Report Mini Project Dka 4c

8/13/2019 Report Mini Project Dka 4c

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1.0INTRODUCTION

1.1Name of the companyDKA 4C SDN. BHD.

1.2Nature of businessDKA 4C SDN. BHD. is a partnership company that focuses on sell product.

1.3Location of businessDKA 4C SDN. BHD. is located at Taman Muhibbah, Merlimau Area. We had

chosen this location because it is nearest to housing area, schools and factories that

can make profit to our company.

1.4Date of commencementOur company will commence operations on 18 March 2013

1.5Factor in selecting the proposed ventureWe chose this business because it is easy to implement and the beginning for us to

gain knowledge of business.

1.6Future prospects of the businessOur future plans for this business is to expand our empire in peninsular Malaysia and

we also dream to become a supplier of materials to the dealer to small traders out

there.

2.0PURPOSE OF PREPARING THE BUSINESS PLANThis business plans is prepared by DKA 4C SDN. BHD. purpose for the funds to

members.This business plan is also prepare as a guideline for managing the proposed

venture.


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3.0BUSINESS/COMPANY BACKGROUND

Name of the business : DKA 4C

Business address : JB6666, Taman Muhibbah Fasa 6, 77300 Merlimau, Melaka

Telephone number : 017- 7382866

Fax number : 06-654 3210

E-mail address : [email protected]

Form of business : Partnership Company

Main activity (s) : Doing small foods business.

Date of commencement : 18 March 2013

Date of registration : 14 January 2013

Registration number : A-141209

Initial (own) capital : RM 300.00

Name of bank : Bank Islam Malaysia Berhad (BIMB)

Bank account number : 1412091206893070296


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4.0 ORGANISATION / ADMINISTRATION / MANAGEMENT PLAN

4.1 Organisations, mission, vision and objectives.

Table 6.1 shows the logo used by DKA 4C SDN. BHD.

LOGO

VISION To become a reputable and succesfull business service

provider.

MISSION

To maximize profit

Our company,s long term goals are to maximize profits.

This is impotant to ensure taht we are succesful.

OBJECTIVES

Our company,s objectives are :

1) To achieve consistency in our companys cash flow.This is important to ensure taht we have ggo cash fow

and a smooth running business.

2) To give the best business services to customersIt can ensure that the demands and expectations of

customers are met.

3) To offer reasonable prices to customersPrice is very important for customers. The price and

quality of service must be parallel with each other.

4) To achieve profits targets.This cah help enhance our financial position.

5) To ensure the order is completed on time.Our company wants to ensure that the customers

orders are completed on time.


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4.2 Organizational chart / structure

DKA 4C SDN. BHD. Used an organizational structure based on functions in the

organization. The firm is divided into marketing, finance and administration, and technicaland customer service division. This structure suits DKA 4C SDN. BHD. As the organization

emphasezes functional specialities to perform tasks. The organizational structure will cover

all aspects of the management as a business entity.

GENERAL MANAGER

SECRETARY

SUPERVISOROPERATION

MANAGER

FINANCIAL

MANAGER

WORKER


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4.3 Man Power Planning

DKA 4C BEREHAT Sdn. Bhd has one seven partners and they manage, contract and execute

the operations of the business as shown in Table 6.3. DKA 4C BEREHAT Sdn. Bhd. Has one

general manager, one finance manager, one assitant finance manager, one operations

manager, two supervisor and one secretary.

NO POSITION NUMBER OF PERSONNEL

1 General Manager 1

2 Finance Manager 1

3 Assitant Finance Manager 1

4 Operations Manager 1

5 Supervisor 2

6 Secretary 1

TOTAL 7


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4.4 Scheduled of task and responsibility

Each manager has his responsibility to execute the operations of the business. It is very

important for every manager to know his tasks and responsibilities in the company as it willguide him in accomplishing his job. Table below describes the task and responsibilities of

every position. The following functions and responsibilities have been identified and will be

delegated to the respective individual to ensure the smooth operation of the business.

Task / Position Responsibilities / Job Description

General Manager To plan, implement, and control the overall management of thebusiness

To plan and monitor the strategic progress of the business To be accountable for the overall performance of the business.

Secretary To type letters, write reports and minutes of the meetings, andperform general administrative tasks.

