Report Catalog

7/31/2019 Report Catalog

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2012 Beverage Marketing Reports and Databases

Proft FromOur Experience

Introducing

BMCDrinkIntelMTe industrys best U.S.

beverage database

Facilitates cross-categoryrelational analysis

A wealth o historicaland requently updatedcurrent data

One-stop data sourceor government andeconomic data

Beverage Marketingsexclusive projections

see details page 17

Celebrating 40 yearsas the industrys best source for

beverage data and market insights


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Celebrating 40 years

Beverage Marketing Corporationwww.bmcreports.com www.beveragemarketing.com850 Third Avenue, New York, NY 10022Contact: Charlene Harvey, [email protected] x 1962 Fax: 212-826-1255

2012 Beverage Marketing Reports

Special Reports 2 Beverage Packaging in the U.S.

2 Up-and-Coming Beverage Categories andCompanies in the U.S.

3 U.S. Beverage Retail Sales Channel Analysis

3 Snack Food in the U.S.

4 NEWU.S. Quarterly Category Volume and RetailDollar Reports

4 Private Label Beverages and Contract Packingin the U.S.

4 NEWContract Packing Directory Database

Multiple CategoryOverview Reports 5 The Multiple Beverage Marketplace in the U.S.

5 New Age Beverages in the U.S.

6 The Multiple Beverage Marketplace in Canada

6 The Global Multiple Beverage Marketplace

7 Wellness and Functional Beverages in the U.S.

7 Organic Beverages in the U.S.

U.S. BeverageCategory Reports 8 Value-Added Water in the U.S.

8 Bottled Water in the U.S.

8 NEWBottled Water Industry Briengs

9 The U.S. Beer Market

9 Coee in the U.S.

10 Carbonated Sot Drinks in the U.S.

10 RTD Tea in the U.S.

11 Milk & Dairy Beverages in the U.S.

11 Soy & Other Dairy Alternative Beverages in the U.S.

12 Sports Beverages in the U.S.

12 Energy Drinks in the U.S.

12 NEWEnergy Trends Drink Database

13 Single-Serve Fruit Beverages in the U.S.

13 Fruit Beverages in the U.S.

Global BeverageCategory Reports14 The Global Bottled Water Market

14 The Global Beer Market

Focus Reports15 NEWBeverages 2012: Whats in Store15 NEWAddressing Obesity: The Rise o Low Calorie

Beverage Options

15 Coconut Water in the U.S.

15 The Relaxation Beverage Market in the U.S.

15 NEWU.S. Candy Market Trends.

BMC Databases16 The All Channel Beverage Database

17 NEWIntroducing BMCDrinkIntel

Other Recent Focus Reports15 The Kombucha Market in the U.S. (2011)

15 The Premium CSD Market in the U.S. (2010)

15 Superruit Juice in the U.S. (2010)

15 Next Generation Sweeteners (2010)

15 The Kids Beverage Market in the U.S. (2009)

The Key to Added Value

Value PricingIn celebration o our 40thanniversary, weve selected a number o key reportsand made them much more aordable. Look orthe Value Pricing Logo or radically lower every daypricing on select titles.

Value Bundleover the last ew years, ourValue Set reports have been so popular that weveadded several opportunities to create your ownvalue set. Watch or the Value Bundle Logo to getmore market data at a substantial savings.


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Profit from our experience

Leverage ourknowledge base toseize your next greatmarket opportunity

It took 40 years to develop a knowledge base thisrobust. We continue to build and strengthen it,developing new product oerings to meet the

evolving needs o beverage companies, industrysuppliers and advisors. Our goal: to provide actionablemarket insights to help your business grow andprot, reaching milestones you can be proud o.

Whats new this year?

Were happy to introduce BMCDrinkIntelTM BeverageDatabase (see page 17 or details).

Quarterly results and orecasts or more U.S.beverage categories than ever beore18

categories and 38 sub-categories! These timely,aordable, data-rich snapshots deliver all-sales-channel inclusive quarterly data and year endorecasts direct to your desktop (see page 4).

Expanded market coverage. Through our BMCInormation Services Group, were covering severalcategories that share key issues, concerns andconsumption moments with beverages. In additionto Snack Food in the U.S., weve added a FocusReport entitled U.S. Candy Market Trends (seepages 3 & 15).

Why should you celebrate our40-year milestone?

First, celebrate the condence youll have in yourdecisions, knowing they are supported by a third-party research provider with a solid history o dataintegrity, unrivaled access to industry leaders anda deep understanding o market opportunities andthreats. But thats not all. As we celebrate our 40thanniversary, weve ound several ways to help youmaximize your budget by reducing your costs and/orgiving you more or your money when you purchaseBMC Reports. And thats something to celebrate!

At Beverage Marketing Corp., were celebrating 40 years as the

industrys trusted resource or total market, all-sales channel

inclusive beverage data and market insight. Were proud to be

the industrys go-to-source or market reports, custom research,

strategic and tactical consulting, and fnancial services.

Custom Research

Tell us what you need. I by chance our detailed MarketReports or Focus Reports dont contain the inormationyoure looking or, we also oer custom research,results-driven strategic and tactical consulting, andnancial services to address your unique insightrequirements and objectives.

For more details, contact Charlene Harvey at212-688-7640 x 1962.


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2 To place an order call Charlene Harvey: 800-275-4630 x 1962 (U.S.) or 212-688-7640 x 1962

2012 Beverage Marketing ReportsCelebrating 40 years

Special ReportsThese reports provide a variety o perspectives. Onereport examines the snack ood market. Anothersurveys both dynamic new beverage categoriesand small companies to watch. A third provides thelatest data on the packaging mix. In another, contract

packing and the private label side o the businessreceive detailed coverage. Yet another report takesa dierent view, delving into individual channelsthrough which beverages are sold. Last but not least,our quarterly reports provide timely data throughoutthe year on large and small segments.

