REPORT ON STUDY ON LENS & GLASSES.pdf

8/6/2019 REPORT ON STUDY ON LENS & GLASSES.pdf

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W INT ER T RAIN ING PROJECT

ON

TO CARRY OUT STUDY WHY SOME PEOPLE PRE

FER CONTACT LENS AND SOME PEOPLE PREFER

GLASSES

INSTITUTE OF PRODUCTIVITY A ND MA NA GEMENT, MEERUT


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ACKNOWLEDGEMENT

This work bears imprint of hard work, Help, Counseling guidance

and constant support of many people, who enabled us to complete

my summer training report.

I am grateful to Mr. v.s.solanki (faculty member of institute of

productivity and management, Meerut) whose help, guidance and

active co-operation enables me to gain knowledge about practical

aspect of research and enable me to compile this report

Last but not the least I am greatly indebted to my parents, friends

and well- wishers for providing me the opportunity to come a long

way in my life.


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CONTENTS

1. Product description 7-9

2. Objectives 11

3. Research methodology 12

4. Sources of data 13

5. Sample Unit of analysis 14

6. profile of respondent 16-20

7. Data analysis 21-27

8. Findings 29

9. Conclusion 30

10. Suggestions 31

11. Limitations 32

12. Bibliography 33

13. Questionnaire 34-35


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PREFACE

The perception of people about any product or toward the use of a

new product changes day by day. Instead of hiding their beautiful

eyes behind a pair of specs, many people are now opting for contact

lenses.

Contact lenses tend to be more comfortable, although they need to

be handled with utmost care. Not only have they emerged as the

best solution for various types of eye disorders, contact lenses have

also become a fashion accessory for the eyes.

In this project I have tried to find out the reason behind the

customer use, the level of satisfaction and dissatisfaction felt by the

consumer and the factors influencing their purchase.

The objectives of my project are as follows

To study the consumer profile of people using contact lens andglasses.

To study the level of satisfaction felt by customer. To study the awareness level of people towards the ill effect of

the use of contact lenses.

To study the factor influencing the use of colored contactlenses.


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PRODUCT DESCRIPTION


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PRODUCT DESCRIPTION

Contact lenses are small, ultra-thin, optical lenses worn directly onthe eye to correct vision problems (like nearsightedness,

farsightedness, astigmatism or presbyopia). Contact lenses can be

hard or soft, can replace glasses or bifocal glasses and can also

enhance or change the color of your eyes.

Most contact lenses are soft, or hydrophilic, meaning they are

made of water. (This is how soft contact lenses stay soft.) Soft

contact lenses are extremely thin and are manufactured from

materials that allow oxygen to pass through them and reach the eyesurface.

Almost everyone can wear contact lenses even some babies are

fitted with contact lenses when they have eye problems! Most

people start wearing contacts in their early teens, but even childrenas young as 8 years old can learn to wear (and take care of) contact

lenses. A contact lens is a prescription device and it must only be fit

and prescribed by an Optometrist. Borrowing contact lenses, or

obtaining them without a prescription, could lead to serious visionproblems.

Although all eyes look pretty much the same, in reality everybody's

eyes are slightly different. Eyes come in a variety of shapes and

sizes. That's why it's important to have us fit your contact lenses

for your particular eye shape and size. Even if you've been wearing

contacts for years, it's a good idea to have your prescription

checked to make sure that your lenses offer the best possible fit for

your unique eyes.

In order to take good care of eyes, one should visit specialist once a

year. Yearly visits can detect vision changes as well as early signs of

some other related problems.


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There is an extensive range of contact lenses that includes:

Daily disposable contact lenses - wear them a day, then throwthem away! No cleaning, no solutions, no hassle. Great for

holidays, camping trips or occasional wear. Two weekly disposable contact lenses Monthly wear disposable contact lenses Bifocal contact lenses - no need to wear reading glasses or

bifocal spectacles! Multifocal contact lens - see at any distance, anywhere,

anytime!

Disposable Colored contact lenses to enhance or completelychange your eye color.

However colored and without colored, weekly disposable contact

lens are mostly used by people.


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GLASSES

Glasses also called eyeglasses, spectacles, or specs are

frames bearing lenses worn in front of the eyes, normally for vision

correction or eye protection. Safety glasses are a kind of eye

protection against flying debris or against visible and near visible

light or radiation. Sunglasses allow better vision in bright daylight,

and may protect against damage from high levels of ultraviolet

light. Other types of glasses may be used for viewing visual

information or simply just for aesthetic or fashion values.

Modern glasses are typically supported by pads on the bridge of the

nose and by temple arms (sides) placed over the ears. Lenses

An unpopular aspect of glasses is their inconvenience. Even through

the creation of light frames such as those made of titanium, very

flexible frames, and new lens materials and optical coatings, glasses

can still cause problems during rigorous sports. Visibility can be

significantly reduced by becoming greasy, trapping vapour when

eating hot food, swimming, walking in rain or rapid temperaturechanges (such as walking into a warm building from cold

temperatures outside). Scraping, fracturing, or breakage of the

lenses require time-consuming and costly professional repair,

though modern plastic lenses are almost indestructible and very

scratch-resistant.


