Report on Research Call Backs on MiniBuzz Show

August 2014

Discussion Topic: “Female Condom Sensitization”

Introduction • Call backs made with 100 randomly selected MiniBuzz viewers

(Selection made using an electronic randomizer) • Program aired Friday 29th & Saturday 30th August on Bukedde

TV1• Call backs made: 4th - 8th Sept 2014 • Program poll question: What’s the most important benefit

from using the female condom?• Data entered using File Maker, exported to MS Excel for analysis

which was also partly done using SPSS• 100% of respondents had watched the program and liked it• Information and demographics given by the 100 callers cannot

be interpreted as exactly representative of all viewers of the Minibuzz show, but may be viewed as representative of viewers who voted

2

CALL BACK RESPONDENTS DEMOGRAPHICS

Majority of participants from this set of research calls were between 25 and 34 years accounting for 87% . 53% of the participants were female, consistent with 55% average for all Minibuzz call sets (13 sets to date). Interesting that male still relatively high for this call set given the nature of the show.

15 - 24yrs

25 - 34yrs

35 - 44yrs

0 10 20 30 40 50 60 70 80 90 100

1

87

12

Age of respondents (n=100)

Fe-male53%

Male47%

Gender of respondents (n=100)

Participants were from 11 districts compared to an average of 12 district average for all Minibuzz call sets. This call set included the highest number of NON Kampala based participants to date, 45 this set of calls. Average from all previous call sets are: Kampala:54.7%, Masaka:3.5%, Mukono:4.3%, Wakiso:25.2%.

Kampala42%

Wakiso38%

Mukono5%

Mpigi4%

Jinja3%

Kamuli3%

Budaka1%

Iganga1%

Luwero1%

Mbale1%

Mityana1%

Participant districts (n=100)

Kampala; 53Wakiso; 26.5

Mukono; 4.5

Masaka; 3.1

Jinja; 2Luwero; 1.2

Mityana; 0.9

Buikwe; 0.9

Mpigi; 0.9Mbarara; 0.8

Iganga; 0.600000000000001

Mubende ; 0.600000000000001

Top participant districts

Top participant districts for all Minibuzz research call sets to date (on average)

Most respondents were single accounting for 61%. However, this is lower than the average of 68.2% from all previous Minibuzz call sets, perhaps because of the nature of the show more married couples responded.

Married

Single

0 10 20 30 40 50 60 70

39

61

Marital status (n=100)

Occupations. Most of the participants were students. Participants were involved in a range of occupations…

builder/painter 1graphic designer 1health worker 1mechanic 1mobile money vendor 1music video library operator 1photographer 1pump attendant 1railway engine driver 1Sales 1tailor 1transporter 1TV/radio repairer 1

student 36business 11Shop attendant 7housewife 5teacher 5unemployed 5driver 3hairdresser 3trader 3boutique attendant 2carpenter 2saloon (hair stylist) 2welder 2

54% of participants have completed university/tertiary education. This is the highest ever registered for university/ tertiary education in any call set. The university/ tertiary average for all call sets is 38%, and secondary has usually dominated with an average of 56% in previous call sets.

Secondary46%

University/Tertiary

54%Education level (n=100)

The majority of participants watched the first screening of the show – in this case Friday 29th August 2014, however a higher than average number watched the repeat Saturday show.

Fri 29th August 201463%

Sat 30th August 201437%

Date of watching show (n=100)

The program had 100% likeability. Most participants attributed this to good presentation, moderation and the interactive nature of the show. Previously most participants have liked the show mainly because its educational and insightful (57.9%)

Interactive

Relevance

Good/interesting show

Educative/insightful

Interesting views/discussions

Good presentation/moderation

0 5 10 15 20 25

20

14

18

17

10

21

What did you like about the show? (n=100)

