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8/8/2019 Report on Reliance Telecomunication
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ACKNOWLEDGEMENT
It is our great privilege to express a deep sense of gratitude and regard to Director Sir
Dr.G.C.Patro, PGP coordinator Prof.Umakant Nayak and our guide Swapna Dayal kolluru. She
encouraged us to make a report which will be very helpful in coming summer project. For
providing assistance in data collection we are thankful to distributor of Parlakhemundi without
which we could not have finished the report.
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DECLARATION
We hereby declare that project report PENETRATION OF RELIANCE
TELECOMMMUNICATION is an honest attempt, to put entire findings on actual data gathered
through survey of Parlakhemundi market and mobile users in CSREM hostel.
The work presented is our original work and has not been copied from any other sources. This
project has not been submitted for the award of any other degree from any bother institutionneither in full nor as a part and has not been published anywhere else before.
Parlakhemundi Vijay Kumar (s0963)
Date: Vindhyachal (s0964)
Subahu Kumar (s0951)
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INDEX
ACKNOWLEDGEMENT 1
DECLARATION 2
INDIAN TELECOME INDUSTRY 4-7
OBJECTIVE 8
METHODOLOGY 9
COMPANY PROFILE 10
BOARD OF DIRECTOR 11
COMPANY VISION 11
DISRRIBUTION CHANNEL 12
TELECOMUNATION PROBLEM IN PARLAKHMUNDI 13
ANALYSIS 14-26
FINDINGS 27
CONCLUSION 28
ANNEXURE 29-31
REFERENCE 32
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INTRODUCTION
INDIAN TELCOM INDUSTRY
The Indian Telecommunications has more than with 225 million telecom subscribers. Today, it
is the fastest growing market in the world and represents unique opportunities for U.S.
companies in the stagnant global scenario. Every month, 6-7 million new subscribers are added.
In the last 3 years, two out of every three new telephone subscribers were wireless subscribers.
Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as
compared to only 40% in 2003. The wireless technologies currently in use are Global System
for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are
primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4
metro cities, covering 2000 towns across the country.
TRAI had earlier announced that India will cross the 500 million Telecom subscriber mark by
mid next year (2010), but there is a very strong chance that it will happen by end of this year
itself. Thanks to mobile telephony growth.
Following Charts and Graphs will showcase the explosion of Indian Wireless Subscriber growth
in more detail.
Indian Telecom (Wire line+ Wireless) Snapshot
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Indian Wireless Subscriber Snapshot
Compared to a near negative growth of Wire line phones, Wireless are growing at close to 13%
quarter on quarter and it is astonishing that this growth comes when monthly India is adding at
an average of 10 million mobile subscribers.
Indian Mobile Subscriber Growth
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In 5 years, India has gone from 33 million mobile subscribers to close to 400 million. The
Mobile subscribers have reached 391.76 million as on 31st March 2009 as against 346.89
million subscribers in the previous quarter. During this quarter 44.87 million wireless
subscribers were
added.
Market Share of GSM VS CDMA
There were 297.26 million GSM Mobile subscribers (75.88%) compared to 94.50 million
CDMA subscribers(24.12%) at the end of March 2009.
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GSM Subscriber Growth
The GSM Mobile subscriber base reached 297.26 million in the quarter
ending March 2009 as against 258.23 million at the end of the previous
quarter.
CDMA Subscriber Growth
The CDMA Mobile subscriber base reached 94.50 million in the quarter
ending March 2009 as against 88.66 million at the end of the previous
quarter.
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OBJECTIVE
Objective of study-To know about market share of Reliance telecom in Parlakhemundi.
Potential of acceptance of any new service provider entering the market.
To know about which service provider is in more demand and reason behind that.
To know about telecom market in rural area and analyzing their past growth.
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METHODOLOGY
DATA COLLECTION-Primary source-Survey of Parlakhemundi market and respondent of
CSREM HOSTEL
SECONDARY SOURCE-For data collection about Indian telecom industry sources are
Business standard sites, for making company profile Reliance telecom site has been used.
SAMPLE SIZE- Whole population of distributor in Parlakhemundi, among respondent in
CSREM hostel
SAMPLING METHOD:
For Hostel: Random sampling is utilized.
For distributer: we have done census method
SAMPLE AREA Parlakhemudi municipality of Gajpati district
STATISTICAL TOOLS: for statistical analysis we have utilize following tools
Univariate table Bar diagram Line graph Pie chart
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COMPANY PROFILE
Reliance telecom is a flagship company of Reliance Anil Dhirubhai Ambani Group. It was
started in 1994 when it started its operation in 7 circles. May 2003 is the turning point for the
company because from this very year it started providing nationwide service. It is Indias
largest integrated and fully converged communications service provider with over 35million
individual, enterprise and carrier customers in India and across the world .Its pan- Indian
operations span for the full spectrum of wireless, long distance, voice, data, video and internet
communication services. It offers a comprehensive international portfolio through a submarine
cable network that spans 4 continents and 40 countries.
