Report Electrot

8/8/2019 Report Electrot

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Visitors Traffic Traffic New Visitors % eCom Perorder

Monthly Daily

Jan-08 11547 372 36.04 73.41 0 0

Feb-08 7881 272 35.14 62.11 0 0

Mar-08 7076 228 29.95 5931 0.49 7806.99

Apr-08 5449 182 35.51 60.63 0.64 10822

May-08 6216 201 36.15 68.02 0.56 6989

Jun-08 5018 167 37.39 62.38 0.48 5899

Jul-08 6457 215 34.97 67.24 0.19 2885

Aug-08 7641 246 34.22 72.63 0 0

Sep-08 8570 286 29.99 69.93 0 0

Oct-08 10418 336 28.7 65.22 0 0

Nov-08 11766 392 32.06 68.14 0 0

Dec-08 14782 477 28.37 68.9 0 0

Jan-09 14914 481 32.48 64.84 0 0

Feb-09 13772 492 29.95 65.29 0.17 4873

Mar-09 15737 508 33.25 37.38 0.54 26710.5

Apr-09 15778 509 33.59 65.72 0.75 23222.98

May-09 12519404

37.01 63.97 0.5 14920

Jun-09 13358

445

37 68.53 0.42 10637.49

Jul-09 18862

608

39.8 75.87 0.52 20802.96

Aug-09 22667

731

40.33 77.86 0.41

22516

BounceRate

totalrevenu



Sep-09 21402713

42.47 77.42 0.4523.289.87$

Oct-09 22225717

41.8 76.27 0.42 20851

Nov-09 27102903

43.46 80.58 0.35 34132.46

Dec-09 25154811

40.53 78.19 0.45 24332.98

Jan-10 25639

827

41.44 79.22 0.34 32243.49

Feb-10 24610

879

40.17 80.46 0.39 22201.42

Mar-10 24918

804

41.76 77.99 0.35 21163.41

Apr-10 19355

312

43.01 79.36 0.39 23127.77

May-10 19166

639

43.13 79.36 0.29 18819.93

Jun-10 18311

610

47.62 81.66 0.28 17517.79

Jul-10 18924

610

42.32 82.02 0.31 16714.33

Aug-10 21843

705

41.8 83.03 0.32 15313.75



Average Price Main Keywords Avg time pages Google Share

0

3.44 6 4424

0

3.27 7 3236

162.65

4.24 6 1878

197.85

3.48 5 2356

166.4

3.59 6 1703

159.434.18 6 1057

125.433.4 6 2455

0

4.07 7 3104

04.5 7 3321

05.31 8 4454

0

4.47 6 52920

5.22 7 6976

05 6 6713

157.194.57 7 5975

179.274.36 6 6671

144.24

5 7 7139

169.56 4.29 6 4401

126.64

4 6 4307

136.86

4.02 6 7408

150.11 3.59 6 9146

dell gx270 dellgx260 gx270 andelectrocom uterwarelectrocomputerwarehouse dell gx270dell x260 x270eletrocomputerwarehouse,electrocom uterwar

eletrocomputerwarehouse,

eletrocomputerwarehouse, electro

used computers,eletro computer

cheap computers,used computers,cheap computers,eletro computer

cheap computers,refurbished


cheap computers,

refurbishedcheap computers,refurbishedrefurbishedcomputers, cheaprefurbishedcom uters, chearefurbishedcomputers, cheap

refurbishedcomputers, cheapcomputers, used

eletro computerwarehouseused computers,refurbished





181.95 5.5 5 7946

162.9 3.5 5 8159

201.973.38 5 9559

163.313.46 5 9569

194.24

3.26 5 8928

179.04

3.29 5 7845

164.06

3.3 5 8118

150.18

3.23 5 6846

186.34

3.23 5 6369

147.21

5.58 5 5678

149.24

3.18 5 6135

157.87

3.15 5 7832

cheap computers,

cheap computers,

cheap computers,refurbishedcheap computers,refurbished la to scheap computers,refurbishedcom uters,cheap computers,refurbished

cheap computers,refurbished laptops,refurbished

cheap computers,refurbished laptops,

refurbished

computers, cheapcom uters, usedcheap computers,refurbishedcom uterscheap computers,refurbished

