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CHAPTER ONE
INTRODUCTION
BACKGROUND
One of the special features of MBA program of Pokhara University, Nepal, is the
provision of Internship or Live Business Project where these programs are designed to
give us an opportunity to complement our formal education with career-related
experience.
Here in AIM, Internship or Live Business Project is conducted for the partial
fulfillment of the requirements as a part of the course during the 7 th term of Master of
Business Administration program. The students are required to undergo an internship
project in an organization for a period of at least eight weeks which is a 3 credit
assignment.
This report provides the information about the works I had done for eight week
period beginning from 5th June, 2011 in Music Nepal Pvt. Ltd, Anamnagar Kathmandu.
During this Live Business Project, I was assigned to do multiple and major tasks which
had direct relation with the growth and development of organization.
OBJECTIVE OF THE LIVE BUSINESS PROJECTThe main objective of the work is as follows.
y Developing personally and professionally while gaining confidence and real-world experience
y Meeting and networking with high profiled personalitiesy Mentoring and performance feedback from the supervisory earning academic credity To develop appropriate managerial attitude and behaviors.y To know how the information flows.y To develop a general communication skill.y To find out how the skills and knowledge learnt during MBA program has its
use in real life workplace.
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DETAIL OF WORKPLACE
Address :: Anamnagar, Kathmandu
Position :: Marketing Manager
Working Duration :: 8 weeksWork Hours :: 9:00 to 5:00
Tel :: 977-1-4242049/4228309
Fax :: 977-1-4229425
web :: www.musicnepal.com
Supervisor at MN :: Uttam Thapa, Chief Administrator
Supervisor at AIM :: Dhiroj Shrestha, Program Co-ordinator
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CHAPTER TWO
INTRODUCTION OF MUSIC NEPAL
Under the Industry Act of the Government of Nepal in 1982, Music Nepal Pvt.
Ltd began its journey as the pioneering private music company in Nepal with a capital of
two hundred thousand rupees (Approx. US$ 15000). 28 years of quality service,
continuous involvement and sincere dedication this company is establish itself as the
leaders in the music business of Nepal.
When this company started in 1982, it was the first private recording and music
publishing house of the country. As the pioneers in commercial music business, Music
Nepal Pvt. Ltd has been continuously playing an important role of strengthening the
music fraternity of Nepal by strengthening the copyright situation in Nepal byestablishing the first copyright protection society of Nepal. It also became the first music
company to run a FM station and pay royalty to the artists whose songs are played on the
FM radio.
For instance, the concept like digital sales was first initiated by Music Nepal and
which was later followed by other companies. Music Nepal was the first company not
only in Nepal but in the entire South Asia to introduce a digital loop dubbing plant and
acquire license from multinational music companies like Polygram, RPGML (HMV) and
Magna-sound for sale representation in Nepal. It was also the first music company in this
region to be featured in Asia Who is Who a documentary program broadcasted by
NHK Television of Japan.
Today, Music Nepal has alliances with more than 300 other music companies for
the digital marketing of songs, videos and personal ring back tone (PRBTs) which
accounts for three quarter of the market of domestic and foreign music in the country. It
also hosts the largest number of music and related content which includes songs of
different genres in different languages, different types of instruments and their
information. The music bank as it is often referred consists of more than 25000 copies of
original songs in digital format from various artists and musicians. This catalog of songs
encompasses for more than 90% of the total Nepali songs from almost all the past and
contemporary Nepali artists. With such vast resources of Nepali music, Music Nepal has
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managed to keep on par with this reputation by providing a one-stop solution for all
digital audio, video music needs and demands, and all information that matters.
In its pursuit for its musical excellence and applied research in Nepal, Music
Nepal has also founded its own formal music school and research center named Nepal
Music Center in Kathmandu, the capital city itself. Perhaps, it is for these contributions,
for its continued and conscious effort to Nepali Music fraternity that this company has
been decorated with the Goldstar International Award for excellence in quality.
OBJECTIVES
Our Vision:
To make Nepali music commercially competitive in the international music
market by encouraging creativity and enhancing competency through education so that
music becomes a dignified career for the gifted and a source of income for the country.
Our Mission:
1. To stimulate Nepali musical life and to establish music as a profession financiallyrewarding to all the stakeholders;
2. Encouraging creations and protecting them.3. Practicing just distribution of income.4. Ensuring quality of content and delivery mechanism.
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ORGANIZATION STRUCTURE OF MN
PRODUCTS AND SERVICES OF MN
CONTENTDETAIL:
a.Language:i. Nepali, Newari, Tamang, Maitheli, Bhojpuri, Gurung, Limbu, Tharu, Deuda,
Tibetian, Magar, etc
b.Genre:i. Songs: Modern, Folk, Dohari, Pop, Movie Songs, Prahasan, National Songs,
World music, Poems, Festival related Songs, Bhajans, Progressive songs,
music tracks, Dialogues etc.
c. Instrumentals:i. Folk, Sastriya, Panche Baja, etc.
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PRODUCT
1. Physical Songs / Videos2. Digital Songs / Videos3. Ring Back Tones4. Wallpapers5. PD and MC6. CDs / VCDs / Cassettes
SERVICES
Music Nepal is providing Services at both National and International market. It
includes;
1. Online Music (Songs / Videos) Sales2. SMS purchase3. Scratch Code4. Ring Back Tones
a. CRBT: Caller Ring Back Toneb. PRBT: Personal Ring Back Tonec. RBT: Ring Back Tone
5. Recording6. Video Editing7. Marketing and Distribution of product s of other Music Companies8. Download Centers
FUTURESERVICES
Music Nepal is planning to provide service in near future like;
1. VRBT: Video Ring Back Tone2. Internet Protocol Television. IPTV: It is a digital television service
delivered thru the use of a broadband data communication based in
Internet Protocol, obviously.
3. MTV: It is a service which allows cell phone owners to watch televisionon their phones from a service provider.
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AREA OF OPERATION AT MN
I was recruited as Marketing Manager at MN; few months before (from the
beginning of Feb 2011), so I decided to complete my Live Business Project being a
Marketing Manager and by doing tasks effectively and efficiently; which helps in
development of MN and my career growth as well. I was under direct and close
supervision of Mr Uttam Thapa, Chief Administrator and Mr. Dhiraj Shrestha,
supervisor, Ace Institute of Management.
