Report on Consumer Behaviors and Perceptions of Mobile Securitydocs.nq.com/NQ_Mobile_Security_Survey_Jan2012.pdf · 2012. 1. 24. · Methodology • Online survey of 1,158 consumers

Report on Consumer Behaviors and Perceptions of Mobile Security Presented by NQ Mobile & NCSA January 25, 2012

Methodology • Online survey of 1,158 consumers.

• Participants had to own a smartphone.

• Respondents included 500 parents of children under the age of 18.

• Nineteen percent (19%) of parents have children who own a smartphone.

• Conducted by Fleishman-Hillard utilizing adult consumer panel from ResearchNow (formerly e-Rewards).

• Fielded December 9 – 15, 2011.

Executive Summary Security Threats

• Almost three-fourths (73%) are aware of security threats to smartphones, and approximately the same number (78%) are concerned about those threats.

• Men tend to be more aware of the security threats and issues related to owning a smartphone, but women tend to be more concerned about threats and privacy issues.

Personal Information

• More people are concerned about personal information than security threats. Nine out of ten (89%) are aware that smartphones contain personal information, while slightly less are concerned about it (81%).

Specific Security Threats

• Of eight specific security threats that were evaluated, smartphone users are concerned about all eight, though in varying degrees.

• Most concerned: Their lost or stolen phone falling into the wrong hands and their contents being misused (78% concerned).

• Least concerned: Someone could remote control their smartphone camera or microphone for the purposes of monitoring them (56% concerned).

Executive Summary (cont.) Security Solutions

• More than half (58%) of smartphone users report they don’t know enough about mobile security to decide whether they need it or not, and 78% of those users say they need help deciding which security solution is best for their phone, or that they don’t even know where to look for security solutions.

• Yet three-fourths (77%) know that security features can protect their privacy.

• Just 7% of smartphone users were offered information about the need for security for their phone at the time of purchase.

• If smartphone users were interested in information about security solutions for their smartphone, most would turn to the Internet or the store/carrier where they got their phone.

• Seventy percent (70%) of smartphone users report they have some type of security or software on their phone, yet overall, just half (50%) of the smartphone users know what type of security or software they have.

Executive Summary (cont.) Security Solutions (cont.)

• The most common type of security for smartphones is password protection/lock command, followed by data backup. Just 8% have parental controls.

Lack of Security Solutions

• A majority of those who do not have any security features/software on their smartphones don’t have them because of a lack of awareness or complacency.

• If these users were to take steps to protect their phone, a majority would be interested in antivirus protection and privacy protection.

Operating Systems

• Almost two-thirds (63%) of smartphone users are aware that they should update their phone’s OS regularly.

• A plurality (83%) also report they have done so recently (within the past six months).

Executive Summary (cont.) Mobile Apps

• Almost nine out of ten (87%) smartphone users have downloaded apps, and a majority (60%) are aware that doing so can provide access to the private data stored on their phone.

• Connectivity apps and lifestyle and entertainment apps are the most popular to download.

Lost/Stolen Phone

• Very few (4%) smartphone users have lost or had their phone stolen, and almost half (48%) did not have security features on their phone at the time.

• Almost half (48%) also did not take any steps after they lost or had their phone stolen.

• Overall, just one-third (33%) eventually retrieved their phone. It appears that there is not a connection between taking steps after a phone was lost or stolen and retrieving the phone.

Executive Summary (cont.) Wi-Fi

• A majority (57%) of smartphone users are aware that using Wi-Fi may expose the information on their phones to hackers. A strong majority (88%) of the smartphone users who were not aware, report that as a result of being informed, they would take action to reduce Wi-Fi security threats.

Protecting Data

• Of nine specific types of data on smartphones that may be vulnerable, smartphone users are concerned about all nine, but in varying degrees.

• Smartphone users’ concerns include the following:

• Most concerned: Passwords (67% concerned).

• Least concerned: Work-related data (34% concerned).

• Though smartphone users are most concerned about passwords, they are most willing to add security to protect the banking and other financial data on their phone. Users are least willing to add security to protect their photos and videos.

Executive Summary (cont.) Location Data

• Users are about evenly split on being concerned about protecting the privacy of their location when using their phones.

• Half (50%) report that they know how to turn off or set permissions for location tracking, though just 38% know how to disable geotagging.

• Almost all phone users (95%) believe that at least one entity can track their location while their phone is on, though which entities can do this varies widely.

