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    Chapter One

    Introduction

    1.1 Origin of the assignment

    1.2 Background of the assignment

    1.3 Objectives of the assignment

    1.4 Scope of the assignment

    1.5 Methodology of the study

    1.6 Limitations of the study

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    Introduction

    Corporate Social Responsibility (CSR), also known as Corporate responsibility, Corporate

    Citizenship, Responsible Business, Social Action Program, Sustainable responsible

    Business(SRB),or corporate Social Performance(CSP). It is a form of corporate self-regulation

    integrated into business model.

    There is an illusion/myth that Corporate Social Responsibility (CSR) is just another name for

    Philanthropy. But, CSR is not just Philanthropy .

    Its more than that. A corporate citizens job will not end by just donating some money and

    cleaning our hands that any rich person with compassion can do. The major responsibility

    includes giving a helping hand to the under privileged and disadvantaged in all possible ways.

    Corporate Social Responsibility is a concept whereby companies integrate social and

    environmental concerns into their business operations and in their interaction with their

    stakeholders (employees, customers, shareholders, investors, local communities, government),

    on a voluntary basis. CSR demands that businesses manage the economic, social and

    environmental impacts of their operations to maximize the benefits and minimize the downsides.

    Key CSR issues include governance, environmental management, stakeholder engagement, labor

    standards, employee and community relations, social equity, responsible sourcing and human

    rights. It has become a multi-billion dollar public relations specialty in the business world.

    1.1Origin of the Assignment:

    The assignment entitled Corporate Social Responsibility: A study on the banking sector of

    Bangladesh has been prepared as a group fulfillment of MBA Program authorized by theDirector of MBA Program, Department of Business Administration, Stamford University

    Bangladesh.

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    1.2 Background of the Assignment:

    Banking sector is very much essential for the overall development of a country. Especially

    commercial banks play an important role in the field of economic growth as well as social

    growth. Now-a-days the concept of Social Responsibility is flourishing rapidly in a constructive

    way in banking sector. Earning the highest level of trust requires the balanced provision of value

    to four constituents: customer, shareholders, market environment & society and employees.

    Through this process, bank aims to contribute to the sustainable development of society as a

    whole, and to fulfill corporate Social Responsibility (CSR). Bank has taken various initiatives in

    various areas for attaining greater social goal. To reinforce CSR activities, bank has focused in

    the areas of employment, education, sports, social & cultural activities and disaster relief.

    1.3 Objectives of the Assignment:

    This assignment examines the corporate social responsibility in the area of banking sector. It

    deals with early history of corporate social responsibility, banking mission, social accounting

    system and social audit. Besides these, it has some special objectives. These are:

    To get an idea in banking role in sustainable development.

    Evaluate transparency and accountability of corporate as well as public entities.

    To learn business ethics, safety and ergonomic issues.

    To learn banks responsibility to community.

    To know standard conduct that includes employment fair policy and all core labor

    standards.

    To know the social accounting and auditing system in the area of corporate social

    responsibilities.

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    1.4 Scope of the Assignment:

    This assignment mainly focuses on the corporate social responsibility practices in the context

    of Bangladesh. The proposed study covers different issues of the current position of the

    commercial bank in the area of social responsibilities.

    A small part of the assignment is prepared with the help of primary data such as interviews.

    The interview process was rigorous to obtain accurate information and actual perceptions of the

    respondents.

    To make the assignment fruitful I tried my best to cover different issues. These issues are:

    - Sustainable Development

    - Business Ethics

    - Human Rights

    - Legal Compliance

    - Corporate Governance

    - Fair Employment

    - Health & Safety

    - Labor Standards

    - Community Relations

    - Environmental Responsibilities

    1.5 Methodology of the study:

    According to the instruction of our supervisor, we would like to prepare information about

    assignment. So the assignment is descriptive in nature. To fulfill the objectives of this

    assignment, total methodology has divided in to two Major parts:

    a) Data Collection Procedure:In order to make the assignment more meaningful and presentable, two sources of data

    and information have been used widely.

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    The Primary Sources are as follows:-

    Face to face interviews

    Relevant file study as provided by the officers concerned.

    Communicate with other respective personnel

    The secondary Sources are as follows:-

    Annual report of Jamuna Bank Limited and other commercial Banks

    Study related books and journals

    Web sites

    b) Data Processing & Analysis:

    Collected information have then processed & compiled with the aid of MS Word, Excel &

    other related computer software. Necessary tables have been prepared on the basis of

    collected data and various statistical techniques have been applied to

    analyses on the basis of classified information. Detail explanation and analysis

    have also been incorporated in the report.