cheap computer,refrurbished



percentage

Top Sources

38.31

761

google, live, y

41

888

google, live, y

56

941

google, live, y

43.23

974

google, live, y

27.39

833

google, live, y

21.06550

google, msn,li

38.08800

google direct

40.62

1152

google direct

38.751163

google direct

42.751078

google direct

45

1674

google direct

47.191958

google direct

451964

google direct

43.381490

google direct

49.312041

google direct

45.24

2165

google direct

35.15 1906

32.22

1946

google,direct,

39.27

2476

google, direct,

40.3

2590

google, direct,

MainKeywords

google, directdell x270



37.122778

31.72899

google, direct,

35.273265

38.043282

34.82

3539

31.87

3235

32.25 3640

33.53

3006

39.39

2995

31

2654

32.41

2833

35.85

3272

google,

google,direct, yahoogoogle, direct

ahoo dellgoogle, direct, yahoo, dell

x270, ahoogoogle,direct, yahoo,

google,direct, yahoo,refurbishdellp

goole, direct,yahoo, dell

google,

direct, yahoo,refurbishdell

google,direct, yahoo,dell x270google,direct,

google,direct, yahoo,



11547 372 36.04 73.41 0

7881 272 35.14 62.11 0

7076 228 29.95 5931 0.49

5449 182 35.51 60.63 0.64

6216 201 36.15 68.02 0.56

5018 167 37.39 62.38 0.48

6457 215 34.97 67.24 0.197641 246 34.22 72.63 0

8570 286 29.99 69.93 0

10418 336 28.7 65.22 0

11766 392 32.06 68.14 0

14782 477 28.37 68.9 0

14914 481 32.48 64.84 0

13772 492 29.95 65.29 0.17

15737 508 33.25 37.38 0.54

15778 509 33.59 65.72 0.75

12519 404 37.01 63.97 0.513358 445 37 68.53 0.42

18862 608 39.8 75.87 0.52

22667 731 40.33 77.86 0.41

21402 713 42.47 77.42 0.45

22225 717 41.8 76.27 0.42

27102 903 43.46 80.58 0.35

25154 811 40.53 78.19 0.45

25639 827 41.44 79.22 0.34

24610 879 40.17 80.46 0.39

24918 804 41.76 77.99 0.35

19355 312 43.01 79.36 0.39

19166 639 43.13 79.36 0.29

18311 610 47.62 81.66 0.28

18924 610 42.32 82.02 0.31

21843 705 41.8 83.03 0.32

SUMMARY OUTPUT

Regression Statistics

Multiple R 1

R Square 1

Adjusted R Square 1

Standard Error 368.56

Observations 31

ANOVA



df SS MS F

Regression 11 1403896509.01 127626955.36 939.55

Residual 19 2580932.41 135838.55

Total 30 1406477441.42

Coefficients Standard Error t Stat P-value

Intercept 3789.2 2530.19 1.5 0.15372 5.31 1.01 5.24 0

36.04 12.61 36.2 0.35 0.73

73.41 0.64 0.09 6.72 0

0 -2994.67 724.02 -4.14 0

0 0.07 0.02 3.35 0

0 3.49 2.71 1.28 0.21

3.44 -93.13 106.64 -0.87 0.39

6 174.97 189.02 0.93 0.37

4424 1.34 0.12 11.12 0

38.31 -122.38 18.56 -6.59 0761 2.04 0.3 6.91 0

PROBABILITY OUTPUT

Percentile 11547

1.61 5018

4.84 5449

8.06 6216

11.29 6457

14.52 7076

17.74 7641

20.97 7881

24.19 8570

27.42 10418

30.65 11766

33.87 12519

37.1 13358

40.32 13772

43.55 14782

46.77 14914

50 15737

53.23 15778

56.45 18311

59.68 18862

62.9 18924

66.13 19166



69.35 19355

72.58 21402

75.81 21843

79.03 22225

82.26 22667

85.48 24610

88.71 2491891.94 25154

95.16 25639

98.39 27102

traffic= 3789.195+5.308x1+12.612x2+.6381x3-2994.6651x

0 20

0

5000

10000

15000

20000

25000

1 1 5 4 7



0 0 3.44

0 0 3.27

7806.99 162.65 4.24

10822 197.85 3.48

6989 166.4 3.59

5899 159.43 4.18

2885 125.43 3.40 0 4.07

0 0 4.5

0 0 5.31

0 0 4.47

0 0 5.22

0 0 5

4873 157.19 4.57

26710.5 179.27 4.36

23222.98 144.24 5

14920 169.56 4.2910637.49 126.64 4

20802.96 136.86 4.02

22516 150.11 3.59

23289.87 181.95 5.5

20851 162.9 3.5

34132.46 201.97 3.38

24332.98 163.31 3.46

32243.49 194.24 3.26

22201.42 179.04 3.29

21163.41 164.06 3.3

23127.77 150.18 3.23

18819.93 186.34 3.23

17517.79 147.21 5.58

16714.33 149.24 3.18

15313.75 157.87 3.15



Significance F

0

Lower 95% Upper 95% Lower 95.0%

-1506.56 9084.95 -1506.563.19 7.43 3.19

-63.16 88.39 -63.16

0.44 0.84 0.44

-4510.06 -1479.27 -4510.06

0.03 0.12 0.03

-2.19 9.16 -2.19

-316.32 130.06 -316.32

-220.66 570.6 -220.66

1.09 1.59 1.09

-161.23 -83.54 -161.231.42 2.66 1.42

Normal Probability Plot



+.0736x5+3.485x6-93.128x7+174.97x8+1.34x9-122.38x10+2.043x1

40 60 80 100

Sample Percentile



6 4424 38.31 761

7 3236 41 888

6 1878 56 941

5 2356 43.23 974

6 1703 27.39 833

6 1057 21.06 550

6 2455 38.08 8007 3104 40.62 1152

7 3321 38.75 1163

8 4454 42.75 1078

6 5292 45 1674

7 6976 47.19 1958

6 6713 45 1964

7 5975 43.38 1490

6 6671 49.31 2041

7 7139 45.24 2165

6 4401 35.15 19066 4307 32.22 1946

