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Community Newspaper Association of VictoriaRepresenting Community Owned Newspapers
RoundaboutApril 2015
CNAV Conference 2015 on the Horizon
The search for a suitable venue to host the tenth annual CNAV Conference in 2015 is over. The superb facilities and environs of Foothills impressed the CNAV committee members who visited in early March. At the time, Jim’s Franchising ensured a view of the facility in use. Very impressive! Foothills has now been booked for October 11th.
Self-described on their website http://foothillsconferencecentre.com.au/ as “Just 45 kilometres east of the Melbourne CBD in Victoria’s beautiful Yarra Ranges is perhaps Melbourne’s most luxurious and
affordable conference / convention / function centre set on 20 picturesque acres of natural beauty. Featuring the latest conference facilities, easy freeway access, full service accommodation and a choice of dining
options, the management and staff are dedicated to making your
special event unforgettable. When the work is done your guests may enjoy the natural beauty of our grounds to take in the local wineries and tourist attractions of the world famous Dandenong/Yarra Ranges district. Foothills Conference, Function and Convention Centre is uniquely located in so far as it’s an easy drive to pretty much anywhere in Melbourne while at the same time being isolated from the many distractions which can otherwise ruin a successful conference, convention or function.” Foothills is found at 48 Edinburgh Road, Mooroolbark, VIC 3138.
The conference theme this year is 10 Years of CNAV. The challenge now is to set a program to do justice to this important milestone. Watch for detail in future Roundabouts as this progresses – and in the meantime begin planning your newspaper team’s participation. Attending? Entering the Awards? Now is the time to start planning.
Raising awareness of CNAV and community newspapers with parliamentarians is an on-going process. Copies of the March Roundabout were forwarded to all upper house MLCs and lower house MLAs in the Victorian Parliament.
Acknowledgements and/or responses have been received from Mary-Anne Thomas (Macedon MLA, Parliamentary Secretary for Health), Don Nardella (Melton MLA), Suzanna Sheed (Shepparton MLA), Russell Northe (Morwell MLA, Shadow Minister for Consumer Affairs, Shadow Minister for Liquor and Gaming Regulation), Tim Richardson (Mordialloc MLA), Brian Paynter (Bass MLA), Gayle Tierney (Western Victoria MLC, Deputy President of the Legislative Council), James Merlino (Monbulk MP, Deputy Premier and Minister for Education) and Dr Rachel Carling-Jenkins (Western Metropolitan MLC and DLP Parliamentary Leader).
Do you ensure your local representatives receive each copy of your own publications? Many CNAV members do this as it is a great way of broadening a paper’s impact.
Spreading the word
The latest media contacts for the state government have been forwarded to CNAV. Interesting to see Karen Kissane on the list - Karen was a high profile Fairfax journalist who achieved accolades for her work in the Black Saturday aftermath. She spoke at the CNAV conference in 2009 at Toolangi when the conference was held in the Kinglake area.
This is a useful resource for community newspapers. CNAV members are strongly encouraged to use these contacts for either information or background material on articles being prepared.