Beverage Packaging in the U.S.Available Fall

The compleTe package. Market insights as wellas statistical break-outs by type and size (in units) oreleven beverage categories. The report covers beverage-packaging issues, trends and innovations by categoryand by beverage type. It includes discussion o leadingcompanies, their histories and their products. It alsoeatures Beverage Marketings ve-year projections.

chapters

1. The U.S. Beverage Packaging Market

2. U.S. Carbonated Sot Drink Packaging

3. U.S. Beer Packaging

4. U.S. Bottled Water Packaging

5. U.S. Wine and Distilled Spirits Packaging

6. U.S. Fruit Beverage Packaging

7. U.S. RTD Cofee Packaging

8. U.S. Tea Packaging

9. U.S. Milk Packaging

10. U.S. Sports and Energy Beverage Packaging

11. The Leading Beverage Packaging CompaniesIncludes proles o Alcoa, AmCor, Ball Corporation,Constar International, Crown Holding, DAK, GrahamPackaging Company, International Paper, MeadWestvacoCorporation, Mossi & Ghisol Group, Novelis, O-I andRexam PLC.

12. The Projected U.S. Beverage Packaging MarketIncludes projections through 2016.

Up-and-Coming Beverage Categoriesand Companies in the U.S.Available Summer

WaTch lIST. This value set combined two ormerlyseparate reports (Up-and-Coming Beverage Companiesand Up-and-Coming Beverage Categories) into a single

study, and oers it at a substantial savings. This reportscrutinizes the always-changing marketplace, identiyingand quantiying emerging non-alcoholic beveragecategories and companies o growing signicanceand describing what could be the next big thing. Italso provides an overview o dening trends spurringdevelopment o the new categories and looks at theast-growing liquid rereshment beverage companies,documenting their perormance and indicating whatmakes them noteworthy. Proles o emerging companiesinclude sales data as well as key personnel and contactinormation.

chapters

1. Emerging Beverage SegmentsDiscusses industry trends and quanties emergingnon-alcoholic beverage categories and sub-segments.Quanties emerging beverage sectors and discussesthe types o companies driving innovationrom thetraditional large beverage companies and entrepreneursto ingredient houses and pharmaceutical companies.Discusses actors driving innovation.

Categories covered include: High-End Water, PremiumSodas, Enhanced Water, Superpremium Ready-to-Drink Teas, Coconut Water, Essence Waters, Kombucha,Superruit Juices, RTD Protein Drinks, Energy Shots,Functional Beverages, Probiotics, Healthy Energy Drinks,Relaxation Beverages, Ready-To-Drink Coee and more.

2. Up-and-Coming Beverage Categories and CompaniesDiscusses, categorizes and sizes innovative companieswith distinctive brands in various nascent and newsegments. Companies covered include: 5-Hour Energy,Activate, Ayalas Herbal Water, Bai, Bean & Body, BobMarley, BodyArmor, Calypso Lemonade, Celsius, CocoLibre, Drank, Evolution, FRS, Function, G.T.s, Golazo,GoodBelly, High Country Kombucha, Hint Water, Hydrive,Karma Wellness Water, KeVita, Lieway, Metromint, Mix1,Mountain Valley Spring, Muscle Milk, Nawgan, Neuro,One Natural Experience (ONE), Reeds, Sambazon, SkinnyWater, Steaz, Vita Coco, Wolgang Puck, Xenergy, Zico,Zola Aa and more.

SpecialRep

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Visit us on the web at www.bmcreports.comor sample data and ull tables o contents and exhibits 3


U.S. Beverage Retail Sales Channel AnalysisAvailable Spring

ReTaIl RealITIeS. This report provides acomprehensive overview o the entire U.S. beveragemarketplace via examination o methods and avenues odistribution. It provides an overview o the entire liquidrereshment beverage (LRB) market and the various

modes o distribution used in the U.S. market anddiscusses the latest related trends. The report also delvesinto the individual sales channels, oering statistics andinsight on channel volume by beverage type. It alsocontains Beverage Marketings volume and growthprojections or each LRB beverage group and analysiso the orces determining each channels uture withrespect to LRBs.

chapters

1. The U.S. Retail MarketplaceSupplies volume, wholesale and retail sales gures or themajor beverage categories and oers an overview o theU.S. retail beverage market.

2. Routes to RetailDiscusses beverage distribution methods and the issuesshaping the marketplace.

3. The U.S. Supermarket ChannelProvides volume data or each beverage category,discusses trends and issues in the supermarket channeland proles leading retail companies.

4. The U.S. Convenience/Gas Store ChannelProvides volume data or each beverage category,discusses trends and issues in the convenience/gaschannel and proles leading retail companies.

5. The U.S. Mass Merchandiser ChannelProvides volume data or each beverage category,

discusses trends and issues in the mass merchandiserchannel and proles leading retail companies.

6. The U.S. Drug Store ChannelProvides volume data or each beverage category anddiscusses trends and issues in the drug store channel.

7. The U.S. Foodservice ChannelProvides volume data or each beverage category anddiscusses trends and issues in the oodservice channel.

8. The U.S. Vending ChannelProvides volume data or each beverage category anddiscusses trends and issues in the vending channel.

9. Other Retail ChannelsCovers trends and issues in non-traditional and otherretail channels.

10. The Projected U.S. Retail MarketplaceIncludes projected volume or each sales channel. Alsoprovides growth projections or each o the majorbeverage categories. Projections through 2016.

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Snack Food in the U.S.Available Spring

WhaT goeS beT TeR WITh beveRageSThan SnackS? Through our BMC InormationServices Group, Beverage Marketing explores trendsin an area that oten shares usage occasions as well ascertain challenges with beverages: snack oods. This

report covers all segments o the diverse packaged snackood industry, rom salty to sweet and everything inbetween, examining market trends and recent industrydevelopments. It also proles leading companies,including those also involved with beverages, such asPepsiCo and Krat, as well as ood giants like ConAgraand General Mills and snack ood-centric entitieslike Herr Foods and Hostess Brands. Other chaptersaddress pricing, advertising and demographics. Thereport also contains Beverage Marketings exclusiveve-year projections.

chapters

1. The U.S. Snack Food MarketQuanties the market and discusses industry trends.

2. The U.S. Snack Food Market by SegmentCovers snack ood and provides discussion and statisticson candy trends or market comparison.

