2. Questions1) Does the artist feature in the advert? Why orwhy
not?2) How does the mise en scene (image) meetthe
needs/expectations of the target audience?3) What key features are
used within theadvert?4) How is the artists identity
establishedthrough the type of angle used?5) Is there any
connection between the artistsmusic and the advert?
3. Does not feature artist, thisThe Bold black text used for
the artists name and the date ofmay be done to advertise album
release shows the importance within the text. The colourthe CD more
and so the allows the information to stand out amongst what else is
goingCD cover will stand out to on in the advert.customers as they
willThe adverts image satisfies thehave seen it before. Theneeds of
the customer by givingfact that the artist isntthem an insight into
what the CDfeatured on the album and will look like. Which also
meansjust the name implies thatcustomers will know exactlythe
artist is well known andwhat to look for when they walktherefore no
longer has tointo the shop to buy the album. Ithave his face on
thealso shows that the artist isproduct in order to marketpopular
and are purelyit. advertising to existing fansThe key features used
towhich satisfies customers needsadvertise within the advert are
because its as if the artist isa picture, the artists name,
thereaching out to them.album release date, albumname, record label
and The advert has no connection withwebsite of the artist. These
the artists music except for the factare vital because it letsthat
it features lots of musiccustomers know the important instruments
in a ball typed shapedetails about the advert.which has a
connection to music. The fact the advert isThe fact the image is
all in white the exact image of what implies a sort of blank slate
for the is shown on the CDartist to create a master piece. shows
his consistency throughout his products
4. Using the the same The fact the artist features in theWhite
text allows the importimage on the advert shows that he is not only
info to stand out straight awayadvert as used on advertising his
album, but his self also. amongst the dark coloursthe album
coverThis satisfies the audience needs asswithin the advert. The
colouragain allows they get to see the artist.white is pure and eye
catchingcustomers to and lets us know straight awaybecome familiar
what is being marketed, whowith what the album the adverts
for.looks like. Itsatisfies the needs The size of the artists name
isif the audience put there to stand out andbecause they get ashows
that the artist is wellsneak preview ofknown.the album cover
toentice them intoThe advert does have abuying the album.
connection with the artistsThe key featuresmusic as the picture
showsused to advertise the artist is quite relaxed andwithin the
advert are laid back which reflects hisa picture of the
artist,music because thats the typethe artists name, the of music
this artist makes.album release date,album name and who The type of
image used does not feature the conventionfeatures on the of male
dominance which is normally typical of the hipalbum. These are hop
genre. The artist may have gone against thevital because it lets
convention because he is well-established as a brandcustomers know
the name and does not need to use all conventions toimportant
details attract customers as he already has a large fan base.about
the advert.