Where to turn to
PREMIER’S MEDIA UNIT (as at 20 March, 2015) Level 1, 1 Treasury Place, East Melbourne, VIC, 3000
PH 9651.5000 FAX 9651.5054
MINISTER PORTFOLIO MEDIA ADVISER MOBILE
DANIEL ANDREWS Premier
Chris Piper Lisa Tucker
0458 715 135 0421 597 669
JAMES MERLINO Deputy Premier
Education
David McNamara 0437 167 221
JACINTA ALLAN Public Transport, Employment
Bob Neilson 0400 378 197
LILY D’AMBROSIO Energy & Resources, Industry Hayley McNaughton
0424 753 775
LUKE DONNELLAN Roads, Road Safety & the TAC, Ports Sacha Fenton 0467 784 528
JOHN EREN Tourism & Major Events, Sport, Veterans Patrick Lane 0451 661 919
MARTIN FOLEY Housing, Disability & Ageing, Mental Health, Equality, Creative Industries
Karen Kissane 0428 657 076
JANE GARRETT Emergency Services, Consumer Affairs, Gaming and Liquor Regulation
Mark O’Brien 0407 825 523
JILL HENNESSY Health, Ambulance Services Evelyn Ek 0412 887 853
STEVE HERBERT Training and Skills
Jessica Rath 0417 655 803
NATALIE HUTCHINS Local Government, Aboriginal Affairs, Industrial Relations
Susan Crebbin 0400 424 898
GAVIN JENNINGS Leader Legislative Council
Special Minister of State Chris Piper 0458 715 135
JENNY MIKAKOS Families and Children, Youth Affairs Nicole Brady 0425 716 155
LISA NEVILLE Environment, Climate Change & Water Hayley McNaughton
0424 753 775
WADE NOONAN Police, Corrections Vanessa Williams 0428 646 706
MARTIN PAKULA Attorney General, Racing Sabina Husic 0428 428 737
TIM PALLAS Treasury Elliot Giakalis 0419 590 040
JAALA PULFORD Deputy Leader Legislative Council
Agriculture, Regional Development Georgia Brumby 0428 698 185
FIONA RICHARDSON Women, Prevention of Family Violence Cimara Doutre 0429 897 316
ROBIN SCOTT Finance, Multicultural Affairs Solly Fahiz 0404 678 330
ADEM SOMYUREK Small Business, Innovation and Trade
Cimara Doutre 0429 897 316
RICHARD WYNNE Planning
Rebecca Thistleton
0416 510 724
SUBURBAN ADVISER Kosta Pandos 0409 795 849
Winners of The Citizen Newsroom Awards have been announced. The awards are proudly sponsored by the Faculty of Arts Office of Graduate Studies and recognise the work of University of Melbourne students enrolled in the Master of Journalism, who have published work on The Citizen in the previous year. Awards were offered in each of four categories, with the winners announced at a ceremony on Friday, 17 April.
BEST NEWS STORYLife on Manus Island a state of despair,
documents show.Commended were Unis, residential
colleges ditch plans for sharing data on campus sex assaults, and Hospital’s undercover legal service latest check on violence against women.
BEST FEATURE STORY Family First puts its family front and
centre in election push Commended were Cancer trials offering
hope, prolonging lives and Power and gender: how schools are taking a lead in the campaign to end violence against women.
BEST AUDIO-VISUAL/MULTI-MEDIA STORY
Afghan war’s hidden toll Commended were Zoo’s east-west
dilemma and Songster Albert Salt takes his music to a high with a little help from Triple J.
The small print explains, “Broadly, key elements considered by judges were: originality of the work, topicality, strength and structure, objectivity and creativity. Additional considerations included whether the story had impact beyond The Citizen and whether it was co-published or re-published by another media outlet. The portfolio award was awarded for a series of reports published throughout 2014. A short-list of three entries in each category were compiled by The Citizen editors and Master of Journalism teaching staff. The winners were selected by a panel of judges drawn from the Advisory Board and fellows of the University’s Centre for Advancing Journalism.
http://www.thecitizen.org.au/news/newsroom-awards-celebrate-citizens-second-anniversary#sthash.Rj6QYQiu.dpuf has links to the articles.
Newsroom awards celebrate The Citizen’s
second anniversary
Kinglake’s Mountain Monthly (MM) began in 1981 and the early publications consisted of 4 pages typed on an electric typewriter with a few hand done drawings and murky photos, letraset printing and each edition printed on an old risographic printer.
When a young printer, Brad Quilliam, moved to Kinglake he suggested that he could print what was by then a 12 page newsletter for a lesser cost. Within a few years, spot colour was added to the front cover. Before long MM was printed with a full colour cover, had strong advertising support and each edition was usually about 52 pages. MM paid 3-4 casual staff and created much needed jobs in our community.
I had been involved in MM in its early days but after a break of some years, I came back as Chairman of the Board of Directors of the Mountain Monthly Co-operative in 2004. I knew of a couple of other community newsletters in towns not far from Kinglake – Whittlesea Town Crier, Wallan Whistle for example - and I wondered if there might be an organisation that was the ‘coordination’ body for these publications.
A search of the internet revealed that a conference had been held in Churchill in Gippsland in 2004 and that, as a result, an organisation called the Community Newspaper Association of Victoria (CNAV) had been formed.
After a bit of digging, I contacted CNAV President, Mick Bourke, who invited me to come along to a CNAV meeting.