The major objectives of this department is
i. To increase International / National market area of musicii. To increase physical or online sales of product and services
iii. To make organization technically goodResponsibilities of Marketing Manger are;
i. Study International / National market and Growth in Digital salesii. Promotion and Distribution of products and services including PD /
MC
iii. Development, Implementation, Promotion of Download Centeriv. Develop Marketing Strategies which increases organizations revenuev. Regular monitoring on MNs home site, report issues, testing
vi. Study about potential International clients and precede furtherprocedure to increase International business.
vii. Conduct other tasks assigned by supervisorsThe period of this project is 8 weeks and 8 hours a day. This project helps me
understanding and analyzing the existing practices pursued by Marketing Department.
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ACTIVITIES
The project consisted of works related to my duties that I have been performing
for the organization. The activities performed during 8 weeks were graphed as follows;
Activities Week
Prepare Promotional Proposal for Ncell, Study of Music Nepal
home site (www.musicnepal.com), studied existing content
management system, prepared Comprehensive Sheet for CMS
1
Prepare Marketing Strategies, Presentation given to Technical
Institute, Studying for International Tele Co. at first GOLF
Countries like Malaysia, Qatar, Dubai, Maldives; Updates on
Issues ofMN website
2
Resolving Major Issue on Website - Multiple type of writing
artist name; Organization Management Flow Chart
Development
3
International Tele Co. study Contd; VPN Development
(Desktop application); Updates of MN website;4
NTC visit regarding VPN Development; IVR Service; PVRT
service; Organization Management: Space and Staff;5
VPN Implementation , Test; Phonofile Study; Training on "How
to write Professional Email; Study of Library Software Online -
"Royalty Management"
6
VPN Feedback Discussion; New Teleco: Japan; Module
development for Library Software Online - "Royalty
Management"; RBT issues; Statement Management
7
VPN 2 Plan; VPN 2 Development; Promotion Plan - Teej; MN
website revision; New Teleco: Japan Contd; Promotional Plan
- Remake of Narayan Gopal's Song
8
Table 1: Planning & Implementation of activities
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LIMITATIONS OF THE REPORT
y Decision Making process by Management Team is slowy Most of the employee are non technicaly
Most of the employee are poor inE
nglishy Following traditional way of organization management: Manual System, more
paper work
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CHAPTER THREE
ACTIVITIES /FUNCTIONS PERFORMED DURING THE INTERNSHIP PERIOD
INTRODUCTION
My previous work experiences were entirely related to technologies; that were not
related to my current job. Currently this has changed from technical to mixture of
technical and Management as I got a chance to work as Marketing Manager due to my
Qualification (MBA) and specialization in Marketing. Here our areas of target were;
y To increase International Clientsy To cover large market in various International markety To increase market in Nepaly To come up with various solutions (technical / non technical) so as to make
convenient for our customers / clients// distributors and dealers
Most of the major assignments that I did handle were long-term projects that had
already started and they were at the most advanced stages of their completion. They are;
y MN website revamp / promotion / user friendly etcy Comprehensive Sheet development and implementationy Developing Marketing Strategiesy
Research for International TeleCosy Statement Managementy Promotional Proposal Writingy Technical and Non technical presentationy Teach Email Writingy Promotional Material Developmenty Organizational Management: Work Flow, Space and Staff managementy
VPN Desktop Application: Requirement analysis, Modules Identification,Development, Implementation and testing
y Library Software: Requirement analysis, Modules Identification,Development, Implementation and testing
With all these activities, MNs main target is to increase its market area in both
National and International.
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PROCEDURE OFTHE ACTIVITY/FUNCTION
MNWEBSITE REVAMP/PROMOTION/USER FRIENDLY ETC
MN has its own home site www.musicnepal.com where users from national /
international can easily buy any kind of Nepali content (Music / Video / ringtones etc)
from website with various payment systems like eSewa, Paypal, Paybill, SCT, Scratch
Card, SMS, Paid Membership facility and more.
There is no technical person in MN who knows about pros and cons of effective
website so they gave every responsibility to dedicated IT Company who doesnt know
business aspect of MN website. MN was totally dependent to IT Company and whatever
they do, MN assumes thats the best way of developing website which was totally wrong
concept they were having.
My role in the activity / function
Here I need to go through each and every section and features available in website
and check whether they are user friendly or not; all features are workable or not; reports
are real or not; how to increase traffic in MN site; who are potential affiliate members;
how to get more and more affiliate members; what are needed to be done to make MN
site more user friendly and more effective; and so on.
As I am a software Engineer and worked as a software / Web Developer, I know
many things about How to make Website effective? So there was no complexity at all to
complete this task.
y I went through each and every section and listed out all the issues; some of wereBugs and some of were to make user friendly.
y Forwarded those issues to IT team and had regular in touch with them via emailand phones. Sometimes I need to visit them due to arise in confusions on issues I
had mentioned.
y Regular follow up on statusy When they are done with any issue, I was informed and then I do re-testing. If
there is again issue, I instantly notify IT team, else they continue on new issues.
y The website is much better now, functioning well. Some issues are still underprocess.
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Beside this, I also need to increase traffic on MN site, so I began to communicate
with organization or website holders which are related to Music, ecommerce or
Entertainment like Cybersansar, Fursad.com, thamel.com, mysansar.com, DcNepal.com
and so on. Now all of them are our affiliate members.
Outcome
y MNs home site is much more user friendly than it used to bey Major features are kept in the first half of the page so that users dont need to
scroll down the page as they dont have much time
y Increase in Affiliate Membersy Traffic is higher than previous days.y Online purchase is increasedy Increase is partnership with other music companies for online promotion and
sales
Figure: Increase Traffic in MN site
Conclusion and Recommendation
Making MNs site more user friendly is one of the major achievement as it brings
many positive outcomes to company as mentioned above. Though there is few more
issues still need to be done. And revamping website is ongoing process as technology is
changing day by day. So company should not stop here and keep on revising website with
new technologies.