Operation Manager To be responsible for production , inventory, and quality control.Financial Manager To plan and oversee the accounting functions and financial

resources

To calculate the budget of the company To make forecasts and accounts for the company

Supervisor To give order to worker To be responsible for stock control

Worker To making the order by customer To sell the product / food


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4.5 Remuneration plan

For our company, we have chosen the EPF scheme to be given to all employees. EPF is

compulsory savings for employees so that they will have money to support themselves oncetheir retire. As a general guideline, employers are required to contribute at least 12% of an

employees basic salary. Dka 4C Berehat Sdn. Bhd. Also provides Social Security

Organization (SOCSO) contributions to ensure that employees receive compensation in

situations of work-related accidents or illnesses. Table below shows illustrates the

remuneration plan for each employee in Dka 4C Berehat Sdn. Bhd.

Position Number of

employees

Remuneration

per week/ weeksalary

(RM)

EPF

contribution

(12%) (RM)

SOCSO

(2%) (RM)

Total (RM)

General manager 1 RM 20 RM 2.40 RM 0.40 RM 22.80

Financial manager 3 RM 45 RM 5.40 RM 0.90 RM 51.30

Operational Manager 2 RM 30 RM 3.60 RM 0.60 RM 34.20

Supervisor 4 RM 60 RM 7.20 RM 1.20 RM 68.40

Secretary 1 RM 15 RM 1.80 RM 0.30 RM 17.10

Worker 22 RM 220 RM 26.40 RM 4.40 RM 250.80

TOTAL 33 RM 390 RM 46.80 RM 7.80 RM 444.60


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4.6 List Of Office Equipment And Supplie

DKA 4C Brehattt Sdn. Bhd. has bought a few things in order to smooth all the tasks nicely

and the things as listed in the table below. We bought a few things. These things are veryimportant to make all of the duty as well. On the other hands, this list of equipment were

bought to gain back the modal that company used and may attract more company to visit and

feel comfort with our company.

COMPANY EQUIPMENT AND FURNITURE

NO TYPE OF

EQUIPMENT

QUANTITY PRICE/UNIT (RM)

PRICE PER UNIT

(RM)

TOTAL COST

(RM)

1 KITCHEN

EQUIPMENTS

2 UNITS 5.00 10.00

TOTAL 2 UNITS 5.00 10.00


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5.0 MARKETING PLAN/ANALYSIS

5.1 Description of products or services

DKA 4C SDN.BHD. is a supplier of food for construction and building industry. We

supply various kinds of food that are manufactured by domestic firms as well asthose that are imported from foreign countries.We act the intermediary between the

factory, either located locally or internationally,and customers.

We supply quality food and are concerned with customers satisfaction. Our

business was developed to fulfil the demands of the food industry. We include

delivery services for our customers convenience. We conducted a research on this

proposed venture for five months prior to business commencement.

We guarantee that our food are of good quality. If our products have failed

to satisfy and fulfil our customers needs,we guarantee a full refund of the value ofpurchase or a replacement of the same value.

5.2 Target Market

DKA 4C SDN.BHD is a new company that is situated in rented house area which is

also near to Politeknik Merlimau.The main nature of this company is to supply food

to our customers.From a survey that was conducted at Taman Muhibbah, Merlimau

Utara, DKA 4C SDN.BHD has identified its target market : polytechnics students or

peoples at Merlimau will have a good product from DKA4C SDN.BHD. Based on the

survey results,we believe that DKA 4C SDN.BHD. will be able to stabilize itself by

focusing on this target market.

5.3 Market size

There are two major market segments within this target area.The first segment

consists of polytechnics student around Merlimau,Melaka and the second segment

is the peoples at Merlimau,Melaka.

The first segment consists of 4,000 to 8,000 students that like to buy our foods. The

second segment is about 3,000 to 9,000 peoples at Merlimau usually buy our foods. A

survey shows that the first segment makes purchases of about RM 500.00 per month

and the second group spends about RM1,000 per month. We estimated the potential

sales for a week as RM 100.00(RM20.00X5 days). All the data was obtained using

three methods. Firstly, we made an observation of the market size of the business.

Secondly, We interviewed a person in charge and a receptionist at the

Registration Department and the Statistics Department to get further information.

Lastly, we used questionnaires to get some information in order to build ourmarketing plan.