For a few years I was a member of the CNAV committee, attending meetings on a Saturday at the delightful Augustine Centre in Hawthorn. There I got to know Mary-Jo Fortuna, Helen Smith, Liz Hart and Mick Bourke and made a small contribution to the great work that they were doing in growing the fledgling CNAV.
The MM team – board members and staff – attended a number of CNAV conferences – Lorne and Castlemaine – and were very thrilled to win an award at Castlemaine. It was wonderful to be with other people who were passionate about building stronger, connected
communities. The MM team certainly enjoyed the chance to look at other communities’ publications, to get new ideas and to share some of the challenges of presenting community news.
In February 2009, the Kinglake Ranges were hit by the most devastating fires in Australian recorded history. Over 130 people from Murrindindi Shire and Councils adjacent to Kinglake died and over 1,400 homes were destroyed.
The Board of MM got together a week after the fires and made the decision that we should publish an edition as quickly as possible. We knew that people were craving news and information. Because the community had no power and electronic communication was going to be difficult, we decided that a hard copy edition of MM would be the way to reconnect with our devastated community.
All MM Board and staff members had suffered significant property damage and the Secretary of the Board, Suzanne Hyde and her husband Geoff, had died in the fire.
In spite of this tragedy and our collective grief, we had an edition of MM out in the first week of March.
CNAV was of great support to us in 2009 when the CNAV committee agreed to hold the annual conference at Toolangi, just up the road from Kinglake. MM was delighted to host this event as it brought in much needed $$ to boost our local economy.
The 2009 conference was a great highlight for the MM team. The venue was superb (Toolangi hadn’t been burned) and everyone enjoyed the surrounds of Alpine Ash Mountain Retreat (now Camp Toolangi).
Dinner was held at the Toolangi Tavern and the conference hosted a range of excellent speakers including then Emergency Services Commissioner, Bruce Esplin and Minister for Regional Development, Jacinta Allan. The conference was capably chaired by my old boss, Don MacDowall, who made sure the weekend ran smoothly.
It was a great privilege to host the CNAV conference and it gave the MM
team a much needed boost of spirits to have the support of other communities.
Sadly, I’ve moved on now. Work commitments saw me hand over the MM reigns to a new committee and in 2014 my husband, Peter, and I moved to Ararat – ‘easing’ towards our retirement.
However, I still think of CNAV every time I visit a small town. I look for copies of community newspapers and often send them to Helen Smith in Upper Beaconsfield for her records. She must be heartily sick of me by now!
Fond memories!
Good luck to CNAV in all its endeavours. May it continue to grow and keep connecting and strengthening communities throughout Victoria. Who knows, maybe there’ll be a CNAA (Community Newspaper Association of Australia) in a few years!!
Jenny Beales
As Jenny explained, she has a long history with Mountain Monthly and CNAV. She was a committee member and former Treasurer and integral to the planning of the 2009 Toolangi conference - and created history by hosting a CNAV committee meeting in her home!
Reflections on CNAV
The Mountain Monthly team in 2009
With the blanket coverage being given to the 100th anniversary of Gallipoli this offer (below) by Julie Millowick might be worth sharing with our communities. Julie is Senior Lecturer in Photography at LaTrobe Uni Bendigo and lectures in photojournalism amongst other subjects.
The idea for the book, Remembrance, originated with Julie Millowick in 2011. However, not feeling 100% confident with her idea, Julie did not discuss it with anyone, but quietly worked on a sample story to establish if the idea was possible to resolve and find out peoples’ reaction to the idea.
Her idea was to photograph a WWI memorial, research WWI soldiers associated with that memorial, and as part of that research uncover an interesting story. A story that went beyond….”Yes…
ANZACI think my great grandfather went to the First World War. Yes. Yes, he did. Not sure where he went though, and I think he was injured. Not sure how, but yeah he definitely went “. Then…. when the story had been uncovered, track down a living descendant of the person in that story. That person would then be photographed with a significant object. If the person did not return from the war, then a descendant was found through great nieces and great nephews.
That idea was expanded to select 100 memorials for the book to acknowledge the centenary. Each state would have the number of memorials in the book in proportion to their number of enlistments. NSW had the most, the Northern Territory the least.