Learning from the activity / function
What I know from my experience is not enough for making MNs site more
effective and increase traffic to it. For this I talked with my programmer friends, SEO
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experts. With their help, I request IT team to implement SEO features, various ways to
make site more user friendly and more.
Whatever I listed as my modules list or issues list, all were not implemented
instantly. Besides this, some were added while others were not, they are still in process. I
need to push IT team a lot to implement a single feature in MN site as they used to be
busy in other tasks as well. Need to follow up several times per day.
Some of the features were implemented which help in increase in traffic to site
and affiliate members were also increased.
ORGANIZATIONDEVELOPMENT
My role in the activity / function
MN has only 35 numbers of staff and almost all were non technical who were
doing all official tasks manually, in a tradition way though all have separate computers
and Internet access. Only few were technical.
In MNs Library, there are more than Twenty Five Thousands songs and
thousands of videos, whose records were kept in Excel. So for working with this record,
one should be expert in Excel else the date might went wrong and minor mistake in
record cause blunder impact on Finance department as MN is also distributing royalty to
those who are related to Music.Contents were also distributed in Nepali TeleCos including NTC, NCell, UTL,
SmartTel and International TeleCos from Dubai, Maldives, Qatar, Saudi Arab, Malaysia,
India and more. So librarian was keeping records separately for each operator. When we
need information about one particular song, they need to go through all those files and
make separate file and submit us. This process was tedious and time consuming. So I
need to make record keeping process accurate resulting fast and effective reporting.
Also, all operators begin to request us to provide authority letter of all contents
which we used to provide them. As this was new for us, we need to develop authority
letter from each partner company; for all contents whenever we provide. This means if
there are 100 songs from one Partner Company, we need to make 100 authority letters
from that company; which is very time taking and lengthy process. So need to find fast
and convenient way, not breaking the process of sending content in international market.
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Content uploader sometimes need to communicate with International client and as
they were not good in professional email writing, I took an hour session and taught
them how we write Business / professional email.
In MN, there is no defined TOR for staffs, especially those who are within library
(Editor, clipper, uploader, record keeper etc). So I need to develop TOR for each staff
especially from Library.
Outcome
y Prepared a final Comprehensive Sheet after several revisions withinmanagement team; containing all the required headings (Column in Excel) which
needed to be filled by head of Library based on all records provided by all
TeleCos. Staffs from library were taught about how to work on it and how to
generate reports based on different request.
y For authority letter issue, I developed an Excel sheet called Statement Sheetwhere all songs / videos from particular partner company are kept. Statement
Sheet is implemented and whenever Partner Company comes for payment, we
request them to sign on it with their stamp and later on we used them as proof for
international distribution of content.
y Content uploader are now writing formal and professional emails to clientswithout using any pranks like instead of YOU, they used U and so on.
y Prepared a Work Flow diagram with defined tasks and gave a presentation tothem.
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Figure: Work Flow Diagram
Conclusions and Recommendations
y Librarians are Implementing Comprehensive Sheet, but as they are non technicaland old staff of MN, they are not been able to adapt change. Several hours are
devoted for them on using Excel easily and effectively, but not much progress. So
we recommended the need of Digital Supervisor to top management; who must be
technical and can handle all issues related to Library.
y Statement Sheet worked absolutely as we wanted, the process in Internationalmarket was not disturbed and going smoothly. Neednt spend much time in
contacting each Partner Companies and collecting signs for all content.
y Flow diagram helped each of employees to understand their responsibilities andcontact person. They are working accordingly and process is running smoothly.
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Learning from the activity / function
I learned new functions and features ofExcel during preparing Comprehensive
sheet and statement sheet.
But the major difficulty was Change Management. The senior staffs who feel easy
working manually and using basic way ofExcel only, they were not feeling comfortable
with new Comprehensive Sheet and took multiple days to convince them to work on this.
DEVELOPINGMARKETINGSTRATEGIESAND PROMOTIONAL MATERIAL
My role in the activity / function
Being a Marketing Manager, I need to develop several Marketing Strategies to
promote existing and upcoming products or services of MN. The existing products were
CDs, VCDs and newly developed products were PD and MC with contents. Beside this
another major product was Re-Make of Narayan Gopals collection.
Outcome
y Prepared a list of marketing strategy including Road Trafficking, MobileCompatibleWebsite, Quiz, SMS, Social networking sites, Newspaper Ads, Inserts
and so on
y Studied International Music market and the way of promotion there, gives variousideas.
Conclusions and Recommendations
y Gave an ad at Newspaper like Rajdhani Weekly, Aviyany Inserts were developed and used via musical magazines like Music Buzzy TV ads were shown in multiple channels at same time including HTV, Image
Channel, Himalayan TV, NTV, and so on
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Figure: Inserts for PD and MC
Figure: Newly Designed Album Cover with Scratch Card for Remake of Narayan Gopal
Learning from the activity / functionAs this is my first experience in marketing area, I got a chance to learn how
products are distributed and what short of strategies are used in MN for marketing and
promotion. I got a chance to implement those things which I had studied during my
specialization like designing of Inserts, publishing advertisements in News papers,
research and analyzing potential market area etc.
RESEARCHFOR NATIONAL/INTERNATIONAL TELECOS
My role in the activity / function
Being a Marketing Manager, I also need to research possible market areas and
need to conduct procedures to capture that area. Before this Live Business project, we are
providing contents to National market via all possible National TeleCos including NTC,
NCell, UTL and SmartTel; and in International market, we are limited to Maldives, Qatar
and Dubai.
The major task of mine was to increase International TeleCos as the revenue is
much higher there in compare with Nepali TeleCos. So I began to study about the
countries where Nepali Population is high. During my study, I found Golf countries like
Malaysia, Saudi Arabia, Bahrain and other countries like India, Indonesia and
Afghanistan etc are also rich with Nepali people.
After finding potential TeleCos, I need to contact them via email or phone, then
need to send proposal requesting to provide RBT / VAS / IVR services at their country.
