RESEARCH WITH SÃO PAULO RESEARCH WITH SÃO PAULO BANK WORKERS TRADE UNIONBANK WORKERS TRADE UNION

The strategic importance to DIEESEThe strategic importance to DIEESE

• Knowing the workers categoriesKnowing the workers categories• Costs of online vs. offline Costs of online vs. offline researchresearch

Research stepsAgreement with trade unions

Research team meeting

Meeting with DIEESE’s communication and public relation teams

Meeting with the trade union communication team

Meeting with the trade union Board

Questionnaire application

Data analysis

Presentation of the results to the trade union Board

Improvements

Difficulties

Agreement with trade unions to make the research

• between Dieese’s Technical Director and Bank Workers Trade Union’s President

Research team meeting

• Verifying questionnaire, occupations and company lists • Preparing graphic presentation with data

collected with Meu Salário

Meeting with DIEESE’s communication and public relation teams

• Producing marketing materials

• Publishing the research

Meeting with the trade union communication team

Defining means of communication

Publishing the research: • Insert text and questionnaire banner on the trade union website• Send email and folder to the trade union affiliates

Meeting with the trade union Board

Presenting website, questionnaire and data about bank workers

Questionnaire application

Monitoring the trade union website

Data analysis

• Receiving and preparing microdata • Comparing Meu Salário data with other

researches data (RAIS, PED)• Recommendations to the refinement of data collection

Presenting the results to the trade union Board

• Presenting data analysis• Suggesting the research as an ongoing campaign • Suggesting alternative channels for

capturing data

Research data

G raphic 1 - B ank workers of S ao Paulo Metropolitan R eg ion, ac c ording to s ex

59,6%

40,4% Men

Women

S ourc e: Meu S alárioE laboration: DIE E S E

G raphic 2 - B ank workers of S ao Paulo Metropolitan R eg ion, ac c ording to ag e

0,2%27,1%

59,0%

13,7%F rom 10 to 17

F rom 18 to 24

F rom 25 to 39

40 years oldor m ore

F onte: Meu S alárioE laboration: DIE E S E

G raphic 3 - B ank workers of S ao Paulo Metropolitan R eg ion, ac c ording to educ ation

17,1%

82,9%

Hig h S c hool

G raduation, MA,P hD

S ourc e: Meu S alárioE laboration: DIE E S E

G raphic 4 - B ank workers of S ao Paulo Metropolitan R eg ion, ac c ording to ac tivity s ec tor

76,9%

9,3%

2,9%9,3%

P rivate

P ublic

Non profitable

Didn´t ans werS ourc e: Meu S alárioE laboration: DIE E S E

Difficulties

• Time not suitable due to strike

• Problems with the trade union communication team

Improvements

• Defining the steps of the research

• Testing a new questionnaire

• Better knowledge of income and benefits variables

• Knowing the respondents’ profile