    1.6 Limitations of the Study:

    To prepare a assignment on the topic like this in a short duration is not easy task. In preparing

    this assignment some problems and limitations have encountered which are as follows:

    a) The main constraint of the study was insufficiency of information, which was required

    for the study.

    b) Most of the data are collected from secondary sources. So, the information may irrelevantdue to time constrains.

    c) Due to time limitation, many of the aspects are not discussed in the present report.

    d) Lack of opportunity to access to internal data.

    e) To whom I interviewed, did not want to provide necessary information.

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    Chapter Two

    Literature Review

    2.1 Corporate Social Responsibility: What it is?

    2.2 Models of Corporate Social Responsibility

    2.3 The Measurement of Corporate Social Responsibility (CSR)

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    Literature Review

    2.1 Corporate Social Responsibility: What it is?

    Corporate Social Responsibility (CSR) refers to operating a business in a manner that accounts for the

    social and environmental impact created by the business. CSR means a commitment to developing

    policies that integrate responsible practices into daily business operations, and to reporting on progress

    made toward implementing these practices.

    Definitions

    Corporate Social Responsibility (CSR) is becoming an increasingly important initiative of businesses

    both nationally and internationally. There exists no universally accepted definition of CSR. As per

    WikiPedia, Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby

    business would monitor and ensure its support to law, ethical standards, and international norms.

    Consequently, business would embrace responsibility for the impact of its activities on the environment,

    consumers, employees, communities, stakeholders and all other members of the public sphere.

    Furthermore, CSR-focused businesses would proactively promote the public interest by encouraging

    community growth and development, and voluntarily eliminating practices that harm the public sphere,

    regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate

    decision-making, and the honoring of a triple bottom line: People, Planet, Profit. The definition of CSR

    by the World Business Council for Sustainable Development offers an acceptable definition. They state

    that "corporate social responsibility is the continuing commitment by business to behave ethically and

    contribute to economic development while improving the quality of life of the workforce and their

    families as well as of the local community and society at large (CSR: Meeting Changing Expectations,

    1999, Page 6)." Lotus Holdings defines CSR as, The integration of the interests of the stakeholders all

    those affected by a companys conduct into the companys business policies and actions, with a focus

    on the social, environmental, and financial success of a company, the so-called triple bottom-line with the

    goal being to positively impact society while achieving business success. The reference site Source

    Watch defines, Corporate social responsibility (CSR) is commonly described by its promoters as

    aligning a company's activities with the social, economic and environmental expectations of its

    stakeholders.

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    Assignment on CSR Basics Business Blogger Sunil B. says, CSR is about authority and accountability,

    duty and delivery, risk and reputation, transparency and trust, obligation and opportunity, but ultimately

    its about Sustainability. Its about how the world works for the better.

    Common CSR policies include:

    Adoption of internal controls reform in the wake of Enron and other accounting scandals;

    Commitment to diversity in hiring employees and barring discrimination;

    Management teams that view employees as assets rather than costs;

    High performance workplaces that integrate the views of line employees into decision-making

    processes;

    Adoption of operating policies that exceed compliance with social and environmental laws;

    Advanced resource productivity, focused on the use of natural resources in a more productive,

    efficient and profitable fashion (such as recycled content and product recycling); and

    Taking responsibility for conditions under which goods are produced directly or by contract

    employees domestically or abroad.

    In the past five years great strides have been made toward integrate CSR into the core culture

    of major companies. Early CSR reports often focused on philanthropy as a driver of CSR. That

    notion has been supplanted by a broad commitment to protecting and improving the lives ofworkers and the communities in which companies do business. CSR reports now typically

    address issues impacting virtually every area of operations: governance and ethics; worker

    hiring, opportunity

    and training; responsible purchasing and supply chainpolicies, and energy and environmental

    impact.

    The boundaries of corporate social responsibility are given below:

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    Figure 2.1: Boundary of Corporate Social Responsibility

    2.2 Models of Corporate Social Responsibility:

    Corporate social responsibility presented four different models which were: Ethical models,

    Statist Model, Liberal Model and Stake holders Model. These models are stated below:

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    Source: http://ir-site.panasonic.com/annual/2007/html/10_csr/index.html

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    Ethical Model:

    The Cadbury Brothers in England and the TATA Family in India have been mentioned in the

    study as pioneers which initiated corporate philanthropy in the 19th century eventually

    contributing towards social development. It was also mentioned that Mahatma Gandhipropagated an active role for companies in socio-economic development during the 20th

    century.

    Statist Model:

    This model is related to state leadership in corporate responsibility, which emerged in the

    countries with socialist ideology, where state-owned enterprises assumed responsibility for the

    well-being of workers in the workplace and beyond.

    Liberal Model:

    The liberal model encapsulates the philosophy of Milton Friedman (CPD, 2002) which argues

    that companies are solely responsible to their owners. This model doctrine upholds that it is

    sufficient for business to obey the law and generate wealth, which through taxation and private

    charitable choices can be directed to social ends.

