATION  PROCESS  

 

 

 

 

There  are  hundreds  of  strategies,  methods  and  tricks  of  the  trade  within  our  8  step  renovation  process.  Far  too   many   to   detail   at   length   in   just   one   chapter.   So   considering   that,   we’ve   handpicked   just   3   of   the   8  renovation   steps   (Steps   5,   6  &   7)   and  will   depart   key   knowledge   to   you  with  workable   strategies.     These  strategies  are  what  we  use,  each  and  every  day  in  our  own  renovation  projects  to  make  unbelievable  profits.  They  are  realistic,  achievable  and  can  be  implemented  today  with  success,  on  your  own  accord.  

 

STEP  5:  ACQUIRE  THE  PROPERTY    

So  you’ve  finally  found  the  perfect  dump,  leaking  potential  faster  than  the  plumbing  pipe  that’s  sprung  a  leak  within  it.  There  are  2  steps  you  need  tackle  to  secure  the  property.  The  first  is  to  organise  your  finance.  The  2nd  is  to  negotiate  on  the  actual  purchase  of  the  property.  

 

ORGANISING  YOUR  FINANCE  

Is  it  better  to  organise  your  finance  before  you  start  looking  or  find  the  deal  first  and  work  out  how  to  fund  it?  That  comes  down  to  personal  choice.  We  adopt   the   latter,  citing   that   it’s  more  difficult   to  come  across  great   renovation   deals   than   it   is   to   get   finance.   So   we   don’t   restrict   ourselves,   within   reason.   Our   most  profitable  deal  ever,  was  done  on  a  property  that  was  way  out  of  our  price  league.  Still  we  found  a  way  to  

Page 9: renovating_for_profit.pdf

finance  it,  through  other  people,  and  happily  walked  away  with  a  $750,000  profit.  Happy  days.  The  reality  is,  if  you  are  hungry  to  win  the  renovation  race  and  really  want  to  do  the  deal,  you  find  ways  to  fund  it.    

The  most   common  question  we  get   asked,  where  do   you   get   all   your  money   from?  Smart   renovators  use  other  people’s  money.  We  have  made  all  of  our  money  using  the  banks  money.  The  key  to  getting  finance  is  to  think  creatively  and  put  as  much  effort  into  obtaining  a  mortgage,  as  you  do  looking  for  a  property.  Not  all  banks  are  created  equal.  Never   take  what   the   first  bank   tells  you  as  being   representative  across  all  banks.  Some   lenders   are   more   flexible   than   others   so   getting   a   loan   may   be   difficult   with   one   bank   but   easier  through  another.  

Renovators   today   have   huge   choices   in   where   to   obtain   money   from.   There   are   traditional   banks,   non-­‐traditional   lenders,   deposit   bond   companies,  mezzanine   funders,   solicitor’s   funds,   the   list   goes   on.   If   you  don’t  know  what  all  of  these  are,  you  need  to  improve  your  knowledge  on  finance.  Put  time  aside  to  educate  yourself  on  finance  suppliers  and  what  their  product  offerings  are.  

Loan  applications  are  generally  assessed  on  4  merits:  

1. Income  –  your  income  amount  and  the  stability  of  it;    

2. Serviceability  –  your  ability  to  repay  the  debt;  and      

3. Loan  To  Value  Ratio   -­‐  the  value  of  the  property   less  the  amount  being  financed,  expressed  as  a  %.  The  lower  your  LVR,  the  higher  chance  of  a  loan  approval.    

4. Your  Credit  History  –  your  ability  to  manage  your  money  and  your  financial  performance  to  date.    

If  you  fall  short  on  one  of  the  above  criteria,  put  your  creative  hat  on  and  think  of  an  alternative  solution.  For  example,   you  may   have   some   equity   behind   you   but   your   income   is   too   low   to   service   the   loan.   In   this  situation,  we  would  turn  to  a  no  /   low  documentation   loan,  a   loan  that  does  not   require  substantiation  of  your  income.    

Your  ability  to  think  outside  the  square,  can  mean  the  difference  between  an  approval  or  a  rejection.  

And  what  about  funds  needed  to  do  the  actual  renovation?  Here  are  some  of  the  obvious  sources  of  funding  that  people  overlook:  

1. Take  out  a  personal  loan.    

2. Utilise  credit  cards  with  55  interest  free  periods  (great  for  cosmetic  renovations).    

3. Get  a  line  of  credit  against  the  property  –  by  having  the  property  revalued  as  you  move  through  the  renovation.    

4. Borrow  from  family  and  friends  –  incentivise  them  with  the  prospect  of  a  higher  interest  rate  or  small  %  of  your  renovation  profit.    

5. Find  an   investment  partner  –   think  time  poor  professionals  who  have  no  time  to  spend  their  cash.  Motivate  them  with  a  %  of  your  profit.    

 

 

 

 

 

 

 

Page 10: renovating_for_profit.pdf

 

 

 

STRATEGY  1:      5  WAYS  TO  INCREASE  YOUR  CHANCES  OF  GETTING  A  RENOVATION  LOAN  

1. Develop   Good   Business   Relationships  with   Senior   Bank  Managers   –   not  mobile   lenders,   not   the   banks   customer   service   staff,   senior  lending  managers  or  branch  managers.  Work  hard  at  developing  these  relationships.    Share  your  short  and  long  term  intentions  with  them  from  a  renovating  /  financial  perspective.  Impress  them  with  your  property  knowledge  so  they  see  you  as  a  property  expert,  someone  who  knows  what  they  are  doing.  Let  them  know  you  spend  a  great  deal  of  time  researching  your  property  purchases  so  there  is  minimal  risk  to  the  bank.  Meet  with  them  every  3  months  to  assess  your  changing  financial  position.  Your  banker  is  a  crucial  member  of  your  project  team.  Let  them  know  you’re  serious  and  you  hope  for  a  long  term  mutually  rewarding  business  relationship  together.      

2. Prepare  A  Bank  Proposal   -­‐  Put  time  and  effort   in  preparing  a  bank  proposal.  99%  of  people  who  need  a  mortgage  never  consider  doing  this.  Savvy  renovators  spend  time,  prior  to  their  bank  meeting,  preparing  a  finance  presentation  with  critical  information  on  the  property  and  its  financial  viability.    Your  bank  proposal  should  include:    a) Overview  of  the  property;  b) Agents  sales  brochure  &  floor  plan;  c) Your  financial  feasibility;  d) Details  of  how  you  will  add  value  to  the  property;  e) A  projected  cash  flow  analysis;  f) Copies  of  your  personal  identification;  g) Bank  statements,  etc.  h) Graphs  with  projected  rental  incomes  for  the  next  20  years  (if  retaining  the  property);  i) Capital  growth  projections  for  the  next  20  –  30  years  (if  retaining  the  property);    You  will  spend  a  bit  of  time  preparing  the  bank  proposal  but  do  it  right  and  finance  should  be  easier  to  obtain.  The  bank  proposal  not  only  looks  professional  but  shows  you’ve  done  your  homework,  helping  to  remove  any  doubt  of  being  a  risk  to  the  bank.    

