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Report of Alumni and Parent Engagement
Advancement and Communications Committee
September 20, 2013
Hoo are Our Alumni?
Hoo’s Engaged?Highly Engaged
Engaged
To Be Engaged
Alumni Population: 209,767
2005 2013
Highly Engaged 2,000 1.3% 8,800 4.2%
Engaged 34,000 21.3% 78,925 37.6%
To Be Engaged 124,000 77.5% 122,042 58.2%
Alumni Association
Alumni Interest Groups• 45 total with 200 alumni leaders• Approximately 200 event per year• 20 Regional Chapters• Four ongoing capital campaigns
Alumni Association
Focused Student Engagement• Class Councils and Trustees
• 160+ events, 66 council meetings
• Develop student leadership• 225 volunteers engaged• Weekly meetings with class officers
• Manage 4th year class giving campaign
• What’s Next program• Transition students to loyal alumni• Align young alumni with UVaClubs
Alumni Association
Alumni Services• Admission Liaison• Career Services
Alumni Association
Reaches Everyone
5,400 subscriptionsand growing
Reaches 217,000Alumni, students, Faculty and parents
Print MagazineOnline Magazine
Almost 1 Million VisitorsFrom 212 Countries
E‐Newsletter iPad Version
Telling the University’s Story Since 1874
Social Media
Alumni Association
Alumni Association Membership• Key Predictor of Alumni Engagement
o 40% of Undergraduate Alumnio 55% of Undergraduate Students
• 58% of Members have donated in past 5 years compared to 34% of alumni population
• 43% attended events compared to 26% overall
Office of Engagement
24,700 Documented Registrations for 1,200 Events 62% Alumni ‐ 16% Students ‐ 14% Non‐Alumni Parents ‐ 8% Friends
43% attendees were FY13 donors
5% Charlottesville, 19% Virginia, 67% U.S. Outside of Virginia, 9% International
Top Attendee Groups59% Arts & Sciences 12% Commerce11% Engineering
3% Darden, Architecture, Education, Law2% Nursing1% Medicine
Attendee Age Breakdown60% under 39 years
60+ same as general population
Office of Engagement
Lifetime Learning & Travel with Faculty: 9% Events, 30% PeopleDocumented Attendees ‐Seminars
+68% since FY11
EBSCO Online Library
+110% since FY11
• Academic Enrichment‐U.Va. at Oxford, Civil Rights Seminar, Summer Jefferson Symposium, More than the Score, Reunion Seminars
• 107 U.Va. Faculty, 132 Lectures• Sold out Cavalier Travel trips
0
500
1000
1500
2000
2500
3000
3500
FY11 FY12 FY13
Documented Attendees
Office of Engagement
UVA Global Network: 135 NetworksUVaClub Volunteer Leaders ‐ 968
Admission Volunteers ‐ 473 Student Ambassadors ‐ 174
020406080
100120140160
Signature Events
Office of Engagement
Digital Engagement: Crowdsourcing Pictures, Videos, Editorials
• Digital engagement metrics established• Interactive website fostering online
community growth• Web content strategy focus on advice with
“Wahoo Perspectives”Web event registrations for Google Hangout On Air Live Streaming programs
What’s Next?
• Institutional Opportunities‒ Grow volunteer opportunities
‒ Alumni and Parent Programming that impacts Strategic Plan
– Explore academic opportunities
o “Boomer U”oAdjunct/guest lecturers