UPDATER E P U TAT I O N

www.reputationcph.com

Reputation client, Max Factor has just announced their official sponsorship of Copenhagen Fashion Week A/W 2010 and we’re happy to help them kick off with logos, websites and lots of new ideas.

The Max Factor New Talent Award is a competition to foster new Scandinavian fashion design talent. The competition gives three hot new designers the

chance to be propelled into the international fashion mainstream with a fashion show worth 150,000kr at Copenhagen’s Town Hall – the epicentre of the Fashion Week shows. The winner is decided jointly by a panel of judges as well as the public via a competition website, designed by Reputation. Consumers can also win prizes including covetable Backstage Make-Up kits and tickets to the winning designer’s show in Feb 2010.

For a chance to participate, make up your mind at www.newtalentaward.dk

Fashionably Made Up

And the Global goes to... Reputation!FACT: The New York Global Awards are the Oscars of the healthcare communications arena. FACT: The awards acknowledge the intellectual and emotional achievement of skillful healthcare communication in transcending distance, language and time. FACT: For the third year in a row, Reputation has won the coveted Global in the Film/Video category. This year it is for “Treat the Core”, a powerful portrayal of the potency of Cipralex, Lundbeck’s world-renown treatment for depression and anxiety.

Our speech? “We promised we wouldn’t cry . . .(tears) 1

Global award winner 2007

www.reputationcph.com/global

Global award winner 2008

www.reputationcph.com/global

Global award winner 2009

www.reputationcph.com/global

No.

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METAMoRPhoSIS – From Rx to oTcNycomed has just launched their first global OTC brand with the help

of Team REPUTATION. Pantozol Control® is a proton pump inhibitor and

effective treatment for sufferers of repeated heartburn, but until now has

only been available by prescription. REPUTATION is proud to have helped

transform this massive prescription success into an OTC brand during the

two-year start-up process. Based on extensive market research on over

30,000 consumers in Europe, we were able to get a unique insight into

the drivers behind heartburn treatment and OTC products in general.

The creative concept was a joint effort involving some of the best creative

teams from multiple locations including the Netherlands, Germany, Italy

and more.

Our launch campaign covers 27 EU countries and has

involved the creative concept across adverts, websites,

e-learning tools, point-of-sale materials and much more.

In particular, our responsibility for the websites has lead to

multiple digital projects in several European markets.

The sales results from the launch are starting to roll in and

they look very promising.

For more information about the Pantozol Control® project,

please contact Alexander Peitersen.

Wobblers

Cube

As part of the development process, we

arranged a workshop that generated over

120 ideas.

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Wobblers Wobblers

First prescription free medicine to act at the very • source of heartburn Freedom from heartburn for weeks and months • Trusted by 750 million people treated • Learn more at the pharmacy or visit www.myheartburncontrol.com

Finally free from repeated heartburn

Campaign elements including TVC

advertorials, ads, outdoors and web.

TVC

www.reputationcph.com/pantocontrol

cPh.coM

An aural ordeal For the last copenhagen culture Night, REPUTATIoN staged a karaoke xtravaganza in the name of (pop) culture.

Together with Microsoft Xbox, we hosted a

promotional event and test of endurance and ability

for the new edition of the console game, Lips.

The Lips Marathon was not for the weak of voice;

four really tough contenders entered our karaoke

window stages ready to sing their way to Tokyo.

And no one backed down. All four singers trilled,

warbled and quavered for the entire 12 hours,

much to the bemusement of late night revellers

enjoying Copenhagen’s annual night of culture. The

competition had to be decided by points, with the

winner receiving the trip to Japan. All the ‘losers’

received an Xbox to take their minds off their sore

throats and tired bodies.

The Lips Marathon Facebook group

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REPUTATIoN REPUTATION is a eight-year-young advertising agency on the roll, and the creative comet in Denmark for Publicis and Leo Burnett. It is part of Publicis Groupe, Europe’s largest advertising corporation and a stable that includes Saatchi & Saatchi, Fallon etc. Specialising in reputation management and corporate branding, the agency currently has a 37-strong team, including experts in PR, HR, web and film production. The REPUTATION portfolio spans a broad spectrum of sectors, including culture, health, education, IT, consultancy and fashion around the globe. Our international experience extends to being the global lead agency for four companies, and the Nordic agency for three others.

REPUTATION · Bredgade 15 · DK-1260 København K · Tlf. 33 38 50 00

New arrivalsAnna- Intern For Anna, Denmark is but a stop on her journey to conquer the world. Seriously, as a native Norwegian who has lived abroad in Mexico, the US and Australia for the past few years, Anna brings a real international flavour to the bureau. She is assisting us with some serious

market research, while she finalises her studies at Copenhagen Business School.

Michael– Interactive ADMichael joins us fresh outta Copenhagen’s Business Academy, where he was armed with an arsenal of multimedia design skills. He is employed at Reputation as a Flash expert/web designer/art director on a project-to-project basis. 23-year-old Michael is also a

bit flash at mountain-biking, and enjoys diving when he has the chance to be in sunnier climes than grey old Denmark.

Our last window exhibition celebrated the art of the needle in promotion of Jon Nordstøms new book “Danish Tattooing”. As a rite of passage, mark of status and rank, symbol of religious devotion or pledge of love, tattoos are and always have been a form of branding. Which is why we were so interested in the subject. And as we are located a stone’s throw from the city’s oldest tattoo parlours, we had no problem re-routing people who wanted to “freshen up” their own personal brand.

To buy a copy of the book, come by our offices on Bredgade. You can also pick up some free (temporary) tattoos.

The Enduring Art of Tattooing