Company Confidential 1

Requirements Strategy StreamRequirements Strategy StreamGeneral AssemblyGeneral Assembly

Sell GmbH – Dr. Michael ThierschmannSell GmbH – Dr. Michael Thierschmann

York, United Kingdom York, United Kingdom October 17, 2010October 17, 2010

• 9100 Company – first Sell Galley being installed in 1955

Sell GmbHSell GmbH

• 9100 Company

Sell GmbHSell GmbH

• Principal focus on customised, premium galleys for super-wide-body / wide-body aircraft

• #1 on A380 super-wide-body

• #1 on A330 and B777

Steam & convection ovens, bun warmers, coffee & beverage makers, water boilers

#2 global market position

Highly profitable complete life-cycle support Global spares distribution, repair services, galley

modifications, technical assistance

On-site support for Airbus and Boeing at Hamburg, Toulouse and Seattle

Splitting and re-assembly of galleys

Total Sales 2010E

Galley Sales 2010E

Galleys

Galley Inserts

Services

On-Site Support

Leading Designer and Manufacturer of Premium, Innovative Aircraft Galleys and Galley InsertEquipment and Provider of Associated Services for the Global Commercial Aerospace Industry

• 9100 Company

Sell GmbHSell GmbH

Begins production of Rumbold branded galley inserts

Britax International plc acquires Buderus Sell GmbH

Britax Sell GmbH & Co. OHG renamed Sell GmbH

Opens new galley inserts manufacturing facility in Burg

Delivery of 25,000th galley unit

Britax International plc taken private

Design house Cadform Engineering GmbH brought in-house

Delivery of first A380 super-wide-body galley

Delivery of 40,000th galley unit in April

1997 20012000 2002 2003 2005 2006 2007 2008 20101954

Company established by Professor Sell

SellMilestones

Ownership History

Sale of PAIG’s 50% stake in Dasell

Sale of Britax Childcare business; formation of Premium Aircraft Interiors Group

Sale of Public Safety Equipment business

• 9100 Company

Sell GmbHSell GmbH

Principal design and engineering facility

c.75 employees & c.75 outside contractors

Headquarters

Galleys manufacture

Design & engineering

c.1,100 employees

HombergBurg

Herborn

Galley inserts manufacture

Design, engineering & repair

c.90 employees

Manufacturing / Engineering

Engineering

Herborn

Burg

Homberg

• 9100 Implementation

– To be compliant to the international market requirments and the upcoming changes in airworthiness law, the GM of Sell decided in 1997 to change the Quality System into a Quality-Management-System according to the Norm 9001:1994

– 1997 system change prepared and implemented in conjunciton with the authorization of the German competent authority (LBA)

– 1998 QM- System certified according to EN9001

– 1999 Acceptance of QM- System according to EN9001 after transformation of national airworthiness requirments into common European requirments acc. JAR 21 & JAR 145

Sell GmbHSell GmbH

• 9100 Implementation

– 2001 Preparation and change of QM-System acc. to EN9100

– 2002 Certification acc. to EN 9100

– 2003 Change of Airworthiness requirements from JAR to EASA. The existing QM- System acc. to EN9100 has been accepted

– Certification has been extended until today; changes in requirements have been incorporated

– Implementation has been supported by a team of 2 employees out of Quality

Sell GmbHSell GmbH

• 9100 Difficulties during implementation

– Availability of additional resources (costs!)

– Longtime implemention (nearly all procedures to be changed)

– Acceptance within the different function areas:

» Change of “local” way to assure Quality

» Inconsistent knowledge levels

– Discrepancy between theory and praxis:

» Practical work still acc. to “old way of doing”

» High number of audit findings

Sell GmbHSell GmbH

• 9100 Success and benefits

– Through international acceptance there are less customer audits

– Easier communication with customers regarding quality issues (requirements are kown to everybody)

– More effective “implementation pressure” due to external definitions

– Improved transparancy for function areas

– Product quality assurance through process improvements instead of products inspection allone

– Improved supply chain as same requirements for suppliers (easier qualification)

Sell GmbHSell GmbH

• 9100 Success and benefits

– Clear guideline: new employees can be trained more effectively

– More power of the Quality organization

Sell GmbHSell GmbH

• 9100 Success and benefits – Del. Perf. To AI

Sell GmbHSell GmbH

• 9100 Success and benefits – Del. Perf. To BCA

Sell GmbHSell GmbH

• 9100 Success and benefits

• Qual. Perf. Improvement to Airbus

• Qual. Perf. Improvement to Boeing

Sell GmbHSell GmbH

2008 2009 2010

average average average

SA 0,19 0,20 0,13

LR 0,35 0,95 0,24

• 9100 Success and benefits – Boeing Rating

Sell GmbHSell GmbH

BEST: Boeing Enterprise Supplier Tool

• 9100 Success and benefits – Boeing Rating

Sell GmbHSell GmbH

„The lower the better“; Target reached in May 2010

• 9100 Disadvantages – Room for improvements

– Evaluation of system implementation during system audits depending from individuals (difficulties to argue internally if acceptance levels changed over time)

– Different interpretations of requirements (specifically US – EU):

» Explanations would be helpful like AMC/GM in airworthiness law (audit process, working descriptions)

– Still difficult to keep level of acceptance within the company:

» Monetary constraints (high pressure on OTD performance)

» New employees without 9100 background

Sell GmbHSell GmbH

• Summary

– Long way until systematic 9100 scheme has been implemented effectively (still some way to go – continuous approach)

– In total the advantages are clear visible and dominating

Requirements Strategy StreamRequirements Strategy StreamTeam CharterTeam Charter

Questions?Questions?