Insights on what was liked about the show…drama skits and mature discussion

drama skits were full of

humor

free interaction and sharing of

information

everyone was given a chance

to air their views

moderators and drama

skits

jolly, lively and relevant to our lives and health

drama skits and the humor of

the moderator

discussion was

vibrant and

interactive

discussion was lively and jovial

interactive, warm, full of life and

sharing experiences

discussants were confident and no one was

shy

different views were freely expressed

cartoons and drama were

enjoyable

lively and well balanced

discussion

How people shared their experiences with others

mature discussion and the way the

moderators handled it well

presented and fairly

moderated

The expression of divergent views and openness

the way the moderator

handled the discussion

well balanced and jovial discussion

Quite informative

open and balanced

discussion

relevant topic

relevant and informative

topic

drama skits were

enjoyable

Impact of Minibuzz… All participants think people in their community are influenced by issues raised on the Minibuzz show. This is twice the average from other recent call sets.

Yes, 100%

Does Minibuzz influence the way people think about issues raised on the show? (This show)

Impact of Minibuzz: Feedback from participants…

Many people watch/follow program

Free and open sharing from real life experiences

Perception on issues changes

Free interaction creates good insights on issues

Content clarifies/drives point home (drama, expert views)

0 5 10 15 20 25 30

27

26

23

19

5

Does Minibuzz influence the way people think about issues raised on the shows? (n=100)

Insights on influence of Minibuzz…

The openness in discussions and cartoons help to drive

the point home

Since its presented in local

language, it is understood by

many and find it easy to air views

People freely discuss and

air their views and opinions

Program is always awash with relevant and educative topics suitable to our situation

People of different age

groups share info that influences

viewers

The drama parts and cartoon help to clarify

more on the issue

The popularity of program

ends up influencing

perceptions

Discussions are well handled to

give each person time to air their

views of relevance

Many people watch the show, participate and

follow the interactive discussion

People of different experiences and

educational backgrounds

interact and share ideas

Moderators gave each person a

chance to air their views and share

with others

The way people share ideas and

experiences makes many

change their way of thinking

Bukedde has a big audience

and Minibuzz is watched by

many

Minibuzz is a popular program

with relevant topics that are

important to our everyday life

Many people watch the show and

moderators handle participants with utmost respect - using humor and

drama

It always brings about what is happening in our localities,

lives ….

Issues raised are vital in our lives and

reflect what is happening in our

society

Discussion of ideas by different people

help change perceptions on

issues Discussion is well

balanced and topics are of

importance to our society

Many people watch the program critically

Many people follow this

program and topics are relevant

Many people follow this program

People of different experiences and

backgrounds interact and share

experiences

Discussion of issue after show. 77% continued on the discussion, significantly higher than average of 66.5% from previous call sets.

No23%

Yes77%

Did you discuss the issue with anybody after the show? (100) [This show]

Yes66.5

%

No

33.5%

Did you discuss the issue with anybody? [Rolling average from previous shows

(13)]

Who did you discuss with… The majority discussed with friends. 63% for this call set, is significantly higher than the average from previous call sets of 51.5%, perhaps because of the unusual and unique topic of discussion on the show.

Family22%

Friends62%

Other1%

Workmates14%

With who did you discuss the issue? (n=77)

Friends 51.5%

Family 42.6%

Workmates5.7%

Other 0.2%

With who did you discuss the issue after the show? [Rolling average

for previous shows (13)]

Place of discussion. The main place of discussion was home, in this call set even more so than average from previous call sets.