3. Spread  Your  Loans  Amongst  Different  Banks  –  some  banks  restrict  your  borrowing  capacity  when  you  have  too  many  properties.  If  your  wanting  to  do  multiple  renovations  at  a  time,  spread  your  loans  around  a  couple  of  banks  (hence  the  need  to  have  relationships  with  more  than  just  1  banker).  The  saying  “don’t  put  all  your  eggs  in  one  basket”  applies  with  banks  and  getting  finance.      

4. Protect  Your  Credit  Reference  File  With  Vigilance  –  this   is  a   list  of  the  last  7  years  of  your  finance  history,   including  defaults  that  banks  view  prior  to  giving  you  a  loan.  Your  aim  is  to  have  a  clean  record  and  the  fewer  transactions,  the  better.  Only  proceed  with  the  application  for  loans  that  have  a  99.9%  chance  of  being  approved.  Never  purchase  consumer  goods  on  interest  free  terms  as  it  hits  your  CR  file.  Always  pay  bills  on   time  and  never  get   to  default   status.   If   you  can’t  pay  your  $120.00  mobile  phone  bill  on   time,  how  are  you  going   to  pay  a  mortgage?  The  smallest  things  like  this  can  be  the  reason  why  you  get  the  big  “reject”  stamp  from  your  bank.    

5. Dress  Professionally  –   image  counts.  Never  wear  casual  clothes,  regardless  of  how  well  the  banker  knows  you.  Always  wear  a  good  suit  and   look   your   best   from   top   to   toe,   even   after   your   loan   is   approved.   Like   it   or   not,   people   judge   people   by   their   appearance.  When  borrowing  money,  look  like  you  can  afford  to  repay  the  loan.    

 

 

NEGOTIATING  THE  PURCHASE  

How  you  negotiate  on  a  property  depends  on  how  it  is  being  sold.  If  a  great  renovator  comes  on  the  market  and  it’s  being  sold  via  public  auction,  your  ability  to  negotiate  on  this  property  may  be  limited.  Firstly,  great  renovators  don’t  come  along  every  day.  So  when  they  do,  they  create  a  great  deal  of  interest.  Nine  out  of  ten  times,   vendors  won’t   negotiate  prior   to   auction   and   if   they  do,   they’ll   have  unrealistic   price   expectations.  Agents   know   this   and   so   they   go   to   auction  where  bidders   are  placed  under  pressure   to  bid   against   each  other,   till   the   last   person   stands.   And   beware,   if   you   are   bidding   against   emotional   owner   occupier  renovators,   forget   it.   They’ll   always  pay  more   than  a  professional   renovator,   simply  because   their   fighting  emotion,  take  a   long  term  view  on  the  property  and  have  probably  underestimated  their  renovation  costs.  We’ve  missed  out  on  so  many  opportunities  because  we’ve   forced   to  compete   in  an  arena  of  people  who  have  no  idea  what  they  are  doing.  So,  if  you  have  to  compete  at  a  public  auction,  you  may  get  it  but  its  likely  you’ll  pay  full  price  or  more  for  the  property.    

Page 11: renovating_for_profit.pdf

The  best  way  to  acquire  your  dumps  are  via  ‘off  market’  transactions  or  properties  that  are  ‘for  sale’.  Either  of  these  methods  will  give  you  good  ground  to  negotiate  on  your  terms.  

‘Off  Market’  transactions  are  simply  properties  that  are  available  for  purchase  that  haven’t  yet  been  publicly  advertised.  Your  neighbour  might  mention  to  you  in  conversation  that  she’s  thinking  of  selling.  If  she’s  got  a  dump,  scale  the  fence  quicker  than  an  Olympic  hurdler.  If  you  agree  on  a  price  and  buy  that  property,  you’ve  done  an  ‘off  market’  deal.  Off  Market  transactions  are  fantastic.  Vendors  normally  have  an  idea  what  their  property   is   worth   but   don’t   get   caught   up   in   the   hysteria   associated  with   the   interest   their   unrenovated  dump   generates.   They   are   therefore   realistic.  What   they   like   better   is   the   prospect   of   not   having   to   pay  agent’s   commission   or   marketing   costs.   In   our   area,   agents   &   advertising   costs   account   for   $30,000   on  average.  Huge  money  vendors  get  to  keep  in  their  pocket.    

Dumps  being  sold  via   ‘for  sale’  are  great  properties  where  professional  renovators  have   lots  of   leverage  to  negotiate  against.   In  real  estate,   the  early  bird  gets  the  worm.  We’ve  bought  great  dumps  where  we  were  the   only   people   to   inspect   them.   If   you   know   potential   when   you   see   it,   act   with   speed   to   secure   the  property  before  others  have  the  chance  to  inspect  it.    

So   now   comes   the   fun   part,   negotiating   on   the   property.   As   a   professional   renovator   you   have   2   main  objectives:  

1) Source  the  property  at  the  right  price;  and  2) Have  your  terms  of  sale  accepted.  

Smart  renovators  don’t  negotiate  just  on  price.  There  are  other  lucrative  elements  that  can  be  negotiated  as  part  of   the  deal.  These  are  referred  to  as  your   ‘terms  of  sale’  or  your   ‘conditions’.  The  fewer  conditions   in  your  offer,   the  more   chance  of  having   your  offer   accepted.  Make   sure,   the   conditions   you  do  ask   for,   are  going  to  work  to  your  advantage,  considerably.  

Negotiation   is   an   art   form   so   it   pays   to   present   an   offer   that   arouses   the   seller’s   attention.   Making   a  ridiculous  offer  up  front  will  do  nothing  more  than  insult  or  offend  the  seller.  Once  off  side,  you’ll  struggle  to  win   credibility   and   get   them   back   on   your   side.   Hence   the   need   for   good   thought   and   preparation   in  submitting  your  offer.    

 

 

 

 

 

 

 

 

 

 

 

 

Page 12: renovating_for_profit.pdf

 

STRATEGY  2:      SMART  RENOVATION  NEGOTIATION  TECHNIQUES  

Renovators  who  understand  the  importance  of  the  time/money  relationship,  structure  their  conditions  to  increase  their  profit.  Your  offer  needs  to  make  the  agent  and  seller  aware  that  the  property  clearly  has  potential  but  because  of  the  amount  of  work  and  time  involved  to  bring  it  up  to  condition,  your  offer  has  been  reflected  accordingly.  These  are  the  common  conditions  used  by  professional  renovators.  

1. Extended  Settlement  –  42  days  is  standard  but  long  settlement  is  achievable.  Don’t  be  afraid  to  ask  for  a  settlement  period  that  covers  any  waiting   periods   you  may   occur   (eg:   development   approval).   Lost   time   costs   you  money   so   try   to   offset   these   costs   through   extended  settlement  conditions  .  We  got  8  months  extended  settlement  on  one  of  our  deals  saving  us  8  months  of  loan  repayments  and  free  capital  growth  in  the  process.    