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After the approval of proposal, I need to prepare agreement between TeleCos and MN,
being MN as Content Provider and TeleCos as service provider. Sometimes, I need to
prepare agreement between 3 parties, one is MN Content Provider, second is mediator,
and third one is TeleCos - Service Provider.
Outcome
y Find out Content Management System developed at US, from where we can provide content to various websites including iTunes, Amazon, Simphony,
Entertainment etc.
y Agreement was done with Mediator called PYRO for Golf Countries like Qatar,Saudi Arabia, Dubai
y Send proposal to TeleCo of Japan, waiting for positive responsey Agreement was done with TeleCo of India called TellyTune.y Agreement was done with TeleCo of Malaysia called ZED
Conclusions and Recommendations
y Agreement with PYRO was done successfully so this opens more windows forother Countries like Indonesia, Singapore, and UK etc. So we need regular follow
up on other remaining countries.
y Need to study the possible market area at Japan i.e. Nepalese population and theirtype. Beside this Japanese TeleCo does not understand the RBT procedure, so
need to have meeting with them so as to clear the concept.
Learning from the activity / function
During this task, I got a chance to know various ways of doing business with
music. I also got chance to know the possible services (RBT, VAS, IVR) each teleCos
can provide and its benefit to our organization.
Almost all TeleCos need content in different format or with different
specifications with different Khz, Bit rate, Fade in / out etc. So every time we need to
work multiple time in one content so as to provide in different TeleCos, which used to
take a lot of time, and all those records were kept in separate files.
VPNDESKTOPAPPLICATION:VPN1
My role in the activity / function
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MN is already distributing PD and MC in market (out of valley). Once the
customer purchase for PD / MC, he/she is not going to purchase PD /MC again and again.
So to use those PD / MC, we came up with Download Center. For this we developed
software called VPN 1, which is Desktop application.
We bought IBM server and placed that in NTC after having public IP address. We
also developed a various Modules required for VPN 1, including separate procedure for
Songs and Videos, Search facility with Artist Name, Song Title, Distributor, Content
Partner, Album, Genre etc parallelly.
Users can go to download center and download songs / videos as per their choice
in PD or MC, either purchased from MN or outside.
We had meeting with IT team and explain them the modules required in VPN.
The development was started instantly and we keep on following them for updates and
conducted regular testing.
Outcome
y After 3 -4 weeks, VPN 1 is ready to test LIVE.y Came up with multiple dealers and setup that in their local computers. Taught
them how to use this VPN 1.
Conclusions and Recommendations
y After collecting feedback from dealers, we came to conclusion that this VPN 1 isfunctioning properly but the download speed is very slow i.e. 5 minutes in an
average per song.
y Recommend dealers to increase Internet speed,y Need to revamp this application
Learning from the activity / function
With this application what we learnt is Software Development is not the only
solution, to make the development of software successful, we need to do many other
things as well including complexity analysis, confirmation of system specification, what-
if analysis and so on.
REVAMPOFVPN1:VPN2
My role in the activity / function
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We collected feedback from all dealers and we conducted self test as well. The
current scenario is that all dealers are having Internet speed of 128 kbps or 512 kbps. And
the problem is dealers cannot get more than 512 kbps as NTC or others ISPs are not
providing higher band width for small business or personal use. So we came up with
conclusion to revamp VPN 1 and came up with idea of VPN 2.
While visiting and testing with dealers, we realized, it would be much better if the
download is done from personal hard disk, like we used to copy one file from one
location to another in our computers within a second. Then we conducted meeting with
IT team and discuss about the possibility of this VPN 2. They gave us positive sign. Here
we are using zip unzip feature before downloading any selected content.
Outcome
y After few days, we came up with VPN 2.y Download speed is very fast, similar to copy paste in local computery LIVE test is not done yet
Conclusions and Recommendations
y VPN 1 is failed due to slow download procedure and we need to make sure thisshouldnt end like that.
y Need testing from every aspectsy Need to conduct presentation in front of all dealers.
Learning from the activity / function
With this application what we learnt is Nothing is Impossible. If one application
fails, we should not quit whole process. Need to conduct critical thinking and must come
up with solutions to overcome existing problems.
LIBRARYMANAGEMENTSOFTWARE
My role in the activity / function
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In MNs Library, we can find more than twenty five thousands contents (songs
and videos), and contents are increasing day by day. Now in current scenario, all records
keeping is doing in Excel, which is becoming complex to handle. Risk is increasing day
by day due to increase in content. Besides this, we are also providing royalty to
respective artists, so we also need such module which calculates royalty to particular
artist.
So I need to study available LMS (related to music) and RMS.
Outcome
y Based on studies and consulting with staff from Library and Finance Department,I developed a list of Modules.
y We finalized the Modules after few revisions and explain those to IT team.y LMS and RMS are under construction
Conclusions and Recommendations
y Need to conduct regular follow up with IT teams regarding updates on LMS andRMS.
y Royalty calculation is different and new to IT teams, so first we need to explainthem how we deduct Royalty from Income and so on.
THE IMPACT OF MYWORK
Most of the tasks that I did were directly related to the growth or development of
organization and I did my best. So I believe it did have a lot of positive impact towards
the achievement of the overall objective of each tasks.
In short, the product of my work contributed a lot to the overall mission of MN which
includes:
To stimulate Nepali musical life and to establish music as a profession financially
rewarding to all the stakeholders; practicing just distribution of income; ensuring
quality of content and delivery mechanism
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CHAPTER FOUR
PROGRAM WORKPLACE RELATIONSHIP
I am maintaining Dynamic Relationships in the Workplace and I am aware with
the fact that Good relationship will get your job done five times quicker than having bad
relationship with co-workers or any person you come through. I am friendly and helpful
to all my co-workers. I will apologize if needed.
I built strong relationships through effective communication which I had learned
during my Communication Skill class. This helped me in gaining the trust of others and
they believe that by collaborating with me their results will improve.
MN used to come out with new products, services and many more which require
marketing so I was able to utilize my theoretical knowledge gained during specializationin marketing.
HR is the major part of any organization. Though I am Marketing Manager, I was
given a task to manage organization including staff and room management. Going
through this process, I raise the need of Digital Desk Officer and Digital Supervisor. Top
management team was convinced on this need and give permission to go through
recruitment process. Digital Desk Officer is recruited already and Digital Supervisor is
under process.