    2.3 The Measurement of Corporate Social Responsibility (CSR)

    There is much interest and a growing literature on the measurement of what is meant by

    corporate social responsibility. MHCInternational has used a framework of measurement, fUSA

    by Prof. Donna Wood, and applied this framework to dozens of companies. The work is

    described in detail elsewhere.

    Briefly, CSR is measured following a business organization's configuration into three levels:

    Principles of social responsibility

    Processes of social responsiveness

    Outcomes as they relate to the firm's societal relationships

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    Level I: Principles of Social Responsibility

    The level of application of these principles is institutional and is based on a firm's basic

    obligations as a business organization. Its value is that it defines the institutional relationship

    between business and society, and specifies what is expected of any

    business. This level of the CSR model itself is all about the relationship between business and

    society at large and it has three major elements:

    Legitimacy concerns business as a social institution, and frames the analytical view of the

    interrelationship of business and society.

    Public Responsibility concerns the individual firm and its processes and outcomes within

    the framework of its own principles in terms of what it actually does.

    Managerial Discretion whereby managers and other organizational members are moral

    actors. Within every domain of corporate social responsibility, they are obliged to

    exercise such discretion as is available to them, toward socially responsible outcomes.

    Level II: Processes of Social Responsibility

    Corporate social responsiveness is a business's capacity to respond to social pressures. This

    suggests the ability of a business organization to survive through adaptation to its business

    environment. To do so, it must know as much as possible about this business environment, be

    capable of analyzing its data, and must react to the results of this analysis. But the environment

    of business is not static; it is a complex and ever changing set of circumstances. This

    environment can be unchanged for decades, if not centuries, and then it falls apart and is

    reformed like a kaleidoscope with increasing rapidity. The ability to successfully scan, interpret,

    and react to the business environment requires equally complex mechanisms.

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    Three elements are identified as basic elements of this level of the CSR model:

    Business Environment Scanning indicates the informational gathering arm of the business

    and the transmission of the gathered information throughout the organization.

    Stakeholder Management. A stakeholder is defined as any group or individual who can

    affect or is affected by the achievement of the firm's objectives for example: Owners;

    Suppliers; Employees; Customers; Competitors; Domestic

    and Foreign Governments; Nonprofit organizations; Environmental and Consumer

    Protection Groups; and Others. Stakeholder Management refers to mapping the

    relationships of stakeholder to the firm (and among each other) whilst finding, listening

    and meeting their seeking to balance and meet legitimate concerns as a prerequisite of

    any measurement process.

    Issues Management having identified the motivating principles of a firm and having

    determined the identities, relationships, and power of stakeholders, the researcher now

    turns to the main issues which concern stakeholders.

    Level III: Outcomes

    The main focus of measurement is the third level of the CSR model. To determine if "CSR

    makes a difference", all of the stakeholders relevant to an issue or complex of issues must be

    included in any assessment of performance. There are, again, three main categories:

    Internal Stakeholder Effects are those that affect stakeholders within the firm. An

    examination of these might show how a corporate code of ethics affects the day to day

    decision making of the firm with reference to social responsibility. Similarly, it can be

    concerned human resource policies such as the positive or negative effects of corporate

    hiring and employee benefits practices.

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    External Stakeholder Effects concern the impact of corporate actions on persons or

    groups outside the firm. This might involve such things as the negative effects of a

    product recall, the positive effects of community related corporate philanthropy, or

    assuming the natural environment as a stakeholder, the effects of toxic waste disposal.

    External Institutional Effects refer to the effects upon the larger institution of business

    rather than on any particular stakeholder group. Several

    environmental disasters made the public aware of the effect of business decisions on thegeneral public for example. This new awareness brought about pressure for environmental

    regulation which then affected the entire institution of business rather than one specific firm.

    In the form of a diagram, the AA1000 framework on social accounting looks like this:

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    Figure 2.2: Account Ability Guidelines

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    Source:

    http://www.accountability.org.uk/
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    Chapter Three

    Corporate Social Responsibility Practices in Jamuna Bank Limited

    3.1 Corporate Social Responsibility: Bangladesh Perspective

    3.2 Importance of CSR

    3.3 Area of Social Responsibilities of Jamuna Bank Limited

    3.4 Corporate Social Responsibility Practices in Jamuna Bank

    Foundation

    Corporate Social Responsibility Practices in Banking Sector

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    3.1 Corporate Social Responsibility: Bangladesh Perspective:

    Bangladesh has always held great promise. The people of Bangladesh fought a historic War of

    Liberation in 1971, one of the bloodiest wars in the history of mankind, against Pakistan with an

    aim to establishing a socio-economically just and equitable society where each citizen would

    have all the opportunities to flourish his/her future in a conducive environment. After its

    independence of 40 years, since 1971, the country has earned both positive achievements and has

    been labeled with many negative images, either imaginary or genuine. The Bangladeshi people

    are still struggling to make tangible progress in the socio-economic arenas. This report highlights

    the need for Corporate Social Responsibility (CSR) in establishing its positive image globally.