• A very strong majority (87%) believe that carriers can track their location when their phone is on, followed by hackers (57%) and legitimate apps (54%). One-fourth (24%) believe that data aggregators can track their location.

DETAILED FINDINGS

Respondent Background

Operating System Platform Used

34%

46%

14% 3%

1% 2%

iPhone

Android

Blackberry

WindowsMobile

Palm

Symbian*

Other*

Not sure

Q.2 What operating system (OS) platform does your smartphone use?

BASE: All respondents (n=1,158)

* Less than 0.5%

Smartphone Activities

2%

1%

10%

33%

41%

51%

51%

61%

64%

72%

75%

81%

86%

88%

92%

93%

100%

Other

GPS/maps/navigation

Store credit card or other financial…

Shop online

Online banking

Use notes and reminders features

Post photos

Access social media online

Play games

Download and use apps

Use the calendar

Surf the Internet

Maintain list of contacts

Email

Send and receive texts

Take photos

Make phone calls

Q.3 What types of activities are you using your smartphone for?

Can exceed 100% because multiple responses were allowed


Parent/Guardian of Child Under 18

43%

57%

Yes

No

Q.33 Are you a parent or guardian of a child under the age of 18?


Gender

33%

67%

Male

Female

Q.44 What is your gender?


Age 7%

18%

21%

18%

20%

16%

1%

18-24

25-34

35-44

45-54

55-64

65+

Prefer not to say

Q.45 What is your age?


Education

10%

5%

24%

5%

30%

6%

20%

1%

Have notgraduatedhigh school

Graduatedhigh school

Technical orvocational

school

Some college(no degree)

Currently acollegestudent

Graduatedcollege

Attendedgraduateschool (nodegree)

Graduatedegree or

higher

Prefer not tosay

Q.46 What is the highest level of education you have reached?

* Less than 0.5%


Income 3%

32%

23%

14%

13%

6%

9%

Less than $25,000

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$149,000

$150,000 or more

Prefer not to say

Q.47 What is your total household income before taxes?


DETAILED FINDINGS

Survey Results

Awareness of Security Threats to Smartphones

17%

56%

20%

6%

Very aware – I am familiar with the specific types of threats that can occur

Somewhat aware – I know my phone can be susceptible to threats; I just don’t know what kind of threats

Somewhat unaware – I’ve heard that mobile phones can be susceptible, but I don’t know anything about it

Very unaware – What! You’re telling me my smartphone is susceptible to threats. What kind of threats?

Three-fourths (73%) are aware of security threats to smartphones.

• Men are significantly* more likely than women to be very aware of security threats (24% vs. 13%).

Q.4 How aware are you of security threats to smartphones?


* Difference between groups is statistically significant at 95% confidence interval

Concern About Security Threats to Smartphones

30%

48%

19%

3%

Very concerned

Somewhat concerned

Not too concerned

Not at all concerned

Almost four-fifths (78%) are concerned about security threats.

• Smartphone users who are aware of security threats to smartphones are much more concerned than smartphone users who are not aware about those threats (83% vs. 66%).

• Concern about security threats increases with age.

Q.5 How concerned are you about security threats to your smartphone?

BASE: All respondents (n=1,158) 18-24 25-34 35-44 45-54 55+

Concerned 61% 70% 79% 84% 82%

Awareness That Smartphones Contain Personal Information

89%

11%

Yes No

Nine out of ten (89%) are aware that smartphones contain personal information.

• Men are significantly* more likely than women to be aware that smartphones contain personal information (92% vs. 87%).

• Awareness tends to be higher among younger adults.

• Parents whose children have smartphones are less likely than parents whose kids don’t have smartphones to know that smartphones can contain personal information.

Q.6 Are you aware that your smartphone contains your personal information?


* Difference between groups is statistically significant at

95% confidence interval

18-24 25-34 35-44 45-54 55+

Yes 96% 91% 87% 86% 88%

Concern About Privacy When Using Smartphones

35%

46%

18%

2%

Very concerned

Somewhat concerned

Not too concerned

Not at all concerned

Four-fifths (81%) are concerned about privacy when using smartphones.

• Awareness that smartphones contain personal information has no bearing on how concerned people are about the issue.

• Concern tends to be higher among older adults.

Q.7 How concerned are you about your privacy when using your smartphone?


18-24 25-34 35-44 45-54 55+

Concerned 71% 78% 80% 83% 83%

Awareness and Concern Regarding Smartphones

89% 81%

73% 78%

Aware thatsmartphones

contain personalinformation

Concerned aboutprivacy when

usingsmartphone

Aware ofsecurity threatsto smartphones

Concerned aboutsecurity threatsto smartphone


Q.4 How aware are you

of security threats to

smartphones?