The task that I have performed and I am performing is very helpful for the
organization for further proceeding of task and development of the organization.
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CHAPTER FIVE
CONCLUSIONAND RECOMMENDATION
CONCLUSIONIn conclusion, I have to attest both of my supervisors (Uttam Thapa - Chef
Administrator and Dhiroj Shrestha Program co-ordinator) for their support and
guidance. I really appreciate the way I have been guided through this Live Business
Project with MN, beginning from the opportunity to take the time I needed to refresh and
expand my knowledge in several issues concerning marketing, and finally earned the
confidence to deal with assignments myself. It is through them that I did enjoy my work
every day.
RECOMMENDATIONS
I recommend that MN should once in a while organize a team building exercises
outside office to its staff in order to bring them closer. This would give staff time to re-
examine what they have achieved so far, share personal experiences and ideas, learn to be
together and appreciate the importance of team work at work.
I must recommend MN to send their staff for several trainings like Account
packages,E
xcel,E
mail Writing,E
nglish Language and so on.The current Networking is not that good; anyone can do anything, no proper
permission set up so I strongly recommend working on Networking. But before this, I
would like to recommend for room management, this will reduce cost of networking.
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APPENDIX
WEEKLYLOG SHEET:WEEK1
Rajanee Maharjan: Daily Log Sheet (1st Week)
Music Nepal Pvt. Ltd (From 5th June to 10th June)
Date
Brief
Descriptio
n
Challenges/Problems and
their solutions
Knowledge applied / learned
/ What is Done
Sun 5th
June
Prepare
Promotional
Proposal
It is for the first time that I am
writing professional proposal. Only
head line was told to me and it was"IVR Proposal". For this I need to
know about IVR in detail as I am
new to IVR and how we present our
proposal to Ncell regarding IVR.
With consulting with experienced
co-worker and online study, I
prepared final proposal and sent to
NCell after revision done by my
supervisor.
Implement the
knowledge/techniques/methods
which I had learnt doing BusinessDevelopment Project and Business
Research during my 3rd trimester.
Each and every word carries a value
especially when it is in case of real
business. So need 2/3 times revision
before it is sent to concerned
person. Any mistake might change
the scenario. So need to be very
careful.
Music Nepal's
home site
promotion
For this, I sent email(s) to the owner
of DCNepal.com who lives in USA.
DcNepal is the most visited site;
outside of Nepal. So I thought this is
good platform for promotion of MN
and convinced him to be affiliate
member of Music Nepal's home
site.
I used my technical knowledge
which I had gained during my
Engineering and skill which I
gained from my previous office(s).
I also used communicational skill to
make him clear about our purpose
and its possible benefits. Everything
which we learnt during our college
period or work period, each will
have some utilization, but need to
wait for that.
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Mon 6th
June
Study of
Music Nepal
home site
www.musicne
pal.com
The functionality is not working
properly. It is not user friendly and
design is also not effective.
Being a Software Engineer and
Software Developer, I know what
features makes user friendly and
how to increase look and feel of the
site.
Study the
current CMS
at Library for
content.
Same content is kept record in
multiple files. There is repetition of
same information. To find total
information of one content, it took
more than 5 minutes as they need to
go through multiple files; like for
company name, they go to
Company Name Record Sheet, for
Album Name, they go to AlbumRecord sheet. They are also non
technical so they feel hard working
in computer and in Excel sheet.
They don't know the effective way
of using Excel sheet.
I helped librarian how effectively
we can search contents in Excel
sheet, how to sort and all which I
learnt during my MBA Orientation
class where we were taught
Microsoft Office. Since the
librarians are not technical and adult(mid 40s), so it will be difficult to
teach them as they are not adapting
quickly which I had taught.
Tues 7th
June
Study of
Music Nepal
home site
There are still more issues. Going
through each and every section
available in website
Listed out the issues
Preparing a
MOCK UP
Excel sheet
for Library
(Comprehensi
ve Sheet)
Major problem of Library/Record
Keeping is it is not done properly
and every time they are creating
new excel sheet; which is causing
problem in finding content's
information. Sp I am preparing a
MOCK UP Excel sheet for Library,
which after finalization will be
master copy for record keeping.
Once this is done, no need to find
multiple files for one contents
detail. Time and effort will be saved
Did consult with Excel Experts
within organization and learned
some new functionality ofExcel
which helps me making much fine
Comprehensive Sheet
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Wed 8th
June,
2011
Continuing
study of
Music Nepal
home site
The Admin Part of website is not
user friendly for me as I am
authorized to work on it as
administrator; but it is making me
panic as the sections are not clearly
defined.
Added more issues in previous list
Preparing a
MOCK UP
Excel sheet
for Library
(Comprehensive Sheet)
Major problem of Library/Record
Keeping is it is not done properly
and every time they are creating
new excel sheet; which is causing
problem in finding content's
information. So I am preparing a
MOCK UP Excel sheet for Library,
which after finalization will bemaster copy for record keeping.
Once this is done, no need to find
multiple files for one record. Time
and effort will be saved
Did consult with Excel Experts
within organization and learned
some new functionality ofExcel
which helps me making much fine
Comprehensive Sheet
Thur 9th
June,
2011
Continuing
study of
Music Nepal
home site
Studied and tested almost all section
of website
Completed going through each
section of site and listed out all
possible issues. Forwarded those
issues to concerned technical
institute for solving those.
Working on
preparing
Excel sheet
for Library
(Comprehensi
ve Sheet)
For a single content, we have
different information available like
artist, composer, lyricist, album
cover etc. So finding more possible
information for a single content. So
that one sheet can work for all
required content
-
Fri 10th
June,
2011
Discussed
with all
Management
team
regarding the
Comprehensiv
e list sheet
Some correction was needed to
make and some information were
missed.
