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Representing PaperCutPaperCut is an engineering-driven software development company. For a long time now our successful product has been our brand. So when it comes to marketing, we like to keep it simple – with design elements that are focused around the application; feature icons, illustrations and screen captures.
Version 1.0 – July 2011
Brand & Marketing Guide
Brand & Marketing Guide
For both PaperCut and PaperCut MF, wherever possible, the colour logo should be used on a white background.
In situations where the logo will be represented in black and white only, the mono logo should be utilised.
The reverse logo should only be used over solid PaperCut Green, or over the PaperCut Pixelled Banner.
Do not place the logos on other background images or textures. Plain colours only. Always use the black logo on a background colour.
The two logos are never used together. The PaperCut MF logo should only be used on MF-specific communication.
Logos
PaperCut PaperCut MF
CoLoUR LoGo (PReFeRReD)
Mono LoGo
ReveRSe LoGo
CoLoUR LoGo (PReFeRReD)
Mono LoGo
ReveRSe LoGo
Three Key Design elements have been developed for use on PaperCut marketing materials – the Pixelled Banner, the vector Tree and the Corner Cut.
These Pixelled Banner and vector Tree images are often used together, and can be used in isolation. Their use can be adapted to suit your needs.
The Corner Cut is placed in the lower right hand corner of a page and generally features contact details above on the same angle.
Key Design elements
Pixelled Banner vector Tree Corner Cut
exAMPLeS
Print Monitoring and Control
Cut the cost of printingPaperCut is the easy way to automatically monitor and manage printing in your organization, giving you control over your costs and environmental impact.
www.papercut.com
The PaperCut software intercepts print jobs on the print server and analyzes them, applying rules to enforce your print policies.
PaperCut gives you full control over your fleet of devices, letting you:
Manage and control printing using tracking, quotas or pay-for-print charging
Support laptop and netbook users with driverless printing
Apply rules based print policies to minimize waste and maximize productivity, e.g, to prevent printing of emails, require large jobs to be duplexed or restrict color printing
Monitor your print fleet, with toner level detection and printer error alerts by email or SMS.
PaperCut at a Glance
Fully cross-platform, supporting all major operating systems, including mixed environments
Scalable to networks of all sizes, from five to 500,000 end users
Secure system design
True enterprise-wide license with no limits on the number of servers, workstations, printers, operating systems or domains
Match your organization’s look and feel with seamless integration with your intranet
Modern software under active development
Simple to use browser based administration
Used by more than 30,000 organizations in 100+ countries.
Let your users see their environmental impact at-a-glance with the Paper-Less Alliance widget (a small application that sits on the desktop).
The widget supports Do Something, the non-profit organization behind many environmental initiatives including the Paper-Less Alliance (paperlessalliance.com).
SUPPORTED PLATFORMS
PO Box 2201 Mt Waverley VIC 3149 AustraliaEMAIL [email protected] SKYPE papercut_software
PHONE +61 3 9809 5194 OtHEr www.papercut.com/contact
www.papercut.com
Take back control!Manage escalating print costs
40-day fully functional
FREETRial downloadwww.papercut.com/techlearn
Overview
Complete control over
PaperCut MF is a simple, low cost software application that lets you take control and manage your printers, copiers and multi-function devices.
www.papercut-mf.com
Eliminate waste, encourage responsible behavior and make users and departments accountable for their usage.
PaperCut MF includes embedded software that runs on your copier/MFD to enable tracking, control and secure print release directly from the device’s panel.
PaperCut MF is easily configured and is suitable for sites of any size regardless of environment, platform or MFD/printer make and model. PaperCut’s solutions are currently in use in over 30,000 sites worldwide and translated into 20 languages, making PaperCut MF a product you can both trust and easily afford.
Track all MFDs / Printers
Secure Print Release
Control and Report Use
Recover Costs
Enforce Print Policy
Minimize Waste
Web Print
print, copy, scan and fax
SUPPORTED PLATFORMS
© 2011 PaperCut Software International Pty Ltd. All rights reserved.Green isn’t just a colour we like. It’s what we do. Printed on 100% recycled paper.
Sample embedded screensPrint and Copier Control Software
Brand & Marketing Guide
There are two primary colours used in PaperCut’s marketing materials - PaperCut Green and PaperCut Grey.
There is also a secondary lighter green which is typically used in the banner as the lighter area of gradient.
Different applications require different breakdowns of these colours, but these should be applied as accurately as possible through all marketing materials for brand recognition and consistency.
Colours
PAnTone 355C
CMYK C85 M10 Y100 K10
RGB R0 G142 B0
PAnTone 368C
CMYK C60 M10 Y100 K0
RGB R0 G216 B0
PAnTone Cool Gray 11 C
CMYK C0 M0 Y0 K80
RGB R51 G51 B51
PAnTone CMYK RGB LIGHT GReen
Brand & Marketing Guide
Georgia is the font used in all printed marketing material.
online the preferred body font is Helvetica (Arial is the secondary choice), with Georgia being used for headers.
FontsGeoRGIA
ABCDeFGHIJKLMnoPQRSTUvWxYZabcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.abcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.
HeLveTICA
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.abcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.
HeLveTICA BoLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.abcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.
Brand & Marketing Guide
Brand & Marketing Guide
Icons are used extensively to highlight key features, schematics, or outcomes (for example in case studies). They are interchangeable.
Icons
Workstation
Web Printing
Find and release job
Find and release job
User sends print job to the virtual printer “Find-Me” queue, hosted on the print server
The virtual queue releases jobs to any device
MFD with embeddedand USB card reader
Printer with network card reader
Printers withPC stationrelease loadbalancing
Print Server
Virtual Print Queue“Find-Me” queue
Control costs with simple account, bill or charge for every copy, print, scan and fax
Manage copiers printers and users from a streamlined web interface
Report usage and costs per page, by user, device and function
Access devices via login, account code or ID/access card
Enforce responsible use using rules, limits and auto-notifications
Secureconfidential documents and release anywhere with Find-Me print
Brand & Marketing Guide
All use of PaperCut Software and the associated product trademarks and logo’s are provided for use, however they may not be altered or customised and remain the property of PaperCut. We request all marketing material featuring PaperCut logo’s and information should be approved first by PaperCut to ensure compliance and accuracy prior to release. This approval process is information, low overhead, and is done via email.
APPRovAL
For approval of marketing material, or questions relating to our logo, style or other brand elements, please contact [email protected]
Trademarks and Company Logos
ConTACT
PaperCut Software International Pty Ltd Po Box 2201 Mount Waverley victoria 3149 Australia
Phone +61 3 9809 5194
Fax +61 3 8621 8983
ABn 56 935 605 006
ACn 124 440 400