Q.7 How concerned are

you about your privacy

when using your

smartphone?

Q.6 Are you aware that

your smartphone contains

your personal information?

Q.5 How concerned

are you about security

threats to your

smartphone?

Concern About Specific Threats to Smartphone

28%

35%

35%

35%

38%

39%

43%

45%

28%

33%

30%

34%

33%

33%

25%

33%

23%

21%

23%

24%

19%

18%

21%

17%

21%

10%

12%

7%

10%

10%

11%

5%

Someone could remote control my camera or microphone andmonitor everything that happens around me.

Hackers could hijack my phone in the background and use it as aspam engine to send sms and mms spam to my contacts withinfected files/links or even my own pictures from my phone.

My location or my children’s locations could be tracked without my knowledge for malicious or marketing purposes.

Someone (a stranger or someone you know) could access all thecontacts, photos, files, emails and text messages on my phone.

When I use public Wi-Fi hotspots, hackers could steal my digitaldata, such as personal or financial information.

I could unknowingly download malicious apps, which can lead toidentity theft, damage to my reputation or financial loss.

My passwords could be stolen and used to gain access to my bank orcredit card accounts or online purchasing accounts, such as Paypal

or Amazon.

My lost or stolen phone could fall into the wrong hands, and mycontacts, messages and stored data can be misused.

I'm very concerned about this risk I'm a little concerned about this risk

I'm aware this can happen to me, but I'm not concerned I don't think this will happen to me

Q.8 How concerned are you about these specific security and privacy

threats to your smartphone?


Concern About Specific Threats to Smartphone: By Gender

48%

63%

58% 62%

66% 64%

60%

73% 60%

72% 68%

72% 74%

76% 72%

80%

Someone couldremote control my

camera ormicrophone and

monitor everythingthat happens around

me.

Hackers could hijackmy phone in the

background and useit as a spam engine

to send sms and mmsspam to my contacts

with infectedfiles/links or evenmy own picturesfrom my phone.

My location or my children’s locations could be tracked

without my knowledge for malicious or

marketing purposes.

Someone (a strangeror someone you

know) could accessall the contacts,

photos, files, emailsand text messages

on my phone.

When I use publicWi-Fi hotspots,

hackers could stealmy digital data, such

as personal orfinancial

information.

I could unknowinglydownload malicious

apps, which can leadto identity theft,

damage to myreputation orfinancial loss.

My passwords couldbe stolen and used

to gain access to mybank or credit cardaccounts or online

purchasing accounts,such as Paypal or

Amazon.

My lost or stolenphone could fall into

the wrong hands,and my contacts,

messages and storeddata can be misused.

Men Women

Those who are very concerned/A little concerned

Q.8 How concerned are you about these specific security and privacy

threats to your smartphone?

Women are more concerned

than men on each security

and privacy threat


Decision to Install Security Protection on Mobile Device

21%

21% 58%

I'm aware of the privacy and security risks involved withusing my phone but I don't think downloading a mobilesecurity product is necessary.

I wouldn't consider doing things like emailing, shoppingand gaming on my phone if I didn't have mobile securityinstalled.

I don't know enough about mobile security to decidewhether or not I need to download mobile security.

A majority (58%) do not know enough about mobile security

• Men are significantly* more likely than women to be aware of the privacy and security risks but are not interested in downloading a mobile security product (26% vs. 18%).

• As age increases, so too does the percentage of adults who say they don’t know enough about mobile security to determine if they need it.

Q.9 Does your current awareness of and concern about mobile security and privacy threats, such as

those described in the previous question, impact your decision to install mobile security protection on

your mobile device?


18-24 25-34 35-44 45-54 55+

Don’t know 49% 53% 55% 63% 63%



Knowledge About Mobile Security Solutions

16%

28%

32%

24%

I know what I need to be protected - There are a lot of choicesavailable, but I know what I need for my phone and where to getit.

I think I know what I need - I’ve got an idea what the many security solutions are; I just need to verify I’m making the right choice.

I need help deciding - There are too many options out there; I don’t know what the best solution is for my phone.

I don’t understand how to protect myself - I don’t even know where to begin to look for security solutions.

More than four out of ten (44%) know or think they know what they need.

• Men are significantly* more likely than women to be confident they know or think they know what they need to be protected (52% vs. 40%).