2. Early  Access  –  permission  to  get  in  and  renovate  the  property  before  you  own  it.  A  favourite  for  cosmetic  renovators.  If  you  time  it  right,  you  can  have  the  property  renovated  and  back  on  the  market  by  the  time  you  need  to  settle.  The  property  will  have  a  higher  value  so  may  wipe  out  the  need  for  you  to  have  a  deposit.  If  the  vendor’s  solicitor  is  remotely  good  at  their  job,  they’ll  request  a  workers  compensation  insurance  policy  to  cover  the  vendor  against  any  injuries  that  may  occur  whilst  you’re  on  site.  A  whole  host  of  benefits  are  generated  from  this  negotiation  strategy.    

3. Subject  to  Pre-­‐DA  or  DA  Approval  –  in  some  instances,  you  can  get  vendors  to  agree  that  settlement  is  pending  pre-­‐development  approval  or  better  still,  full  development  approval.  Great  for  structural  renovators  who  want  to  have  some  assurity  that  their  development  plans  will  be  approved,  thus  reducing  risk.    

4. 5%  Deposit  –  most  vendors  will  happily  accept  a  5%  deposit  versus  the  normal  10%.  You  just  need  to  ask  for  it.  Saves  you  a  small  amount  on  interest  costs  which  adds  to  your  project  profit.      

5. Subject  to  Finance  –  it’s  likely  that  your  finance  is  already  approved  but  by  requesting  this  condition,  you’ll  have  some  extra  time  up  your  sleeve  to  sign  the  contract,  which  underpins  your  extended  settlement  date  from  there.      

6. Subject  to  Building  &  Pest  Inspection  –  another  avenue  to  negotiate  price  away,  especially  if  you  know  really  expensive  tradesmen.      

Your  aim  is  to  get  as  many  terms  accepted  as  possible.  During  negotiation,  some  of  these  will  be  eaten  away,  and  that  is  fine  but  ultimately  you  want  to  arrive  at  a  point  where  you  are  both  happy  to  move  to  the  contract  of  sale.  If  you  can’t  get  any  conditions  accepted,  you  have  no  option  but  to  reduce  your  price  or  walk  away  from  the  deal.  Simple  as  that,  never  get  emotional.  

 

 

STEP  6:   CREATE  A  HIGHER  &  BETTER  USE    

How  do  you  go  about  unlocking  hidden  potential?  It’s  simple  really.  If  you’ve  done  your  homework  up  until  this  point,  you’ll  already  know  what  type  of  properties  in  your  area,  are  in  demand.  All  you  need  to  do  is  buy  a  dump  which  can  be  transformed  to  fulfil  that  demand.  If  you  can’t  do  this,  your  property  will  merely  go  in  the  same  pile  of  average  houses,  sitting  on  the  market,  desperately  waiting  for  offers.  

Our   chosen   area   is   dominated   by   2   to   3   bedroom   semi/terrace   style   homes   with   a   younger   affluent  demographic  in  the  25  to  45  age  range.  Most  residents  move  into  the  area  in  their  late  twenties  and  buy  one  one  of  those  properties.  They  love  the  area  and  don’t  want  to  leave.  When  they  get  married  and  start  having  families,  they  suddenly  need  a  bigger  family  home  (4  or  5  bedrooms)  within  the  same  area.  This  is  how  you  make  it  big   in  renovating…simply  by  knowing  want  the  market   is  doing  and  delivering  the  product  to  meet  their  needs.  It’s  no  different  to  any  other  business  really.      

 

ADDING  VALUE  THROUGH  COSMETIC  RENOVATIONS  

Cosmetic   renovations  still  need  to  address   the   issue  of  supply  and  demand   in  your  area.  There   is  no  point  buying  and  renovating  a  2  bedroom  home,  if  all  other  homes  in  your  area  are  typically  4  bedroom.  You’re  at  an  immediate  disadvantage.  Always  keep  the  underlying  focus  on  demand.    

Page 13: renovating_for_profit.pdf

Most   cosmetic   renovations   don’t   need   local   development   approval.  The   key   to   adding   value   in   cosmetic  renovations  is  to  lift  the  condition  and  quality  of  the  property  to  at  least  average  or  better  level  of  other  higher  priced  homes  in  your  area.    

When  doing  cosmetic  renovations,  think  creatively  about  how  you  can  create  the  illusion  of  value.  There  are  some  renovating  tricks  you  can  implement,  that  will  increase  the  value  of  the  property,  without  the  need  for  more  complex  structural  works.  

Analyse  the  Internal  Floor  Plan    -­‐ can  you  get  an  extra  bedroom  in  by  reducing  the  size  of  another  room?  -­‐ can  you  reduce  a  larger  area  into  2  smaller  areas  by  adding  in  a  gyprock  wall?  -­‐ can  you  get  whatever  the  property  is  missing,  into  the  space  somehow?  -­‐ can  you  add  a  small  home  office  into  an  unused  corner  of  a  larger  room?  -­‐ can  you  open  up  rooms  to  make  them  seem  larger  and  more  appealing?  -­‐ can  you  add  features  in  that  help  define  rooms  better?  -­‐ can  you  get  more  natural  light  into  the  property  through  items  such  as  skylights?  

Analyse  the  External  Footprint  

-­‐ can  you  easily  install  a  carport?  -­‐ can  existing  carports  be  cosmetically  rejuvenated  to  become  enclosed?  -­‐ can  outdoor  entertaining  areas  be  easily  created?  -­‐ can  an  outdoor  kitchen  /  BBQ  area  be  easily  installed?  -­‐ can  fencing  be  installed  to  define  boundaries  and  provide  security?  -­‐ can  pathways  be  added  in  critical  points  where  needed?  -­‐ can  planting  be  added  to  give  a  pleasing  appearance?  -­‐ can  outdoor  storage  areas  be  included?  -­‐ can  the  exterior  of  the  house  be  freshened  up  ?  -­‐ can  anything  be  done  with  the  roof  to  make  it  look  new?  -­‐ can  any  features  be  added  in  that  strike  an  emotional  chord  with  buyers?  

The  photo  below  illustrates  how  a  property  can  have  substantial  value  added  to  it  through  simple  

cosmetic  enhancements  –  paint,  render,  new  roof  sheets,  tiling,  plants  and  a  new  picket  fence.  

 

With  cosmetic  renovations,  always  be  thinking,  how  can  I  create  perceived  value  at  the  least  possible  cost?  There  are  exhaustive   lists  of  ways  and  tricks  of   the  trade  on  how  you  can  keep  your  renovation  costs   low.  Our  2  day  workshops  go  into  this,  in  thorough  detail,  on  a  room  by  room  basis.  In  the  meantime,  here’s  our  top  10  ways  to  keep  your  cosmetic  renovation  within  budget:  

1. Do  as  much  of  the  work  yourself.    

2. Negotiate  and  renegotiate  on  everything.  

Page 14: renovating_for_profit.pdf

 3. Bulk  orders  mean  bulk  discounts  –  find  suppliers  who  can  supply  everything  

 4. Open  trade  accounts  with  key  suppliers  –  you  get  further  discounts  off  trade  price.  

 5. Simplify  your  design  so  you  use  more  of  one  item  versus  multiples  of  smaller  items  eg:  tiles.  

 6. Get  suppliers  to  compete  against  each  other  to  keep  prices  low.  

 7. Buy  materials  and  goods  from  auction  sites.  

 8. Look  for  good  quality  2nd  hand  or  seconds  materials.  

 9. Buy  cheaper  imitations  of  more  expensive  items.  

 10. Enlist  the  help  of  family  &  friends  to  keep  labour  costs  low.  

 

Remember!  Add  more  in  perceived  value  than  actual  cost.  You’re  reducing  your  PROFIT  if  you  spend  $  5,000  on  new  carpet  that  only  adds  $2,500  in  value.  Spend  $2,500  ripping  up  and  polishing  the  floorboards  instead,  you  may   add   $5,000   value   to   the   property.   See   how   one   decision   results   in   a   profit,   the   other   a   loss.   By  planning  ahead  before  you  start  your  renovation,  you’ll  eliminate  costly  errors  of  poor  judgement,  during  the  physical  renovation.  