Home89%

School6%

Work place6%

Where did you discuss? n=54

School 11.5%

Home 74.9%

Workplace 12.9%

Other , 0.6%

Where did you discuss? [Rolling average from 13 previous

shows]

RESPONDENT FEEDBACK ON MINIBUZZ SHOW

Opinion on issue before the show: Participants had the following feedback…

Condoms are useful in fighting HIV, AIDS/STDs

It's ok to use

It is for sex workers

It is not good/deprives sexual pleasure

Not seen one but heard about it

Tried it before

Never heard about it

Empowers women

I have mixed feelings about it

Not aeasily accessible

It feels ackward to a woman with one

Not easy to use (not practcal)

It is better than pills

Not acceptable on religious/cultural grounds

They are expensive

I prefer male condom

0 5 10 15 20 25 30 35

32

10

9

8

7

7

6

4

3

3

2

2

2

2

2

1

Opinion on the issue before the show (n=100)

Insights on opinions on the issue before watching the show….

as a lady we also need protection cause a man can refuse to put on one

I did not know much about this condom but had heard about it

As a woman I am in support of it as it helps

in self protection

Female condoms are useful in fight against HIV/AIDS

I have positive about

it since I practice safe sex though had never seen one

I had mixed feelings about it

Both men and women need protection

I heard about them though

never used them …I think they are

good…

I have never seen a female condom

and I don’t know how to use it

I know about it but

I don’t know if I

can use it

I know about it because I received them when I went

for a blood test

It was seen as awkward for a lady to be seen with a

condom

It’s ok since male condoms don’t

favor second rounds during intercourse

I thought they are for

prostitutes

The condom is useful but has not been given enough publicity as male

condom

Condom is necessary

I have no problems about it

since it’s a contraceptive

tool

I have no problem with it though I

prefer male condoms

I thought they were not safe and

not easy to use

They are good but people

need sensitization

They are good for family planning

and safe sex

I used to think they are for sex

workers

I did not know how effective

how these condoms could

be

I have no negative opinion

towards it

Condom is very useful

especially for sex workers

They are more expensive

compared to male condoms

I was of the view that the

condom is impractical

I don’t think I am

comfortable with it

I cannot use that condom

Condoms are rubbers for protection

whether male or female

They help guard against STDs and

unwanted pregnancies

They were not a new thing to me

though I had never seen one

I thought thy are difficult to

find

Lessons from the show: Below are lessons from the shows…

FCs are (easily) accessible

FCs are not as popular/need to popularize

FCs are safe to use

FCs serve same purpose as other condoms

FCs are easy to use/comfortable

They are not only for sex workers

They are effective

Some men don't like FCs

FCs are not easily available

FCs help in birth control

0 5 10 15 20 25 30

26

26

18

10

8

3

3

3

2

1

Lessons from the show (n=100)

Insights on lessons from the show…A lot of challenges

need to be addressed, the

fear of ladies to be mistaken to be sex

workers

The condom is smooth and

strong

Female condoms can be used by all

women ….

Many people don’t know it like

male one

Many people were ignorant about them

They are obtainable from pharmacies and supermarkets

The condoms can be got from pharmacies,

health facilities, youth centres though

not in big supply

A lot of sensitization needs to be

done

Condom is accessible, safe and easy to use

Female condoms are available and

easy to use

It is alright for a woman to condoms in her handbag just like

sanitary pads

Men viewing women with these condoms

as prostitutes

Where can be obtained from

and related information

Condom is now available in

pharmacies and supermarkets

Female condoms are not liked by

male counterparts

They are secure, cancer free and

designed for sexual pleasure

Just like male condom, it’s elastic and strong enough

for intercourse

Many men are against female

condom in favor of male ones citing

sexual satisfaction

The condom is smooth and safe

to both users during intercourse

Female condoms are safe and

equally used for protection

Female condoms to pills in birth control

can be used as substitutes

Many people do not know that

female condoms are safe, available

and easy to use

They can be used as contraceptives

to avoid unwanted

pregnancies

The condom is still unknown and needs

publicity

The condom is smooth and one

can hardly tell when being used

Likely action: The participants provided the following feedback …

Get one and try it out with my partner

Sensitize others about female condoms

Encourage others to try it

Stick to using male condom

Stock some in my shop

Discuss with my partner about it

Discourage others from using female condom

0 5 10 15 20 25 30 35 40

34

28

24

6

4

2

2

Likely action after the show (n=100)