• iPhone users are the most likely to report they need help deciding.

Q.10 Which one of the following comes closest to how knowledgeable you are about mobile security

solutions? By mobile security solutions, I’m referring to software or apps that protect you from malware,

viruses, spyware and other threats, and monitor intrusions on your privacy and financial data?




iPhone Blackberry Android Others

Need help

deciding 39% 33% 27% 24%

Provided Information About Security

7%

78%

14%

Yes

No

Don't know

Less than one in ten (7%) were offered information about security.

• There is not much difference between the various groups in terms of who was or was not offered information about the need for security.

Q.11 When you bought your smartphone, were you ever offered

information about the need for security for your phone?


Where Consumers Turn for Mobile Security Information

Internet/online/Web (non-specific) 35%

Family/friends/co-workers 12%

Cell phone company/my carrier (non-specific) 6%

Google 4%

The store where I bought my phone (non-specific) 3%

Apple 3%

IT services/IT people 3%

App store/app market/apps (non-specific) 3%

Verizon 3%

AT&T 2%

Norton 1%

Android apps/Android sites 1%

Sprint 1%

McAfee 1%

Other 4%

None/nothing 6%

Don’t know 26%

Q.12 If you weren’t offered information on mobile security solutions when you purchased your

phone, what sources, if any, could you have turned to for mobile security information?

BASE: Respondents who were not offered information about security solutions when they bought their phone (n=1,075)

Types of Security/Software on Smartphones

30%

20%

2%

7%

8%

8%

10%

12%

12%

15%

23%

27%

34%

I do not have mobile security features

I have mobile security, but I don't know what they are

Other

Anti-eavesdropping

Remote alarm if phone is stolen

Parental controls

Financial security features, such as transaction verification

Wipe command/software, including remote wipe

Privacy protection

Authentication or identify verification software

Antivirus software

Locate/tracking

Data backup

Password protection/lock command

Q.13 What type of security and/or software do you have on your smartphone?


Less than 0.5%)

Parents are much more likely

than non-parents to have

password protection/lock

command (42% vs. 29%)


Awareness That Security Features Can Protect Privacy

77%

23%

Yes No

Three-fourths (77%) are aware security features can protect privacy.

• There is not much difference between the various groups in terms of awareness that security features can protect privacy.

Q.14 Are you aware that security features and software can help

protect the privacy of your personal information?

BASE: Respondents who do not know

or do not have security features on

their smartphone (n=567)

Reasons for Not Taking Steps to Protect Smartphones

Did not know I was at risk/that I needed it/was available 29%

I have not thought about it 13%

I don’t need it/I was told my phone could not get a virus/I am very careful 12%

Don’t know how/where to purchase 10%

Not that concerned/not interested 8%

I don’t know which software is best/don’t know what to buy 5%

I don’t put personal/financial info on my phone 3%

I can’t afford it/the cost 3%

I don’t make transactions on my phone/shop on my phone 3%

I have an iPhone/thought iPhones were already protected/have a Blackberry 1%

Other 8%

None/nothing/refused 3%

Don’t know 9%

Q.15 Why have you not taken steps, such as installing antivirus

software, to protect your smartphone from security threats?

BASE: Respondents with no security

features on their smartphone (n=340)

Steps One Would Take to Protect Phone

15%

1%

12%

6%

32%

33%

35%

35%

37%

37%

39%

45%

51%

57%

I have no plans to add security features in the next 12months

None

Don't know

Parental controls

Data backup

Wipe command/software, including remoye wipe


Authentication or identify verification software

Financial security features, such as transaction verification

Anti-eavesdropping

Locate/tracking

Password protection/lock command

Privacy protection

Antivirus software

Q.16 If you were to take steps to protect your phone in the next 12 months,

which security features and/or software would you be interested in?

BASE: Respondents with no security

features on their smartphone (n=344)

Non-parents are more likely than

parents to not plan on taking any

steps in the next 12 months to

protect their phone (17% vs. 12%)


Awareness That Phone OS Should be Updated

63%

37%

Yes No

Almost two-thirds (63%) are aware OS should be updated regularly.

• Men are significantly* more likely than women to be aware that a mobile phone’s OS should be updated regularly (73% vs. 58%).

• Younger adults tend to be more aware than older adults.

• iPhone (67%) and Android (65%) users are the most likely to be aware that their phone’s OS should be updated.

Q.17 Prior to this survey, were you aware that owners of mobile phones

should update the phone’s operating system on a regular basis?