With   cosmetic   reno’s,   things   that   can’t   be   seen,   tend   to   not   add   value.   There   are   exceptions   of   course.  Ducted  air  conditioning  adds  value,  so  does  the  structural  integrity  of  the  house.  If  you  skimp  in  this  regard,  you’ll  never  sell  your  property  so  know  when  to  spend  money  on  ‘hidden  things’  that  won’t  be  detrimental  to  the  value  of  the  property.    

Internally,  always  aim  to  give  your  cosmetic  renovation,  a  designer  look  at  the  least  possible  cost,  regardless  of  the  value  of  the  property.  Use  items  that  look  expensive  but  don’t  cost  the  earth.  Today,  there  are  lots  of  fake  clones  on  luxury  items,  all  designed  to  give  your  cosmetic  renovation  that  extra  bit  of  bling.  Tiles  are  a  great   example.   Real   travertine   tiles   cost   $150m2   on   average.   Fake   travertine   tiles,   virtually   identical,   cost  $40m2.  A  great  example  of  how  you  can  get  a  champagne  look  on  a  beer  budget.      

With   cosmetic   renovations,   its   best   to   invest   your  money   into   the   2   rooms   of   the   property   that   add   the  biggest  value,  kitchens  and  bathrooms.  Kitchens  sell  houses  so  make  sure  these  rooms  are  perfect  from  top  to  toe.  It’s  the  easiest  way  to  lure  emotional  buyers  in.  The  main  aim  with  bathrooms  is  to  make  them  look  bigger,  brighter  and  cleaner.  Add  features  and  decorative  elements  into  the  property  that  notch  up  the  wow  factor.    

As  a  cosmetic  renovator,  you  always  need  to  keep  your  underlying  focus  on  the  numbers.  Spending  too  much  on   your   reno   means   you’ve   overcapitalising.   Constantly   remind   yourself,   PROFIT   is   the   sole   reason   why  you’re  spending  your  weekends  painting  and  not  sipping  daiquiris  by  the  pool  with  your  friends.    

 

ADDING  VALUE  THROUGH  STRUCTURAL  RENOVATIONS  

Make  no  mistake,   structural   renovations  are   intense.  Of   course   it  depends  on  what  degree  you  go   to,  but  generally  the  more  work  that  needs  to  be  done,  the  more  profit  daggling  over  your  head.  It  goes  both  ways  though,   not   knowing  what   you  are  doing  with   structural   renovations   can   cause   you   to  burn  money   faster  than  Victoria  Beckham  on  a  shopping  spree.  

Page 15: renovating_for_profit.pdf

Unlike  cosmetic  renovations,  structural  reno’s  give  you  the  ability  to  substantially  change,  reconfigure  and  add  new  space  onto  an  existing  property.  Buying  underutilised  dumps  and  maximising  their  value,  allows  to  you  to  create  incredible  gains  between  the  price  you  buy  the  property  for  and  its  resale  price.  The  tricky  and  skilful  part  is  being  able  to  control  your  costs  so  you  pull  a  profit  at  the  end  of  it  all.  

Structural   renovations   require   local   council   development   approval.   There   are   different   categories   of  development,  some  giving  you  approval  in  as  quick  as  10  days.  Each  council  is  different  but  as  a  general  rule,  3   months   is   normal   lead   time   for   DA   approval.   Intelligent   renovators   do   their   homework   on   their   local  councils  too.  In  area’s  where  there  are  tight  heritage  controls  and  conservation  zones,  it’s  not  uncommon  for  structural  renovators  to  be  waiting  up  to  a  year  for  their  development  approval  to  come  through.      

Structural  renovations  provide  the  perfect  opportunity  to  match  properties  to  suit  the  needs  of  the  market.  Below  is  an  example  of  a  before  and  after  layout  on  one  of  our  structural  renovations:  

       

       BEFORE             AFTER    

       2  Bedroom  Home,  Small  Rooms,  No  Laundry   4  Bedroom  Home,  2  Bathrooms,  Home  Office,  Internal  Laundry,  Open  Plan  Living  

 

 

 

 

 

 

 

 

 

 

The  more  structural  renovations  you  do,  the  easier  it  becomes  at  spotting  potential.  We’ve  got  to  the  point  now  where  we  can  walk  into  a  property  and  within  minutes,  visualise  the  end  product.   It  makes  it  easy  for  our  architect  to  develop  our  DA  submission.  The  process  for  getting  the  property  approved  for  a  higher  and  better  use  is  generally  as  follows:  

 

 

 

 

EXAMPLE

ONLY –

Real Floor Plan To Be

Created.

EXAMPLE ONLY –

Real Floor Plan To Be

Created.

 

Page 16: renovating_for_profit.pdf

   

Yes,  structural  renovations  do  require  more  complex  construction  work.  All  property  owners  are  entitled  to  1  owner   builder   permit   every   5   years   through   the   Dept   of   Fair   Trading.   You   don’t   need   to   have   detailed  construction   knowledge   but   it   does   help.   If   you’re   not   confident   in   handling   the   construction   aspect,  negotiate   a   deal   with   a   builder   to   take   the   property   to   lock   up   stage   or   through   to   total   completion.  Alternatively   if   you’re  keen   to   learn,  hire  an  experienced  project  manager  who  can  guide  you   through   the  owner  builder  construction  process.  People  always  assume  that  you  need  to  be  a  builder  or  tradesman  to  be  successful   at   structural   renovations.   This   is   not   the   case.   In  many   instances,   we  make   substantially  more  profit  than  builders  simply  because  we  understand  the  fundamentals  of  the  property  market  more.      

There   are   an   incredible   amount   of   ways   you   can   add   significant   value   to   a   property   through   structural  renovations.  Here’s   our   strategy   that  works   for   us,   in   our   chosen   area.   It   focuses   purely   on  matching   our  renovated  property  on  the  buyer  demographic  and  their  specific  needs.  

 

 

 

 

The  process  of  substantially  changing,  reconfiguring  or  adding  new  space  to  an  existing  property.    

Formal  lodgement  of  your  development  submission  into  council.  

Consent  to  proceed  with  development  application.  

Consent  from  council  to  start  renovation  /  construction  works.  

Service   provided   by   most   councils   to   gain   feedback   on   likelihood   of   approval   or  rejection  of  your  preliminary  design  plan.  Savvy  renovators  submit  offers,  subject  to  Pre-­‐DA  approval.  

