PRE-PROPOSAL CONFERENCEREQUEST FOR PROPOSAL (RFP)

PASSENGER AND PARKER RESEARCH AND ANALYTICS SERVICES

RFP NO. H37-RAS-2017-006

Andre’ Morrow, C.P.M., CPPBSr. Procurement Specialist

Houston Airport System

Thursday, January 5, 2017, 10:00 a.m.SCM Conference Room #113

18600 Lee Rd., Humble Texas 77338

PRE-PROPOSAL CONFERENCE AGENDAREQUEST FOR PROPOSAL (RFP)

PASSENGER AND PARKER RESEARCH AND ANALYTICS SERVICES

RFP NO. H37-RAS-2017-006

I. Opening Remarks Devon Tiner, P.E., PMPInterim Procurement Officer, HAS

II. Solicitation Overview Andre’ Morrow, C.P.M., CPPBSenior Procurement Specialist, HAS

III. Office of Business Opportunity HAS OBO

IV. Project Scope and Overview Mark Rudkin - Senior Manager, Market Research and Analytics

V. Questions/Answers

SOLICITATION OVERVIEW

Solicitation Purpose

The City of Houston (City), Houston Airport System(HAS), invites interested firms to submit Proposals toprovide Non-Exclusive Passenger and Parker Researchand Analytical Services (RAS) at George BushIntercontinental Airport (IAH), William P. HobbyAirport (HOU), and Ellington Airport (EFD).

SOLICITATION OVERVIEW

Proposals Due Date and Time:Wednesday, January 25, 2017 @ 2:00 P.M., CST

Questions and Requests for Additional Information Due: Tuesday, January 10, 2017 @ 2:00 P.M., must be received electronically and directed via email to: andre.morrow@houstontx.gov

ADDITIONAL INFORMATION AND SPECIFICATION CHANGES

Letters of Clarification (LOC):Responses to questions received from potential Respondent(s) and any changes to the Scope shall be confirmed in writing and a LOC will be posted to the Houston Airport System’s website prior to submittal due date:

http://www.houstonairports.biz/0/3918961/0/94600D94605D94624/

NO CONTACT PERIOD

All inquiries regarding this solicitation are to be directed to the designated City Representative (Andre’ Morrow).

Do not contact Council Members or City employees in an attempt to influence the outcome of the award.

PROCUREMENT TIMELINE

Description Scheduled Date

Advertisement of Solicitation December 16, 2016

Pre-Proposal Conference January 5, 2017

Deadline for Questions January 10, 2017

Letter of Clarification(s) Posted on HAS Website January 13, 2017

Proposal Due January 25, 2017

Presentations/Interviews (if necessary) February 15, 2017

Negotiation March 3, 2017

Council Agenda Date (Estimated) March 29, 2017

SUBMITTAL PROCEDURES

One (1) original marked “original” signed in BLUE ink

and eight (8) copies of the proposal AND in a separate, sealed envelope, clearly marked “Financial Statements”, one (1) stamped “Original” and one (1) copy of its Financial Statements will be received at the address

below not later than 2:00 p.m., January 25, 2017:

Attention to: Andre’ Morrow, Sr. Procurement SpecialistSupply Chain Management18600 Lee Rd.Humble, Texas 77338

Please include the phrase “RFP No.: H37-RAS-2017-006 Passenger and Parker Research and Analytics Services” in the subject line and provide all applicable contact information.

SUBMITTAL REQUIREMENTS

Each Proposal must be organized andfollow the required format as stated inSection 7.0 of the RFP.

Each Section must be appropriately tabbedand inclusive of all required submittals.