The book is now available at all bookshops and online at http://www.booktopia.com.au/remembrance/prod9781743467503.html
or http://www.fivemile.com.au/catalog/new-releases/remembrance
Attached photos are of some recent front pages and of the book cover (featuring one of the many Geelong Memorials), the Chewton Memorial, Dunkeld and the Walpeup Banner. This banner was discovered in October 2003 under the stage of the Memorial Hall at Walpeup in the Mallee district of north-western Victoria. It was made in 1919 by Mrs C.M. Glen on behalf of the Walpeup Red Cross Society and the Walpeup Welcome Home Committee, and displayed in the Walpeup Railway Station to welcome soldiers from the district returning home. On their arrival,
soldiers signed the banner.It was then ‘lost’ for several decades.
Following its discovery, the banner was professionally restored and framed through a grant from the Department of Veterans’ Affairs, and unveiled on 23 April 2005 at a ceremony at the Memorial Hall that was attended by many descendants of those who had signed their names in 1919.
And the offer? Julie Millowick would be happy to consider a visit to your area of Victoria to talk about the Remembrance project. Contact Julie Millowick, [email protected] or (03) 54734481.
An idea being tried with CNAV papers is to collect a series of front pages each month. The papers provided from April’s publications were posted on the CNAV FaceBook page – and others have been posted since. What’s the lead story in your community? Why not forward your front page to [email protected] each month so a current gallery of what’s making news is shared?
Page onesAccording to an article in the
Australian, newspaper publishers have launched a new industry positioning with the biggest ever marketing campaign. “Australia’s four largest newspaper publishers have come together to launch an industry wide positioning and brand campaign that demonstrates the influence of newspaper media and re-states to advertisers why newspapers get results.
The campaign is the largest marketing initiative ever undertaken by The Newspaper Works, the industry body that represents APN News & Media, Fairfax Media, News Corp Australia and West Australian Newspapers (Seven West Media). The new positioning for newspaper media is – “Influential by Nature”.
A print and digital campaign to launch the new positioning will feature a series of powerful, real examples of influence that have achieved tangible outcomes for both the community and for advertisers. The first, already launched, demonstrates how a compelling and consistent newspaper media campaign aimed at reducing the incidence of alcohol-fuelled violence on Sydney’s streets resulted in a 40% reduction in violent assaults.
The Newspaper Works CEO, Mark Hollands, is quoted as saying, “This has been a real collaboration between the major publishers. We began with the premise of creating a message that was true for all newspapers in metropolitan and regional areas. The enthusiasm we have had from publishers and editors across the spectrum of newspapers in Australia has resulted in this campaign. Newspapers have been influential since their inception. History shows that great mastheads have opinions and are unafraid to share them. Today, in the age of digital communication and media fragmentation, newspapers have maintained and grown their influence in our society.”
Newspaper moves
The tenth annual conference took most of the time at this meeting. Each year there is a cast of, seemingly, thousands to assemble. Speakers, workshop presenters, panellists, judges, MC – the list goes on. And already an email has gone to members seeking assistance in the workshop planning…
Nine annual CNAV conferences have been held and a lot of workshops have been run. A terrific list of contacts has been built as a result. And now conference number ten is being planned, a celebratory conference with the theme: 10 Years of CNAV.
We need your help! Planning for the 2015 workshops is progressing, but do you have any suggestions to add to the mix being considered? And do you have in mind any facilitators for your suggestions? If you do, now is the time to let us hear those suggestions.
CNAV’s April meetingThe next CNAV committee meeting on
June the 13th will be considering, and possibly finalising, the shape of the 2015 workshops. Workshop possibilities for 2016 and beyond will be pencilled in at this meeting too, so do let’s have your ideas and contacts.
And, yes, self-nominations are perfectly acceptable!
…and two responses have already been received.
Policy development is continuing, with three more policies implemented. These latest relate to finances and assets. A CNAV asset register is to be the result of these latest decisions. Mick Bourke is guiding the committee through the policy process – but unfortunately Mick missed the post-meeting photograph taken in the grounds of Borderlands.
The next CNAV committee meeting is on the 13th of June at Borderlands where, amongst other business, a CNAV budget for 2015-16 will be framed.