-
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WEEKLYLOG SHEET:WEEK2
Rajanee Maharjan: Daily Log Sheet (2nd Week)
Music Nepal Pvt. Ltd (From 12th June to 17th June)
DateBrief
Description
Challenges/Problems and
their solutions
Knowledge applied / learned
/ What is done
Sun 12th
June
Prepare
Marketing
Strategies
Need to prepare Marketing
Strategies for covering current
market and future opportunities.
Challenge is to study and search for
the International Business of Nepali
Content (Music, Video and Tones)
Did Google for International
business of Nepali Content.
Searched for International Tele Co.
like NTC, Ncell in case of Nepal.
Presentation
given to
Technical
Institute
Need to give presentation regarding
the listed issues related to MN
website. Why they are listed in
issue, instead of that what should be
done, how to make it user friendly
and more
Being a programmer, I know the
solutions of those issues and have
an idea of making more user
friendly website. So shared those
ideas with Technical Institute.
Waiting for UPDATES from them
Mon 13th
June
Studying for
International
Tele Co. atfirst GOLF
Countries like
Qatar, Dubai,
Saudi
Need to find out the approx
population of Nepalese in theseGOLF countries. More the
population, more effective to do
business.
Population mentioned at site are not
exact enough as those are count of
Nepalese who are living legally but
we know many people are livingthere illegally. So for this I
contacted NRNs and visited
Pararastra Mantralaya to know the
approx population of Nepalese in
GOLF countries.
Tues 14th
June
International
Tele Co.
From the data of Nepalese
population in Golf Countries,
Malaysia, Oman, Dubai, Qatar are
the main area. So at the initial
phase, I choose Malaysia. Need to
find potential Tele Co. which can
provides services like NTC and
Ncell
Sent emails to multiple Tele Co. of
Malaysia and asking them either
they can provide RBT, IVE services
or not.
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Wed 15th
JuneOn Leave for Mid Term Exam
Thur 16th
June
InternationalTele Co.
Continue studying about the TeleCo. of Malaysia.
Few emails were replied where
almost all were unable to provide
servicea we are searching for. Againsent few emails to new Tele Cos to
know either they can provide us
help or not
Updates on
Issues of MN
website
Received some updates on issues
which were listed
According to Technical Institute,
they worked on some issues from
list and mention DONE on those
which they thought they are
resolved. I tested those updates
issues. But some DONE issueswere still not properly done so I
again replied them with NOT
DONE
Fri 17th
JuneOn Leave for Mid Term Exam
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WEEKLYLOG SHEET:WEEK 3
Rajanee Maharjan: Daily Log Sheet (3rd Week)
Music Nepal Pvt. Ltd (From 19th June to 24th June)
Date
Brief
Description
Challenges/Problems and
their solutions
Knowledge applied /
learned / What is done
Sun 19th
June
International Tele
Co.
Continue studying about the Tele
Co. of Malaysia.
Get reply from some of them
and began communication with
them. Among them PYRO and
ZED are two major Teleco
from Dubai and Malaysia.
Revamp of VPN
ApplicationModule
All management team sat together
and discussed what VPN look like
and how it will perform. Accordingto discussion, VPN module is
prepared.
VPN Application module
submitted to Technical Team
for development and explained
each module to them.
Mon 20th
June
International Tele
Co.
Communication is in progress with
PYRO and ZED
I explained that we are the
largest Nepali content provider
and we have authority to sell
them in international market as
we did agreement with more
than 300 Nepali Music
Companies. Beside this I also
let them know that we can
provide Songs, Videos, Clips,
Ringtones etc.
Resolving Major
Issue on Website -
Multiple type of
writing artist
name
There is duplication of Artist Name,
Musician, and Lyricist name in
website which is creating major
problem, especially in finance part
as MN is giving royalty to all artists.
If there is two names for one artist
then there is big conflict.
To resolve this, I Printed out all
artists name with correct
spelling and then begins to
correct wrong spelled name at
MN site's control panel.
Tues 21st
June
Resolving Major
Issue on Website -
Multiple type of
writing artist
Continue In Process
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name
Wed
22nd
June
Public Holiday "Jana garana Diwas"
Thur
23rd June
International
Tele Co.PYRO requested Draft agreement
Prepared agreement and sent it to
Management Head for finalization
Organization
Management
Flow Chart
Human Resource at MN is less
than the work needed to be done
at MN. So for this I am given
responsibility to organize Office
with respect to human resource.
So draw a flow chart diagram
showing process flow and human
resource used. Beside this, I also
showed the area where we are
lacking Human Resource. Used
Powerpoint for flow diagram. Whilepreparing this, I used the concet of
UML (Unified Modeling Language)
which I had learnt during my
software engineering and the
Human Resource Management class
during MBA
Fri 24th
June
Organization
Management
Flow Chart
Continue
Need to give presentation in front
of Management Team.
All appreciate my job and request
me to add few more information so
that it will help Management Team
to make decision in recruiting
Human Resource if it is really
lacking as mentioned in Flow Chart.
For final and fine flow chart, I need
help from HR expert so I consulted
friend of mine who is working at
HR department at Standard
Chartered Bank.
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WEEKLYLOG SHEET:WEEK 4
Rajanee Maharjan: Daily Log Sheet (4th Week)
Music Nepal Pvt. Ltd (From 26th June to 1st July)
DateBrief
Description
Challenges/Problems and
their solutions
Knowledge applied / learned
/ What is done
Sun 26th
June
Organization
Management
Flow Chart
Finalization
Finalized the Organization
Process Flow Chart. Given
presentation on it again with
animation.
Find out there is lack of Digital
Supervisor. Decided to recruit
Digital Supervisor within a month.
Mon 27th
June
International
Tele Co.
Need revision on Draft
Agreement sent to PYRO on
Thursday 23rd June.
Revised the agreement and sent it to
PYRO and Management Head
Tue 28th
June
Revamp of VPN
Application
Module
All management team sat together
and discussed what VPN look like
and how it will perform.
According to discussion, VPN
module is prepared.
VPN Application module submitted
to Technical Team for development
and explained each module to them.
Wed 28th
June
VPN
Development
(Desktopapplication)
Set meeting with Technical Team.
Explained them What This VPN
is and what should be theoutcome.
Being a programmer, it was
convenient for me to explain about
our requirement and about VPN to
the technical team. Now VPN is inDevelopment phase and agreed to
complete within a week.