3. The Regional Snack Food Markets

4. The Leading Snack Food Companies and Their BrandsIncludes proles o Campbell Soup Company, ConAgra,Diamond Foods, General Mills, Herr Foods, HostessBrands, Kellogg, Krat, McKee Foods, PepsiCo, SargentoFoods, Shearers Foods and Utz Quality Foods.

5. U.S. Snack Food Pricing

6. U.S. Snack Food Advertising Expenditures

7. U.S. Snack Food Demographics

8. The Projected U.S. Snack Food MarketIncludes Projections through 2016.

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6/20



Private Label Beverages & ContractPacking in the U.S.Available Fall

behInd The SceneS. This report oers insighton private label beverage production, quanties theprivate label market, sheds light on issues related to

contract packing and discusses the trends aecting theprivate label and contract packing markets. It includesan extensive directory o contract packers by product,process and production capabilities.

chapters

1. Current Trends in Private Label Beverage Marketing

2. Private Label Beverages by Beverage Category

3. Current Trends in Contract Packing

4. Contract Packing by Beverage Category

5. Regional Contract Packing Volume

6. Pricing o Contract PackingProvides representative pricing data or conversion-only

as well as ull-product contracts, ull-product cost makeupand contract packing contract issues.

7. Directory o Contract PackersIncludes geographical, beverage category, productionprocess and personnel indexes.

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SpecialRep

orts

NEWU.S. Quarterly Category Volume andRetail Dollar Reports

all-channel InclUSIve QUaRTeR ToQUaRTeR InSIghT. Beverage Marketings U.S.Quarterly Category Volume and Retail Dollar Reportslook at 18 major non-alcohol beverage categories +31 key sub-categories plus the beer market and itskey segments, providing marketers with the all-sales-channel-inclusive quarterly results and year-end orecastsnecessary to spot trends and make timely decisions.With a volatile economy making intra-year market shitsmore important than ever, these data-driven snap-shots,available 35 days ater the close o the quarter, can beused as stand-alone indicators o market perormance oras aordable interim updates to our in-depth category ormulti-category overview reports.

Ts ex rt rrts ri:

Quarter over quarter category volume

Quarter over quarter retail dollar results

BMCs orecasts or total market year end-volume andretail dollar perormance

Per capita consumption, share and quarter-over-quarter growth

All-sales channel inclusive data

Four data-driven interim reports per year keep youon top o trends in 19 beverage categories and38 sub-sectors

NEWContract Packing Directory DatabaseExcel-based directory o contract packers allows

you to manage contacts, add your notes and most

importantly, conduct searches or packers with

particular product or processing capabilities,

geographic locations, etc.

$5,995alone

$4,495with purchase of private label

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7/20

PET Water

PET Water Leads Western New Age MarketShare of sales by segment, 2011

Single-ServeFruit

RTD TeaSports

Beverages

Others

Source: Beverage Marketing Corporation



Multiple CategoryOverview ReportsMultiple Category Overview reports acilitate category-to-category comparison. Some survey major national orglobal beverage market trends or the largest beveragecategories. Others cover groups o categories thatshare certain attributes or have similar consumerperceptions or consumption moments. In additionto providing insight on the categories within thegrouping, these reports also oer current and historicalcategory data including volume, growth and per capitaconsumption and Beverage Marketings exclusiveve-year projections by category. Like all BeverageMarketing reports, Multiple Category Overview Reportsinclude the latest inormation, up to the moment otheir publication, on industry trends and issues, newproduct introductions, mergers and acquisitions, etc.

The Multiple Beverage Marketplace in the U.S.Available Spring

pUT The Whole U.S. maRkeT In peRSpecTIve.This comprehensive report covers the entire U.S.commercial beverage industry and includes data on retailand wholesale sales as well as volume, growth and percapita consumption. It also oers key trends and statisticsacross eleven U.S. beverage types, discusses new productsand contains projections by category through 2016.

chapters

1. The U.S. Beverage MarketCovers the U.S. commercial beverage industry and includesdata on wholesale and retail sales as well as volume.

ctrs 2 12 provide and analyze statistics on volume, share,growth and per capita consumption or each beverage category.

2. The U.S. Beer Market

3. The U.S. Bottled Water MarketIncludes value added bottled water trends.

4. The U.S. Carbonated Sot Drink Market

5. The U.S. Cofee Market

6. The U.S. Distilled Spirits Market

7. The U.S. Energy Drink Market

8. The U.S. Fruit Beverage Market

9. The U.S. Milk Market

10. The U.S. Sports Beverage Market

11. The U.S. Tea Market

12. The U.S. Wine Market

13. The Projected U.S. Beverage Market

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M

ultipleCate

goryOverv

iewReport

s

New Age Beverages in the U.S.Available Fall

all The alTeRnaTIveS. Oering insight on thearray o beverages that compete or shel space andconsumer loyalty, this report examines ready-to-drink teaand coee, sports beverages, energy drinks, single-serve-ruit beverages and all the various New Age segments.

It provides data on the segments volume and sales anddiscusses leading companies and their strategies.

chapters

1. The Multiple Segment New Age Beverage MarketOers an overview o the protean New Age beveragemarket.

2. New Age SegmentsProvides data on the various segments o the alternativebeverage market.

3. New Age Regional Markets

4. New Age Distribution Channels

5. Leading New Age Companies and Their Brands

Proles the New Age beverage activities o companiessuch as Coca-Cola Company, Dr Pepper Snapple, Ferolito,Vultaggio & Sons, Hansen Natural Corporation, PepsiCo,Nestl Waters North America (NWNA), Red Bull andothers.