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BOARD OF DIRECTOR
Sri Anil Dhuribhai Ambani-Chairman Prof J Ramachandran Sri S.P. Talwar Sri Deepak Shourie Sri A.K Purwar
COMPANY VISION
According To the Company-
We will leverage our strengths to execute complex global-scale projects to facilitate leading-
edge information and communication services affordable to all individual consumers and
businesses in India.
We will offer unparalleled value to create customer delight and enhance business productivity.
We will also generate value for our capabilities beyond Indian borders and enable millions of
India's knowledge workers to deliver their services globally.
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DISTRIBUTION CHANNEL
COMPANY DISTRIBUTER RETAILER CONSUMER
SHOP NAME Sales (monthly) Max v.sales (smart) Customer demand
M gift house 30000 10,29,30 BSNL
Shree 50000 110,30 BSNL
Shree mobile 100000 30,29,110 RELIANCE
Mobile,Karan street 70000 10,29,30,110 RELIANCE
Maa kalua house 120000 29,30,110 BSNL
Nutty corner 90000 30,29,110 BSNL
Maximum Usages-BSNL and RELIANCE
BSNL and RELIANCE Company are the main competitor In parlakhmundi market. But
reliance provide better offer as compare to other service provider. Retailer get 3% margin from
the service provider.
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TELECOMUNATION PROBLEM IN PARLAKHMUNDI
Lacks of network facility due to the cause of many of the people are using relianceservices.
The main problem in both reliance and BSNL unnecessary cutting balances .when theyare call after sometimes balance are decreasing in unexpected way.
Reliance office in parlakhmundi is very small but the customer rate is very high.Consumer are facing many problem like connection cutting, document lost etc.
Retailers are facing shortage of voucher, delay in the connection opening , documentverification.
Lack of Proper distribution channel.
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QUESTIONNAIRE USED IN SURVEY
1. Age of the Respondent
0
1
2
3
4
5
6
7
8
9
17 yrs- and
Below
17 -25yrs 26-34yrs 34-45 yrs 45 yrs- and
above
0
9
3 3
0
NUMBER
Age Number
17 yrs- and Below 0
17 -25yrs 9
26-34yrs 334-45 yrs 3
45 yrs- and above 0
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2. Gender - Male Female
Gender NumberMale 12Female 3
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3. Educational qualification
SSC/HSE Bachelor degree Master degree Professional degree Others
Educational qualification Number
SSC/HSE 1
Bachelor degree 6
Master degree 1
Professional degree 6
Others 1
0
1
2
3
4
5
6
7
SSC/HSE Bachelor degree Master degreeProfessional degree Others
Series 1
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4. From which service provider you are taking services
Airtel Reliance Vodaphone Tata indicom BSNL
Company Number
irtel 3
Reliance 9
odaphone 0
Tata indicom 0
BSNL 3
Reliance is the leading the market followed by airtel and bsnl
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5. What type of connection do you use for your cell phone?
Pre-paidPost-paid
Connection type Number
Pre-paid 15
Post-paid 0
Postpaid almost absent from the market
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6. Your expenditure on mobile service you are taking
Rs200 Less Rs200-Rs500 Rs500-Rs800 Rs 800-Above
Expenditure Number
Rs200 Less 5
Rs200-Rs500 4
Rs500-Rs800 4
Rs 800- bove 2
Majority of the respondent are expending 200 and less on telecommunication service
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7. Why did you choose the service provider?
Less service chargeLarge number of offersBetter networkAny other
Reason Number
Less service charge 3
Large number of offers 7
Better network 5
ny other 0
Most of the customer are attracted by large number of offer after that they give preference to
better network.
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10. Satisfaction from customer care service
1Very
Satisfied
2
Satisfied
3
Indifferent
4
Dissatisfied
5
VeryDissatisfied
Level number
ery Satisfied 0
Satisfied 12
Indifferent 1
Dissatisfied 2
ery Dissatisfied 0
0
12
1
2
0
0 2 4 6 8 10 12 14
Very Satisfied
Satisfied
Indifferent
Dissatisfied
Very Dissatisfied
Series 1
Almost all respondent are satisfied with their service provider, but even a single one not said
that they are very satisfied.
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11. Would you open to take service from a new service provider that is totally new in the
market? Yes No Does not know/ not sure
Yes 9
No 6
Does not know/ not sure 0
Majority are ready to accept the new entrants in the market.
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12. Please indicate the central purpose for taking this service
Entertainment Official purpose Internet Any other please specify
Purpose Number
Entertainment 4
Official purpose 7
Internet 2
other please specify 2
4, 27%
7, 47%
2, 13%
2, 13%
Column1
Entertainment
Official purpose
Internet
other please specify
Main purpose for using mobile by respondent is official purpose followed by entertainment.