    3.2 Importance of CSR:

    It is being widely recognized by the corporate sector that augmented corporate social

    responsibility (CSR) designed to respond to huge unmet needs of the society can be one of the

    important means in the achievement of long term and persistent business value. The high level ofawareness of CSR has also strongly come about as a result of the United Nations Development

    Goals (MDG), in which a major goal is the increased contribution of assistance from a range of

    organizations to help alleviate poverty and hunger, and for business to be more aware of their

    impact on society.

    The concept of corporate social responsibility is important for:

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    Good economic performance

    Good Social Practice

    Good environmental practice

    3.3 Area of Social Responsibilities in Banking Sector:

    Despite stiff competition in the banking industry, it is essential for a company to behave in a

    responsible manner towards both the environment and society. This belief exists on two pillars.

    First, to be successful on a long-term basis, they need to trust their shareholder-customers,

    shareholders, employees and society. Behaving responsibility towards society and the

    environment strengthens this trust. Second, by taking ecological and social risks and reward into

    account they strengthen their corporate values. Their commitment has always been to behaveethically and to contribute towards changing the quality of life of their people, the local

    community and generally the society. Corporate social responsibility focuses on:

    Figure 3.2: Area of Social Responsibility

    Source: www.energyint.org.uk/index.cfm?page=1045

    Elements of

    Social

    Responsibility

    Environment

    Market

    Place

    Work place

    Community

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    http://www.capitalone.co.uk/media/#eheaderhttp://www.capitalone.co.uk/media/#cheaderhttp://www.capitalone.co.uk/media/#cheaderhttp://www.capitalone.co.uk/media/#eheader
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    3.4 Corporate Social Responsibility Practices in Jamuna Bank Foundation

    We Are For The People Under Challenge

    I Financial support for construction of Liberation War Museum

    Alhaj MA. Khayer, Founder Chairman, Jamuna Bank Limited handed over a Pay Order for Tk.

    50.00 (Fifty) Lac to Honourable Prime Minister of the People's Republic of Bangladesh for the

    noble cause of construction of the Liberation War Museum (Muktijuddha Jadughar) on behalf of

    Jamuna Bank Ltd. as a part of CSR activities.

    Donation to the Honorable Prime Minister's Relief and Welfare Fund for thebereaved

    family members of the victims of thedevastating blaze at Nimtoli and buildingcollapse in

    Bagunbari in the city

    Alhaj Md. Rezaul Karim Ansari, Director (Immediate

    past Chairman of the Bank) handed over a Pay Order

    for Tk 25.00 (Twenty Five) Lac to Honourable Prime

    Minister of the People's Republic of Bangladesh for thebereaved family members of the victims of the

    devastating blaze at Nimtoli and building collapse in

    Bagunbari in the city as a part of CSR activities.

    Model Village (Adarsha Gram) at Thakurgaon

    A Model Village (Adarsha Gram) has been established at Singpura village under the Thakurgaon

    district sponsored by Jamuna Bank Foundation. The objectives of the establishment of the Model

    Village is to promote the life-standard of remote village dwellers and unprivileged people of the

    society as CSR activities of Jamuna Bank Limited, The inaugural ceremony of the Model Village

    was attended among others by Al-Haj Nur Mohammad, (Chairman, JBF), Engineer AKM

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    Mosharraf Hussain, (Director, Jamuna Bank Limited), Mr. Md. Belal Hossain, (Chairman,

    Jamuna Bank Limited) and Mr. Md. Sirjul Islam Varosha, (Director, Jamuna Bank Limited). The

    function was presided over by Mr. Md. MotorRahman, Managing Director of the Bank and

    Member-Secretary of the Foundation.

    Anti Drug Seminar & Rally

    The Foundation as a part of its anti-drug movement distributes Drug Awareness Posters, No

    Smoking Stickers etc. and on regular interval publishing ras GFTI snw csj^ ^ra sn^i" in widely

    circulated daily newspapers and published Poster in this regard, which are displayed in the

    Branches and Head Office of the Bank with a view to make aware the people for saying no to

    drug. Foundation as a part of social responsibility also organized Seminar on Anti Drug to the

    following venue:

    BIAM Auditorium, Dhaka on June 25,2010

    As a part of CSR activities and to create awareness against drug among the people of the

    society JBF arranged Anti-Drug Rally the following places:

    Press Club, Dhaka on November 06,2010

    BograonJune25,2010

    Free Eye Camp

    The Foundation is always beside all walks of people of the society, who have eyes but have no

    such ability to get medication/treatment To bring those people, Foundation organized free eye

    camp in different areas of Bangladesh, with free medicine in the following areas:

    Laksham Public Hall, Comilla on March 14, 2009. Treatment of 536 persons were given, 65

    persons were referred for operation and 37 patients were operated upon during day long

    program, Mr. Md. Tajul Islam MP, Director of the Bank was Chief Guest, presided over by AI-

    Haj Nur Mohammed, Chairman of the Foundation, Managing Director & CEO Mr. Md. Motior

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    Rahman was also present Rampal High School, Munshigonj on March 20,2009. Treatment of

    481 patients were given, provided free of cost operations of 16 patients in Lions Eye Hospitalon

    21-05-2009 free of cost. Mr. M. Idris Ali MP was Chief Guest, presided over by AI-Haj Nur

    Mohammed, Chairman of the Foundation and Managing Director & CEO Mr. Md. Motior

    Rahman was also present. Kazipur Rani Dinomoni High School, Sirajgonj on 09-05-2009.