6. New Age Beverage Advertising Expenditures

7. Demographics o the New Age Beverage Consumer

8. The Projected New Age Beverage MarketContains projections through 2016.

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8/20

0%

2006 2011

40%

20%

60%

80%

100%

China and Brazil Increase Share;U.S. and Germany Lose It

Share of global beer consumption by country, 20062011

RussiaBrazilGermanyUnited StatesChinaAll Others

ShareofVolume




The Multiple Beverage Marketplace in CanadaAvailable Summer

The enTIRe canadIan maRkeT. This reportsummarizes industry activity and contains currentstatistical data or eleven individual beverage categoriesin Canada, including volume, growth and per capitaconsumption gures. It proles leading companies active

in the Canadian marketplace and includes volume guresthrough 2011, plus Beverage Marketings exclusive ve-year projections or each category.

chapters

1. The Canadian Beverage Market.Covers the Canadian commercial beverage industry.

ctrs 2 12 provide and analyze statistics on volume,share, growth and per capita consumption or each beveragecategory.

2. The Canadian Beer Market

3. The Canadian Bottled Water Market

4. The Canadian Carbonated Sot Drink Market5. The Canadian Cofee Market

6. The Canadian Distilled Spirits Market

7. The Canadian Energy Drink Market

8. The Canadian Fruit Beverage Market

9. The Canadian Milk Market

10. The Canadian Sports Beverage Market

11. The Canadian Tea Market

12. The Canadian Wine Market

13. The Leading Canadian Beverage CompaniesIncludes proles o Molson Coors Brewing Company,

Labatt Brewing Company, Sleeman Breweries andCott Corporation.

14. The Projected Canadian Beverage Market

Contains projections through 2016.

The Global Multiple Beverage MarketplaceAvailable Fall

The ToTal bev eRage maR keT. This report oersworldwide and country trends and data. It includesvolume, growth and per capita consumption statistics oreleven major beverage categories, with each consideredin its own chapter as well as in the context o the overall

marketplace. It also covers developments by beveragetype and country, plus ve-year growth projections.

chapters

1. The Global Beverage Market.Covers the commercial beverage industry aroundthe world.

ctrs 2 12 provide and analyze statistics onvolume, share, growth and per capita consumption ininternational markets.

2. The Global Beer Market

3. The Global Bottled Water Market

4. The Global Carbonated Sot Drink Market5. The Global Cofee Market

6. The Global Distilled Spirits Market

7. The Global Energy Drink Market

8. The Global Fruit Beverage Market

9. The Global Milk Market

10. The Global Sports Beverage Market

11. The Global Tea Market

12. The Global Wine Market

13. The Projected Global Beverage MarketContains projections through 2016.

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MultipleCa

tegoryOverviewR

epo

rts


9/20



Wellness and Functional Beverages in the U.S.Available Fall

ThIRSTy oR moRe. Examining marketing activities,trends and issues in this multi-aceted market, this reportcovers beverages aiming to aid health, quench thirstand provide specic benets. It distinguishes betweentraditional and new-era wellness beverage types and

covers all segments, including protein drinks andprobiotics, antioxidant beverages, hydration beverages,dietary supplements, unctional beverages, nutrientprovision/meal replacement products, and beveragesand supplements targeted to senior citizens. It alsodiscusses the regulatory and commercial issues as well asthe leading companies strategies. New For 2012: Includesexpanded analysis o unctional beverage classications.

chapters

1. The Wellness Market in the U.S.Analyzes and quanties the burgeoning marketplace orhealthul and unctional ood and beverage products.Discusses the need states underpinning demand or such

healthy products, examines target markets and consumerbenet segments. Denes, quanties and discussesmarket development rom traditional wellness categoriesvs. newer evolving wellness segments.

2. The New U.S. Wellness and Functional Beverage MarketFocuses on newer beverage types such as coconut water,energy drinks, kombucha, nutrient-enhanced drinksand protein drinks, plus expanded analysis o variousunctional beverage sub-categories.

3. The Leading New Wellness and Functional Beverage

Companies and Their BrandsIncludes proles o the wellness and unctionalbusinesses o Coca-Cola Company, PepsiCo, Ferolito,Vultaggio & Sons, Hansen Natural Corporation, Honest

Tea, POM Wonderul, Red Bull, Sambazon, Vita Cocoand others.

4. The New Wellness and Functional Beverage

Advertising ExpendituresAdvertising expenditures by wellness and unctionalbeverage segment. Also includes wellness and unctionalexpenditures by media outlet.

5. Demographics o the Wellness and Functional

Beverage Consumer

6. The Projected New Wellness and Functional

Beverage MarketContains projections through 2016.

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Organic Beverages in the U.S.Available Summer

healThy gRoWTh. This report provides backgroundinormation about the burgeoning, increasinglymainstream organic industry with consideration ocurrent and ongoing trends and issues. It explores thegrowing subset o beverages made with ingredients

produced according to organic principles and standards.It also breaks the organic beverage industry down,providing current and historical data or ten beveragecategories. Additionally, it contains Beverage Marketingsvolume, per capita consumption and compound annualgrowth projections by category through 2016.

chapters

1. The U.S. Organic Beverage Market.Covers the growth o the U.S. organic beverage industryand related trends and issues.

ctrs 2 11 provide and analyze statistics on volume,share, growth and per capita consumption or each beverage

category.2. The U.S. Organic Beer Market

3. The U.S. Organic Carbonated Sot Drink Market

4. The U.S. Organic Cofee Market

5. The U.S. Organic Distilled Spirits Market

6. The U.S. Organic Energy Drink Market

7. The U.S. Organic Fruit Beverage Market

8. The U.S. Organic Milk Market

9. The U.S. Organic Soymilk Market

10. The U.S. Organic Tea Market

11. The U.S. Organic Wine Market

12. The Projected U.S. Organic Beverage Market

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U.S. BeverageCategory ReportsThese reports provide detailed analysis o majorbeverage categories perormances. Each reportincludes sales and volume statistics and discussions

o leading companies, brands, packaging, channelso distribution, regional markets, pricing, marketingactivities, demographics, advertising expendituresincluding internet advertising, ve-year growthprojections and more. For increased granularity, inaddition to the total market view BMC is known or,these reports also include select market insights romSymphonyIRI Group, a leading provider o point osale scanner data.All U.S. beverage category reportsinclude total-market retail dollar sales data as well asvolume and wholesale dollar data. Like all BeverageMarketing reports, U.S. Beverage Category Reports

include the latest inormation, up to the moment otheir publication, on industry trends, new productintroduction, mergers and acquisitions, and issues oconcern to the industry.