MINIMUM QUALIFCATIONS,EVALUATION CRITERIA,AND SCORES

MINIMUM QUALIFICATIONS Pass/Fail

MWSBE Compliance Pass/Fail

Financial Capabilities (Separate Envelope) Pass/Fail

EVALUATION CRITERIA ScoreFirm Qualifications, Knowledge, and Experience 35Proposed Strategy and Operational Plan 20Personnel Qualifications: Organization/Staffing 25Pricing and Fee Structure 20

TOTAL SCORE 100

This RFP will be evaluated as follows:

FORMS TO BE SUBMITTED WITH PROPOSAL

The forms to be submitted with the Proposal are listed in the RFP document, PART IV – City Required Documents and Attachments:A. Offer and Submittal (Exhibit I) B. List of References (Exhibit II) C. List of Subcontractors (Exhibit III) D. Signed M/WBE Forms: Attachment “A” Schedule of M/WBE Participation,

Attachment “B”, Notice of Intent, Attachment “C”, Certified M/WBE Subcontract Terms, Attachment “D” Office of Business Opportunity and Contract Compliance M/WBE Utilization Report (Exhibit IV)

E. Reserved (Exhibit V) F. Contractor Ownership or Control (Exhibit VI) G. Anti-Collusion Statement (Exhibit VII) H. Conflict of Interest Questionnaire (Exhibit VIII) I. Contract and Contract Exception Chart (Exhibit IX)

EXHIBITS (Continued).

DOCUMENTS TO BE SUBMITTED BY SUCCESSFUL FIRM

Within 10 work days after receipt of the Notice of Intent to Award, successful Respondent shall execute and deliver to the City of Houston the following documents:

A. Insurance Requirements and Sample Insurance Certificate

B. Drug Compliance Agreement Attachment “A”, Drug Policy Compliance Declaration Attachment “B” and Contractor’s Certification of No Safety Impact Positions Attachment “C” and “D”

C. City Contractors’ Pay or Play Acknowledgement Form and Pay or Play Certificate Agreement, Play or Pay Program Acknowledgment Form “1”

D. Hire Houston First Affidavit (Download Copy athttp://www.houstontx.gov/obo/hirehoustonfirst.html and submit to Office of Business Opportunity, Houston Business Solutions Center via e-mail to houstonbsc@houstontx.gov or fax to 832-393-0650 or submit copy with proposal.

E.

EXHIBITS (Continued).

281- 233-7823

EXHIBITS (Continued).

DIVERSITY REQUIREMENTS

M/WBE Participation Goal: 24%

There are resources available to assist you as you assemble your team ofcertified subcontractors to help you achieve your participation goal for thiscity funded project.

Contact the HAS Office of Business Opportunity if you encounter anyproblems or have questions. We can help guide you through this process.

EXHIBITS (Continued).

CERTIFICATION

• Participating Firms Must Be Certified M/WBE

• Firms Must Be Certified M/WBE At Time Of Proposal Submission. If Not Certified M/WBE, They Will Not Be Counted Towards Contract Participation.

• Questions About Certification, Visit http://www.houstontx.gov/obo Or By Phone (832) 393-0600.

Scope of RFP

Mark Rudkin

Senior Manager, Market Research and Analytics

January 5, 2017

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Scope Summary

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Passenger Satisfaction Research

• Likely twice a year in Spring and Fall

• Currently done through intercepts at both IAH

and HOU airports to measure satisfaction of

departing, connecting and arriving passengers,

both Domestic and International

• 55 million passengers per year (42m at IAH and

12m at HOU)

• Appropriate sampling to provide 95% confidence

with 5% margin of error for each segment

• Detailed reporting and data are end products

among other things

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Passenger Satisfaction Research

• Information on departing passengers and their perceptions of various facets of the passenger experience must include:– Demographic information including age, country, state, city and zip code of origin, household income, size and ages of

family, country of residence, expected departure time (for the purpose of establishing how early each arrived), and frequency and type of travel (business, leisure, etc.)

– Usage and ranking of airport facilities and services including dining and shopping, parking, amenities, airline lounges, shuttles, ground transportation, inter-terminal transportation, cleanliness, restrooms, ticketing and baggage, security, wayfinding, and customer service. The current survey tracks between 70-73 attributes depending on airport.

– Key Driver Analysis through multivariable regression and asymmetry analysis resulting in the prioritization of the top ten actionable conclusions – currently 7 for departing passengers

– Added insight on demographics provided through a subscription to Nielsen/Scarborough or other metropolitan-level research for the Houston market

– Open-ended responses captured, translated, and codified for context by airport – currently 24 different categories are tracked and 16% of respondents provided open-ended responses in the last wave of research

• Information on arriving passengers and their perceptions of various facets of the passenger experience must include:– Demographic information including age, country of origin, household income, size and ages of family, country of

residence, expected departure time (for the purpose of establishing how early each arrived), and frequency and type of travel (business, leisure, etc.)