The issue of state government advertising comes and goes! But the most recent report from CNAV’s Advertising Broker Bill Penrose was a real concern. Bill provides a report to each CNAV committee meeting on activity over the previous month or months. Following a fairly busy summer fire period that saw many CNAV members receive state government messaging, the period from early February through to April saw only 4 CNAV members receive 5 state government advertisements. Congratulations to the lucky four! All five were placed by Zenith Optimedia and were specific geographically local messaging – a Coastal Board ad, a Wild Dog Management ad, two local Cemetery Trust and a council review ad. Ads to the value of just over $500! No ads were placed by Mitchell and Partners in this period.
In the meantime CNAV continues to receive information from members about state government advertisements appearing in neighbouring commercial newspapers. There are recent examples forwarded by CNAV members in Gippsland and central Victoria. Please continue to pass these on to [email protected]
Discussions about this situation have been sought and Jeremi Moule (Executive Director Strategic Communication and Protocol, Department of Premier and Cabinet) has offered a meeting in May.
State Government advertising
Community planning is constantly occurring, and the processes communities go through are well documented. Many councils feature both the process and the product on their websites.
There are many quotes like “contacting a communication expert to gather ideas”, “identifying existing communication mechanisms within the community and explore options for utilising existing community groups and club networks”, “need for a community newsletter and welcome information for new residents”, “continue a regular community newsletter for residents” and “work in partnership with local businesses that support community groups to create a logo, newsletter and develop and maintain a website.”
All major aims and achievements. But what about Wayka? This is a non-profit community newspaper distributed for free throughout the recently built metro system of Lima, Peru. It is also claimed in their advertising to be “The Newspaper that can’t be bought!”
A Wayka is a Quechua word that means “group work for the collective well being”. They are a group of professionals and community activists who work in different areas and for a variety of causes, but are
Communities and Community Newspapersunited and passionate about the need to have media outlets independent of political and economic elites. They say they strongly believe that the advancement of democracy and social justice will not happen if we do not have not-for profit community media. The media they planned would not only serve Peruvians but will make a global contribution by informing people around the world about the social, cultural and political events happening in our country from the perspective of the people.
They claim this is currently a tremendous opportunity to start such a project in Lima, because the city has a new and rapidly expanding public transportation system, with no newspapers currently offered at the stations – let alone newspapers that are free.
They say, “Free newspapers have been distributed in metropolises worldwide, and are increasingly proving to be the only successful model for print news media. However, this method can be financed solely through advertising if it is to be long term and sustainable. In order to attract advertisers, we need to become an established publication, and that is why we need the initial funds. In order to fill this gap, Wayka will be a non-profit community
newspaper distributed for free at metro stations across Lima. It will be a space for the voices of civil society and community groups that are rarely heard – or, when they are heard, they are overwhelmingly censored and misrepresented – in mainstream media.”
Wayka was planned to also incorporate a website and use social networks so that people can interact directly and contribute their points of view. Thus give the public will be given a direct say in what will be published in the print versions of the paper. Furthermore, Wayka is to serve and promote the many talented Peruvian musicians, filmmakers, writers and other artists that are currently ignored by commercially oriented media.
The initiators believe Wayka will be a major means for people to empower themselves, work towards greater social justice, and reclaim democracy from special interests. They claim it will break the oligopoly over the means of communication, which they say is currently led by one extremely wealthy company that is also heavily entangled with government.
They then set out to raise $20,000 by way of crowd funding in order to produce the first three months of issues of Wayka, to attract advertisers and become self-sufficient. They started by publishing 10,000 copies weekly, but the goal was to eventually expand into a daily newspaper that reaches at least 250,000 readers per day.
Most of the funds raised were to be used to cover the printing costs of publishing. Other expenses included the cost of distribution, designing and maintaining the website, and fair salaries for a designer, an accountant, and the various journalists who would collaborate on different issues.
The fundraising closed April 8 2014. By December 2014 the seventh edition had been posted on ISSUU.com (but bear in mind it’s not an English publication).
https://www.indiegogo.com/projects/wayka-community-newspaper
Stats…According to Wikipedia, in the United
States about 97% of newspapers are classified as “community” newspapers, with circulations below 50,000. Their combined circulation, nearly 109 million, is triple that of the combined circulation of the country’s large daily newspapers
Next Roundabout due May 2015Please consider forwarding a link to your latest edition to [email protected] or [email protected]