Value-Added Water in the U.S.Available Summer

an added TWIST. This report assesses the currentstate o the value-added water market. It also providesan overview o the sub-segments and drivers that willpropel growth to 2016. Principal competitors are identiedalong with small, burgeoning companies and their brands.

It includes analysis o leading brands, advertisingexpenditures as well as category projections.

chapters

1. The Bottled Water MarketProvides the context or the value-added segment withdata on the overall bottled water market.

2. The Value-Added Water Market

3. Value-Added Water Distribution Channels

4. Value-Added Water Packaging

5. Leading Companies and Their BrandsAnalyzes the key players.

6. Value-Added Water Advertising Expenditures

7. Demographics o the Value-Added Water Consumer

8. The Projected Value-Added Water MarketContains projections through 2016.

U.S.

Bevera

geCategor

yReports

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Bottled Water in the U.S.Available Summer

cleaRly compleX. Beverage Marketings denitivereport on the second largest beverage category by volumeconsiders every aspect o this increasingly controversialcategory and its competitive circumstances. Its detailedanalysis covers regional and state markets as well as

packaging, distribution, advertising, demographics and more

chapters

1. The U.S. Bottled Water MarketProvides inormation on volume by segments, per capitaconsumption, wholesale and retail dollar sales andpricing. Puts the U.S. market in a global perspective.

2. The Regional and State Bottled Water MarketsCovers consumption o non-sparkling and sparklingwater by region and by leading states.

3. The HOD Water Market

4. The Imported Bottled Water Market

5. Bottled Water Distribution Channels & Pricing

Includes volume and dollar sales inormation on allbottled water types by distribution channel as well asaverage price per gallon.

6. Bottled Water PackagingCovers non-sparkling volume by container type and bysize and distribution channel as well as sparkling volumeby container type.

7. Leading Companies and Their BrandsIncludes proles o the Nestl Waters North America(NWNA), PepsiCo, Coca-Cola Company, DS WatersEnterprises, CG Roxane, Culligan International, Dr PepperSnapple, Crystal Rock and Glacier Water Services. Alsotracks the perormance o the top domestic and importedbrands and the leading HOD water companies.

8. Club Soda and Seltzer Companies and BrandsCovers inormation on Canada Dry, Vintage, Schweppesand Seagram.

9. Bottled Water By Source

10. Bottled Water Advertising Expenditures

11. Demographics o the Bottled Water Consumer

12. The Projected U.S. Bottled Water MarketIncludes projections through 2016.

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NEWInterim Updates:Bottled Water Industry BriengsFour periodic updates provide quarterly

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11/20



The U.S. Beer MarketAvailable Fall

beeR Rom eveRy angle. This value set reportcombines Beer in the U.S., Imported Beerand Specialty Beerand Microbrewery Markets to create the most exhaustivestudy o the U.S. beer market available. An $18,000+value that is priced much lower, it scrutinizes all aspects,

covering state and regional markets, distributionchannels, brewers and brands, imports, exports,packaging, pricing, advertising, demographics andprojections. It also provides in-depth examination othe mergers, acquisitions and joint ventures reshapingthe industry plus projections through 2016.

chapters

1. The U.S. Beer MarketCovers total market volume, retail sales, per capitaconsumption and growth. Discusses trends anddevelopments. Puts the U.S. market in a globalperspective.

2. Regional and State Beer MarketsProvides data on regional sales and volume as well asvolume and per capita consumption by leading states.Covers all beer as well as the imported and crat segments.

3. The U.S. Beer Market CategoriesCovers imported, domestic, premium, light, super-premium, popular and ice beers plus non-alcoholic brewsand malt liquors, brand data and pricing categories.

4. Beer Imports and Exports

5. Leading Beer Companies and Their BrandsIncludes data and discussion covering the perormanceo the various brands belonging to or distributed byAnheuser-Busch InBev, MillerCoors, Crown Imports,Heineken USA, Diageo-Guinness USA, D.G. Yuengling &

Son, Boston Beer, Sierra Nevada, New Belgium and CratBrewers Alliance as well as inormation on microbrewersand brewpubs. Also includes overviews and in-depthanalysis o the top brewers perormance, marketingeorts and management.

6. Packaged and Drat BeerCovers volume by package type, regional and statepackaged and drat volume and imports by containertype. Includes specialty beer data.

7. Beer Industry PricingCovers consumer and producer prices and prices bypackage type.

8. Beer Distribution in the U.S.

9. Beer Advertising Expenditures

10. Demographics o the U.S. Beer Consumer

11. The Projected U.S. Beer Market

Cofee in the U.S.Available Fall

WhaTS hoT noW. This report looks at the trendsand issues aecting the coee industry, includingthe constant innovation required to keep consumersattention. It situates the U.S. market in its global contextand delivers data on coee production and consumption,

imports and exports, advertising and demographics. Italso covers the ready-to-drink coee market and projectsthe U.S. coee market ve years into the uture. Includescoverage o coee pods.

chapters

1. The U.S. Cofee MarketIncludes data on volume, sales and growth. Puts the U.S.market in a global perspective.

2. The U.S. Cofee Market by Segment

3. The U.S. Specialty Cofee Market

4. U.S. Cofee Imports and Exports

5. The U.S. Cofee Market by Distribution Channel

6. The Leading Cofee Companies and Their BrandsIncludes proles o J. M. Smucker, Krat, Tata Coee, Nestl,Starbucks, Green Mountain Coee Roasters and others.

7. The U.S. Ready-to-Drink Cofee Market

8. Cofee Industry Pricing in the U.S.

9. Cofee Advertising Expenditures

10. Demographics o the Cofee Consumer

11. The Global Cofee Market

12. The Projected Cofee MarketContains projections through 2016.

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Others

Top Four Sources Accounted For 63%of U.S. Coee Imports

Share of volume by country of origin, 2011

Colombia

Vietnam

Brazil

Guatemala



12/20



Carbonated Sot Drinks in the U.S.Available Summer

ongoIng evolUTIon. This comprehensive study othe leading beverage category examines trends and topcompanies strategies, providing up-to-date statistics anddetailed analysis o leading brands, packaging, channelso distribution, regional markets, pricing, demographics,

advertising, ive-year growth projections and more.

chapters

1. The U.S. Carbonated Sot Drink MarketProvides national and regional volume, wholesaleand retail sales, growth and per capita consumptioninormation. Puts the U.S. market in a global perspective.