Thur
28th June
Updates of MN
website
Received some updates on issues
which were not solved from the
list which I had sent weeks back
to technical team.
Tested those issues which were
highlighted as DONE and
confirmed from my side whether
they are DONE as per need or not.
Replied them with some more
issues on WORD.
Fri 28th
June
RecruitmentProcess of
Digital
Supervisor
Management Team agreed onLack of Digital Supervisor as
mentioned in Organization
Process Flow Chart.
Prepared the Vacancy
Announcement and posted at Music
Nepal's Home site and Merojob.com
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WEEKLYLOG SHEET:WEEK 5
Rajanee Maharjan: Daily Log Sheet (5th Week)
Music Nepal Pvt. Ltd (From 3rd July to 8th July)
Date Brief DescriptionChallenges/Problems and
their solutions
Knowledge
applied / learned
/ What is done
Sun 3rd
July
NTC visit regarding VPN
Development
Checked the status of server located
in server room of NTC as server
was down for a day. They suggest
us to work either on LINUX or
WINDOWS 2008 OS as we
implemented WIN 2003 OS which
is very poor from security aspect.
Comparing LINUX
and WIN2008 OS,
we brainstorm for
certain time with
NTC team and our
team, then we
conclude to use
LINUX as it is open
source and freely
available.
VPN Development (Desktop
application)
Did Follow Up on this and get
information regarding progress of
application. We conduct a meeting
with Technical Team and explain
them the weakness of current OS i.e
WIN2003 and requested them to
implement LINUX OS, as we are
developing this application for long
run.
Show the advantages
of LINUX over WIN
2003 and WIN 2008
OS. Convenience the
technical team that
LINUX is convenient
and secured OS for
our application.
Mon 4th
JulyIVR Service
Conduct Meeting with respective
person from TE
LE
TALK regardingIVR service so as to increase market
area for contents i.e music, videos
etc
Went through their
proposal where lots
of UML, Flow
diagrams were thererepresenting IVR
service. Explained
those UML diagrams
to our management
team as UML
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diagrams were easy
for me to understand
being a software
student. Ended the
meeting to get back
together after a week.
PVRT service
Conduct Meeting with marketingteam from NCell to know/discuss
the possibility/complexity of use of
PRBT services in Nepal.
For this we checked
the status of mobile
carrier in Nepal. For
PRBT service,
mobile must have
good video qulity.
But here in Nepal,most of the people
carry cheap mobile
set or low video
quality mobile set. So
for this reason, we
postpond the
implementation of
PRBT service for few
years.
Tue 5th
July
Organization Management:
Space and Staff
Need to manage overall
organization in terms of staff and
the space where they are working.
The most messed up place was
LIBRARY as there is more staff but
small area with all albums,
Cassettes and more.
Design the MOCK
UP LIBRARY
ROOM Plan. Sent for
Approval from M.D.Went to LIBRARY to study the
current allocation of stuffs and
staffs. Had brainstorm with
Management Team and decided to
restructure the LIBRARY.
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Wed 6th
July
VPN Development (Final
Delivery)
Went to Technical Team so as to get
Final VPN application. There they
showed us final VPN. All the
previous issues related to VPN were
resolved but still there were some
issues in REPORT section. That can
be done within 24 hour and result
will be displayed on LIVE. We don't
need to wait for 1 more day as we
only need was VPN application. All
other will be visible LIVE on
website
While testing
REPORT section
(Download, Finance
Report), our Finance
Manager came up
with some issues.
With the help of his
expertise in reporting
and my experience in
programming, we
point out the issues
and gave them the
way to achieve
required solution.
Thur
7th July
Organization Management:
Space and Staff
Conducted meeting with
Management Team including MD.
Revamp the LIBRARY Floor Plan
and was approved for
implementation.
Took help of
Microsoft Project for
planning this project
and allocating
resource, cost and
time.
The plan is made in such a way that
during restricting period, the staff
won't be interfering in doing their
daily tasks.
Contacted the
respective person
(Carpenter, Builder)
for restructuring
during the
LIBRARY. The
procedure will begin
from Saturday (9th
July, 2011)
Fri 8th
July
Recruitment Process of
Digital Supervisor
Listed all applicants and went
through one by one. Listed all the
reliable candidates and removed the
unreliable/unsuitable candidate from
list. Forwarded the CV of all
candidates to Management Team
Core Management
Team sat together for
finalizing those lists
for those who will
appear in written
exam.
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WEEKLYLOG SHEET:WEEK 6
Rajanee Maharjan: Daily Log Sheet (6th Week)
Music Nepal Pvt. Ltd (From 10th July to 15th July)
Date Brief DescriptionChallenges/Problems and
their solutions
Knowledge applied /
learned / What is
done
Sun 10
JulyVPN Final Test
Technical Team delivered the Final
Application "VPN". Though it was
final from their side, we need to test it
from USEREND.
Conducted VPN test from
all aspects. Few minor
issues were still there but it
won't hamper in going
market. We submitted
those list to technical team.
Mon
11th
July
VPN Implementation
Went to market (multiple different
locations within Kathmandu) for
implementation of VPN. The
DEALERs were non technical
persons. For this we need high speed
Internet but most of them were using
128kbps or no internet.
Taught DEALERs how to
use this application, what
is it supposes. We also
recommend them to use at
least 1MB or more than
that. Else download
process will be slow.
Tue
12th
July
Phonofile Study
Went through CMS of phonofile.com,
one of our old clients site. Traditional
way of submitting content was
uploadind via FTP, but here the
scenario is totally different. Went
through all sections, features of site.
Since I was a website
developer, it was very
much easier for me to
interact with this website
and most of the
terminologies were
familiar to me.
Little confusion was there regarding
UPC, EAC, Content Upload, Services,
ISRC etc. So conducted Video/Voice
Chat to respective person from
phonofile and discussed on issues
After an hour conversation,
everything were clear and
again revisit the site.
Registered Music Nepal as
its client and began our
service via phonofile.