18-24 25-34 35-44 45-54 55+

Yes 79% 69% 65% 62% 58%

Updating OS

83%

9% 1% 4%

3%

Within the last six months

Between six months and one year

More than one year

Don't remember

I have never updated my OS

Most (83%) have updated their OS within the last six months.

• There is not much difference between the various groups as it relates to updating operating systems.

Q.18 When is the last time you updated your phone’s operating system?

BASE: Respondents who are aware mobile

OS should be updated regularly (n=733)

Downloading Mobile Apps

69% 69%

36%

13%

Connectivityapps

Lifestyle andentertainment

apps

Business apps I have neverdownloadedapps on my

phone

Almost nine out of ten (87%) download apps.

• Younger adults are more likely to download apps.

• Men are more interested in business apps, while women are more interested in lifestyle and entertainment apps.

• iPhone users download more business and lifestyle and entertainment apps than any other users, while Android users are the most likely to download connectivity apps.

Q.19 Do you download any of the following types of applications on

your mobile device?


18-24 25-34 35-44 45-54 55+

Download

apps 93% 93% 90% 88% 80%

Knowledge That Apps Allow Access to Private Data

60%

40%

Yes No

A majority (60%) who download apps know that their phone can be vulnerable.

• Parents whose kids have smartphones are less likely than non-parents to know that their phone can be vulnerable (59% vs. 69%).

• Men are significantly* more likely than women to be aware that downloading apps can make their phone vulnerable to privacy issues and security threats (65% vs. 57%).

Q.20 Are you aware that these apps typically require that you allow them

to access the private data stored on your phone, such as your contacts,

photos, device information and more?

BASE: Respondents who download apps (n=1,004)



Ever Lost or Had Smartphone Stolen

4%

96%

Yes No

Very few (4%) have lost or had their smartphone stolen.

• Groups most likely to have lost their phone or had it stolen include:

1.Household income under $25K 11%

2.18-24 year olds 10%

Q.21 Have you ever lost your smartphone or had it stolen?


Security Features at Time Phone Was Lost/Stolen

48%

6%

2%

12%

13%

15%

17%

35%

None

Don't know

Other


Remote lock command

Locate/track lost phone

Wipe command/software/including remote wipe

Password protection

Q.22 What type of security features and/or software did you have at the

time your smartphone was lost or stolen?

BASE: Respondents who have lost

or had smartphone stolen (n=52)

Women are more likely than men

to not have had any security

features at the time they lost or

had their phone stolen (52% vs.

43%)


2%

Steps Taken After Phone Was Lost/Stolen

48%

2%

2%

6%

10%

10%

13%

15%

17%

None

Don't know

Got a new phone

Contacted my provider

Deactivated/cancelled account

Sound alarm on phone

Remote lock

Remote wipe phone

Locate/track lost phone

Q.23 Which of the following steps did you take when you lost or

had your phone stolen?



Two-thirds (67%) of iPhone

users did not do anything

after their phone was lost or

stolen


Stolen/Lost Phone Retrieved

33%

67%

Yes No

Two-thirds (67%) who lost or had their smartphone stolen never retrieved it.

• It appears that there is not a connection between taking steps after a phone was lost or stolen and retrieving the phone.

• Men were more successful than women in retrieving their phones (43% vs. 26%).

• Households earning $100K+ were the most successful in retrieving their lost/stolen phone (70%).

Q.24 Were you successful in retrieving your lost or stolen phone?



Knowledge That Using Wi-Fi May Expose Info to Hackers

57%

43%

Yes No

More than half (57%) are aware that using Wi-Fi may be harmful.

• Men are significantly* more likely than women to be aware that using Wi-Fi may expose their phones to hackers (67% vs. 52%).

• Parents whose kids have smartphones are less likely than non-parents to know that using Wi-Fi may expose their phones to hackers (60% vs. 52%).

Q.25 Studies show that mobile devices are increasingly susceptible to

Wi-Fi attacks, including applications that enable hackers to easily log

into victim’s email, Web and social networking apps. Are you aware

that by using Wi-Fi connections on your smartphone to access

Internet sites that require password logins, such as Facebook, Paypal,

Amazon and Twitter, you might be exposing your personal and

financial data to tech-savvy hackers using software that scans the

airwaves for unprotected transmissions?




Response to Knowledge That Using Wi-Fi May Expose Info to Hackers

41%

26% 26% 21%

16%

Reduce howmuch I use Wi-

Fi hotspots

Get securitysoftware

Update orupgrade my

securitysoftware

Stop using Wi-Fi hotspots

Nothing

Overall, most (84%) would take action to reduce potential Wi-Fi security threats.