2. The U.S. Packaged and Fountain CSD MarketsCovers national and regional trends, with volume, marketshare and growth data.

3. The U.S. Regular and Diet Carbonated Sot Drink MarketsCovers national and regional trends, with volume, marketshare and growth data.

4. The U.S. Premium Carbonated Sot Drink MarketExamines the high-end sub-segment o the category.

5. The U.S. Carbonated Sot Drink FlavorsCovers packaged and ountain trends or regular anddiet CSDs by avors such as grape, orange, cherry andheavy citrus.

6. The Leading Sot Drink Companies and Their StrategiesIncludes proles with analysis o marketing strategies,nancial data, international operations, managementteams and bottler systems o Coca-Cola Company,PepsiCo, Dr Pepper Snapple Group and Cott Corporation.

7. The Leading Sot Drink BrandsIncludes the top ten regular and diet brands and leadingavors by brand.

8. U.S. Sot Drink Industry PricingIncludes CPI, PPI, price per packaged case and bulkpricing.

9. U.S. Sot Drink Distribution ChannelsCovers volume, share and growth by container typeand channel.

10. Private Label Sot Drinks

11. U.S. Sot Drink PackagingCovers volume, share and growth by package type.

12. Sot Drink Advertising Expenditures

13. Demographics o the Sot Drink Consumer

14. The Projected U.S. Carbonated Sot Drink Market

Contains projections through 2016.

U.S.

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geCategor

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RTD Tea in the U.S.Available Summer

Ready To go. This report examines the total U.S. teamarket with a ocus on ready-to-drink tea. It providesdata on regional markets as well as leading companiesand brands or the New Age beverage segment. RTD teapackaging, distribution, advertising expenditures and

demographics are discussed in detail. The report alsoprojects the market ve years into the uture. Also coverskombucha. New or 2012: Includes diet vs. regular RTDtea trends.

chapters

1. The U.S. New Age and Tea MarketDescribes and provides dollars or the New Age beveragemarket, as well as volume and dollars or the varioussegments o the tea market. Identies trends in the U.S.and global tea markets.

2. The National Ready-to-Drink Tea MarketContains an overview o the New Age market, as well asdata on RTD tea avors, diet vs. regular RTD tea trends,

pricing and per capita consumption.3. The Regional RTD Tea Markets

Charts regional consumption patterns.

4. RTD Tea PackagingAddresses hot-ll and cold-ll trends and chroniclesvolume by package type, including plastic, cans, glass andpaperboard carton.

5. The Leading Tea Companies and Their BrandsIncludes proles o the Pepsi-Lipton Tea Partnership,Coca-Cola Company, Dr Pepper Snapple, Ferolito,Vultaggio & Sons and others.

6. The Kombucha MarketExplores ermented tea trends, quantiying the category,

proling the leading companies and providing brand data7. RTD Tea and Hot Tea Distribution Channels

Contains a breakdown o RTD tea and hot tea bysales channel.

8. U.S. Tea Advertising ExpendituresA look at advertising spending by the leading hot andRTD tea companies and brands.

9. U.S. Tea DemographicsDemographic trends in the overall, as well as RTD,tea markets.

10. U.S. Tea Imports and Exports

11. Tea Industry Pricing in the U.S.Examines the Consumer Price Index and Producer Price

Index or tea.12. The Projected Tea Market

Gives estimates o the tea market in general and RTD teamarket specically through 2016.

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13/20



Milk & Dairy Beverages in the U.S.Available Fall

The Whole (and SkIm) SToRy. This reportincludes data on production, consumption, avors, milkby at content and advertising expenditures. It analyzesthe orces reshaping the industry, such as consolidationin both production and retail outlets, pricing and health

matters and addresses packaging and distribution. Italso covers avored dairy based shel stable beverages,yogurt drinks and creamers.

chapters

1. The U.S. Milk MarketCovers national and regional volume, growth and percapita consumption.

2. The U.S. Milk Market by Fat ContentAnalyzes the industry by milk type. Includes yogurt drinks.

3. The U.S. Milk Market by FlavorsCovers chocolate milk as well as other avors.

4. Leading Dairies

Proles key companies.5. The Leading Milk Brands and Private Label

6. U.S. Milk by Distribution ChannelsCovers milk volume in supermarkets, conveniencestores, drug stores, mass merchandisers, wholesale clubs,oodservice, home delivery and institutional channels.

7. U.S. Milk PackagingCovers plastic, paper and aseptic packaging in single-serve and larger sizes.

8. U.S. Milk Pricing

9. U.S. Milk Advertising Expenditures

10. Demographics o the Milk Consumer

Proles the adult milk consumer.11. Dairy-based Shel-Stable Beverages

Covers Frappuccino, Hersheys, Yoo-hoo and others.

12. The Yogurt Drink MarketQuanties the market and discusses trends in yogurt-based beverages.

13. The Creamer MarketCovers dairy and non-dairy creamers.

14. Projected U.S. Milk MarketIncludes projections through 2016.

Soy & Other Dairy AlternativeBeverages in the U.S.Available Summer

moRe Than jUST S oy. This report on alternatives touid milk considers a rapidly evolving market, providingcurrent statistics and perspective on what the uture

holds or soymilk and other soy beverages as theybecome more entrenched in the mainstream market.It includes discussion and data relating to packaging,avors, advertising expenditures and demographics aswell as proles o the leading companies and a chapteron dairy alternatives including almond and rice milk.New For 2012: Now covers coconut milk.

chapters

1. The U.S. Soy Market

2. Soy Beverage Types

3. Soy Beverage Packaging

4. Soy Beverage Flavors

5. The Leading Soy Beverage Companies and Their BrandsIncludes proles o Dean Foods Company, Hain Celestial,General Mills/DuPont, Odwalla, Vitasoy, Pacic Foods,Wildwood Natural Foods, Wholesoy Company, SunrichFoods, Eden Foods and others.

