Research snapshot –

A corporate view of Mobile Strategy

Interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UK

Vanson Bourne, Spring 2013

Organisations elements of mobile strategies

Influences on mobile strategy: Employees and Customers

Medium-sized organisations (those with 500-1,000 employees) are more likely to consider their employees in their mobile

strategies than enterprise organisations (those with more than

1,000 employees)

Retail, distribution and transport (RD&T) organisations are the most likely to have aspects of their mobile

strategy aimed toward their customers (and the least likely to, their employees), demonstrating the priority of

these industries.

Source: Vanson Bourne

Finance Other RD&TManufacturing

Eight in ten organisations have mobile strategies in place for their

employees…

… whilst seven in ten have mobile strategies in place for their

customers

Medium-sized organisations

Enterprise organisations

Finance

Other RD&T

Manufacturing

Prioritising mobile strategies

Extent to which organisations consider their mobile strategy to be a priority within their technology department Source: Vanson Bourne

60%55%50%45%40%

Finance is the

only sector where

the majority of

organisations feel

that their mobile

strategy is a

priority for their

technology

Department.

Finance is the

only sector where

the majority of

organisations feel

that their mobile

strategy is a

priority for their

technology

Department.

A big priority

Not a priority

Medium-sized organisations

Enterprise organisations

The majority of enterprise

organisations describe their

mobile strategy as a high

priority within their technology

department, making them

more likely to than

medium-sized organisations.

The majority of enterprise

organisations describe their

mobile strategy as a high

priority within their technology

department, making them

more likely to than

medium-sized organisations.

Enterprise organisations

Other

Demands on technology departments due to mobile strategies

Demands on technology departments

Technology departments in enterprise organisations are more likely to report

experiencing an increased demand on their network, facing new data challenges and spending more time providing their employees tech support,

than medium-sized organisations.

Manufacturing organisations are the most likely to report experiencing an increased demand on their network, but are the least likely to report spending more on their network. In contrast, the RD&T sector (the most likely to have a mobile strategy aimed toward their customers) is the opposite way

around, being most likely to be spending more on their network, and (perhaps therefore) the least likely to be experiencing an increased demand on their network –

demonstrating the extent to which organisations in this industry value the capability of their networks.

Source: Vanson Bourne

Finance Manufacturing

Technology departments are most likely to be experiencing new security challenges as a result of mobile strategies.

Increased spend on network

Increased demand of our network

Data collected from customers' use of mobile

apps is a new data challenge

We spend an increasing amount of time providing

technical support to employees

Employees' use of mobile devices is proving a new

challenge in regard to security

58%

25%

33%

35%

46%

Medium-sized organisations

RD&T

Importance of customers and employees in mobile strategies

Enterprise organisations are as likely to report

employees are important as they are their

customers, whereas medium-sized

organisations appear to have made a clear choice

– their employees are more important than their

customers in regard to their mobile strategy.

Who is more important in regard to mobile strategy? Employees or customers?

Again, there is a dichotomy between the manufacturing and RD&T sectors. The manufacturing sector is the most

likely to think employees are

important and least likely to think

customers are – the opposite of the RD&T

sector.

Source: Vanson Bourne

CustomersEmployee

s

Enterprise organisations

Employee

s

Customers

Employee

s

Customers

Employee

s

Customers

Employee

s

Customers

Employee

s

Customers

Finance Other Manufacturing RD&T

Medium-sized organisations

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Research snapshot – A corporate view of Mobile Strategy

Vanson Bourne, Spring 2013