    Treatment of 512 patients were given. Mr. Sakhawat, Abu Khair Mohammad, Director of the

    Bank was Chief Guest, presided over by AI-Haj Nur Mohammed, Chairman of the Foundation

    and Managing Director & CEO Mr. Md. Motior Rahman was also present Nanking Darbar Hall,

    Rajshahi on April 18,2009. Treatment to 503 patients were given. AI-Haj Nur Mohammed,

    Chairman of the Foundation was Chief Guest and Managing Directors CEO Mr. Md. Motior

    Rahman was also present Rupgonj, Narayangonj on April 04, 2009. Treatment to 512 patients

    were given. Mr. Golam Dastagir Gazi, Bir Protik, MP & Director of the Bank was Chief Guest,

    presided over by AI-Haj Nur Mohammed, Chairman of the Foundation, Managing Director &

    CEO Mr. Md. Motior Rahman was also present.

    Payment of Tk.0.50 Crore only to Bangladesh Olympic Association for participating in the

    11 th SA Games Dhaka 2010 as Co-Sponsor

    The 11 th SA Games Dhaka 2010 was arranged by Bangladesh Olympic Association from

    January 29, 2010 to February 9, 2010, which was a historic event for Bangladesh to get an

    opportunity to arrange such kind of prestigious program in Bangladesh for the first time of its

    kind.

    This event was witnessed by more than a billion viewers worldwide through different media and

    participated by Ministers and dignitaries. On this occasion, Tk.0.50 Crore was contributed by

    Jamuna Bank Limited as Co-Sponsor of the event.

    Tk.15.00 lac for purchasing Card for the Cricketers of Bangladesh National Cricket Team

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    One of the member banks of Bangladesh Association of Banks, Jamuna Bank Limited donated

    Tk.l 5.00 lac for the cricketers of Bangladesh National Cricket Team for wining against New

    Zealand in five one day international series. Honarable Prime Minister of the People's Republic

    of Bangladesh handed over the cheques among the cricketers of Bangladesh Nation Cricket

    Team.

    Financial Assistance to Mr. Binod Bihari Chowdhury a national hero, a valiant freedom

    fighter who fought against British rulers and also a co-fighter of Shaheed Masterda Surja

    Sen

    JB Foundation provides financial assistance every month to Mr. Binod Bihari Chowdhury, a

    great freedom fighter who fought against British rule and who was a Co-fighter of Shaheed

    Masterda Surja Sen. The financial assistance will continue for rest of the time of his life in

    recognition of contribution towards freedom movement against the British rulers. In this regard

    a Program was arranged by the Foundation to honour the great freedom fighter. On the occasion

    the Governor of Bangladesh Bank, Dr. Atiur Rahman was the chief guest and was presided over

    by AI-Haj Nur Mohammed, Chairman of the Foundation, Al-haj M. A. Khayer, Director &

    Founder Chairman of the Bank and Managing Director & CEO Mr. Md. Motior Rahman were

    also present in the program. Mr. A. Q. Siddiqui, Chairman of Bangladesh Commerce Bank

    Limited, Mr. Mohiuddin Ahmed, Ex-Foreign Secretary, Journalist Mr. Abul Momen and otherdignitories were also present as guests of honour.

    Financial Assistance for two martyred Army Officers in BDR Carnage at Peelkhana,

    Dhaka and one Army Personnel killed in Helicopter crash at Ghatail, Tangail

    A bloodbath took place at the BDR Headquarters in the city on February 25-26,2009. Around 57

    officers were killed in the carnage. To assist two of the family of martyred army officers and

    one Army Personnel killed in Helicopter crash at Ghatail, Tangail the Foundation donated Tk.l

    4.40 lac as a part of its corporate social responsibility.

    Relief for AILA affected People at Dakop Thana of Khulna

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    A Severe Cyclonic Storm known as Aila was formed on 25 May 2009.330 people were killed

    by Aila and at least 8,208 more were missing, while about 1 million were rendered homeless.

    Health officials in Bangladesh confirmed a deadly outbreak of diarrhoea on 29 May, with more

    than 7,000 people being infected and four dying. In Bangladesh, an estimated 20 million people

    were at risk of post-disaster diseases due to Aila. Damage totaled $40.7 million (USD).