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5.4 Competitors (strengths and weaknesses)

Being the sixth company to involve in supplying foods in Merlimau, Melaka, ka

DKA 4C Sdn.Bhd has to compete with several existing competitors. Table BP 1.7

shows the strengths and weaknesses among the competitors.

Table BP 1.7 Competitors strengths and weaknesses

Competitors Strength Weaknesses

DKA4A Fully managed by experts Located at an Merlimau Utara,

Melaka.

Has a good experience.

The workers not somany.

DKA4B Large sales of foods everymonth.

The company is farfrom the Merlimau that

located at Muar.

DKA4D Experienced workers performan excellent job in sales the

food.


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5.5 Marketing strategy

The marketing strategy of DKA4C Sdn.Bhd. is summarized in Table BP 1.10

Table BP 1.10 Marketing strategy

Criteria Description

Product

Strategy

Branding As marketing company, we supply foods that are

produced by several local marketing. The brand

that we sell includes sandwiches, ice cream, and

muruku. All these foods are from the best product

in our country.

Quality DKA4C SDN.BHD. provides good quality food

to our customers. The quality is observed in terms

of:

1. Design2. Packaging3. Protection4. Ease of Use5. Product Differentiation6. Attractiveness7. Product Safety

Labeling All foods labeled and provide information on the

manufacturer, size, and usage instructions.

After Sale Services In order to maintain the smooth running on

DKA4C SDN BHD the management of fist after

sales services whereby the customer will be a

given a short questionnaire in order to know the

weaknesses that need to be improved in the future

Delivery services We also provide delivery services for customers

who need to transport their purchases to specific

locations.


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Pricing

Strategy

Competition-based pricing DKA4C SDN BHD uses competition-based

pricing as its pricing strategy. We have

competitors in Merlimau that sell the same

products for a higher price to get more profit per

unit. However, we at DKA4C SDN BHD placegreater importance on customer satisfaction for

repeat business. We have reduced the price per

unit of our products and are still able to get

reasonable profit from our sales. Our competitive

price will ensure customers continue buying from

us in the future and also attract new customers.

Distribution

Strategy

Fourth channel DKA4C SDN.BHD uses the fourth channel as our

distribution strategy. As a trading company, we

will get goods from the wholesaler and sell themto our customers. The wholesalers buys in large

quantities from several manufacturers.

Manufacturer

WholesalerRetailerConsumer

Promotion

Strategy

Advertising As for our promotion strategy.DKA4C SDN.BHD

uses the advertising method as the first step in

promoting our business. There will be printed

advertisements in brochures, magazines, andnewspapers soon. We have also visited the

developers offices to attract them to our firm. A

special discount will be given for purchases of

large quantities. A marketing executive will be

appointed to carry out our promotion strategy

extensively.


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6.0 OPERATIONAL PLAN / PRODUCTION STRATEGY

6.1 Operational / Innovation Process

To date, we have completed our market research and a lease has been secured at the selected

location at Taman Muhibbah, Merlimau Melaka. The next steps in the operational process are

as follows:

8.1.1 Sign Office /Building Lease Within 30 Day

8.1.2 Sign Material And Equipment

8.1.3 Accept Delivery Of Equipment

8.1.4 Receive Equipment Training And Set Up

8.1.5 Open Business

8.1.6 Launch Advertising And Promotion Pelan

6.2 Process flow chart

Figure below shows a flow chart that summarizes the operational process described in section

6.1

Process Flow Chart For

Buy the material top make a sandwich and muruku.Divide the tasks into two parts, making sandwiches and muruku

Lavender finished making sandwiches and muruku, food will be sold

to customers


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6.3 Production Schedule / Capacity Planning

The table below shows the production schedule or capacity planning for DKA 4C SDN.

BHD. Based on monthly production.

No. Time of

Production

Quantity of

Production

Good per

Day

1 Daily Production 100Ice cream

50- Sandwich

20muruku

170 pieces

6.4 Material requirement

We calculated our material requirement based on our sales per day. Our daily sale is

approximately 170 pieces per day. Hence, the total cost of the material per week is about 510

pieces.

MATERIAL REQUIREMENT

No. Item Quantity

Required

Safety

Stock

Price per

unit (RM)

Supplier Total

Amount

(RM)

1 Ice Cream 380 RM 0.20 DKA 4C

SDN.BHD.

RM 76.00

2 Sandwich 150 RM 1.20 DKA 4C

SDN.BHD.