Page 17: renovating_for_profit.pdf

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DESIGN  TO  ADD  VALUE  

Always   design  with   the   end   buyer   in  mind,   not   to   your   taste.   That  way,   you’ve   got   a   stronger   chance   of  maximising   the   value  of   your   property.   Know  what   styles   of   homes  pull   the  highest   prices.   In   one  part   of  Sydney,  federation  homes  far  outstrip  the  price  of  contemporary  homes.  Savvy  renovators  know  what  buyers  want  so  decorate  in  an  appropriate  style  to  suit  the  market.  

Always  aim   to  appeal   to   the  majority  of   the  market   rather   than   the  minority.  Choose  neutral   colours  with  simple  clean  lines  to  make  the  most  of  the  space.  Resist  the  urge  to  paint  room’s  different  colours.  You  want  your   renovated   property   to   look   like   it   has   thought   put   into   it   and   an   integrated   look   throughout.   Select  materials  that  are  timeless  and  wont  date.  Ones  that  add  value,  not  detract  from  it.  

                                                                                                                                                                                                                                                                                                                                                                                                                     

STEP  7:   THE  RENOVATION  PROCESS    

So   you’ve   purchased   the   property   and   now’s   the   time   to   start   the   transformation.   Got   no   clue  where   to  start?  Looking  for  some  ‘tricks  of  the  trade’?  Take  comfort  that  you’re  already  a  significant  way  through  the  renovation  process,  even  though  you  haven’t  yet  lifted  a  hammer.  You  see,  so  many  people  get  caught  up  in  the  physical  renovation,  that  they  overlook  the  fact  that  most  of  the  skill  and  hard  work  is  really  in  the  buying  phase  (Steps  1-­‐5).    

The  good  news  is  that  you  don’t  need  to  be  a  builder  or  a  tradesman  to  successfully  profit  from  renovations.  As  a  professional  renovator,  your  job  is  to  PROJECT  MANAGE,  and  preferably  not  do  any  of  the  work  yourself.  Successful   renovators  know   that   their   time   is   important  and  utilise   themselves  undertaking   tasks   that  add  value.  Of  course  there  are  exceptions  to  the  rule,  if  you’re  starting  out  in  your  very  first  cosmetic  renovation,  then  its   likely  you’ll  be  undertaking  all  of  the  work  yourself,  simply  for  no  other  reason  than  to  earn  sweat  

STRATEGY  3:    CHERIE  &  STEVE’S  FORMULA  FOR  ADDING  SIGNIFICANT  VALUE  TO  A  PROPERTY  

1. Buy  a  2  or  3  bedroom  dump  and  convert  to  a  4  or  5  bedroom  luxury  family  home.    

2. BIG  KITCHEN  -­‐  Rework  the  layout  to  accommodate  a  large  galley  style  kitchen.    

3. BIG  BATHROOM  -­‐  Rework  the  layout  so  the  main  bathroom  becomes  the  size  of  a  bedroom.    

4. Rework  layout  to  accommodate  open  plan  living.    

5. Rework  layout  to  feature  4  key  zones:  sleeping,  service,  entertaining  &  work  zones.    

6. Always  keep  the  external  style  in  keeping  with  the  surrounding  neighbourhood.    

7. Style  the  internal  space  into  modern,  contemporary,  designer  living.    

8. Use  materials  that  look  luxurious  but  don’t  cost  the  earth.    

9. Renovate  the  property  to  a  level  where  it  makes  a  positive  contribution  to  the  streetscape.    

10. Add  wow  features  to  lure  emotional  buyers  in.    

11. Get  in  and  out  of  the  deal  as  quickly  as  possible,  time  is  money.    

12. Never  get  emotional  about  the  property.  

Page 18: renovating_for_profit.pdf

equity.  Many   cosmetic   renovators,   continue   to   do   as  much  of   the  work   themselves,   project   after   project.  Cosmetic  renovations  typically  generate  lower  profits  than  major  structural  renovations.  So  in  theory,  doing  all  or  some  of  the  work  yourself,  especially  in  tasks  which  require  very  little  skill,  can  be  added  profit  in  your  back  pocket.  While  that’s  very  admirable,  it  makes  you  question  if  cosmetic  renovators  are  utilising  their  time  in  the  most  effective  manner  possible?  You  see,   in  our  experience,  our  time  is  not  best  spent,  painting  the  walls.  Not  only  does   it   start   to   feel   like  a   chore   from   the  2nd  project  onwards,  but   it   severely   restricts  our  ability  to  do  what  we  are  supposed  to  be  doing,  project  managing  our  renovation  and  everyone  else  on  our  work  site.    

The  reality  is,  is  that  we  are  on  our  renovation  sites  everyday,  Monday  to  Friday,  7am  to  3pm,  yes,  tradesman  hours.  So  that  makes  us  very  hands  on,  but  not  too  hands  on  to  the  point  where  we  are  digging  trenches  or  up  to  our  arms  in  concrete.  We  are  on  site  for  one  reason,  to  effectively  project  manage  and  co-­‐ordinate  our  project   team   so   things   happen   when   they   should   happen,   in   the   right   sequence   of   events.   More   than  anything,  our   time  on   site   is   used  more  effectively  on   the  phone,   sourcing  any   tradesmen  we  don’t  have,  negotiating  and  driving  hard  bargains  with  suppliers  and  organising  timely  delivery  of  our  materials.  Being  on  site,   also   means   you’re   there   to   trouble   shoot   any   problems   that   pop   up   in   the   renovation   process   so    decisions  can  be  made  immediately  and  work  can  continue  to  progress  without  any  delays.  This  is  your  job  as  a  professional  renovator,  to  project  manage,  not  manage  the  work  yourself.  

 

EFFECTIVE  PROJECT  MANAGEMENT  

How  well  you  go  about   transforming  your  derelict  dump   into  a  magical  piece  of  art,   really  comes  down  to  your  ability  to  be  an  effective  project  manager.  Renovators  who  have  their  projects  under  control,  focus  on  3  key  elements:  

1) Quality  Control;  2) Time  Control;    3) Cost  Control.    

 

QUALITY  CONTROL  –  Poor  quality  shows.  When  it  comes  to  the  structural  integrity  of  your  property,  never  compromise  on  quality.  Most  buyers  today  undertake  building  and  pest  inspections  so  if  poor  quality  doesn’t  get   you   now,   it   will   get   you   later.   And   later   is   too   late   for   you   to   fix   it.   The   truth   is   that   you   get   good  tradespeople,   bad   tradespeople   and   really   bad   tradespeople.   The   really   bad   tradespeople   are   usually   the  ones  available  to  do  the  job.  Your  project  management  role  is  to  weed  out  the  good  from  the  bad  and  ensure  the  tasks  are  done  to  quality  and  building  code  standards.  You  don’t  need  to  associate  yourself  with  all  the  complexities  of  where  flashing   is   to  be  positioned  or  how  the  architraves  are  attached  to  the  walls.  You’re  employing   your   experts,   your   tradespeople   to   do   that   for   you.   Often  mistaken   as   a   docile   bunch,   tradies  study  for  4  years  to  learn  the  skills  you  don’t  have.  Give  them  some  professional  credit  that  they  know  what  their  doing  and  won’t  screw  it  up.  The  key  thing  for  you  though,  as  the  renovator  in  charge,  is  to  weed  out  the  good  from  the  bad.  Bad  tradesman  will  cause  you  grief,   lots  of   it.  You’ll  end  blowing  a  fuse  faster  than  the  paint  drying  on  your  walls.  But  there  is  good  news.  Quality  control  can  be  managed  by  understanding  the  scope  and  scale  of  the  task  you  want  performed.  Be  clear  about  what  you  want  done,  the  quality  level  you  expect  and  the  end-­‐result  you  are  after.      

