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Report on the participation of McDonalds in the International Productivity Forum Be Productive - 2019

Report on the participation of McDonalds in the International … · 2020-05-26 · - Presentation of McDonald`s activities in the area: - Support of export potential via localizing

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Page 1: Report on the participation of McDonalds in the International … · 2020-05-26 · - Presentation of McDonald`s activities in the area: - Support of export potential via localizing

Report on the participation of

McDonalds in the International

Productivity Forum

Be Productive - 2019

Page 2: Report on the participation of McDonalds in the International … · 2020-05-26 · - Presentation of McDonald`s activities in the area: - Support of export potential via localizing

General information.............................................3Plenary session.....................................................4Brief meetings......................................................8Sectorial Session..................................................12PR outcome.........................................................13

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GENERAL INFORMATION

The First International Productivity Forum is a key platform for discussingglobal productivity issues.It brought together over 1000 representatives of Russian and foreign government authorities, major international and Russian companies. Thebusiness agenda showcased the best practices from Japan, Germany, France, and other countries in the area of labor productivity and efficiency.

"The Forum business agenda features the best practices from countries with leading productivity indicators, as well as case studies on operational development and best practice integration."A.Siluanov, Minister of Finance ofthe RF

"The International Productivity Forum aims to be the key venue for developing an international partnership and generating new collaborative solutions for improving productivity. "M. Oreshkin, Minister of EconomicDevelopment of the RF

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KEY RESULTS

Marc Carena participated as a speaker in the key Plenary Session- The Session was attended by Anton Siluanov and Maxim Oreshkin- Organizers and attendees confirmed that the presentation of McDonald`s was the mostprofessional, informative, structured and to-the point of the session.- Minister Oreshkin and other GR stakeholders gave positive comments on the presentation duringindividual meetings after the session.

Individual meetings:- Anton Siluanov - First Deputy Prime Minister and Minister of Finance of Russia- Maksim Oreshkin - Minister of Economic Development of Russia - Petr Zaselsky – Deputy Minister of Economic Development- Nikolay Solomon – CEO of National Center of Competences in Labor Productivity

We agreed with high-level officials about more active cooperation and involvement of McDonald`sexpertise in the federal projects related to improvement of productivity and efficiency in Russia.It will provide us additional leverage to influence key reforms conducted in the socio-economicarea in Russia

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PLENARY SESSIONIncreasing Efficiency and Productivity 2025: the Strategies, Tools, and Best Global Practices

Increased labor productivity is a key factor that ensures sustainable economic growth in the global market.The plenary session- Covered government incentives that may help boost labor productivity. - Reviewed international experience in promoting dialog between the authorities, the business

community, and industrial enterprises on introducing the latest labor management technologiesand improving competitiveness.

Moderator:Stepan Solzhenitsyn - CEO of Siberian Energy-generating Company (Note: he is the son of Nobel Prizewinner Alexander Solzhenitsyn)

Speakers:Anton Siluanov, First Deputy Prime Minister of the Russian Federation, Minister of Finance of theRussian FederationMaxim Oreshkin, Minister of Economic Development of the Russian FederationNikolay Solomon, General Director, Federal Center of Competences, ANOMarc Carena, General Director, McDonalds RussiaIshida Masashi, Executive Vice President, ToyotaAndrey Komarov, Chairman of the Board of ChelPipe Group’s

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PLENARY SESSIONSpeach of Marc Carena

McDonalds company operates in 120 countries and it gives us opportunity to implement the synergy of the best practices worldwide.Productivity and efficiency is the key factor of competitiveness ofan individual company, the industry and the country as a whole.