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13. How long have you been using the service?
Less than 6 months Between 6 -12 months Between 13-18 months Between 18-24 months More than 24 months
Less than 6 months 0
Between 6 -12 months 3
Between 13-18 months 4
Between 18-24 months 2
More than 24 months 6
0
3
4
2
6
0 1 2 3 4 5 6 7
Less than 6 months
Between 6 -12 months
Between 13-18 months
Between 18-24 months
More than 24 months
Series 1
Series 1
Most of the customers are using mobile service for more than two year.
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14. Which service you use?
CDMA GSM
SERVICE NUMBER
CDMA 2
GSM 13
In the Parlakhemundi market major market share is of GSM.
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16. Are you loyal to the current brand of mobile service provider?
Continue With same company Continue with the same company even if you are dissatisfied Change over to the other company Discount using cell phones altogether
Continue With same company 14
Continue with the same company even ifyou are dissatisfied
0
Change over to the other company 1
Discount using cell phones altogether 0
Most of the customers are ready to continue with the same company from which they are
taking service
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FINDINGS
Maximum number of respondent is of 17-25 age groups. Among the respondent 80% were male and 20% female. Educational qualification of respondent having bachelor degree and professional degree is
equal
Reliance is leading the market, airtel and bsnl having equal share in market according tothe data collected but on interviewing various distributors we found maximum demand is
of bsnl due to early occupying the market and better network facilities.
Postpaid service is completely absent from the market reason as we found is lackingknowledge among customer, though many distributor said many service provider is not
providing this facilities but bsnl is providing this facility from very early but it is actually
lacking promotion facilities so there is less awareness among customer.
From the above bar chart we see customer are more sensitive towards price because mostof the customer are spending less than rs.200 but there may be one more reason behind it
i.e. Large number of offer and various tariff facilities provided by different service
provider. People are more attracted by large number of offer in comparison to better network while
choosing any service provider.
major percentage of the sample size are satisfied from which they are taking service. 60% of respondent are ready to accept any new service provider entering the market. Main purpose for using mobile is official purpose followed by entertainment. Internet
purpose lagging behind these two. Among other reason main purpose is talking.
Majority of the customer are using mobile phone from more than two year. Major proportion of customer wants to continue with the same service provider the reason
behind it may be they have spread same sim card among their relatives to enjoy the
benefits provided by the company eg.airtel 5 to 5, bsnl number at low rate
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CONCLUSION
The Indian market has been experiencing an extremely strong growth phase in mobile
telephony. However, this now needs to be replicated across other telecom segments, such as
broadband in order to maintain growth. Operators have also recognized the key role that rural
markets will play in future growth and the need for communications services to address
localized issues.
The advent of 3G networks is likely to provide a significant fillip to the growth of mobile
broadband and advanced data services. At the same time, operators in India are continuously
innovating to ensure that margins remain high in a market where Average Revenues Per User
(ARPU) are continually declining. The Indian Government recognizes that a proactive
regulatory and policy environment is the need of the hour, and is taking action to support the
Indian telecom growth story to the next level. And this growth story is going to be led, for a
change, by the vast untapped rural markets of India.
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ANNEXTURE
The questionnaire for penetration of reliance telecommunication market inparlakhemundi
1. Name.
2. Age 17 yrs- and Below 17 -25yre 26-34yrs 34-45 yrs 45 yrs- and above3. Gender - Male Female4. Educational qualification
SSC/HSE Bachelor degree
Master degree Professional degree Others5. From which service provider you are taking services
Airtel Reliance Vodaphone Tata indicom BSNL6. What type of connection do you use for your cell phone? Pre-paid Post-paid7. Which type of problem you are facing in postpaid connection?
Bill Payment Never get Bill on time Charged Wrongly Never get Bill Not Applicable
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8. Your expenditure on mobile service you are taking
Rs200 Less Rs200-Rs500 Rs500-Rs800 Rs 800-Above9. Why did you choose the service provider?
Less service charge Large number of offers Better network Any other
10. Satisfaction from customer care service
1Very
Satisfied
2Satisfied
3Indifferent
4Dissatisfied
5VeryDissatisfied
11. Would you open to take service from a new service provider that is totally new inthe market?
Yes
No Does not know/ not sure12. Please indicate the central purpose for taking this service
Entertainment Official purpose Internet Any other please specify13. How long have you been using the service?
Less than 6 months Between 6 -12 months Between 13-18 months Between 18-24 months More than 24 months14. Which service you use?
CDMA
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GSM15. How many time you visited customer care center?
16. Are you loyal to the current brand of mobile service provider?
Continue With same company Continue with the same company even if you are dissatisfied Change over to the other company Discount using cell phones altogether
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REFERENCE
www.hindustantimes.com www.Rcom.co.in thehindubusinessonline.com