Research into Magazine Institutions

By Caitlin Macdonald

Bauer Media group

Bauer Media is a part of the Bauer Media Group it is Europe’s largest privately owned publishing Group. The brand is a worldwide media empire offering over 300 magazines in 15 countries for online, TV and radio. The magazine goes back to 1953. the magazine more which is a weekly magazine aimed at women aged 18 to 24. The magazine features a combination of showbiz news, talking points, style tips and lots more that bring in there audience. Another magazine of theirs is ‘Q’, Q is one of the leading British monthly music magazines that focus on range of music for the audience. Both of the magazine are mainstream as they have a wide audience across the country. Most of Bauer media group magazines have a multi platform approach with them having radio, magazine, online and sometimes TV, creating more for their audience.

IPC Media

• IPC media is a massive brand with more than 60 iconic with all multi platforms. IPC media goes far back as 1963 when the company was smaller and they only had 3 magazines. NME is a mainstream music magazine covering a wide range of music appealing to an audience of 18-24 year olds. Marie Claire magazine is aimed at young women with features of fashion and beauty, Marie Claire is a mainstream magazine as it reaches up to 2.2. million women with 11 multiple platforms.

EMAP • EMAP is a massive British media company

specialising in business magazines. EMAP started out in 1953 when angling times was first produced and now have lots of magazines with a huge multi platform. HSJ is a magazine featuring on health care leaders working in the NHS and covering things like finance, national and local news and lots more. It is a niche magazine as it only appeals to a certain audience, people that work in health care. Construction news provides business information aimed for construction workers. The magazine is a niche market as it only appeals to certain people in a spersific job.

Future PLC

• Future PLC is a international media group. It started off in 1985 with one magazine however now they have many across the world such as the us and Australia. One of there magazines, metal hammer is a monthly niche heavy metal magazine and its first issue was in 1986. another magazine is niche classic rock is a British magazine and metal hammer is its ‘sister’ publication. The magazine focuses on rock music from the 60’s to 90’s

My magazine

• For my magazine I would want Bauer media group. For me this publication is very successful as they have many magazine and companies that I enjoy myself. Their magazine ‘Q’ there genre is similar to the one I want to do. They also have TV channels that like 4Music and Radio stations like Kiss that are both music based as also fitting in with my genre. Bauer media group would me main players as the bigger the company the more people know about it creating word of mouth for the audience of the magazine.