RM 180.00

3 Muruku 50 RM 1.20 DKA 4C

SDN.BHD.

RM 60.00

TOTAL RM 316.00


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7.0 FINANCIAL PLAN / STRATEGY / ANALYSIS

7.1 Project Implementation Cost

DKA 4C SDN. BHD. fixed assets include equipment and furniture and fittings which cost a

total RM 10.00. The companys working capital for administration, marketing and operationcost is RM 39.00. therefore, our total project implementation cost amounts to RM 66.00 as

shown in table below. We have also added a contigency cost (10 percent) to manage any

variances that might be occur between the actual expenditure from the budgeted expenditure.

PROJECT IMPLEMENTATION COST

Requirements Cost

RM RM

Fixed Assets

Furniture 10.00

SUBTOTAL 10.00

Working Capital

Administration 15.00

SUBTOTAL 15.00

Marketing

Promotional cost 15.00

SUBTOTAL 15.00

Operations

Overhead cost 9.00

SUBTOTAL 9.00

Deposits

Utilities (telephone,water,electricity) 11.00

SUBTOTAL 11.00

TOTAL 60.00

Contigencies (10%) 6.00

GRAND TOTAL 66.00


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7.2 Sources Of Finance

The breakdown of financing sources is as shown in table below. Total financing sources

required will be obtained from our own capital amounting RM 300.00.

DKA 4C SDN. BHD.SCHEDULE OF FINANCIAL SOURCES AS AT YEAR 2013

Sources Amount (RM)

A. Equity / Own ContributionsCash 300.00

Assets (land and building)

B. External Sources 0.00C. Others 0.00

TOTAL 300.00


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7.4 Pro Forma Balance Sheet Statement (1)

Table below shows the pro forma balance sheet statement of DKA 4C SDN. BHD. for the

day end 22 March 2013.

DKA 4C SDN. BHD.PRO FORMA FORMA BALANCE SHEET

FOR THE DAY END 22 MARCH 2013

RM RM

ASSETS

Fixed Assets (Non-current Asset)

Furniture & Fixtures 15.00

15.00

Current Assets

Stock and finished goods 5.00

Cash balance 169.00

174.00

Other Assets

Deposit 11.00

11.00

TOTAL ASSETS 200.00

EQUITY & LIABILITIES

Owners EquityCapital 300.00

Accumulate Profit (100.00)

200.00

Long Term Liabilities 0.00

Current Liabilities 0.00

TOTAL EQUITY & LIABILITIES 200.00


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7.5 Pro Forma Balance Sheet Statement (2)

The pro forma balance sheet statement in table below is prepared to show the position of

companys assets, liabilities and owners equity as at end of financial day.

DKA 4C SDN. BHD.PRO FORMA FORMA BALANCE SHEET

FOR THE DAY END 22 MARCH 2013

ASSETS RM EQUITY AND LIABILITIES RM

Fixed Assets Owners Equity

Furniture & Fixtures 15.00 Capital 300.00

Accumulate Profit (100.00)

Current Assets Long Term Liabilities

Stock and finished goods 5.00

Cash balance 169.00

Other Assets Current Liabilities

Deposit 11.00

TOTAL ASSETS 200.00 TOTAL EQUITY & LIABILITIES 200.00


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8.0 CONCLUSION / SUMMARY

As the conclusion DKA 4C Sdn. Bhd. is a company can hence ensuring more sales

throughout the state .This company can work side by side with other companies in the

industry as well. Furthermore, DKA 4C Sdn. Bhd. has increased its effort in cooperation

employees in sales .This approach is important to capture the local market.

In addition, our aim is to build up more sales around Merlimau area and more widely

around Melaka .DKA 4C Sdn. Bhd will continuously strive and cooperate closely with

various government agencies to be a much successful company. We hope that our business

will be wild known among the state not only in Malacca but also around the country. We

learn that you should work from the lowest place to get to the highest state. There is nothing

can stop you to achieve what you want un least you are the one that stop it.

The business will continuously implement the business strategies, especially on the

marketing aspects to ensure that the business is well known to the customers and we hope tobuild a loyal customer in future .We hope this application of financing will be given due

consideration from Bank Pembangunan Malaysia Berhad for us to start our business more

bigger.


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Documents

Report Mini Project Dka 4c