• A strong majority (88%) of the smartphone users who were not aware report that as a result of being informed, they would take action to reduce Wi-Fi security threats.

Q.26 Knowing this (Q.25), which of the following are you likely to do as a response?



Concern About Accessing Data on Smartphone

17%

20%

20%

23%

28%

29%

33%

46%

49%

21%

24%

14%

26%

30%

32%

28%

12%

18%

32%

30%

15%

32%

24%

28%

24%

5%

9%

22%

18%

10%

15%

9%

10%

9%

3%

4%

9%

8%

41%

3%

9%

1%

7%

34%

20%

Voicemails

Text messages

Work-related data

Photos and videos

Emails

Contact list

Info about my contacts

Banking or other financial data

Passwords

Very concerned Somewhat concerned Not too concerned

Not at all concerned I don't store this on my phone

Q.27 When you consider the type of data you may store in your phone, how

concerned would you be if someone could access that data?


Concern About Accessing Data on Smartphone: By Gender

62%

54% 56%

51% 51%

36% 36%

30% 33%

70%

64% 63% 61% 61%

55%

48%

41%

34%

Passwords* Info about mycontacts*

Contact list* Emails* Banking orother financial

data*

Photos andvideos*

Textmessages*

Voicemails* Work-relateddata

Men Women

Those who are very concerned/Somewhat concerned

Women are more concerned

overall than men about someone

accessing their personal data

Q.27 When you consider the type of data you may store in your phone,

how concerned would you be if someone could access that data?


Likelihood of Adding Security to Keep Data Secure

48%

48%

51%

52%

54%

55%

63%

70%

74%

41%

43%

40%

40%

37%

38%

31%

26%

22%

11%

9%

9%

8%

8%

7%

7%

4%

5%

Photos and videos

Contact list

Text messages

Voicemails

Emails

Info about my contacts

Work-related data

Passwords

Banking or other financial data

Very likely Somewhat likely Not likely

Q.28 For the contents on your phone that you are very concerned about, how

likely would you be to add security to your phone to keep that data secure?

BASE: Respondents who are concerned about data being accessed (see slide 46)

Concern About Protecting Privacy of Your Location When Using Phone

51%

49%

Yes No

Respondents are split on whether they are concerned about protecting their location.

• Women are significantly* more likely than men to be concerned about protecting privacy of their location (55% vs. 43%).

• Certain age groups are more concerned than others.

Q.29 Are you concerned about protecting the privacy of your location

when using your mobile phone?




52% 60% 61%

49% 42%

18-24 25-34 35-44 45-54 55+

Entities That Can Determine Location When Phone is Turned On

5%

24%

28%

28%

29%

37%

38%

49%

51%

54%

57%

87%

None; I don't believe they can determine my location

Data aggregators

Advertisers

People who view photos you post from your phone

Your handset maker

Your Facebook friends

Location-based services

Malicious apps

Search engines

Legitimate apps

Hackers

Your carrier

Q.30 Are you aware that certain entities can determine your location when your mobile

phone is turned on? From the list below, check the entities that you think can determine

your location when your phone is turned on.


Overall, men are more likely

than women to believe that

these entities can determine

their location


Turning off Permissions for Location Tracking

50% 50%

Yes No

Half (50%) know how to turn off location tracking.

• Men are significantly* more likely than women to know how to turn off permissions for location tracking (61% vs. 45%).

• Younger adults are more likely to know how to turn off permissions for location tracking.

Q.31 Do you know how to turn off or set permissions

for location tracking in the apps on your phone?




18-24 25-34 35-44 45-54 55+

Yes 60% 61% 52% 44% 46%

Disabling Geotagging

38%

62%

Yes No

Almost two-thirds (62%) do not know how to disable geotagging.

• Men are significantly* more likely than women to know how to disable geotagging (44% vs. 34%).

• Knowledge of disabling geotagging decreases with age.

Q.32 Do you know how to disable geotagging?




18-24 25-34 35-44 45-54 55+

Yes 57% 48% 41% 30% 31%

www.nq.com StaySafeOnline.org

Documents

Report on Consumer Behaviors and Perceptions of Mobile Securitydocs.nq.com/NQ_Mobile_Security_Survey_Jan2012.pdf · 2012. 1. 24. · Methodology • Online survey of 1,158 consumers