ResearchObjective Draft 3

7/30/2019 ResearchObjective Draft 3

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Rajat Krishan 7116

Rajeev Ranjan 7117

Tushar Bhatnagar 7132

Jitendra Sharma 7096

Syed Afzal Nasir 7130

Nitin Tonk 7105

Group-2



S.No Research Objective Q. No Qualitative Research

1

Understanding Competition

in this

segment (Small car under 4

lac) 28 Please rate the following brands of small cars in terms of I

29 Please rate the following brands of small cars in terms of





2

Understanding the profile of

recent and long term users 7 Age

4 What did you drive before the Alto

9 Which income group you belongs to?

6 Please tell me about your profession

8 What is the highest level of education you have completed

5 How much time spend in driving each day

3

Understand if the decline is

sales in all the regions( if

there is growth in someregion,how to maintain the

position) 11 How satisfied are you with the mileage of the car ?

12 How is the maintainence cost relative to your expectation?

13 Are you satisfied with the seating capacity?

14 Are you satisfied with the quality of AC ?15 Are you satisfied with the design and style?

4

Choice criteria the customer

uses when buying a small

passenger car 10

What are the attributes considered while purchasing a

small car? (Rank 1-4)

5

How does the customer

evaluates Maruti vs others 22 Are you satisfied with your brand selection?

23 The quality of customer service I received for Alto



6

What are the characteristics

of Non Users 29 Please rate the following brands of small cars in terms of






Corresponding Hypothesis Source

People perceive Chevrolet

Spark as a car with good Image. Qualitative Research

Chevrolet Spark has good shock

absorbers and less sound. Qualitative Research

People perceive Chevrolet

Spark as a car with more leg

space and better seat. Qualitative Research

People perceive Maruti Alto as

more value for money. Qualitative Research

People perceive Tata Indica as

a Durable car. Qualitative ResearchPeople perceive Hyundai Santro

as good looking car. Qualitative Research

People of Age above 45 prefer M Qualitative Research

Light User (1-2 Hours) Prefer AltoQualitative Research

People consider Mileage as the

most important attribute while

buying a car. Qualitative Research

People are mostly Neutral

toward the Brand selected Qualitative ResearchPeople are satisfied with the

service received for Alto Qualitative Research

Graduate with Income between

(2-3L) prefere AltoQualitative Research

Peoples are satisfied with

Value offered by AltoQualitative Research



Non users look for good shock

absorbers and less sound from

engine as good Peroformance.

Non users look for more leg

space.

alue for money

Non users associate colour withdurability. Qualitative Research



Please rate the

following brands of

small cars in terms of

Image.

Please rate the

following brands of


Performance

Please rate the following

brands of small cars in

terms of Comfort



terms of Value for money

4 - Cheverolet Spark

3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto


1 - Tata Indica

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Hyundai Santro

3 - Tata Indica2 - Cheverolet Spark

1 - Maruti Alto

4 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica

3 - Cheverolet Spark2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto2 - Tata Indica



3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Maruti Alto


2 - Hyundai Santro

1 - Tata Indica

4 - Cheverolet Spark3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto3 - Hyundai Santro


1 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto



1 - Tata Indica

R1

Understanding Competition in this segment (Small car und



4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica

3 - Hyundai Santro

2 - Maruti Alto


4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro

2 - Tata Indica



3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto


1 - Tata Indica

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


1 - Maruti Alto

4 - Hyundai Santro




3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica




3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Maruti Alto


2 - Hyundai Santro

1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica

3 - Hyundai Santro

2 - Maruti Alto


4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro

2 - Tata Indica


Tata Indica

Cheverolet Spark

Hyundai Santro





terms of Durability

Please rate the

following brands of

small cars in terms

of Looks Age

What

did

you

drive

before

the

Alto

Which

income

group

you

belongs

to?

Please

tell me

about

your

professi

on

What

is the

highes

t level

of

educat

ion

you

have

compl

eted?