6. Soy Beverage Distribution

7. Soy Beverage Company Advertising Expenditures

8. Demographics o the Soy Beverage Consumer

9. Other Dairy AlternativesCovers almond-, hemp- and rice-based beverages as wellas coconut milk.

10. The Projected Soy Beverage MarketIncludes projections through 2016.

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14/20



Sports Beverages in the U.S.Available Summer

playIng To WIn. This report oers a comprehensiveview o the U.S. sports beverage marketplace as wellas its regional markets. It covers market trends, pricing,demographics, advertising, regional sales, distributionchannels and packaging as well as the innovations and

strategies o the top companies. It also oers projectionsand discusses trends that will drive the market over thenext ve years. New or 2012: Expanded discussion othe emergence o new innovations in sports hydrationoerings as small brands introduce twists to the winningormula in an attempt to gain a oothold in this difcultto penetrate market.

chapters

1. The U.S. Sports Beverage MarketDenes the markets and gives statistics on volume, dollarsales, growth and per capita consumption. Puts the U.S.market in a global perspective.

2. Sports Beverage Regional Markets

3. Reduced Calorie and Regular Sports Beverages

4. Sports Beverage Flavors

5. Sports Beverage Segments and Distribution Channels

6. Sports Beverage Packaging

7. Leading Sports Beverage Companies and Their BrandsIncludes proles o the top players PepsiCo (Gatorade),Coca-Cola (Powerade), Big Red (All Sport) and others.Expanded discussion o small emerging sports beveragecompanies.

8. Sports Beverage Advertising Expenditures

9. Demographics o the Sports Beverage Consumer

10. The U.S. Protein Drink Market

11. The Projected U.S. Sports Beverage and Protein

Drink MarketsIncludes projections through 2016.

Energy Drinks in the U.S.Available Summer

acTIon, packed. Get the acts and nd out whatsnext or this dynamic marketplace where a plethorao new players strive to grow and hope to make inroadsagainst the industry leaders. This report proles thetop companies and brands and examines trends

and issues impacting the market. It covers regionalmarkets, packaging, distribution, advertising anddemographics. New or 2012: Expanded discussion osmall energy drink companies.

chapters

1. The U.S. Energy Drink MarketProvides discussion o and statistics on volume, dollarsales by brand, market shares and growth. Puts the U.S.market in a global perspective.

2. Energy Drink Regional Markets

3. Reduced-Calorie and Regular Energy Drinks

4. Energy Drink Distribution Channels

5. Energy Drink Packaging

6. Leading Energy Drink Companies and Their BrandsIncludes proles o Red Bull, Monster BeverageCorporation, Rockstar, Coca-Cola (Full Throttle), PepsiCo(Amp), National Beverage, Monarch Beverages, Crunk!!!and others.

7. The Energy Shot and Healthy Energy Segments

8. Energy Drink Advertising Expenditures

9. Demographics o the Energy Drink Consumer

10. The Projected U.S. Energy Drink MarketIncludes projections through 2016.

11. Directory o Energy Drink Companies

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U.S.

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NEWEnergy Drink Trends DatabaseQueryable database lets you create

customized statistical reports in Excel.

$5,395alone $1,995with purchase of energydrinks in the u.s.



15/20



Single-Serve Fruit Beverages in the U.S.Available Summer

jUIc y. This report examines the single-serve ruitbeverage market in the context o the New Age beveragemarketplace. The report provides in-depth discussiono the leading companies distribution and marketingstrategies and supplies data on volume and sales o their

brands. It covers regions, packaging, the superpremiumjuice sub-segment, advertising and demographics. It alsoprovides ve-year projections through 2016.

chapters

1. The U.S. Fruit Beverage and New Age MarketsProvides data on the various segments o the ruitbeverage and alternative beverage markets.

2. The U.S. Single-Serve Fruit Beverage MarketOers a detailed industry overview.

3. Regional Single-Serve Fruit Beverage MarketsCovers total volume and per capita consumption by region.

4. Single-Serve Fruit Beverage Distribution Channels

5. Single-Serve Fruit Beverage Packaging

6. The Leading Single-Serve Fruit Beverage Companies

and Their BrandsIncludes proles o market leaders such as Dr PepperSnapple, Coca-Cola Company, Krat Foods, Ocean Spray,PepsiCo, Sunny Delight Beverages, POM Wonderuland Welchs.

7. The Superpremium Juice MarketDiscusses and quanties the superpremium juice marketwith emphasis on the superruit sub-category, companyand brands including Sambazon, Zola, Bai, Kona Red,Bossa Nova and others.

8. Single-Serve Fruit Beverage Advertising Expenditures

9. Demographics o the Single-Serve Fruit BeverageConsumer

10. The Projected U.S. Single-Serve Fruit Beverage MarketContains projections through 2016.

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Fruit Beverages in the U.S.Available Spring

all TypeS o RUIT jUIce and dRInkS.This report delivers the details on juices, juice blends,rerigerated, shel stable, concentrates, trends by brand,avors, package and much more. Provides topline globaldata as well as projections or the U.S. market. Also breaks

out nectars and superpremium juice as well as rom-concentrate and not-rom-concentrate juice. Containsve-year projections.

chapters

1. The U.S. Fruit Beverage MarketCovers total market volume, wholesale and retail salesand growth. Puts the U.S. market in a global perspective.

2. The Regional Fruit Beverage Markets

3. Fruit Beverages by TypeCovers shel-stable, rom-concentrate and not-rom-concentrate juices, rozen concentrate and chilled, ready-to-serve ruit beverages, nectars and superpremium juices.

4. Fruit Beverage by FlavorsCovers the ull spectrum o ruit beverage avors.

5. Fruit Juice Imports and ExportsCovers imports by avor and country o origin andexports by avor.

6. The Leading Fruit Beverage Companies and

Their StrategiesIncludes proles o PepsiCo/Tropicana Products, Coca-Cola/Minute Maid, Ocean Spray, Dr Pepper Snapple,Floridas Natural Growers, Welchs, Nestl USA, SunnyDelight Beverages, Krat Foods, Tree Top and Apple & Eve.