Insights on likely action after watching the show…

I will acquire some for my

wife as a contraceptive Inform my

neighbors about its

usefulness

Buy them for my

girlfriend

Advise fellow women to use them

to avoid HIV and unwanted

pregnancies

Continue using male

condom Discuss with my husband

about it

Advise my sisters to use them and try it out with my

wife

Encourage my friends

to use them

Remain faithful to

my partner

Spread gospel of

female condoms

I will start using them and also

encourage others

Try it again though I did not like it

before

Try it out

Try them with my girlfriend and

enjoy the moment

I will try them as a contraceptive tool at the right time

I will promote them in my salon

Urge my friends to embrace

them

Spread information to others

I will ambassador

for this cause

Advise young girls to use them for

protected sex

Vend them in my boutique

I will stock them in our

shop

Stick to male

condom

Inform my friends

about the condom

Buy some for

myself

Reasons to change opinion on issue after watching the show insights…

According to the views expressed by different

discussants and experts ,its clear

condoms are the way to go

Anything can happen anywhere without

protection and unplanned for

It has been tested and many have used it and its

practical

Its necessary to fight AIDS at two

fronts

I want to know the merits of

using a female condom

People need to access them

easily and conveniently

Many young girls are getting

infected with HIV/AIDS

As an outward looking person, I advise women to

use these condoms

It takes two tangle if men do not want to use

theirs the women can take charge

Men don't want to use condoms and can

let the female partner take charge

instead

Self protection is number one priority and if men can not perform with their

condoms women can be at the forefront

Thought they were not as

effective as the male condoms

Opinions given on the show showed the

positive side of condom use

Its better to use condoms than pills for family

planning

It guarantees safety from HIV

and STD's

Condoms are good but should be for

only married couples or else its harm

Women just like men need protection, If a man fails to use one a woman can use hers

They are a better option to pills and if a man does not use a

male condom there is an alternative

Its everybody's duty and right to

have safe sex

If its better than the male condom then we shall use

it instead

Everyone needs protection not only

meneveryone(married

and unmarried)

Testimonies were given which

threw more light on the usage of

condoms

Results from total SMS poll and call respondent SMS responses…

A. Women can protect themselves even if their male partner doesn’t want to wear a condom

B. Women can take control of their life and health

C. Women can avoid sexually transmitted diseases and pregnancy

D. Don't know

0 20 40 60 80

73

2

25

0

Poll - What is the most im-portant benefit of using a fe-

male condom? (n=100)

Why they voted the way they did:

Some men don’t want to

put on condoms

Some men don’t seem to care about the consequences

In middle of excitement a man

can forget

It is important to protect self

Women have the right to

protect themselves

It used to be man to determine condom

use, now women can equally do so

Women now have a choice

It gives woman a chance to

have a say in their life &

health

My body and health are important

I only want to be pregnant when

ready

I don’t have the resources to

mother a child/many

children

I don’t want to risk my life

It can be reliable in preventing HIV/STIs

Part of Minibuzz participants liked best: Drama skit and hosts, overtook discussions as most popular in this call set versus call set average, the participants have responded well to our presenters moderation on this show particularly.

None in particular

The actual discussions

The drama skits

The hosts/ moderators

0 5 10 15 20 25 30 35 40 45 50

1

20

47

32

Which part of Minibuzz do you like best? (n=100)

The hosts/ moderators

The drama skits

The cartoons

The actual discussions

Field opinions

Musical performance

None in particular

0 10 20 30 40 50 60 70

4.6

29.6

2.4

60.8

1.6

0.4

0.600000000000001

Which part of Minibuzz do you like best? (5 other previous shows)

IN YOUR OPINION, WHAT IS THE MOST IMPORTANT BENEFIT FROM USING A

CONDOM?

Call participants provided the following feedback on the most important benefit of using a condom...No-one voted for easy to use or no side effects.