Complex management of Productivity in McDonald`s - Local Supply Chain - Productivity in the Store- Customer Service- Our People - Cooperation and harmonization between business and state

authorities

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PLENARY SESSIONSpeach of Marc Carena

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Meeting with First Deputy Prime Minister of RussiaAnton Siluanov

Anton Germanovich Siluanov - First Deputy Prime Minister, Minister of Finance of theRussian Federation

Info on stakeholder:⦁ Part of the “liberal” block of the Government;⦁ Worksg in the government since 1989,⦁ An ideologist and promoter of the so called “budget maneuver”, that saved Russianeconomy after the fall of oil prices;⦁ In 2018 spoke out publicly in support of McDonald’s: on Vladimir Solovyov’s TV-show he said that Russian Government stands against the shut-down of Americancompanies, such as McDonald’s because «Russian citizens work there»;⦁ One of the potential candidate for a prime-minister position

Main outcomes:- Anton Siluanov expressed support to McDonald`s activities in Russia- Agreed on maintaining contacts - Anton Siluanov took actively notes during Marc`s presentation on the ; few days

later refered

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Meeting with Minister of Economic Development Maxim Oreshkin

Maxim Stanislavovich Oreshkin - Minister of Economic Development of the Russian Federation

Info on stakeholder:⦁ A «technocrat»;⦁ Supports a public image of open, democratic politician;⦁ Supports “positive agenda” regarding economic development of Russia⦁ One of the leaders of the liberal version of sanitary regulations and standards of the“regulatory guillotine”; Good potential for further promotion in the Government, e.g. for Deputy Prime-minister

position to coordinate implementation of National Projects

Areas of cooperation between McDonald`s and Ministry of Economic development:- Regulatory reform, including McDonald`s being a pilot for the modernized system of

regulations in food service- Common positions in application of digital marking- Benchmark for AI and Digital applications in the hospitality industry- Participation of McDonald`s in FIAC (Foreign Investment Advisory Council)

Main outcomes:- Support by the Minister of the best practices of McDonald`s in

- Productivity initiative- Regulatory activities

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Meeting with Deputy Minister of Economic Development Petr Zaselsky

Petr Vladimirovich Zaselsky - Deputy Minister of Economic Development ofRussia

Info on stakeholder:⦁ Graduated from Finance academy;⦁ Before coming to governmental position worked in consulting and banking;⦁ A «technocrat»;⦁ Supports “positive agenda” regarding economic development of Russia.

Main outcomes:- Detailed information provided to Zaselsky on the McDonald`s positive

impact in various areas of socio-economic life in Russia - Zaselsky confirmed Support of McDonald`s activities in Russia, including

initiatives in the area of productivity and efficiency- Agreement to have an additional meeting to speak in detail on the given

agenda

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Meeting with CEO of FCC - Nikolay Solomon

Nikolay Iosifovich Solomon - CEO of Federal Center of Competencies in Labor Productivity

FCC – is the state-oriented enterprise created for implementation of the National Project “Labor Productivity and Support of Employment” (budget of the National Project is 52 Billion Rubles)

Info on stakeholder:⦁ Former Vice-President of Rosatom reporting to Sergey Kiryaenko(actually Kiryenko is Deputy Head of Administration of President of Russia responsible for internal political topics)

Main outcomes:- Support of McDonald`s initiative by N.Solomon- Agreement to have a separate meeting on promoting McDonald`s best

practices in productivity area (e.g. together with Petr Zaselsky from Ministry of Economy)

- Potential supporter of access to the Administration of President

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Sectorial discussion "Agrо-industry complex"

Meeting with Petr Chekmarev

Andrey Zyrianov participated in the Sectorial Panel on the ways of improving productivity in Agro-industrial comples of Russia - Presentation of McDonald`s activities in the area:- Support of export potential via localizing Supply-chain and

promoting the best global standards among the suppliers in Russia - “Young farmers” project - Cooperation with federal and regional authorities

Meeting with Petr Aleksandrovich Chekmarev - Head of Agro-industrial Department of Russian Chamber of Commerce Former high-level official in the Ministry of Agriculture of Russia

Main outcomes:- Support of McDonald`s activities in Russia - Strong stakeholder in the Chamber of Commerce and Ministry of

Agriculture

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PR OUTCOME

PR activities:- Marc gave individual interview to RBC TV

- The session was attended by all the first-tiermedia