TIME  CONTROL  –  when  it  comes  to  renovating,  time  is  of  the  essence.  Successful  renovators  get  in  and  out  of  the  deal  as  quickly  as  possible.  Serious  renovators  know  what  the  project  is  costing  them  on  a  daily  basis.  Our   properties   have   an   average   holding   cost   of   $230.00   a   day.   Every   day   that   slowly   ticks   by   without  substantial  work  on  site,  is  $230.00  less  profit  in  the  deal.  If  our  renovation  timeline  blows  out  by  2  weeks,  its  simple,  we’ve   lost  $3,220   in  profit  by  not   controlling   the   time   factor.   Time   is  money,   lost  money   that   you  can’t  get  back.  It  can  wipe  out  your  profit,  in  it’s  entirely.  Furthermore  not  controlling  time,  can  lead  to  more  

Page 19: renovating_for_profit.pdf

disastrous   implications,   the   timing   of   when   your   completed   project   hits   the   market.   If   the   market   has  changed   and   shifted   downwards,   there’s   only   one  word,   trouble.   Then   there’s   the   time   of   year   that   your  property  hits  the  market.   If  you  want  to  get  rock  bottom  price  for  your  property,  sell   it   in  December  when  people   are   more   interested   in   Christmas   presents   and   taking   summer   holidays.   If   you   understand   the  implications   of   time,   you’ll   understand   what   the   true   costs   are   of   a   time   blow-­‐out   on   your   project.  Professional  renovators  are  also  in  better  positions  to  negotiate  penalties  with  suppliers  and  tradesmen  who  don’t  deliver  on  time.  Make  them  aware  upfront  of  time  control  implications  so  that  everyone  stays  on  track  and  your  project  progresses  to  plan.        

COST   CONTROL   -­‐   It's   easy   to   lose   track   of   costs,   especially   if   unforeseen   problems   arise   during   the  renovation.  All  too  often,  you’re  so  focused  on  controlling  the  time  factor,  that  you  resolve  problems  in  the  quickest  manner  possible  but  don’t  consider  the  real  cost   implications.  It’s  therefore  important  that  before  you  start  your  renovation  with  a  copy  of  your  detailed  budget,  always  close  at  hand.  Typically  known  as  your  financial  feasibility  and  in  an  ideal  world,  this  is  done  in  Step  4  (Analysing  The  Potential)  not  at  the  beginning  of  Step  7  (The  Renovation  Process).  You  see,  you  should  always  know  what  the  project  is  going  to  cost  you  BEFORE  you  buy.  When  it  comes  to  costs,  never  rely  on  your  gut  instinct.  You’ll  be  wrong.    Plan  and  monitor  where   every   cent   goes,   to   protect   your   little   lump   of   gold   at   the   end   of   it   all.      Guard   costs   closely.   Constantly   remind   yourself   that   every   dollar   saved,   is   an   extra   dollar   earned.        

THE  ACTION  PLAN  

How  can  you  effectively  project  manage  if  you  don’t  have  a  plan  of  attack?  There  are  many  good  software  programs  available   today  that  help  you  manage  any  sort  of  project  more  effectively.   It  doesn’t  need  to  be  complicated.  What  is  important  is  to  get  the  renovating  process  right,  in  the  correct  sequential  order  so  that  trades  people   come   in   at   the   right   time  and   key   tasks   link   together   in   order   to   keep   your  project  moving  forward.  

A  renovation  project  plan  is  a  listing  of  the  typical  steps  and  subsequent  timing  of  those  in  the  construction  process.  Is  it  better  to  renovate  one  room  at  a  time  or  bring  trades  in,  one  step  at  a  time?  If  you  didn’t  have  a  renovation  project  plan  and  had  no  idea  of  construction,  you’d  be  hard  pressed  to  answer  this.  Your  project  plan  provides  answers  on  what  you  need  to  do,  when  you  need  to  do  it  and  what  materials  you  need  to  have  on  site  in  order  to  be  able  to  complete  those  tasks.  It  gives  you  the  ability  to  make  good  project  management  decisions.  When  renovating,  you  always  need  to  be  thinking  in  advance.  And  it’s  this  planning,  that  will  keep  your  costs  on  track  by  not  having  to  call  tradies  out  at  the  last  minute  or  doing  rework.  

What  will  give  you  more  delight  than  the  money  in  your  bank  account  at  the  end  of  it  all,  is  the  fact  that  you  only   really  need   to  do  a   renovation  project  plan,   in  detail   once.   For   every   subsequent  project,   you   simply  modify  as  needed.  Put  a  day  aside  to  formulate  your  plan.  If  the  thought  of  that  overwhelms  you,  buy  one  or  get  someone  knowledgeable  in  construction  to  do  one  for  you.  Either  way,  your  action  plan  is  one  of  those  things   that   is  not  negotiable.    Plan  to   the  smallest  detail   so  you’re  ready  to  rock  and  roll  come  settlement  day.    

 

 

 

 

 

Page 20: renovating_for_profit.pdf

THE  KEY  ELEMENTS  TO  MANAGING  YOUR  RENOVATION  

1. Have  A  Renovation  Project  Plan  listing  critical  steps  &  timing.    

2. Project  Manage  vs.  Manage  The  Work  Yourself.    

3. Establish  Your  Supply  Chain.    

4. Establish  A  Good  Trade  Team.    

5. Negotiate  Hard  with  Tradespeople.    

6. Time  is  Money  Mentality.  

 

DEALING  WITH  TRADIES  

Trades  people  are  an  interesting  bunch.  Quite  simply,  you’ll  love  them  or  loath  them.  If  you’re  going  to  lose  the   plot   and   blow   a   fuse   at   any   time   during   your   renovation,   you   can   bet   that   one   of   your   tradies   has  something  to  do  with  it.    So  how  do  you  manage  the  relationship  to  meet  both  of  your  expectations?  Seek  to  understand  the  needs  of  your  tradie  and  you  shall  have  no  problems:  

• Trades   people   want   clear   communication   and   direction   of   what   you   want   done.   They   don’t   want   to  waste  time  on  site,  listening  to  your  stories  of  what  you  cooked  for  dinner  last  Saturday  night.  Brief  them  clearly   and   with   purpose.   If   you   have   a   particular   vision   of   how   you   want   something   to   look,   collect  photos  or  images  that  help  them  to  visualise  it.  The  more  defined  your  communication,  the  less  chance  of  error.    