    Jamuna Bank Foundation responded immediately and distributed rice, dal, potato, medicine

    etc.among the 7,000 affected family of Dakop Thana under Khulna District. Mr. Sakhawat, Abu

    Khair Mohammad, Director, AI-Haj Nur Mohammed, Chairman of the Foundation, Engr. A. K.

    M. Mosharraf Hussain, Director and Mr. Kanutosh Majumder, Director of the Bank distributed

    the grants among the people in presence of UNO, Officer in-Charge and Vice Chairman of the

    Upazilla.

    Jamuna Bank OLD HOME & OLD AGED REHABILITATION COMPLEX

    Jamuna Bank Foundation has unveiled the plaque of Old Home at Mekail Nagar, Keranigonj.

    AI-Haj Nur Mohammed, Chairman of the Foundation presided over the function. Mr. Sakhawat,

    Abu Khair Mohammad, the former Chairman of the Bank and former Vice Chairman Mr. Ismail

    Hossain Siraji, Director Engr. A. K. M. Mosharraf Hussain, Director Mr. Kanutosh Majumder

    were present and Managing Director, Mr. Md. Motior Rahman was also present. A local

    business man AI-Haj Zulhash was present in the occasion who donated 10 bigha land for

    establishing this Old Home. In this regard a master plan was also approved by the Foundation to

    establish a 10 (ten) storied building, which would be constructed to accommodate people having

    no place in the earth to stay. Here old aged people but poor will be able to stay free of cost,

    option is there for middle income and high income class who may stay with minimum cost. Mrs.

    Lailun Nahar Ekram, the founder of M/S Engineers & Consultants Ltd., one of the senior and

    pioneer Architect Firm of the country sketched the master plan without any cost due to her

    willingness to do something for the people of the locality. Under this plan a School will be

    constructed to facilitate the children of local community, Market will be established for

    facilitating the people of the village as well as local people having community center, shops etc.

    A Training Center will be constructed to provide training among the unprivileged students of

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    the local area with an objective to make them eligible for carrying on jobs relating to technical

    know how. All infrustructal facility will be established in phases.

    Jamuna Bank AFTER CARE CENTRE

    Jamuna Bank Foundation has organized series of seminars/ symposia in different areas of the

    country 'on the menace of drugs' with a view to unite, make aware of severe impact of drugs and

    to build awareness against drug addiction among the people of the society/community and also

    employees of the Bank. In view of helping the society, the Foundation established a hospital

    having 3,400 sft floor space in one of the drug prone area, Mirpur with an object to establish

    more such kind of hospitals nationwide.

    The hospital is furnished with 10 (ten) nos. beds along with modern equipments, 24 hours

    nursing facility and has doctors to support the hospital round the clock. Dr. Atiur Rahman,

    Governor of Bangladesh Bank inaugurated the hospital, where the Chairman of the Foundation,

    AI-Haj Nur Mohammed was present and presided over the meeting. AI-Haj Rezaul Karim

    Ansari, Immediate past Chairman of the BODS, AI-Haj M. A. Khyer, Director, Mr. Kanutosh

    Majumder, Director were also present in the meeting. Mr. Md. Motior Rahman, Managing

    Director & CEO was also present on the occasion.

    AI-Haj Nur Mohammed, Chairman of the Foundation along with AI-Haj Rezaul Karim Ansari,

    Immediate past Chairman of the BODS and Mr. Md. Motior Rahman, Managing Director

    visiting the After Care Center at Mirpur Foundation inaugurated the first Sewing Machine

    Training Centre having 1,300 sft floor space at Senpara Parbata, Rokeya Sharani, Mirpur,

    Dhaka to assist the unprivileged women of the society with a view to creat skilled women work

    force for country's garments industry. The vision of the Foundation is to eradicate

    unemployment from the country, prepare skilled work force for uninterrupted productionprocess, eventually bring in more foreign currency into the country and strengthen GDP and

    Socio-economic condition.

    Blood Donation Program:

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    During 2010 Jamuna Bank Foundation organized Blood

    Donation Program at National Press Club, Dhaka and

    Hotel Agrabad, Chittagong on June 11, 2010 & June 05,

    2010 respectively. Alhaj Rejaul Karim Ansari,

    Immediate past Chairman of the Board of Directors and

    Gazi Golam Murtoza, Immediate past Vice Chairman of

    the BODS were present in the program as Chief Guest

    and Special Guest respectively. AI-Haj Nur Mohammed, Chairman of the Foundation presided

    over the programs. Mr. Md. Motior Rahman, Managing Director was also present.