How

much

time

spend

in

driving

each

day

How

satisfi

ed

are

you

with

the

milea

ge of

the

car ?

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto 26-30 Car 2-3 lakh Service

Gradu

ate 1-2 hr No

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica 36-45

Motor

Cycle 2-3 lakh Service

Gradu

ate <1 hr No

4 - Tata Indica


1 - Maruti Alto

4 - Hyundai Santro


1 - Maruti Alto 36-45

Motor

Cycle 3-4 lakh

Self Employ

ed

Gradu

ate 1-2 hr No


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto 26-30 Car

4 lakh &

above Service

Gradu

ate 1-2 hr Yes

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto > 46

Scoot

er

4 lakh &

above

Self

Employ

ed

High

Schoo

l <1 hr Yes


2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica3 - Hyundai Santro


1 - Maruti Alto > 46 -

Below 1

lakh Student

Senior

Secon

dry >2 hr No

Research Objective

R2

Understanding the profile of recent and long

term users

Under

sale

ther

regio

r 4 lac)



4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Tata Indica


Below 1

lakh Student

Gradu

ate <1 hr Yes


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto > 46 Car

4 lakh &

above

Self

Employ

ed

Gradu

ate >2 hr No

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto 18-25 - 1-2 lakh Service

High

Schoo

l <1 hr No


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

4 - Hyundai Santro

3 - Tata Indica



Gradu

ate >2 hr Yes

4 - Maruti Alto

3 - Tata Indica


1 - Hyundai Santro

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica > 46

Motor

Cycle

Below 1

lakh Student

Gradu

ate >2 hr Yes

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica


2 - Hyundai Santro


Motor

Cycle

4 lakh &

above Service

Post

Gradu

ate 1-2 hr Yes

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica 18-25 Car

Below 1

lakh Student

Senior

Secon

dry 1-2 hr Yes

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro



Gradu

ate 1-2 hr No

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica 36-45

Motor

Cycle 2-3 lakh Service

Gradu

ate <1 hr No

4 - Tata Indica


1 - Maruti Alto

4 - Hyundai Santro



Motor

Cycle 3-4 lakh

Self Employ

ed

Gradu

ate 1-2 hr No


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Tata Indica


4 lakh &

above Service

Gradu

ate 1-2 hr Yes



4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto > 46

Scoot

er

4 lakh &

above

Self

Employ

ed

High

Schoo

l <1 hr Yes

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto > 46 -

Below 1

lakh Student

Senior

Secon

dry >2 hr No

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Tata Indica


Below 1

lakh Student

Gradu

ate <1 hr Yes


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto > 46 Car

4 lakh &

above

Self

Employ

ed

Gradu

ate >2 hr No

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto 18-25 - 1-2 lakh Service

High

Schoo

l <1 hr No


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

4 - Hyundai Santro

3 - Tata Indica



Gradu

ate >2 hr Yes

4 - Maruti Alto

3 - Tata Indica


1 - Hyundai Santro

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica > 46

Motor

Cycle

Below 1

lakh Student

Gradu

ate >2 hr Yes

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica


2 - Hyundai Santro


Motor

Cycle

4 lakh &

above Service

Post

Gradu

ate 1-2 hr Yes

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica 18-25 Car

Below 1

lakh Student

Senior

Secon

dry 1-2 hr Yes



Choice

criteria

the

custom

How

is the

main

taine

nce

cost

relati

ve to

your

expe

ctatio

n?

Are

you

satis

fied

with

the

seati

ng

capa

city?

Are

you

sati

sfie

d

with

the

qual

ity

of

AC

?

Are

you

sati

sfie

d

with

the

desi

gn

and

styl

e?

What

are the

attribut

es

conside

red

while

purcha

sing a

small

car?

(Rank

1-4)

Are you

satisfied

with your

brand

selection

?

The

quality

of

custo

mer

service

I

receiv

ed for

Alto

Please rate

the

follow

ing

brand

s of

small

cars

in

terms

of

Perfo

rman

ce #REF! #REF!