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OBJECTIVES OF THE PROJECT


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OBJECTIVES

TO STUDY THE CONSUMER PROFILE OF PEOPLE USINGCONTACT LENS AND GLASSES.

TO STUDY THE LEVEL OF SATISFACTION FELT BY CUSTOMER.

TO STUDY THE AWARENESS LEVEL OF PEOPLE TOWARDS THEILL EFFECT OF THE USE OF CONTACT LENSES.

TO STUDY THE FACTOR INFLUENCING THE USE OF COLOREDCONTACT LENSES.


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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problems. When we talk about the research methodology we dont

talk about the research method but also consider the logic behinds

the method use in the context of research results are capable of

beings evaluated either by the researcher himself or by others. Here

I used descriptive research design. In this type of research method

researchers are supposed to describe the research, it is done for

existing products. It helps segment and target markets, in somecases describing the situation may provide information and

descriptive information is all that is needed to solve business

problems. Research design for such studies must be flexible enough

to provide opportunity for considering different aspects of the

problem under study. I collected data from following primary

sources. PRIMARY DATA For the purpose of collecting data I usedfollowing two methods

a) Questionnaire Method b) P ersonal Interview Methods


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TYPES OF DATA

In my project I have classified the data into two specific types:

1. PRIMARY DATA

2. SECONDARY DATA

1) PRIMARY DATA : As it is known that primary data are Collected a

fresh and for the first time and thus happen to be original in

character. So, in order to collect this type of

Data various methods are being used, such as:

QUESTIONNAIRE

INTERVIEW

2) SECONDARY DATA: Secondary data are those which Already

exist and which have been collected for some purpose. In this

project the vital sources for collecting

Secondary data are:

LIBRARY BOOKS

NEWSPAPERS

INTERNET


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DATA SOURCES

SAMPLE SIZE:

NO OF RESPONDENTS- 50

TYP E OF RESPONDENTS:

NON PROBABLITY SAMPLING

SAMPLE RESEARCH AREA:

AREAS OF: shastrinagar,begumpul

TIME FRAME:

3rd week of December to 1st week of January

SAMPLE UNIT

As population of Meerut is very large and to cover each and every

one in this study and within a limited time is very difficult, so I

decided to go for sample study.

RESEARCH TYPE: - I have followed a descriptive research

methodology.


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A nA l y s i s


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Occupation

a. agriculture b. service

c. business d. other(student)

RESPONSES (a) (b) (c) (d)

NO OF

RESPONDENT

1 21 15 13

percentage 2 42 30 26

Analysis and interpretation: - most of the respondent were servicemen then followed

by businessmen and then students.

Respondents0

20

40

60

a b c d

a 1

b 21c 15 d 13

a 2

b 42

c 30d 26

Respondents percentage


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AGE GROUPS OF THE RESPONDENTS

a. below 24 b. 24-31

c. 32-41 c. 41-50

Analysis and interpretations: - most of the people using contact lenses were below the

age of 24 and between the age group of 24-31 years then followed by people of age

groups 32-40 years.

9

2017

4

18

40

34

8

0

5

10

15

2025

30

35

40

45

a b c d

respondentpercentage

RESPONSES (a) (B) (c) (d)

NO OF

RESPONDENT

9 20 17 4



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Annual family income

a. Up to 1.5lakhs b.1.5Lakhs 3lakhs

c. 3Lakhs 5lakhs d. more than 5lakhs

RESPONSES (a) (b) (c) (d)

NO.OF

RESPONDENTS

8 25 17 0

Percentage 16 50 34 0

Analysis and interpretations:- most of the respondent were having the annual

monthly income between 1.5-3lakhs followed by income group of 3-5lakhs.

8

25

17

0

16

50

34

0

0 20 40 60

upto 1.5lakhs

1.5lakhs -3 lakhs

3 lakh -5 lakh

more than 5 lakh

percentage

no.ofrespondent


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GENDER

a. male

b. Female

RESPONSES (a) (b)

NO OF

RESPONDENT

34 16

percentage 68 32

34, 68%

16, 32%a

b


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Whether people use contact lenses or glasse

a. Contact lenses b. glasses

responses (a) (B)

NO OF

RESPONDENT

33 17

percentage 66 34

ANALYSIS AND INTERPRETATION:- most of the people surveyed,66% were

using glasses , only 34% were using contact lenses.

contactlenses,17, 34%

Glasses, 33,66%

contact lenses

Glasses


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Different ages groups using lenses

ANALYSIS AND INTERPRETATION:- the people under the age group of 24-31years

were the largest user of lenses, followed by the age group of below 24 years.

0

10

20

30

40

50

below

2yrs4

24-31 yrs 32-40yrs 41-50 yrs

Responses

percentage


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Percentage of male and female surveyed using lens.