    Scholarship & Crest Awarding Program at IDEB Multipurpose Hall, Kakrail, Dhaka among

    unprivileged but meritorious students and off springs of JBL employees who got GPA-5 in 2010

    JB Foundation every year organizes Scholarship & Crest Program with a view to motivate the

    students who are unprivileged but meritorious having ambition to do something for building the

    nation. At the same time the Foundation also organized the Scholarship & Crest distribution

    Program for children of the JBL employees. During this year total 66 (Sixty Six) students have

    received Scholarship with monetary benefit to purchase books and tuition fees.

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    Art Competition Program

    An Art Competition Program was held at Bangladesh

    Shishu Academy, Dhaka on 18-12-2010 for the School-

    going Students on the occasion of Great Victory Day

    the 16th December-2010 under the auspicious of

    Jamuna Bank Foundation. Alhaj Rejaul Karim Ansari,

    Immediate past Chairman of the BODS was present at

    the program as Chief Guest. Alhaj Nur Mohammed, Chairman, JBF presided over the program.

    Md. Motior Rahman, Managing Director, Jamuna Bank Limited was also present in the above

    program.

    "Sewing Machine Training Center"

    With this broader drearn, the Foundation chalked out a plan to establish Sewing Machine

    Training Centre countrywide phase by phase. In this arena Jamuna Bank Foundation is playing a

    significant and pioneering role to implement such kind of Training Centre. As a process of

    building healthy nation Jamuna Bank Foundation has established Sewing Machine Training

    Centres in the following areas in 2010;

    Rupgonj Area, Narayangonj Rangpur Badda, Dhaka, Bashikpur, Laxmipur Sirajgonj

    Munshigonj, Laxam, Comilla Muksudpur, Gopalgonj

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    Countrywide distribution of Blankets

    among winter distressed people JB

    Foundation every year distributes free

    blankets countrywide among winter

    distressed people as a part of its social

    responsibility.

    Contribution to Jamuna Bank Foundation

    The Board of Directors of Jamuna Bank Limited in its 85th meeting held on 10-07-2007

    approved for formation of Jamuna Bank Foundation and the Bank shall contribute to the fund of

    the foundation at the rate of not less than 0.50% of Pre-Tax profit of the Bank every year.The

    interest to be earned on the deposit of the Foundation shall also be added to its Fund.

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    Key Financial Indicators, Ratios & Highlights

    Donation of Jamuna Bank foundation

    JBL JBL (Consolidated)

    Taka In BDT Million Taka In BDT Million

    Performance during the year

    Interest income 5201 .50 3788.9 37.28 5207.52

    Interest expenses 3725.17 2888.74 28.95 3726.52

    Net interest income 147633 900.16 64.01 1481.00

    Investment income 1152.80 1361.49 -15.33 1152.80

    Other income 1112.46 666.34 66.95 1112.46

    Operating income 3741.59 2927.99 27.79 3746.26

    Operating expenses 1335.61 1013.74 31.75 1335.61

    Extra-ordinary income 0.32 - - 0.32

    Profit before provision and tax 2406.30 1914.25 25.70 2410.97

    Provision for loans and assets 341.4 351.05 -2.75 344.44

    Profit after provision before tax 2064.90 1563.2 32.09 2066.53

    Contribution to Jamuna bank

    foundation

    10.32 7.82 31.97 10.32

    Tax including deferred tax 988.20 632.26 56.30 990.18

    Profit after contribution to foundation 1066.38 923.12 15.52 1066.03

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    Chapter Four

    Interview Analysis

    4.1 Introduction

    4.2 Interview with Bankers

    4.3 Remarks

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    Interview Analysis

    4.1 Introduction:

    We have arranged two interview sessions with the Chairman of Jamuna Bank Foundation andSenior Officer of Jamuna bank limited. In this session, we have set out some open-end questions

    to know their opinion in the area of Corporate Social Responsibility. The questions that were

    asked to them were:

    List of Questions

    Question No. Questions

    1. Whats your view about the practices of social responsibility in bankingsector of Bangladesh?

    2. According to you what should be the range of CSR performed by

    commercial banks as a fast growing private sector?

    3. Does your bank follow any guidelines on performing CSR?

    4. Do you think that the area of social investment by your bank should be

    extended?

    5. Do you think that Banks should publish a social report or have an ethical

    audit in addition to the general annual report?

    6. What are the reasons for adopting sustainable finance practices?

    4.2 Interview with Bankers:

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    In fact the experience of taking interview was not sweeter one. Did not allow us to take an

    interview with the directors. Although we have given our utmost effort we could have only

    reached up to the level of Chairman and a senior officer. The interviews that we took from two

    bankers are given below.