7. Fruit Beverage Distribution Channels

8. Fruit Beverage Packaging

Covers packaging by ruit beverage type.9. The Powdered Fruit Drinks

10. Fruit Beverage Advertising Expenditures

11. Fruit Juice Pricing

12. Demographics o the Fruit Beverage Consumer

13. The Projected Fruit Beverage Market

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South

Largest Single-Serve Fruit Beverage Markets:The South and the Midwest

Share of wholesale dollars by region, 2011

Midwest

NortheastWest



16/20



Global BeverageCategory ReportsThis pair o reports examines two major beveragecategories perormance in the global market.Each study includes volume data by region and

by country, detailed analysis and ve-year growthprojections. The reports include extensive proleso the leading international companies. Like allBeverage Marketing reports, Global BeverageCategory Reports include the latest inormation,up to the moment o their publication, on industrytrends, new product introduction, mergers andacquisitions, and issues o concern to the industry.

The Global Bottled Water MarketAvailable Winter

WaTeR, eveRyWheRe. This comprehensive study

looks at worldwide, continent and country bottled watertrends. It discusses the leading companies brands andstrategies. It also includes ve-year projections.

chapters

1. The Global Bottled Water Market

2. The Leading Global Companies and Their BrandsIncludes proles o the largest international companies Nestl, Danone, PepsiCo and Coca-Cola.

ctrs 3 7 oer discussion o and statistics on regionalconsumption volume, share and growth as well as analysis ocountry and company developments.

3. The European Bottled Water Market

4. The North America Bottled Water Market

5. The Asian Bottled Water Market

6. The South American Bottled Water Market

7. The Arican, Middle Eastern and Oceanian Bottled

Water Markets

8. The Projected Global Bottled Water MarketContains projections through 2017.

The Global Beer MarketAvailable Fall

global peRSpecTIve. As beer industryglobalization continues apace, this report charts thelatest developments, with data on volume by country,continent, brewer and brand. It provides highly detailedproles o the leading brewers and discusses the impact

o the mergers and acquisitions reshaping the industry.It also oers Beverage Marketings ve-year marketprojections through 2016.

chapters

1. The Global Beer MarketProvides production volume (in hectoliters), shareand growth or more than 150 countries as well asconsumption volume, share, growth and per capita intakeor numerous selected countries.

2. The Leading Global Brewers and Their BrandsIncludes proles o Anheuser-Busch InBev, Asahi, AsiaPacic Breweries, Carlsberg, Grupo Modelo, Heineken, KirinMolson Coors, SABMiller and Tsingtao, among others.

ctrs 3 8 provide volume, share and growth statisticsand detailed analysis by country and by brewer or eachregional market.

3. The European Beer Market

4. The North American Beer Market

5. The Asian & Middle Eastern Beer Markets

6. The South American Beer Market

7. The Arican Beer Market

8. The Australian & Oceanian Beer Markets

9. The Projected Global Beer Market

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17/20



NEWBeverages 2012: Whats in StoreStart your year o right. This PowerPoint presentationprovides an early view o 2011 year-end results, plus anearly 2012 orecast or 11 major beverage categories. Looksat shiting market drivers, usage occasions and key issuesimpacting the beverage industry. The perect executivebrieng to kick o your planning and training meetings. Alsoideal as a complement to individual category studies or ourquarterly analysis series. Available immediately. More than40 slides with numerous charts, tables and graphs.

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These brief executive summary reports are designed to provide

perspective on the latest trends, hot issues and niche market segments.

In response to popular demand or changing market dynamics, some

titles may be published sporadically, or one time only. Focus Reports are

typically 25 to 50 pages, with text, graphs, charts, tables and photographs.

Fo

cusReport

s

Coconut Water in the U.S. 2012 editionAs this segment continues its rise, BMC measures it in bothvolume and wholesale dollar sales, covers the top brandsand discusses the issues likely to determine whats nextor coconut water. Beverage Marketings exclusive marketprojections through 2016 are also provided.

The Relaxation Beverage Market

in the U.S., 2012 editionAs the prolieration o beverages with benets continueswith the introduction o a variety o drinks marketed asdelivering specic unctional results, Beverage Marketingocuses on a niche within a niche: relaxation beverages.This emerging sub-segment o the wellness and unctionalbeverage marketplace gets in-depth analysis in this report,which discusses trends, issues and brands and charts thevolume and growth o beverages engineered to help consumersrelax. Market projections through 2016 are also provided.

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OTHER RECENT FOCUS REPORTS

The Kombucha Market in the U.S., 2011 edition

The Premium CSD Market in the U.S., 2010 edition

Superruit Juice in the U.S., 2010 edition

Next Generation Sweeteners, 2010 editionThe Kids Beverage Market in the U.S., 2009 edition

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NEWAddressing Obesity: The Rise o Low-Calorie

Beverage OptionsIn the wake o growing bottled water and diet CSD sales,beverage makers are introducing more low- or no-calorieproducts in various segmentsincluding ready-to-drinktea, energy drinks, ruit beverages and sports drinkscontributing to a decrease in the total calories consumersreceive rom liquid rereshment beverages. In addition to

providing data illustrating this caloric shit, this report alsodiscusses newly ormulated sweeteners and blends, newlow-calorie products and the industrys proactive obesity-ghting initiatives and responses to various governmentconcerns and programs.

NEWU.S. Candy Market Trends

The BMC Inormation Services Division o BeverageMarketing puts the spotlight on the candy market, providingtotal market, all-sales-channel inclusive historical andcurrent data or six candy segments, plus commentary anddata orecasts through 2016. Also provides company andbrand data or select retail channels.


18/20


Celebrating 40 years

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Break-outs o leading companies and private label by retail sales channel Break-outs o leading brands by retail sales channel Quarterly updates Break-outs by 15 on- and o-premise retailer channels including:

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IntroducingBMCDrinkIntelThis exciting, requently updated database takes the wealth o data ound

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