6 7408 39.27 2476

6 9146 40.3 2590

5 7946 37.12 2778

5 8159 31.7 2899

5 9559 35.27 3265

5 9569 38.04 3282

5 8928 34.82 3539

5 7845 31.87 3235

5 8118 32.25 3640

5 6846 33.53 3006

5 6369 39.39 2995

5 5678 31 2654

5 6135 32.41 2833

5 7832 35.85 3272



Upper 95.0%

9084.957.43

88.39

0.84

-1479.27

0.12

9.16

130.06

570.6

1.59

-83.542.66



120





















Focus Statical Evidence

Traffic

Bounce Rate

New Visitors

Visitor traffic started with an increasing trend from 14000 to25000 at year end 2009. Beginning of 2010 has witnessed a

declining trend from 25000 visitors in January to 21000 inAugust 2010. A significant increase in 2009 was a jump of 5000 visitors from June - July. On the other hand, from Mar-April 2010, a 5000- decrease in incoming traffic is seen.

On average, bounce rate was 37% in the year 2009. Theyear 2010 is showing bounce rates on average 42%.

The average number of new visitors in 2009 has been 69%while the year 2010 is experiencing an average 80% of newvisitors from the total traffic.

Conversion

Rate

Conversion rates have also dropped from 0.45 in the year

2009 to 0.33 in 2010.

Per OrderValue &

Average Price

The year 2009(Jan-Aug) shows a per order value of $292with an average price of $151. Conversely 2010 shows abetter picture from Jan-Aug with per order value of $359 andan average price of $166.



Top Sources

Avg.Time/Perpages visited

The average time and pages visited on the website in theyear 2009 is 4.2 minutes/6 pages. This ratio shows adecreasing sign in the year 2010 with average time spent as3.5 minutes on 5 pages on average.

Google'sshare intraffic

sources

The share of Google in attracting traffic was 40% in 2009while 2010 shows that Google was successful in attractingonly 33% of the total number of traffic to the website.

2010:GoogleDirect

Yahoorefurbishdellpc.comdellgx270.com

MainKeywords

2010:Cheap computersRefurbished computersrefurbished latopsused computerselectro computer warehouse

2009:GoogleDirect Yahoo

dellgx270 Yahoo Answers

2009:Cheap computers

Refurbished computersused computerselectro computer

warehouserefurbished latops



Conclusion

Business requires at least 35000traffic/month by year end. Thiscould be achieved by first jump

starting the traffic from5000/month and a gradualincrease of 2000/month till yearend

Increasing bounce ratepercentages show the irrelevancyand unattractiveness of the webpages. An ideal bounce rate must

be around 30% in order to achieveoptimal conversion rates. Bouncerates can be optimized byallocating right keywords,providing assurance services tovisitors and making the navigationalong the website easier by betteruser interface.

The increase in number of newvisitors may lead to higher bouncerates as we see is happening now.Retaining and calling back oldcustomers may be more profitableand may give higher per ordervalues.

A drop of 12% in conversion ratesmean that if there are currently

21000 visitors/month, the webisteis losing 2520 visitors who couldbe potential customers.

A significant progress in the year2010. This can be enhanced byhigher priced products and bundledeals to increase per order values.



Improving bounce rates willautomatically increase the numberof time and pages visited by everyvisitor. This in turn will lead toincreased conversion rates.

Google's share must be increasedto at least 40% while there mustbe a significant share for both

Yahoo and Bing. This can be donethrough effective SEO tactics.

The top sources must also includeAOL as this website experiences

heavy traffic in US and Canada.Also Yahoo and Bing engines mustbe optimized to utilize their trafficsources.

Due to visibility and click throughfrom low productive keywords likedell used computers, we saw that

there is high bounce rate, lowconversion, less returningcustomers, etc which gives noimpact to sales and trafficgeneration. It is recommeded tofocus on these keywords only:Cheap computersRefurbished computersUsed computersCheap refurbished laptopselectrocomputerwarehouse



Summary

Bottom line:= Target 35000 visitors for year end= Imrove site design and creat trust

=SEO by focusing on Yahoo, Bing and AOL= Introduce bundle packages and high-endproducts

= Utilize social media channel to promote website

= Retain customers



Documents

Report Electrot