    4.2.1 Interview with Al-haj Nur Mohammed, Chairman of Jamuna Bank Foundation.

    About the practices of social responsibility in banking sector Al-Haj Nur Mohammed said that

    banking sector plays an important role in the social development from the very beginning of the

    society. The concept of corporate social responsibility introduce recently with a wide range of

    grapes. But in the earlier stage it exists in the corporate sector in a narrow way. Then about the

    range of CSR performed by commercial bank his opinion was that the range of the CSR is a

    relative. There is no actual boundary because it depends on the social needs and corporate

    capabilities. When the question of guidelines on performing CSR came he argued that there is no

    guideline for CSR. But, their management team decides what should be the area and how to

    contribute. They establish Jamuna Bank Foundation to distribute their part of profit in a most

    prominent way. In response to the question on the area of social investment by their bank he

    informed us that every year they extend their contribution to different sector depending upon

    priority basis. And while he was asked whether banks should publish a social report, he

    disagreed and saying that they include CSR in the annual report to inform the shareholder that

    their investment develops the society. Another thing is that there is no productive user of Social

    Report. And finally he said the reason for adopting sustainable finance practices was enhanced

    reputation.

    4.2.2 Interview with Md. Masud Rana Senior Officer of Jamuna Bank Ltd.

    About the practices of social responsibility in banking sector, Md. Masud Rana thinks, as a part

    of the society its their responsibility to participate in socio-economic development. In answer to

    the next question, he thinks that corporate social responsibility is a moral issue. So, its area could

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    not be specifically determined. He also said that social contribution should give importance on

    priority basis. In response

    to the third question, he said that banking sector should have the guidelines regarding CSR but at

    present they dont have. In response to the forth question, he said that every year they extend

    their contribution to different sector depending on priority basis. In response to the fifth question,

    his answer is no. Because, they include CSR program in the annual report as an important part.

    He said that social audit may be introduced but should not be made mandatory. His overall

    valuation of CSR practices by bank is for both enhanced reputation and responsibility too.

    4.3 Remarks:

    From the analysis of their interview, we can highlight the following aspects:

    Setting achievable goals and ensuring appropriate monitoring systems in the corporate to

    look into the corporate social affairs

    Promoting transparency and accountability of corporate as well as public entities

    Monitor and enforce laws related to environmental protection, health & safety issue Provide policy guidelines for smooth functioning of the corporate entity

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    Chapter Five

    5.1 Findings

    5.2 Conclusion

    5.3 Recommendation

    5.4 References

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    Findings, Conclusion and Recommendation

    5.1 Findings:

    The variability of the opinions of different commercial banks provides huge scope for policy and

    learning interventions to promote and strengthen corporate responsibility in Bangladesh. My

    overall findings of Jamuna Bank Limited are given below:

    a) The employees have a very poor idea about corporate responsibility. They are

    busy how to restore their image in the market place.

    b) The variability of perceptions indicates specific areas where to intervene and set

    priorities.

    c) Environmental concerns should receive greater attention by the bank.

    d) Gender aspects should be more carefully addressed and monitored for their

    implementation.

    e) Bank should be more transparent in recruitment process. But there is evidence

    that JBL is biased.

    f) To skill up the students, banking sector should introduce internship program. A

    few numbers of bank provide this type of opportunities but emphasize on

    nepotism.

    g) More attention should be given toward consultation and communication with

    local communities.

    h) There is a problem that all contribution or donations made by the bank is from

    post tax income. So, it does not motivate to contribute more in the social sector.

    i) Most of the banker treats social investment as their enhancement of reputation

    not as a social responsibility.

    j) There is no uniform guideline by the governing bodies regarding CSR.

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    5.2 Conclusion:

    The ultimate conclusion is that corporate responsibility is not just philanthropy and obeying the

    laws. The emergent concerns are the impact of JBL activities on society and the needs and goals

    of all stakeholders. Banks should not attempt to minimize the expectations of the society; rather

    they need to respond to them more efficiently.

    The corporate responsibility practices can play positive role in improving competitiveness in the

    corporate entities in Bangladesh as well as improve working and living environment for the

    workforce.

    5.3 Recommendation:

    On the basis of our observational study, we have suggested the following:

    a) Formulate uniform rules and regulations : Government or regulatory bodies

    should formulate uniform rules and regulation regarding CSR practices in

    banking sector.

    b) Tax Shield : All social contribution by the JBL should be tax exempted. As

    a result, social contribution will increase gradually.

    c) Change corporate values : In most of the cases, social contribution treated

    as enhance reputation only. But, JBL has to change his values and try to

    think its his responsibility too.

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    References

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    KPMG India. "Corporate Social Responsibility (CSR)", 2010,

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    STENUM GmbH. "Corporate Social Responsibility, Take Responsibility - Add

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    B, Sunil. "About CSR, and how it is not just philanthropy", 7 December 2008,

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    Source Watch. "Corporate Social Responsibility", 22 January 2010,

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    Barnett, Tim. "CORPORATE SOCIAL RESPONSIBILITY, Reference for Business,

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    Wikipedia. "Corporate social responsibility", Last Updated on 3 July 2010,

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    O'Brien, Jim. CSR Consulting, 2009, (Visited: 5 July

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