• Be  clear  on  your  time  constraints  and  what  days  you  need  them  on  site.  Ask  for  their  agreeance  to  this  and  make  them  aware  of  penalties  caused  by  delays.  If  tradespeople  are  clearly  communicated  this,  they  will  in  most  circumstances,  adhere  to  your  requirements.      

• Understand  that  tradies  want  to  get  in  and  get  out  as  quickly  as  possible.  Time  is  money  to  them  too.    

• Believe  it  or  not,  tradies  like  it  when  you  ask  for  their  opinion.  They  too  want  to  feel  valued  and  have  a  purpose  so   if  you’re  not  sure  of  anything   in  the  sequence  of  the  renovation  process,  ask  them.   Its  free  advice  that  can  eliminate  errors  and  save  you  money.  

 • Tradies  want  to  be  treated  with  respect.  Unfortunately  many  uneducated  people  view  tradies  as  a  lower  

life   form,  docile   idiots  who’ve  had   to   resort   to  physical  work  because   they  don’t   have   the   intellectual  means  to  do  anything  else.  Oh  my  god,  how  wrong  these  people  are.  Trades  people  study  at   length  to  become  skilled  in  their  respective  areas.  Not  only  is  it  physical  work  but  often  mentally  challenging.  We  always   treat  our   tradesmen  with   respect  and   take  extra  care   to  know  that   their   skills  are  appreciated.  Friendliness  and  acknowledgement  goes  a   long  way.  Always  tell   them  they’ve  done  a  great   job,   if   they  truly  have.    

 • Pay  On  Time  –   the  constant  bain  of   tradies   is   the   subject  of  money.  Will   they  get  paid?   If   your   trades  

person  turns  up  on  time,  does  a  good  job  and  do  everything  you’ve  asked  without  any  hassle,  then  do  the  right  thing  by  them  and  pay  them  immediately.  Tradies   love  working  for  us  simply  because  we  pay  them  right  at  the  end  of  the  job.  No  chasing  money  or  hearing  excuses  that  the  cheque  is  in  the  mail.    

 When  dealing  with  trades  people,  ensure  they  are  licenced  and  carry  their  own  insurance  policies.  Don’t  be  

Page 21: renovating_for_profit.pdf

tempted  to  use  anyone  who  doesn’t  carry  insurance.  What  may  save  you  initially  could  cost  you  thousands  later  via  law  suits  if  an  injury  occurs.  Don’t  risk  it,  ever.  

Negotiating  labour  costs  can  be  fun  with  tradies.  We  negotiate  everything  and  drive  hard  bargains  with  our  tradespeople  in  return  for  them  being  our  preferred  tradesperson  and  getting  all  of  our  work.  The  reality  is  if  they  like  you,  they’ll  want  to  work  for  you  and  with  negotiate  on  price.  If  they  don’t  like  you,  they’ll  be  less  willing   to  negotiate.  Of  course,  your  ability   to  negotiate  will  also  depend  on  how  much  work   they  have   to  keep  them  going.      

Sometimes   little   things   can  make   the  world   of   difference.  We   allocate   a   portion   of   our   budget   to   supply  whatever  trades  are  working  on  site  each  day,  with  morning  tea  and  coffee.   It’s  a   little  gesture  that  goes  a  long  way.  We’ve  often  been  told  that  people  love  working  for  us,  simply  because  of  the  free  food  &  coffee.    

   

 

STRATEGY  4:        5  BULLET  PROOF  WAYS  TO  FIND  GOOD  TRADESPEOPLE    

 • Drive  around  to  other  building  sites  in  your  area  and  get  details  from  tradies  working  on  site.  

 • Record  phone  numbers  from  tradesman’s  utes  and  trucks  driving  around.  

 • Ask  other  tradesman  if  they  know  other  good  tradesmen.  

 • Visit  building  industry  websites  (think  MBA,  HIA  etc)  who  have  registered  tradies  listed.  

 • Ask  for  known  referrals  from  people  you  trust.  

 

 

There  are  thousands  of  tips  we  could  share  with  you  to  handle  the  renovation  process.  Here  are  a  few  of  the  more  pertinent  points:  

• Cosmetic  renovations  do  not  require  any  building  permits.    

• Structural   renovations   do   require   development   approval   from   your   local   council.  Works   can   be   done  under  an  owner  builder  permit,  a  builder  can  be  engaged  or  you  can  hire  an  experienced  project  manage  to  supervise  works  for  you.    

• Always  keep  a  strong  focus  with  safety  on  your  project.  The  harsh  reality   is   that  you  can  be  sued   if  an  accident   happens   during   the   process   of   renovation.   Insurance   policies   are   available   to   safeguard   you  against  such  events.  Think  Construction  Liability  insurance,  workers  compensation  insurance  and  so  on.  Invest   the  money.   You   don’t   want   to   lose   everything   you   have   worked   hard   for,   simply   because   the  painter  fell  off  his  ladder  and  broke  his  back.  Though  all  tradespeople  should  have  their  own  insurance,  the  liability  can  sometimes  come  back  on  the  renovator  in  charge,  if  you  are  deemed  to  be  negligent  in  your  occupational  health  and  safety  duties.  

 • If  you’re  just  starting  out  in  renovations  and  want  to  tackle  most  of  the  work  yourself,  be  careful  that  any  

work  you  undertake  meets  building  code  regulations.  Never  attempt  to  undertake  work  which  requires  licenced  tradespeople  by  law,  eg:  plumbing  and  electrical  works.  It’s  the  quickest  way  for  your  project  to  go  up  in  a  puff  of  smoke.  

 • Maintain  a   renovation  diary  –  use   it   to   record  details  of   tradesmen  coming  and  going,   contact  details,  

prices  quoted,  what  stages  of  work  are  up  to,  expenses  incurred,  issues  on  site  and  any  other  key  bits  of  information  you  need  to  record.    

Page 22: renovating_for_profit.pdf

 • Get  in  the  habit  of  updating  your  expense  log  (the  actual  column  in  your  financial  feasibility)  every  day.  

You’ll  be  amazed  at  how  fast  money  rolls  out  your  door  and  how  quickly  you’ve  forgotten  what  you’ve  paid  out.  You  want  to  be  in  a  position  at  the  end,  to  work  out  what  profit  you  actually  made,  right  down  to  the  last  cent.  

 • If  you  want  a  free  holiday  to  get  over  your  reno,  get  in  the  habit  of  charging  anything  and  everything  to  

your   credit   card.   Goods,   materials   and   even   some   trades   can   be   paid   with   a   credit   card.   Do   your  homework  on  which  banks  have  the  best  credit  card  reward  programs.  We  get  two  free  round  the  world  tickets  at  the  end  of  every  renovation,  simply  by  charging  everything  to  our  cards.  It  doesn’t  take  long  to  rack  up  the  points  when  renovating.    

   

 

STRATEGY  5:      TOP  5  WAYS  TO  GET  10  –  30%  OFF  GOODS  &  MATERIALS  

One  of   your  main  aims  as  a  professional   renovator   is   to   renovate  your  property  at   the   least   cost  possible.  Get   into   the  mindset   that   if  you’re  paying  retail  price  for  anything,  you’re  paying  too  much.  When  you  pay  retail  price,  you’ve  made  less  profit.      

