Reporting Inbound Marketing Results & Account Review Framework

xx/xx/xxxx

Reporting Inbound Marketing Results & Account Review Framework

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TRAFFIC GENERATION METRICS.ARE YOU GETTING THEM FOUND ONLINE?

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Looks pretty good, but how do we know what had an impact

and what didn’t?

Organic TrafficOrganic Traffic• Observation #1• Observation #2

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Organic TrafficOrganic Traffic

Instructions

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• Go to Reports -> Sources• Sort by the time frame and time frames you wish to

report on.• You can show various time frames based on the

client’s goals. Show the most current month and a 6 month / 12 month view.

• Sort by Visits – we are presenting on SEO

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Instructions

• Take Screen Shot of the Graph • Make sure to prepare to speak to Marketing Actions

function

Keyword SummaryKeyword Summary• Observation #1• Observation #2

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Keyword SummaryKeyword Summary

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Instructions

• Provide some background on why you selected the Keywords you selected – provide insight in Long Tail Keywords

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Instructions

• Go to Contacts -> Keywords Tool and find the keywords you targeted. Click on the Keyword

• Show progress

Use Keyword Grader To Find Conversion Opportunities for Campaign

Inbound Links: Link Grader and Page Performance

Inbound Links: Link Grader and Page Performance

• Observation #1• Observation #2

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Blog Analytics

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Blog Analytics

INSERT SCREENSHOT

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Instructions

• Go to Reports – Page Performance• Change All Pages to HubSpot Blog

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Instructions • Sort by Views to check to draw attention

to your client’s best performing blog posts

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Monthly ReachMonthly Reach• Observation #1• Observation #2

Sources: Social MediaSources: Social Media• Observation #1• Observation #2

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Prospect Traffic Review:

LEAD GENERATIONMETRICS.ARE YOU CONVERTING THEIR VISITORS

INTO LEADS?

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Landing Page Results

Call To Action Results

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What to Report On: Email

Email Results

Sources: Email

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Compare Campaigns

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CUSTOMER GENERATIONMETRICS.ARE YOU GETTING THEM CUSTOMERS?

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Lead Nurturing Results

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What to report on:

If we look at

VISITS,where did most of

our traffic come from?

If we look at

LEADS,where did most of

our leads come from?

If we look at

CUSTOMERS,where did most of our

revenue come from?

What Source converted

CUSTOMERS at a higher rate?

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Website Competitors ComparisonWebsite Competitors Comparison• Observation #1• Observation #2

http://yourdomain.com/app/website-grader/

Website Competitors ComparisonWebsite Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

http://doteduguru.demo6.hubspot.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

• Observation #1• Observation #2

Website Competitors ComparisonWebsite Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1

• Observation #1• Observation #2

Make them frequent (monthly)

Have a clear agenda + materials ready

Prepare attendees, practice crowd control

Save time for discussions/debrief

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Resources

• Awesome Screen Shot: http://awesomescreenshot.com/

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