NEED OF QUALITY CONTROLIN HANDLOOM INDUSTRY

PRESENTED BY:LIPI AGARWAL

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Quality is

A system of maintaining standards in manufactured products by testing a sample of the output against the specification.

The degree of excellence that an item possesses.

Product with no defect found.

Absence of variation in its broad sense.

Quality

Performance

Features

Reliability

Conformance

Durability

Serviceability

Aesthetics

Precise Quality

WHAT IS THE NEED OF QUALITYCONTROL IN HANDLOOM INDUSTRY ?

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WHAT IS THE NEED OF QUALITYCONTROL IN HANDLOOM INDUSTRY ?

Lack of Quality standardization

Tough competition

WHY DOES QUALITY LACK?

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HOW QUALITY CAN BE CHECKED?

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Indian Silk marks

Handloom mark

Establishing & adopting recognized standard

specifications for inspecting the quality of the

finished products.

Collective marks: Signs used to distinguish

certain valued characteristics common to the

product.

Certification marks: Distinctive signs used to

indicate compliance with standards and

characteristics. The message conveyed by a

certification mark is that the products have

been examined, tested, inspected, or in some

way checked by a person who is not their

producer.

Geographical indication (GI) : Sign used on

goods that have a specific geographical origin

and possess qualities, reputation or

characteristics that are attributed to that place

of origin.

CASE STUDY

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Pochampally Ikat

Pochampally is a small town inNalgonda district of Andhra Pradesh,Known for its handloom fabrichaving unique traditional designs.

Material is either cotton or silk or acombination of the two only.

Having a unique single, combined ordouble Ikat in several illustrations.

Misappropriation: manufacture andmarketing of products withPochampally name and design bylarge mills outside Pochampallyusing power looms.

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The Governmental Textiles Committee launched a cluster initiative to facilitate the local associations Pochampally Handloom Weavers Coop. Society Ltd

Associations obtained registration of various IP rights such as copyrights, trade marks, designs and geographical indications during 2004-05.

Obtaining of GI protection for the Pochampally handloom sari from unfair competition and counterfeit.

Enforcement of the Geographical Indications for preventing copying & passing off.

Establishing the legal identity in the international market Creation of brand image.

Setting up of mechanisms for quality control.

DEVELOPMENT OF HANDLOOM SECTOR

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Loom modifications for product innovation.

Training and development to enhance the skills

of weavers in manufacturing & marketing.

Loom should be flexible for all designs & weaver

friendly.

Check in price, increasing availability, improving

the color durability, innovative design, more

varieties, latest fashion and trends.

The industry depends mostly upon the

traditional buyers belonging to lower income

group. The market need to be extended to cover

the consumers belonging to upper income

strata.

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INTERVENTION

Branding and effective use of geographical

indication provisions.

Quality awareness & related training in the

areas of up gradation of skills, dyeing

practices, pre & post loom processes,

finishing, packaging & labeling keeping

the different market segments in mind.

Up gradation of on loom techniques to

diversify into furnishing & to improve

quality.

Training on computer based designs &

patterns.

Some of the problems like missing ends &

picks, color variation, unreliable supplies,

irregular weaves, broken ends & reed

marks, difference in width, thick and thin

places etc. should be taken under

consideration.

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CONCLUSION

Quality is ultimately a question of customer satisfaction. Good Quality increases the value of a product or service & establishes brand image in the mind of buyer. The Indian handloom industry will have a great future if it gets better organized & adapts to present need, while ensuring that they conform to the requirements of the applicable set of criteria

THANKYOU