– Usage and ranking of airport facilities and services including dining and shopping, parking, amenities, airline lounges, shuttles, ground transportation, inter-terminal transportation, cleanliness, restrooms, ticketing and baggage, security, wayfinding, and customer service. The current survey tracks approximately 20 attributes.

– Key Driver Analysis through multivariable regression and asymmetry analysis resulting in the prioritization of the top ten actionable conclusions – currently 3 for arriving passengers

– Open ended responses captured, translated, and codified for context by airport – currently 24 different categories are tracked and 16% of respondents provided open-ended responses as of the last wave of research

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Hierarchy of Needs Research

• Two components

– Qualitative (Focus Groups) to establish trends and

attributes

– Quantitative to validate utility and influence on target

population

• Both Domestic and International Research is

planned during five year contract

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Psychographic and Transactional Analysis

• Likely once a year

• Analysis of visa or other credit transactions for key Zip codes near airports

• Analysis of psychographics based on predominance of Mosaic psychographics in representative zip codes

• Historic trends, actionable opportunities and insight on segments

• Utilization and access of other sources of demographic research such as Nielsen, Pew, Simmons or other sources may be requested to provide additional insight on the population.

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License Plate Capture Analysis

• Likely once every other year

• More than 1.5 million park at HAS parking lots and terminals per year

• Each vehicle has a plate scan for reporting and records

• HAS anonymously appends through third party Zip code data to analyze psychographic profiles of parking customers

• Utilization and access of other sources of demographic research such as Nielsen, Pew, Simmons or other sources may be requested to provide additional insight on the population.

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Parking Satisfaction Research

• Likely once a year

• 1.5 million parkers per year and sampling needs to represent twelve different facilities and multiple programs

• Previous methodology included intercepts and online surveys in order to capture competitive intelligence

• Appropriate sampling to provide 95% confidence with 5% margin of error for each segment

• Detailed reporting and data are end products among other things

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Parking Satisfaction Research

• Demographic Information including age, geography, household income, size of family, country of residence, length of stay, quantity of baggage, frequency of parking, make/model of vehicle, and type of travel (business, leisure, education, medical, and family travel).

• Usage and ranking of parking facilities and services including decision set, parking location, shuttle experience and timing, use of amenities, advertising effectiveness, form of payment and use of coupons, safety, cleanliness, walkways, elevators, guidance technology, wayfinding, membership in airline and parking loyalty programs, and customer service.

• Open ended responses captured, translated, and codified for context by airport – currently 13 different categories are tracked and 6% of respondents provided open-ended responses in the last wave of parking research

• Correlation to other parking-related research should be identified and incorporated into presentations, such as similarities to psychographic segments, overlap in parkers and insights from previous passenger research.

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Ad Hoc Research

• Parking Product Research – likely a conjoint

analysis or Max-Diff depending on approach and

number of attributes

• Micro-surveys – digital application of short

research questions to assets

• Brand Perception – Qual and Quant for brand

elements, logos, advertising, assets and

products.

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Reporting

• Written reports and related in-person presentations will be required for each study for senior HAS leadership and staff members highlighting results, trends, strategic insights and opportunities. Online modules containing data for each study will be loaded to a pre-existing dashboard interface, or an interface created or developed at no additional cost to HAS, to allow analysis and custom report generation by multiple users. Historic data from previous studies will also be required to be integrated into this interface. This includes 9 previous waves of passenger satisfaction research, one previous study of parker satisfaction research and may include other databases of information HAS deems relevant. If needed, training should be provided by the consultant for users of the content on any platform providing research and reporting.

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Questions and Requests for Additional Information Due: Tuesday, January 10, 2017 @ 2:00 P.M., via email to: andre.morrow@houstontx.gov

Answers will be posted on Houston Airport System’swebsite as a Letter of Clarification:

QUESTIONS…

http://www.houstonairports.biz/0/3918961/0/94600D94605D94624/

Thank you