Condoms protect against STIs, including HIV

99%

Condoms protect against unplanned pregnancy

1%

The most important benefit of using a condom? (n=100)

HAD YOU HEARD ABOUT THE FEMALE CONDOM BEFORE WATCHING THE SHOW?

WHERE?

Hearing about Female Condom…the majority of call participants have heard about it before watching the show mainly from health centres and the media (radio)

No3%

Yes97%

Had you heard about the female condom before

watching the show? (n=100)

Health centre

Radio

Clinic

University

Hospital

TV

Adverts

Family planning unit

College

Home

Newspaper

Friends

Youth centres

Community centre

Pharmacies

Posters

0 5 10 15 20 25

25

18

16

10

6

5

4

3

2

2

2

2

2

1

1

1

Where did you hear about Female Condom?

WHY DO YOU THINK SOME WOMEN ARE RELUCTANT TO USE A FEMALE CONDOM?

Reluctance by some women to use a female condom is mainly attributed to lack of information and it being associated with sex workers or prostitution. Of importance also is that they are difficult to access.

Lack of information

Think that female condoms are for sex workers/promiscuous women

It is hard to access/find

Men don’t like women taking lead in family planning/contraceptive use

It is difficult to use

Other (specify)

0 5 10 15 20 25 30 35 40 45

41

36

14

4

4

1

Why do you think some women are reluctant to use a female condom? (n= 229 mentions)

TRUTHFULNESS ABOUT PROVIDED STATEMENTS CONCERNING THEIR COMMUNITY

ON FAMILY PLANNING

“Men take lead in deciding whether to use FP and what method to use” was found to be “most true” about participants’ communities on issues of family planning/condom use…

STATEMENT Truth level

a. Couples discuss Family Planning (FP) options and decide together

19

b. Men take lead in deciding whether to use FP and what method to use

69

c. Women use FP without consulting their partners

7

d. Women are empowered to negotiate condom use with their partner

2Couples discuss FP options and decide

together

Men take lead in deciding whether to use FP and what method to use

Women use FP without consulting their partners

Women are empowered to negotiate condom use with their partner

0 10 20 30 40 50 60 70 80

19

69

7

2

Which of the following statements are true about your community? (Each out

100 saying it is true)

WHAT NEW INFORMATION ABOUT FEMALE CONDOMS DID YOU GET FROM WATCHING THE

MINIBUZZ SHOW?

Participants reported the following new information from the show about female condoms:

They are safe/secure

Can easily be obtained at pharmacies

Easy to use

They are practical

They have no side effects

That they do not deprive sexual pleasure

They are also available free of charge

They feel normal to use them

They are now more common

People are beginning to know about them

They do not get stuck in female organs

Can be used by any woman not only sex workers

0 5 10 15 20 25 30

24

18

14

11

10

7

4

3

3

3

2

1

New information about female condoms got from the show (n=100)

Insights on new information about female condoms from the show:

The condom is designed to fit

all women

People seem ignorant about female condom

Female condoms are

now given out free in

universities …

Female condom is safe and

cannot injure the placenta

Condom can be got from pharmacies and health

centres

Female condoms are available in

health centres and supermarkets

They becoming common at universities

They are smooth and don’t hurt

either party

Female condoms are odorless,

harmless, smooth

People do not know what it looks

like

Responsible women carry condoms in their hand bags

The condom is safe and effective in

guarding against AIDS

The condom is strong enough to

accommodate any man

Female condoms are safe and can’t get stuck in sexual

organs

Female condoms are becoming

popular among sex workers who used to have male ones

The condom is strong, practical

and safe

They are available and

are cancer free

Female condoms are safe, easy to

use, available and designed for

pleasure

Female condoms are elastic, fits all

women and accommodates

any man

The condoms are electronically

tested though I still have my

reservations

They are safe and have no side effects

….they do not deprive male

partner sexual pleasure

Female condoms are not dangerous to both male and

female organs

The condom is smooth to the

man and safe for the woman

END