No No Yes No

Mainte

nance Satisfied

Very

good 26-30 2-3 lakh


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

No No Yes Yes Mileage Neutral Good 36-45 2-3 lakh

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto

No No Yes Yes Mileage Satisfied

Very

good 36-45 3-4 lakh

4 - Hyundai Santro


1 - Maruti Alto

No No No No

Mainte

nance Satisfied Good 26-30

4 lakh &

above


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

Yes Yes Yes Yes Price Neutral

Very

good > 46

4 lakh &

above


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

Yes Yes Yes No Style

Dissatisfi

ed

Very

good > 46

Below 1

lakh


2 - Hyundai Santro

1 - Maruti Alto

stand if the decline is

in all the regions( if

e is growth in some

,how to maintain the

How does the

customer

evaluates Maruti

vs others



Yes Yes No No Style Satisfied Good 26-30

Below 1

lakh

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica

No No Yes Yes Mileage

Highly

Satisfied Good > 46

4 lakh &

above

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

Yes Yes No No

Mainte

nance Neutral

Accept

able 18-25 1-2 lakh


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

Yes Yes No Yes Price

Highly

Satisfied

Very

good 18-25 3-4 lakh

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica

Yes No Yes No Mileage

Dissatisfi

ed Good > 46

Below 1

lakh

4 - Tata Indica

3 - Hyundai Santro

2 - Maruti Alto


Yes Yes Yes No Price Neutral

Accept

able 26-30

4 lakh &

above

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

No Yes Yes No Mileage Neutral Good 18-25

Below 1

lakh


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

No No Yes No

Mainte

nance Satisfied

Very

good 26-30 2-3 lakh


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

No No Yes Yes Mileage Neutral Good 36-45 2-3 lakh

4 - Hyundai Santro


2 - Tata Indica

1 - Maruti Alto

No No Yes Yes Mileage Satisfied

Very

good 36-45 3-4 lakh

4 - Hyundai Santro


1 - Maruti Alto

No No No No

Mainte

nance Satisfied Good 26-30

4 lakh &

above


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto



Yes Yes Yes Yes Price Neutral

Very

good > 46

4 lakh &

above


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

Yes Yes Yes No Style

Dissatisfi

ed

Very

good > 46

Below 1

lakh


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

Yes Yes No No Style Satisfied Good 26-30

Below 1

lakh

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica

No No Yes Yes Mileage

Highly

Satisfied Good > 46

4 lakh &

above

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

Yes Yes No No

Mainte

nance Neutral

Accept

able 18-25 1-2 lakh


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

Yes Yes No Yes Price

Highly

Satisfied

Very

good 18-25 3-4 lakh

4 - Hyundai Santro


2 - Maruti Alto

1 - Tata Indica

Yes No Yes No Mileage

Dissatisfi

ed Good > 46

Below 1

lakh

4 - Tata Indica

3 - Hyundai Santro

2 - Maruti Alto


Yes Yes Yes No Price Neutral

Accept

able 26-30

4 lakh &

above

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

No Yes Yes No Mileage Neutral Good 18-25

Below 1

lakh


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto



Please rate the

following brands of

small cars in terms

of Comfort

Please rate the

following brands of


Value for money

Please rate the

following brands of


Durability #REF!