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Wed
13th
July
Training on "How to
write Professional
Email"
Some of our co-worker have direct
access to some of our clients and their
emails are CCed to me. All most all
emails were non professional and
straight forward. I didn't see any
improvement on their emails for long
period of time. I had put this issue to
my Management Team few days back.
Then they request me to give general
presentation on this (though I am not
that professional) on Wed 13th July.
I goggled as much as I can
and used the knowledge
which I had gained during
my Induction class and my
working period as System
Analyst where I need to
deal with all clients via
written media. I gave them
few hours, with
presentations, manuals, and
links and so on. This brings
change in their written
pattern.
Thur
14th
July
VPN Implementation
Contd
Went to some more new market for
implementation of VPN. (Covered
Kathmandu and Lalitpur)
Taught DEALERs how touse this application, what
is it supposes. We also
recommend them to use at
least 1MB or more than
that. Else download
process will be slow.
Fri 15th
July
Study of Library
Software Online -
"Royalty
Management"
All library records and Account
Records are keeping on Excel and
with manual processes. Management
Team decide to develop Library
software for reducing manual tasks
and making more convinent. Since
this is organization related to Music,
ROYALTY calculation is majaor part
with revenue share distibution to
multiple setions.
Prepare a MOCK UP
model of Library Softare
with the help of Finance
Officer. Beside this we
Google about ROYALTY
MANAGEMENT
application. Couldn't get
any yet.
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WEEKLYLOG SHEET:WEEK 7
Rajanee Maharjan: Daily Log Sheet (7th Week)
Music Nepal Pvt. Ltd (From 17th July to 22nd July)
Date Brief DescriptionChallenges/Problems and
their solutions
Knowledge
applied / learned /
What is done
Sun 17
July VPN Feedback Discussion
Collected Feedback from all dealers
where we had setup VN for test. There
were some critical issues whichneeded to be solved before we go
LIVE.
Monitored all the
dealers as we have
their username and
password. Made a
team so that that teamwill be able to come
up with solution to the
critical issues
including me
Mon
18th
July
New Teleco: Japan
Studied about New Tele
Communications from Japan so as to
advance our RBT business over there.
Googled bout all
possible telecos from
Japan and listed few
which can povide RBT
platform. Took help of
NRN over there.
Tue
19th
July
Module development for
Library Software Online -
"Royalty Management"
Finalized the MODULEs which will
be handover to Developers for the
development of software
Prepared UML
diagrams which I had
learned during my
engineering.
Wed 20
July RBT issues
Prepared a list of Agendas regarding
RBT to conduct meeting with NTC.
For this, collected all complains from
partner music companies, went
through all complains in detail and
filtered them.
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Thur
21st
July
New Teleco: Japan
Contd
Finalized a particular single Tele Co.
like NTC from Japan. Prepared a
Proposal regarding providing RBT
platform.
Went through
previously prepared
proposals and beside
this I googled about
professional proposals
too.
Fri
22nd
July
Statement Management
As we are now in International
Market, almost all International
TeleCo request us to provide the
authority letter for all contents each
time we provide them. And authority
letter must have the partner companies
logo and sign of respective person.
For each time when we sent contents
to International market, it is very
hectic to get sign and logo of partner
companies. So we discuss on this to
make our task easier.
We decided to print
out all the contents
available with MN of
each partner
companies and
whenever partner
companies visit MN
for statement(Revenue), we will
request them to sign
and put stamp on those
so that later on we can
use that as proof in
International market
that we (MN) are the
authorized distributor
of contents. Its in
working process and
doing good.
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WEEKLYLOG SHEET:WEEK 8
Rajanee Maharjan: Daily Log Sheet (8th Week)
Music Nepal Pvt. Ltd (From 31st July to 5th August)
Date Brief DescriptionChallenges/Problems and
their solutions
Knowledge applied /
learned / What is done
Sun 31
JulyVPN 2 Plan
After collecting feedback of VPN1,
there are one major issue and
problem i.e Download SPEED
VPN 1 took multiple minutes
to download a song whereas
dealers are giving multiple
songs within a second as they
are doing it from local
computer. So we came up
with VPN 2 i.e. contents will
be in local computer and
minimum 128 kbps of
internet will also work.
Mon 1st
AugVPN 2 Development
We set meeting with Technical
Team and discuss with feasibility,
complexity of VPN 2. They said
this can be done within few days as
all the needed codes are already
there for VPN 1, only need is zip /
unzip function
We can see how fast
unzipping any zipped folder /
files in our own computer.
We are applying same feature
in content download. All
contents will be zipped and
whenever a customer needs
any particular song that will
be unzipped, no entire folder.
This will take less time.
Tue 2nd
Aug Promotion Plan - Teej
Teej is one of the special festival in
Nepal, so targeting this festival, we
plaaned to produce and distribute
TEE
J songs collection in CD andmake video promotion of those
songs. This promotion will be
shown in TV channels.
As I studied in Promotion
Management, I decide to
create road trafiic in Nepali
channels includin Image,
HTV, Himalayan, TTV, NTV
and so on. In each promo, we
displayed CRBT / PRBT /
UTL
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Wed
3rd AugMN website revision
Went through MN home site
thoroughly and again listed out
some uneanted errors / bugs like
missing of Album Names, covers,
two albums content merging into
one album, etc. Forwarded it to
technical team. Explained them
about those issues as well. Will sort
out by week.
Thur
4th Aug
New Teleco: Japan
Contd
Proposal was accepted. Need to
develop agreement
Went through previously
prepared agreement and
forwarded to management
team for revision and
finalization.
Fri 5th
Aug
Promotional Plan -
Remake of Narayan
Gopal's Song
We decided to produce New album
with scratch card not in CD, so that
users directly can download songs
from MN website. While
purchasing scratch card, users also
get Booklets with full lyrics. For
this we talked with Technical team
and request them to develo few
pages dedicated to new album,
where users don't need to go for
online payment, just need to entry
CODE and download songs.
Technical team didn't get
what I was trying to tell, they
were confused with scratch
code as it already there in
MN site which need Payment
Gateway Integration. Then I
myself developed coding
pages, showed them DEMO
and told them to do like this.
Then they understand what
we are looking for.
Development is in process.