Tell  your  suppliers  that  you  are  a  professional  renovator  and  don’t  be  afraid  to  ask  for  trade  price.  Don’t  ever  tell  them  you’re  renovating  your  own  home.  If  you  do,  you’ll  pay  retail  price.    

TIP  1  –  BULK  QUANTITIES  MEAN  BULK  SAVINGS  

If   doing   a   single   renovation,  make   a   complete   list   of   all   the  materials   and   goods   you’ll   need   to   purchase   for   that   property.   Type   up   a  Quotation  Request,  listing  the  items  you  need  and  email  it  out  to  as  many  suppliers  as  you  can.  Suppliers  love  bulk  orders  and  will  give  you  a  greater  discount  in  order  to  win  all  of  your  business.  If  your  doing  multiple  renovations  at  a  time,  even  better.  

TIP  2  –  FORCE  SUPPLIERS  TO  BE  COMPETITIVE  

Take  your  quotes  to  other  suppliers.  Avoid  showing  them  where  possible  but  ask  if  they  can  do  a  better  price  than  what  you  already  have.  Nine  out  of  ten  times,  you  can  get  your  buy  price   lower  again.  We  filter  our  quotes   in  this  manner.  By  the  time  we  get  to  the  5th  or  6th  supplier,  we  have  absolute  rock  bottom  price.  When  suppliers  start  saying  no,  you  know  you’ve  got  a  pretty  good  deal  on  our  goods  and  materials.  In  return  for  their  tighter  profit  margins,  we  make  them  our  preferred  supplier  and  reward  them  with  continuous  business.  

TIP  3  –  SIMPLIFY  YOUR  DESIGN  TO  OBTAIN  COST  SAVINGS  

By  thinking  carefully  about  the  design  of  your  renovation  up  front,  you  can  save  yourself  substantial  money.  Ever  heard  of  the  phrase  “Less  is  More”  or  “Keep  it  Simple”.  Think  carefully  about  the  materials  you  need.  Do  you  really  need  different  tiles  in  each  bathroom?  Do  you  need  different   tiles   for   the   floor  and  wall  or   could  you  use  1   tile   for  both   the   floor  and  wall?  The  more  you  need  of  one  material,   the  greater  chance  of  getting  a  big  discount  based  on  quantity.  If  you  order  small  quantities  of  different  tiles,  you’ll  likely  to  pay  retail  price.      

TIP  4  –  THINK  OUTSIDE  THE  SQUARE  WHEN  ORDERING  MATERIALS  

If   you   need   to   buy   a   large   quantity   of  materials   for   your   project,   it’s   worth   taking   a   quick   flight   overseas   to   countries   such   as   China,  Thailand  or  similar  to  pick  up  materials  at  a  fraction  of  the  cost.  We  had  3  renovations  on  the  go  and  had  a  requirement  for  1200m2  of  tiles  across  the  3  projects.    A  quick  flight  overseas  enabled  us  to  buy  these  tiles  for  a  landed  cost  of  $40.00m2  as  opposed  to  $140.00m2  here  in  Australia.  Instead  of  paying  $168,000  for  these  tiles,  we  paid  just  $48,000,  a  whopping  saving  of  $120,000  with  the  plane  fare  costing  just  $2,000.  In  doing  this,  you  need  to  be  savvy  in  which  suppliers  you  deal  with.  Only  deal  with  reputable  companies  and  ideally  hang  around  to  see  the  goods  get  put  into  the  shipping  container.  The  key  here  is  to  constantly  ask  yourself,  how  can  I  get  this  item  cheaper?  

TIP  5  –  ALWAYS  ASK  FOR  TRADE  PRICE  

Always,  ask  for  trade  price.  The  fact  that  you  are  not  a   licenced  tradespeople   is  totally   irrelevant.  You’re  a  professional  renovator   in  the  construction  industry.  That  gives  you  instant  qualification  to  receive  trade  pricing.    Expect  to  receive  at  least  5  to  10%  off  the  retail  price,  without  the  blink  of  an  eyelid.  

   

 

 

Lastly,  it’s  worth  getting  your  hands  dirty  on  your  first  couple  of  renovation  projects.  Not  only  will  it  give  you  a  new   found  appreciation   for   tradesmen  but   it  will   give  you  a  key  understanding  of   the  whole   renovation  process  from  start  to  finish.  That  knowledge  will  enable  you  to  refine  your  own  processes  and  perfect  them  

Page 23: renovating_for_profit.pdf

accordingly.  More  effective  processes   lead  to  better  project  management,  ultimately  resulting   in   increased  profits.  

 

CONCLUSION  

Renovating  can  be  draining.   It  does  take  considerable  time  and  effort  however  the  results  and  subsequent  wealth  you  can  build  are   life  changing.  Renovating  has  provided  us  with  choices.  The  choice   to  work   if  we  want  to,  to  do  whatever  we  want,  whenever  we  want.  The  choice  to  be  involved  in  something  we  really  love  versus  having  to  be  somewhere  we  don’t  want  to  be.  There  are  so  many  benefits  to  renovating  that  you’ll  never  truly  understand  them,  until  you  do  it  and  go  through  the  process  yourself.    

For  us,  there  is  nothing  more  fulfilling  than  standing  on  the  street  in  front  of  our  completed  project,  in  awe  of  the   amazing   transformation   that’s   just   taken   place.   Taking   an   unwanted,   derelict   dump   and   creating   a  beautiful  home  for  a  happy  family  to  enjoy  for  years  to  come.  It’s  a  level  of  personal  satisfaction  and  sense  of  good  deed  that  can’t  be  described.    

And  as  a  renovator,  always  seek  to  renovate  houses  that  positively  enhance  the  area  you’re  renovating   in.  Don’t  negatively   impact   the   lives  of  others   in   favour  of   greed.   Be  proud  of   your  projects   and  do   the   right  thing  by  all  involved.  Others  will  have  more  respect  for  you  and  will  be  keen  to  be  involved  again.    

 So,  to  recap,  our  renovating  success  has  come  down  to  our  precise  ability  to:    

1) Know  What  Types  of  Homes  Are  In  Short  Supply;  2) Acquire  Properties  That  Can  Satisfy  That  Market  Need;  3) Renovate  The  Property  Beyond  Buyers  Emotional  Expectations.  

Truly,  anyone  can  be  successful   in  property  renovations.  You  don’t  need  to  be  super  intelligent  or  great  on  the  tools.  All  you  need  is  the  right  know-­‐how,  a  solid  plan  of  attack,  personal  commitment  and  action  on  your  part.  For  further  tips  and  free  strategies,  register  at  www.renovatingforprofit.com.au  

Make  sure  you  celebrate  your  successes  and  reward  yourself  appropriately.  The  only  sweating  you’ll  be  doing  from  now  on,  is  on  the  beach  in  the  Caribbean.  Most  importantly,  just  get  out  there  and  give  it  a  go,  building  wealth  is  easier  than  you  think.  Good  luck,  may  the  force,  trade  force  that  is,  be  with  you!