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto


1 - Tata Indica

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


1 - Maruti Alto

4 - Hyundai Santro



4 - Tata Indica


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Maruti Alto


2 - Hyundai Santro

1 - Tata Indica

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto



1 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto



1 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

R6

What are the characteristics of Non Users




3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica



3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Maruti Alto

3 - Tata Indica


1 - Hyundai Santro


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro

2 - Tata Indica


4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto


1 - Tata Indica

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


1 - Maruti Alto

4 - Hyundai Santro



4 - Tata Indica


1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto



4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Maruti Alto


2 - Hyundai Santro

1 - Tata Indica

4 - Hyundai Santro

3 - Tata Indica


1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Tata Indica

3 - Hyundai Santro


1 - Maruti Alto

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica



3 - Tata Indica

2 - Maruti Alto

1 - Hyundai Santro

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Hyundai Santro

3 - Maruti Alto

2 - Tata Indica


4 - Maruti Alto

3 - Tata Indica


1 - Hyundai Santro


3 - Hyundai Santro

2 - Tata Indica

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro


1 - Tata Indica

4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto


3 - Tata Indica

2 - Hyundai Santro

1 - Maruti Alto

4 - Maruti Alto

3 - Hyundai Santro

2 - Tata Indica


4 - Tata Indica


2 - Hyundai Santro

1 - Maruti Alto



S.No Question Answer

0 Do You Own A Car? Yes /No

1 Gender Male/Female

2 Are you married Yes/No

3 Do you have children, If yes how many ?

No

1

2

3

>=4

4 How much time spend in driving each day

<1hr

1-2 Hr

>2Hr

5 What did you drive before the Alto

Scooter

Motorcycle

Car

Cycle

6 Please tell me about your profession

Service

Housewife

Student

Farmer

Self EmployedOther Specify

7 Age

18-25 years

26-35 years

36-45 years

46 & above

8 What is the highest level of education you have completed?

Did not attend school

High School

Senior Secondry

Graduate

Post Graduate

9 Which income group you belongs to?

Below 1 lakh

1-2 lakh

2-3 lakh3-4 lakh

4 lakh & above

10

What are the attributes considered while purchasing a small

car? (Rank 1-4)

Style

Mileage

Price

Maintenance

11 How satisfied are you with the mileage of the car ?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

12 How is the maintainence cost relative to your expectation?

Highly Satisfied

SatisfiedNeutral

Dissatisfied

13 Are you satisfied with the seating capacity?

Highly Satisfied

Satisfied

Neutral

Dissatisfied



14 Are you satisfied with the quality of AC ?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

15 Are you satisfied with the design and style?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

20

What is the degree of satisfaction derived from the productas

per value paid forMaruti Alto?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

21

Mention your satisfaction regarding space available for

luggage.

Highly Satisfied

Satisfied

Neutral

Dissatisfied

22 Are you satisfied with your brand selection?

1-Highly Dissatisfied

2-Dissatisfied

3-Neutral

4-Satisfied5-Highly Satisfied

23 The quality of customer service I received for Alto

Poor

Acceptable

Good

Very good

Excellent

24

Pleae rate the importance of the following factors in your

selection of car on the scale of 1 to 5 where 1-> not at all

important and 5->very important

Image

Performance

Comfort

Price

Durability

Looks

25

26

Please rate your preference on the scale of 1 to 4 where 1-

>Least preferred and 4-> most preferred

27 Have you used Maruti before? Yes/No

28

Please rate the following brands of small cars in terms of

Image.

Maruti Alto

Tata Indica

Cheverolet Spark

Hyundai Santro

29


Performance

Maruti Alto

Tata Indica

Cheverolet Spark

Hyundai Santro

30


Comfort

Maruti Alto

Tata IndicaCheverolet Spark

Hyundai Santro

31

Please rate the following brands of small cars in terms of Value

for money

Maruti Alto

Tata Indica

Cheverolet Spark

Hyundai Santro



32


Durability

Maruti Alto

Tata Indica

Cheverolet Spark

Hyundai Santro

33


Looks

Maruti Alto

Tata Indica

Cheverolet Spark

Hyundai Santro



Question Type

Single Choice

Single Choice

Single Choice

Single Choice

Single Choice

Single Choice

Single Choice

Single Choice

Single Choice

Rating 1-4

Rating 1-4

Rating 1-4

Rating 1-4



Rating 1-4

Rating 1-4

Rating 1-4

Rating 1-4

Rating 1-5

Rating 1-5

Rating 1-6

Rating 1-4

Rating 1-4

Rating 1-4

Rating 1-4



Rating 1-4

Rating 1-4

Documents

ResearchObjective Draft 3