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Rental Conversion Burner Program
Caroline Fluet – UnitilDonna White – O G Croteau P & H
August 27, 2015
Massachusetts Gas Service Area
Demographic of MA gas service area
Population # Housing Units
% Multifamily
Median Household $
Persons below poverty level
Gardner 20,354 9,126 47.5 $48,843* 14.4*
Fitchburg 41,000 17,117 51.7 $45,363* 20.6*
Ashby 3,208 1,067 3 $82,778 5.1
Lunenburg 10,086 3,668 9.7 $69,724 4.1
Townsend 6,905 2,511 13.7 $78,985 3.3
WestTownsend
2,125 77 0 $90,521 0
Westminster
7,277 2,716 13.8 $75,406 3.1
*State Average
6.7m 2.8m 41.7 $66,866 11.4
The OpportunityHow do we sell this product?
We sell by focusing the customer on “ease of conversion”.
Very little up front cost. A standard install could cost the customer as
little as having the chimney cleaned or installing a hard wire CO detector
How do we reach these folks? On the main and low use marketing by mail Mass Media( TV/Radio/Online) is a very
effective way to reach home and business owners.
Oil Prices vs CB Installations
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150
10
20
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50
60
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90
0
0.5
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1.5
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CB'sOil $
Standard Installation
Equipment inspection
Chimney inspection Gas piping to meter Flue pipe up to 6’ Barametric gauge Spill switch Burner install
Trade Allies and Contractors
Chimney SweepsProvide certificationClean the chimney
ElectricianWire the burnerInstall a hard wired carbon monoxide detector
Plumber:Provide written estimate Verify chimney certificateVerify carbon monoxide detector Install burner and coordinate the associated trades Coordinate final inspection and meter set
Conversion Burner Installations
Donna WhiteO G Croteau Plumbing & Heating, Inc.
What We Do:Site visitVisually inspect chimneyEnsure the location is up to MA CodeProvide Gas LoadProvide EstimateDo Installation
The Burner
Carlin EZ Burner50,000 to 275,000 btu’sSelection Guide Instruction Manual
Gas AnalyzerWohler A 400Provide print out
The Installation:•Clean the unit•Seal flue gas containing joints•Test the gas line•Schedule the Electrician•Adjust firing rate•Schedule City/Town inspection•Schedule meter set
Why I do thisThe what’s in it for me:
•Expands business•Visibility•Associations
Q & A