ANALYSIS AND INTERPRETATIONS: - 52.38% of the people surveyed were using

lenses while 47.68% of the male surveyed were using lenses.

male,47.6,48%female,

52.38,52%

male

female


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What is the level of satisfaction felt by people

a. Highly satisfied b. satisfied

c. dissatisfied c. highly dissatisfied

respondent a) b) c) d)

No of

Respondents

21 29 __ __


ANALYSIS AND INTERPRETATIONS: - 42% of the people surveyed were highly satisfied

by the use of lenses while 58% of the people were satisfied.

Respondents0

20

40

60

a b c d

a 21b 29

c 0 d 0

a 42

b 58

Respondents percentage


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Discomfort felt by people

a) Yes

b) No

Responses Yes No

No of

Respondents

18 32

Percentage 36 64

ANALYSIS AND INTERPRETATIONS:- most of the people surveyed, 64% were not having

any type of discomfort while 36% of the people said that they felt some discomfort while

the use of lenses.

Yes36%

No64%

Yes

No


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REASON FOR NOT OPTING FOR CONTACT LENSES

a)High priceb)Inconveniencec)Both

ANALYSIS AND INTERPRETATIONS: - most of the people were not contact lens

because of inconvenience and then some people were not opting for it because

of high prices. Some people were not using it because of both high prices and

inconvenience.

48.27

34.48

17.24

0

10

20

3040

50

60

percentage


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Factors influencing people to use colored lenses

a) Friends b) family members

c) Looks d) fashion

ANALYSIS AND INTERPRETATIONS: - most of the female were using contact

lens because it gives them goods looks while most of the male were using

colored lens after influencing from their friends.

male0

20

40

60

80

a b c d

a 50

b 20 c 10 d 20a 9.09 b 9.09

c 72.72

d 18.18

male female


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Findings

Following major findings emerged from the survey of resident ofMeerut.

1.Most of the people were using glasses as compared to contactlenses. They were giving preference to glasses over contact

lenses.

2.It was found that most of the people were using contact lens tolook attractive.

3.People using contact lens have to take a lot of care of theirlens.

4.Most of the people were not using contact lenses because ofhigh prices and inconvenience.

5.Those People who were using colored lens were influence byfashion and their friends to use colored lens.6.Most people using colored lens find more clear vision & comfort

as compared to glasses.

7.Some of the people using contact lens find some difficultieswhile using them.


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Conclusion

1.People prefer to use glasses as compared to contact lenses.2.People between the age groups of 24- 32 were using lenses

more as compared to people of other age group.

3.High percentages of female were using contact lenses ascompared to male.

4.Most of the people were not aware of the harmful effects ofusing contact lens.

5.Most female were using contact lenses to have a goodlooks.


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SUGGETIONS

Contact lenses with good quality must be provided, whichshould be safer to use.

Proper guidance should be given to the people for the safe useof lenses.

Promotion of the contact lenses should be done to increasesales.


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LIMITATIONS

Though every effort is made to make the report as accurate and

appropriate but, yet it has some limitations because situation and

environment are not in control. Moreover human error is somewhat

said to be inevitable.

Study is limited in terms of number of respondents that has been

covered, which is just 50 in numbers. As most of the time people

were busy in some way or other so, only verbal interaction and thatto for few seconds could be possible. Respondents may not always

follow what they have stated in their response and that cannot be

always taken as accurate and sound


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Bibliography

BOOKS:Marketing Management: Philip Kotler

Research Methodology: C.R Kothari , 2ND

EDITION.

PAGE NO:- 1-29

Websites:

http://en.wikipedia.org/wiki/Contact_lens

http://www.spectacles.com/

www.wikipedia.


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QUESTIONNAIREI am a student of 1

styear at institute of productivity & management. I am conducting this study as

part of my curriculum. You are requested to take out a few minutes and help me in getting the survey done

Thanking you.

Sunita kumari

QUESTIONAIRE

Q1. What is your educational qualification?

Up to matriculation senior secondary graduation

Post-graduate professional degree

Q2. What is your occupation?

Agriculture service business others

Q3. Your age ?

24-32 33-41 42-50 50-60


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Q4.- Annual family income?

Up to 1.5lakhs 1.5 -3lakhs 3-5lakhs above 6lakhs

Q5. Gender

Male female

Q6.whether you use contact lens or glasses?

Contact lenses glasses

Q7.What is the level of satisfaction felt by you?

Highly satisfied Satisfied dissatisfied Highly dissatisfied

Q8.Is there any discomfort is felt by you?

Yes No

Q9.why dont you go for contact lenses?

High price inconvenience

Q10. In future would you go for lens?

Yes No

Q11. How do you rate the following for using contact lens on a scale of 1 to 10?

a) Beauty( ) b) convenience( ) c) looks( ) d) comfort( )

Q12. What influence you to use colored lens?

Friends Family member attractive looks Fashion

Q13. Earlier were you using contact lens?

Yes no

Q14. Good thing about it (if any)

__________________________________________________________________________________

__________________________________________________________________________


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Q15. Bad thing about it(if any)

________________________________________________________________________________________

__________________________________________________________________________________

Name _____________ contact no________________________

Address___________________________

__________________________________

Documents

REPORT ON STUDY ON LENS & GLASSES.pdf