Your reputation is too valuableto be left vulnerable.

The way PPO&S sees it, your organization’s reputation is its most valuable asset. But how vigilant are you in its ongoing maintenance and protection?

Almost daily, reputational issues hit the headlines and cause serious fallout for the unprepared. These instances erode brand value and break down trust throughout the public, media, customers, employees and others.

Are these things you’re willing to risk?

It’s sound business management.

Effectively managing your reputation is a key component of business planning and strategic management. That’s because your reputation is integral to all you do.

Your reputation is the reason why customers shop with you, why shareholders invest in your future and why employees come to work. And it fuels your competitive edge.

Is your reputation an asset or an anchor?

Every organization has a reputation – knowing how yours is perceived is vital to managing it. This is where the value of the expertise and objectivity of PPO&S come into view.

Our team can help you assess the current status of your reputation and unearth key issues that can help or hinder its alignment with your vision.

Effective reputation management is proactive and strategic.

Our proprietary approach to reputation management can help your organization identify, anticipate and even prevent events that could challenge your reputation.

We can help you preserve the equity you’ve built up.

The reputation management experts of PPO&S will stimulate strategic thinking around the specific needs of your organization.

Our menu of customized, guided discussions, workshops and assessments helps you evaluate your organization’s reputation and develop strategies to protect and enhance it.

Feedback from our experts’, realistic recommendations and actionable steps will help you fine-tune your organization’s position and potential by: n Identifying gaps n Targeting opportunities n Enhancing your image n Strengthening credibility n Developing champions n Monitoring your marketplace n Creating buzz n Preparing for challenges

Why risk it?

Don’t wait until crisis is at your doorstep. Call us today to see how we can help you develop a customized approach to effectively manage your organization’s reputation.

REPUTATION MANAGEMENT

REPUTATION MANAGEMENTWhat are your thoughts?

n What is reputation?n Who owns your reputation?n What is the relationship between reputation and trust?n What are you worried about?n What are the next steps?

513 North Second StreetHarrisburg, PA 17101

717.232.1898 | pposinc.com

PPO&S is a full-service, integrated marketing communications firm with nearly 40 years of experience. In addition to Reputation

Management, our service offerings include Advertising, Branding, Design & Content, Interactive & Digital, Media Planning & Buying,

Public Relations, Research, Social Media and Strategy Development.